Ali Faraj
Ali Faraj

CSO & CTO, Technology Services

25 Years of Experience
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Salesforce Consulting –
Unlock Your Sales Potential

Optimize your sales performance with Toptal‘s Salesforce Consulting. Our innovative approach enhances your sales processes with automated tools that deliver actionable insights and maximum results.
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Clients Served
25,000+
Total Vetted Professionals
20,000+
Toptal Total Projects Completed
64,000+
Industries Served
300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Salesforce Consulting

Expand and optimize your sales operations with our Salesforce Consulting services. Our team will work closely with yours to identify opportunities, optimize processes, and empower your sales efforts for maximum impact and results.

Strategic Salesforce Roadmap Creation

Leverage our expertise to develop tailored Salesforce solutions that align with your business goals for measurable impact.

Customized Implementation Plans

Initiate a seamless Salesforce implementation adapted to your unique business needs, ensuring a smooth transition for users.

Salesforce Ecosystem Integration

Integrate Salesforce with your existing systems, enhancing efficiency and creating a cohesive technology ecosystem.

Data Migration and Management

Safeguard your data during transitions with our robust Salesforce data management and migration strategies.

Service Cloud Optimization

Revitalize your customer support with Service Cloud enhancements, boosting efficiency and customer satisfaction.

Marketing Cloud Strategies

Unleash the power of Salesforce Marketing Cloud, personalizing customer outreach and maximizing marketing impact.

User Training and Adoption Programs

Facilitate user adoption through comprehensive training programs designed for efficient use of Salesforce platforms.

Continuous Support and Maintenance

Ensure your Salesforce systems are always up to date and running smoothly with our ongoing support and maintenance services.

Performance Analysis and Reporting

Translate data into insights with our Salesforce performance analysis, driving informed decisions for your business.

Custom Application Development

Build custom Salesforce applications designed to meet specific business processes and customer needs.

Workflow Automation Solutions

Automate key business processes within Salesforce, enhancing operational efficiency and accuracy.

Salesforce Cloud Consulting

Harness our consulting expertise to maximize the benefits of Salesforce Cloud solutions tailored for your organization.

Discover the right Salesforce consulting solution for your needs

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PARTNERSHIP THAT WORKS

How We Deliver Salesforce Consulting Services

Our Salesforce consulting team, with experience at leading companies, will work with you to develop and deploy tailored solutions that meet your business needs and unique industry demands, providing you with sustainable results and long-term success.

1

Discover

2

Define

3

Develop

4

Deploy

Ali Faraj
Ali Faraj
CSO & CTO, Technology Services

Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity.

Previously At

IBM
Salesforce Consulting Solutions That Deliver Value
Toptal delivers leading Salesforce consulting through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements.
CSO & CTO, Technology Services's avatar
CSO & CTO, Technology Services
Delivery Manager's avatar
Delivery Manager
Salesforce Product Manager's avatar
Salesforce Product Manager
Salesforce Database Administrator's avatar
Salesforce Database Administrator
Salesforce Developer's avatar
Salesforce Developer
Salesforce Expert's avatar
Salesforce Expert
Apex Expert's avatar
Apex Expert
Salesforce Lightning Expert's avatar
Salesforce Lightning Expert
Ali Faraj
Ali Faraj
Toptal Logo

CSO & CTO, Technology Services

Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.

Previously at

Technology Experience

25+ Years

Rachael Karaffa
Rachael Karaffa
Toptal Logo

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Alex Gerstel
Alex Gerstel
Verified Expert in Product Management
Experience Icon

10+ years

Engineering Experience

Salesforce Product Manager

Alex brings ten years of experience in steering the software development lifecycle (SDLC) for property and customer relationship management systems (PMS, CRM), proprietary applications, Salesforce, and technology integrations within dynamic Agile environments. He excels at identifying key initiatives that enhance roadmap development and backlog management. Known for his engaging and strategic approach, Alex has a proven track record in process innovation and product launch capabilities across diverse sectors such as travel, customer support, wealth management, and loyalty programs.

Previously at

Luis Henrique Vibranovski
Luis Henrique Vibranovski
Verified Expert in Engineering
Experience Icon

32+ Years

of Experience

Salesforce Database Administrator

Luis’s strongest skill is SQLPerformance. After more than 32 years of hands-on practice and training on SQL Server and gaining the SQL Server Microsoft certification, Luis is highly skilled in MySQL and PostgreSQL; developing and fixing queries, indexes and procedures; and addressing other SQL performance-related issues.

Previously at

Bhavya Chakka
Bhavya Chakka
Verified Expert in Engineering
Experience Icon

8+ Years

Engineering Experience

Salesforce Developer

Bhavya is a passionate Salesforce developer with a strong understanding of Salesforce Lightning and experience implementing solutions on the Sales and Service Cloud to meet various requirements. She has expertise in standard configuration and customization using Apex and experience with Lightning components. She can migrate changes to production using Copado, Ant, and change sets, and she loves exploring the latest and greatest features of the Salesforce platform.

Previously at

Juan David Ramírez Jaramillo
Juan David Ramírez Jaramillo
Verified Expert in Engineering
Experience Icon

11+ years

Engineering Experience

Salesforce Expert

Juan is a seasoned systems engineer with more than 11 years of experience. As a Salesforce expert, he skillfully handles projects of all sizes, from defining architectural strategies to executing specific implementations, as well as development, administration, and app building. He is well versed in Salesforce Industries components (formerly Vlocity), including OmniScripts, Dataraptors, and Integration Procedures.

Previously at

Urmila Pawar
Urmila Pawar
Verified Expert in Engineering
Experience Icon

11+ Years

Engineering Experience

Apex Expert

Urmila is a senior Salesforce consultant and certified developer with more than 11 years of experience. She is highly knowledgeable about advanced Apex programming, Aura components, LWC, Force.com sites, Salesforce Community, asynchronous Apex, REST integrations, and exposing RESTful APIs from Salesforce and Visualforce. Urmila has a good understanding of business and business concepts, enabling her to communicate with clients effectively.

Previously at

Piotr Zwolenkiewicz
Piotr Zwolenkiewicz
Verified Expert in Engineering
Experience Icon

10+ Years

of Experience

Salesforce Lightning Expert

Piotr possesses comprehensive knowledge of every phase of the cloud-based application lifecycle and leverages his expertise in Salesforce technologies to boost performance and enhance user experiences. He has collaborated with distributed, multinational teams to develop solutions for major clients such as BAE Systems, Roche, Genentech, and Valeant.

Previously at

Google

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

OUR THOUGHT LEADERSHIP

Explore Insights From the Salesforce Consulting Field

Read the latest articles and resources to keep you current on emerging trends in digital innovation, CRM optimization, artificial intelligence integration, and more.

How to Automate Your Business Processes With Salesforce

Salesforce is probably the most popular CRM platform, with various products giving you the power to put your business thoughts into action. In this article, Toptal Freelance Developer and Salesforce Certified Application Architect and Platform Developer (II) Jayant Nathani explains how Salesforce can help automate your business processes for a more efficient business.

Read More
Jayant Nathani

Jayant Nathani

Verified Expert in Engineering
Jayant is a Salesforce Certified Application Architect and Platform Developer II, and has worked in several projects in a variety of fields for a range of domains such as finance, health, insurance, and marketing.

Previously at

Optum

Maximize your business performance with Salesforce consulting 

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