A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
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Previously at
GM, Marketing Agency
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
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As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM, Marketing Agency
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
20+ Years
of Experience
Jason has 20 years of expertise in growing companies as an executive digital marketing strategist. He leads cross-functional teams and innovative data-driven digital marketing initiatives that reach target groups and accomplish corporate goals. An expert in data analysis, A/B testing, and customer insights that boost campaigns, engagement, and ROI, Jason implements strategies to expand, brand, and retain customers and improves marketing by following industry and technology changes and trends.
Previously at
5+ Years
of Experience
Viktoriia is a creative marketing and project manager with 5+ years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.
Previously at
15+ Years
of Experience
Jennifer is a content strategist with more than 15 years of writing experience. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.
Previously at
20+ Years
of Experience
Lynda is an enthusiastic, skilled marketer with more than 20 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts and ramps quickly to changing priorities, and leads with a results-first mindset. Lynda's passion is in demand generation, content and social strategy, paid media, and partner marketing. She always seeks to deliver stellar, trackable results for her clients and stops at nothing to provide them.
Previously at
14+ Years
of Experience
Dawn is an experienced UX writer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well-versed in creating and transferring content for new mobile apps, websites, and products. With over a decade of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.
Previously at
20+ Years
of Experience
Felipe is a marketing and advertising professional with 20+ years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising (BTL), Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.
Previously at
15+ Years
of Experience
Veronica is an award-winning content marketing expert with 15+ years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
Previously at
10+ Years
of Experience
Felipe is a marketing expert with a proven track record of creating powerful digital marketing campaigns for some of the world's leading companies in industries such as IT, retail, market research, and tobacco. Felipe has excelled in a range of global teams and works well with companies of all sizes.
Previously at
15+ Years
of Experience
Robert is a global digital marketing and e-commerce professional specializing in integrating analytical and creative solutions. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay e-commerce business at age 14, he has focused on digital and brand marketing for 20+ years. Robert has lived and worked in Asia for ten years, has traveled to 35 countries, and is passionate about bridging across cultures for successful communication and results.
Previously at
5+ Years
of Experience
Francesco is a marketing expert who led the development and execution of go-to-market strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, ABM, and product marketing expertise to drive growth and create strong brands.
Previously at
25+ Years
of Experience
Sang is a marketing expert with a proven track record across multiple fields, including technical writing, copywriting, and fiction, enabled by his ability to adapt to different writing styles and tones. He's a self-motivated, results-driven, and detail-oriented professional who strives to provide consistent work and meet all deadlines and project requirements. As a copywriter for IBM Korea's consulting team, he developed collateral for Samsung's initial foray into the B2B market.
Previously at
20+ Years
of Experience
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She has worked in both the agency world and in-house positions, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, UK, Asia-Pacific, and Israel.
Previously at
8+ Years
of Experience
Orly is a well-rounded, driven, inspirational executive and marketing leader with 21+ years of dynamic CPG experience in cosmetics, sports, eyewear, and book publishing. She is an expert in leading business and brand strategy, driving teams to develop and execute 360-degree brand marketing programs and campaigns while maintaining global brand equity and leveraging local market relevance.
Previously at
10+ Years
of Experience
Gabriel is an entrepreneurial expert-generalist (polymath) with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (RBC and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.
Previously at
8+ Years
of Experience
Daniel is an experienced marketing manager in the tourism, technology, entertainment, and cultural industries. He has led successful marketing strategies for HBO Max, Electrolux, Skyscanner, and Platzi—driving substantial growth. Proficient in content marketing, SEO, life cycle marketing, and advertising, Daniel is committed to forging meaningful customer connections through marketing and team leadership.
Previously at
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Ginni Media up-levels its brand identity while preserving its unique vibe.
Challenge: Ginni Media, a creative powerhouse with a remote team spanning 14 countries and six continents, needed a refreshed brand identity that would authentically convey its distinctive, inclusive ethos and resonate with a diverse global audience.
Solution: Combining artistry and technology, the Toptal team developed a new brand identity that embodies Ginni Media’s inclusive and diverse mindset. After finalizing the design, a Toptal developer provided the technical expertise to integrate the new look into Ginni Media’s digital presence, completing the transformation in just six weeks.
Outcome: The result was a cohesive, vibrant brand that mirrored Ginni Media’s commitment to diversity. The new design allows end users to fully experience the thoughtful, global principles Ginni Media embodies.
I feel [the Toptal designer] brought the colors to life. He showed us the possibilities of what our vision would be.
Ginni Saraswati
Founder and CEO, Ginni Media
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A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
Read MoreExpertise
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