Nicole Elizabeth Smith, Marketing Expert in Como, Province of Como, Italy
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Nicole Elizabeth Smith

Verified Expert  in Marketing

Marketing Expert

Como, Province of Como, Italy
Toptal Member Since
November 9, 2022

Nicole, a seasoned digital marketer from the US, now in Como, Italy, brings over 12 years of experience in marketing, management, and content strategy. Partnering with top international brands and startups, she's achieved milestones such as 2,000% organic social media growth and a 300% sales increase through innovative marketing strategies. Nicole's adept project management and collaborative approach have propelled businesses globally, driving transformative growth.

Work Experience

Content Strategist

2023 - PRESENT
ESAB - Global Marcom
  • Developed and executed region-specific content strategies for ESAB's North America (NAM) and Europe, Middle East, and Africa (EMEA) regions.
  • Implemented SEO and app store optimization (ASO) strategies, improving search visibility. Content strategies boosted ESAB's Google Authority score, leading to a 20% increase in targeted keyword visibility in six months.
  • Led a Semrush clean-up project, enabling the team to use the tool effectively and set up streamlined dashboards for enhanced performance tracking.
  • Improved lead conversion rates, demonstrating the email campaign's effectiveness in engaging and converting B2C customers in the MEA region.

Digital Marketing Consultant

2015 - PRESENT
  • Served as a marketing consultant specializing in troubleshooting and devising effective digital marketing and remarketing solutions, digital communication, and online reputation management for projects across diverse industries.
  • Led marketing, product marketing, project management, research, and innovation projects for SMBs and multinational companies.
  • Delivered strategic analysis and marketing recommendations, including brand strategy, based on consumer and market insights to define the most suitable business models and create digital marketing and public relations strategies to meet objectives.
  • Cultivated strong relationships with clients' internal stakeholders and team members to keep projects on track and ensure process and marketing performance.
  • Delivered large-scale marketing projects and content operations: spearheaded comprehensive marketing campaigns and streamlined content management operations for multiple clients.
  • Used AI platforms such as Jasper to analyze data, automate tasks, and provide insights.

Marketing Operations Manager (via Toptal)

2023 - 2024
Meggitt - Main
  • Developed and executed dynamic video marketing strategies, enhancing e-learning content with engaging, tailored videos and integrating multimedia elements to ensure seamless transitions and cohesive storytelling.
  • Employed efficient project management. Coordinated video editing tasks and schedules to ensure timely delivery of e-learning content. Maintained clear communication with stakeholders to address challenges proactively.
  • Contributed to continuous improvement. Identified and implemented innovative solutions to enhance video content and workflows, boosting productivity and improving the e-learning experience for users.
  • Focused on continuous improvement. Played a key role in identifying video content and workflow enhancements. Implemented innovative solutions to boost productivity and enhance e-learning quality, fostering an improved user experience.

Senior Content and Communications Manager

2023 - 2023
  • Developed and managed the global brand communications team and associated content, marketing, brand licensing, and trade marketing strategies to increase brand awareness for the SaaS, adtech, and B2B enterprise business units.
  • Defined and implemented cross-channel content and digital communication to increase customer engagement by ensuring customers knew us, understood our product and message, and saw us as a thought leader in AI and a trusted SaaS company.
  • Oversaw and executed event planning, community management, communication planning, and all public relations communication for internal and external stakeholders on all channels, including offline, online, and social media like Sprout Social.
  • Addressed's target groups and audiences by developing the right relationships with the market's opinion leaders, brand partners, bloggers, and media (which included press releases).
  • Handled the development of marketing collateral, ensuring consistent brand message and tone of voice across all digital touchpoints to strengthen corporate and personal branding initiatives.

Team Lead Content Operations

2021 - 2023
  • Led and contributed effectively to restructuring a team of over 120 FTEs in content production, integrating content operations as a core function to enhance operational efficiency and alignment with organizational goals.
  • Oversaw operations, logistics, and project management across content management and production executions, including all creative projects, video production, entertainment marketing, and various processes for the department.
  • Managed digital transformation and content migration project to, setting the technology plans, data dashboards, and workflow management automation and reports.
  • Co-developed a new global content request collection process, quarterly resource, and output plan.
  • Led the implementation of a new project management tool migration project, transitioning to to streamline daily workflows, track resources, and establish an expense-tracking system.
  • Managed A-Z production operations from kick-off meetings to being onsite for productions, ensuring smooth execution and adherence to project timelines and quality standards.

