GM, Marketing Agency
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
Previously At
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Boost customer engagement with Toptal’s CRM Implementation Services. We leverage industry-leading expertise and proven best practices to deliver CRM strategy development, data migration, customization, and training. Our services empower businesses to optimize CRM performance and achieve long-term success.
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GM, Marketing AgencyAs GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM, Marketing Agency
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
10+ Years
of Experience
Alex has more than 10 years of experience driving the SDLC for property and customer relationship management systems (PMS, CRM), proprietary applications, Salesforce, and technology integrations in fast-paced Agile environments. He identifies the most impactful initiatives to maximize roadmap development and backlog management. Alex is engaging and strategic with a history of process innovation and product launch ability and has worked in travel, customer support, wealth management, and loyalty.
Previously at
28+ Years
of Experience
Avalon is recognized for his successful business, digital, Agile, and AI transformations, leveraging his considerable product, program, and project management experience. He is a certified MIT Artificial Intelligence Strategist, PMI Project Management Professional (PMP), Disciplined Agile Value Stream Consultant (DAVSC), Disciplined Agile Coach (DAC), and Disciplined Agile Senior Scrum Master (DASSM). He has outstanding power skills and the ability to align with all levels of an organization.
Previously at
11+ Years
of Experience
Kevin is a senior digital marketing professional with a background in the tier 1 consumer electronics category and agency experience in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.
Previously at
18+ Years
of Experience
Adrian is a distinguished CRM expert with 18+ years of experience. He has specialized in enhancing CRM systems for financial and stock-related companies, showcasing his adeptness in Oracle PL/SQL, Java, and C++. His notable contributions include internal process automations and CRM application development, streamlining operations, and improving client interaction.
Previously at
17+ Years
of Experience
Erita is a certified project manager with more than 17 years of experience managing technical projects from initiation to deployment, following Agile or predictive approaches. She has expertise in software engineering and a strong interest in cloud, big data, and machine learning.
Previously at
11+ Years
of Experience
Nirmala is a nine-time certified Salesforce application architect and integration architect with more than 11 years of experience in Salesforce applications development as an architect or lead developer for Salesforce projects. She has worked extensively on Salesforce development, customization, and integration, Salesforce Lightning Platform, Sales Cloud, Service Cloud, Community Cloud, Pardot, Marketing Cloud, Financial Services Cloud, and nCino.
Previously at
15+ Years
of Experience
Manali has worked in several organizations as a Scrum master of multiple development teams. She follows all Scrum ceremonies and manages stakeholders’ expectations to prepare and track the risk matrix. She adheres to budget plans and updates reports to appropriate stakeholders. Manali is committed to designing user-centric experiences and is passionate about working with teams whose vision aligns with her values.
Previously at
21+ Years
of Experience
Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communications, marketing consulting, strategy design, ad campaign creation, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes, and has a remarkable ability to design marketing plans according to the needs of a given brand.
Previously at
31+ Years
of Experience
Peer is a strategy and growth consultant with 31+ years of experience. He has worked with leading corporations, private equity firms, and top-tier consulting firms, such as McKinsey, PwC, and Capgemini, across strategy, growth, GTM, opportunity and market potential assessment, change management, digital transformation, innovation management, and operational improvement. Peer advises clients in technology, telecommunications, financial services, insurance, retail, healthcare, and energy.
Previously at
23+ Years
of Experience
Bogdan has 23+ years of hands-on experience with enterprise-level systems, delivering many large projects for top organizations in energy, pharma, telecom, e-commerce, banking, and the public sector. As a solutions architect, Bogdan can drive a solution from concept to production or provide end-to-end POCs (or MVPs) regarding solution architecture, design, development, and release pipelines.
Previously at
9+ Years
of Experience
Amit is a Salesforce professional who has earned 12 Salesforce certifications and gained more than eight years and 20,000 hours of practical exposure, gathering a solid understanding of Salesforce and third-party applications.
Previously at
30+ Years
of Experience
Peter is a seasoned data platform expert specializing in the Microsoft stack, including Azure. With skills ranging from data architecture and engineering to database administration and development, his 30+ years of experience, multiple certifications, and passion for learning set him apart in addressing clients’ diverse data requirements.
Previously at
11+ Years
of Experience
Manish is an experienced Salesforce developer with over 11 years of experience. He has an excellent knowledge of Apex triggers, Batch Classes, Visualforce, Salesforce integration, REST, SOAP-based web services, force.com API, Salesforce Lightning, Lightning Components, and Salesforce AppExchange. Manish can rapidly adapt to business needs and show strong dedication toward top-notch results focusing on security, quality, and performance.
Previously at
8+ Years
of Experience
Daniel is an experienced marketing manager in the tourism, technology, entertainment, and cultural industries. He has led successful marketing strategies for HBO Max, Electrolux, Skyscanner, and Platzi—driving substantial growth. Proficient in content marketing, SEO, lifecycle marketing, and advertising, Daniel is committed to forging meaningful customer connections through marketing and team leadership.
Previously at
5+ Years
of Experience
Daniel is a data scientist and engineer with a strong background in data life cycle. He excels at crafting efficient data pipelines, designing databases, conducting advanced analyses, and harnessing machine learning.
Previously at
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Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.
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Challenge: Following a company restructuring, a leading investment advisory firm was left with limited technical expertise and a data-integration strategy bogged down by manual tasks and inefficient legacy applications. The firm needed expert developers to eliminate these costly manual tasks, revamp their CRM, and train nontechnical teams to effectively leverage the new tools.
Solution: Toptal assembled a specialized team led by an experienced project manager to quickly assess and address the client’s outdated systems. Over 18 months, they rebuilt 10 applications using an API-first strategy, automating processes and training teams to optimize the new solutions.
Outcome: The new API-focused operating model saved the client 5,000 hours annually, valued at $500,000, while improving data consistency and reducing errors. By replacing peer-to-peer dependencies, Toptal’s solution enhanced functionality and created a scalable architecture for future growth.
CRM Leader
J.D. Power Award-winning Investment Advisory
OUR THOUGHT LEADERSHIP
Read the latest articles and resources to keep you current on emerging trends in CRM strategy development, sales automation, customer data management, and more.
Customer Relationship Management systems provide businesses with more clarity and information about customer behavior, helping boost sales, retain existing customers, and attract new ones. In this article, Toptal Software Developer Leif Gensert outlines the basic challenges of CRM integration and explains what you can do to make the process as efficient and frictionless as possible.
Read MoreCRM Implementation Related Offerings
Pair Toptal’s CRM Implementation Services with related competencies to effectively tackle your business challenges.
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