Marketing Operations Manager

2019 - 2021
Franklin University Switzerland
  • Managed daily operations of the marketing team and collaborated with university stakeholders to develop new program strategies to guarantee financial goals with few resources.
  • Conceptualized a new digital strategy and co-led the department's restructuring to grow the B2C and B2B2C inbound marketing funnel, focusing on students' customer journeys, high-quality video content, SEO, SEM, and strategic university partnerships.
  • Created and managed a data tracking and marketing automation system to aid the development of paid media and public relations strategies and ROI analysis.
  • Evaluated efficiencies of inbound lead generation and marketing tactics, including marketing communications (MarCom) specific to those leads using HubSpot, Slate.js, and Marketo.

Digital Marketing Manager

2018 - 2019
  • Implemented a global plan at the EMEA level to execute the online customer journey, handling omnichannel, ROI-based campaign management across digital channels, with campaign monitoring to track and analyze campaign performance.
  • Deployed a customer management system (CMS) strategy to coordinate with media reporting and managed the corporate website across the EMEA region, improving the corporate brand website's functionality, usability, and design.
  • Leveraged a strong understanding of all facets of cross-channel digital communication and marketing management, including paid media, public relations, organic SEO, local SEO, website management, data, analytics, and marketing technology.

Digital Marketing Manager

2015 - 2016
Property West Residential
  • Developed and implemented strategic marketing and sales plans, including real estate marketing, and forecasts to achieve corporate objectives for the 51 communities throughout Southern California.
  • Promoted properties via marketing initiatives and social media presence at property and corporate levels. Updated and managed social media profiles, marketing materials, and public relations to increase customer engagement and customer acquisition.
  • Drafted press releases and digital newsletters, developed annual forecasts, and sought to minimize marketing expenses.
2011 - 2015

Bachelor's Degree in Communications and Media

Florida International University - Florida, USA

AUGUST 2022 - AUGUST 2023

Content Marketing Certification



Google AdWords Certification



SEO Professional



Marketing Communications (MarCom), Public Relations (PR), Marketing, Content Marketing, Marketing Operations, Agile Marketing, Content Strategy, Marketing Automation, Content Creation, Digital Marketing, Marketing Strategy, Social Media, Brand Marketing, Brand Strategy, Customer Segmentation, Writing & Editing, Facebook Marketing, Instagram Marketing, Social Media Marketing (SMM), Community Management, Email Marketing, Search Engine Optimization (SEO), A/B Testing, Entertainment Marketing, SEO Content, TikTok Marketing, Google Tag Manager, Customer Success, Google AdWords, Media Buying, Lead Generation, Google SEO, Local SEO, Keyword Research, SEO Audits, Marketing Research & Analysis, Content Operations, Metadata, Product Marketing, Go-to-market Strategy, Social Media Content, Campaign Monitoring, Organic Social Media, Social Media Management, Branding, Copywriting, Digital Marketing Strategy, Market Research & Analysis, Digital Campaigns, Performance Marketing, Influencer Marketing, Customer Engagement, Campaign Management, Marketing Collateral Development, Content, Marketing Analytics, App Store Optimization (ASO), TV Advertising

Platforms & Tools

HubSpot, Content Management Systems (CMS), Google Analytics, Marketing Platforms, Eloqua, Wistia, Adobe Dreamweaver, Google Data Studio, CRM Systems, Marketo, Jasper, Lead Capture Pages

Business Models

Business to Consumer (B2C), B2B2C, Business to Business (B2B), Business to Business to Consumer (B2B2C)


Digital Media, Brand Management, Business Strategy, Project Management, Team Leadership, Business Management, Content Management, Business Development, Website Redesign, Web Analytics, Creative Direction, Communication, Paid Media, Customer Acquisition, Copy Editing, Proofreading, Salesforce, Budgeting, People Management, Remote Team Leadership, Brand Positioning, B2B Partnerships, Product Growth, Direct to Consumer (D2C), Shopify SEO, Direct Mail, Microsoft Excel, Microsoft Teams, Slack, Customer Relationship Management (CRM), Scrum, Keyword Analysis, Data Analysis, Content Production, Video Production, Capacity Planning, Logistics, Contract Management, Finance, Strategy, Story Mapping, Reporting, IT Administration, Software Development, Digital Transformation, Scaling, Database Management, Partnerships, Website Management, Team Management, Digital Strategy, Web Design, Digital Asset Management, UX Design, Project Budget Management, Website Traffic, Graphic Design, Web UX, Press Releases, Program Management, Programming, Customer Journeys, Event Planning, Personal Branding, Tone of Voice, Communication Planning, E-learning, UX Writing, Sprout Social, Online Reputation Management, Trade Marketing, Remarketing, Video Marketing, SendGrid, Multimedia, Digital Newsletters, Real Estate Marketing, Brand Licensing, Marketing Materials, Airbnb, MarTech Solutions, Music Promotion, Lifecycle Marketing, Marketing Program Management, Web Trends, Telemarketing, User Stories, Advertising Technology (Adtech), Loyalty Marketing, SurveyMonkey

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