GM, Marketing Agency

30 Years of Experience

Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.

Previously At

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Marketing Agency/

Brand Marketing/

Brand Design Services

Brand Design Services –
Elevate Your Brand Identity

Make an impact with a cohesive brand identity that captivates your target audience and enhances your brand presence. Toptal’s Brand Design Services provide the expertise and innovation you need to develop a unique and memorable visual identity that will outshine competitors and make a lasting impression.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Brand Design Services

Strengthen your brand presence with Toptal’s Brand Design Services, providing the strategic guidance and expertise to refine your visual identity and make an impact. From developing robust brand identities to crafting cohesive visual elements, our tailored approach ensures your brand stands out in a competitive landscape.

Brand Identity Design

Develop a cohesive brand identity that aligns with your business goals and captivates your audience.

Brand Strategy Development

Create comprehensive brand strategies to ensure consistent, effective communication and positioning.

Brand Impact Analysis

Measure your brand’s impact with precise analytics; then optimize design effectiveness.

Rebranding

Refresh and revitalize your brand to keep it relevant and competitive in the marketplace.

Social Media Branding

Forge a strong brand identity on social media to engage your audience and foster customer loyalty.

Marketing Collateral Creation

Produce effective marketing materials that clearly communicate your brand message.

Digital Asset Development

Develop digital assets that resonate across platforms by leveraging the expertise of our experienced designers.

Corporate Identity Design

Establish a cohesive identity that articulates your core values and connects deeply with potential customers.

Market Research

Analyze market trends and consumer behavior to inform brand strategy and design decisions.

Interactive Media Design

Create powerful interactive media, including animations and interactive infographics, to captivate your audience and enhance user engagement.

Video Production and Editing

Produce and edit high-quality videos that effectively communicate your brand’s story and values.

Brand Workshops

Educate and align your team on brand strategy and implementation through interactive workshops.

Looking for guidance about the perfect brand design services for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Brand Design Services

Our Brand Design Services team, with experience at leading companies, develops and deploys tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

Define

Develop

Deploy

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Chris Krohn

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

CUSTOMIZED SOLUTIONS

Brand Design Services That Deliver Value

Toptal delivers leading brand design services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

GM, Marketing Agency

Delivery Manager

Brand Strategist

Branding Design Expert

Digital Asset Designer

Web Designer

Visual Designer

Brand Storyteller

Chris Krohn

GM, Marketing Agency

Previously at

Experience

30+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Charles Matthew Atos

Verified Expert in Design

10+ Years

of Experience

Brand Strategist

Charles is an expert brand strategist, product designer, and art director with more than 10 years of professional design experience in branding, marketing, and advertising. He has worked with SMEs, startups, and companies such as Coca-Cola, Netflix, Spotify, TikTok, ING, Unilever, Nestlé, H&M, Jollibee, and many more. Charles specializes in crafting winning stories and human-centric experiences through purposeful branding identity process, visual direction, and UI/UX design.

Previously at

Daniel Hernandez

Verified Expert in Design

19+ Years

of Experience

Branding Design Expert

Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands that client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 19 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, and Dunkin.

Previously at

Kate Valdes

Verified Expert in Design

19+ Years

of Experience

Digital Asset Designer

With more than 19 years of design industry experience, Kate has produced successful digital experiences for both startups and well-known name brands alike, such as Netflix and BlackLine. This includes projects across industries and platforms. Leveraging her background in user research, Kate is able to bridge the gap between strategy and experience, integrating design services for branding into the most complex workflows.

Previously at

Jeremy Santy

Verified Expert in Design

16+ Years

of Experience

Web Designer

Jeremy is experienced in leading and driving design vision and strategy for Dropbox, Apple, Facebook, Cisco, Five9, PocketSuite, Zillow, Microsoft, and Expedia. His agency works closely with startups, integrating design trends and branding strategy to help them launch and bring innovative products to market.

Previously at

Lucía Merlo

Verified Expert in Design

13+ Years

of Experience

Visual Designer

A visual designer, Lucía has spent the last years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.

Previously at

Heather Mandel

Verified Expert in Design

30+ Years

of Experience

Brand Storyteller

Heather is a copywriter, communications strategist, and brand storyteller with more than 30 years of experience serving Fortune 500 companies, global industry leaders, and successful small businesses. She excels in developing communications strategies that enhance brand equity and visual presence, supporting high-value lead generation and sales.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Brand Project Manager

Brand Strategist

Visual Designer

Branding Design Expert

Web Designer

Brand Development Expert

Brand Marketing Expert

Brand Content Strategist

Digital Asset Expert

Verified Expert in Project Management

13+ Years

of Experience

Brand Project Manager

Erica is an agile project manager and product owner with more than 13 years of experience. She worked on a multitude of different brands and products. Erica is a quick learner with strong networking, communication, and organizational skills, and she loves working with international teams.

Previously at

Verified Expert in Marketing

18+ Years

of Experience

Brand Strategist

Veronica is an award-winning content marketing expert with more than 18 years of experience creating narratives for brands, subject-matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.

Previously at

Verified Expert in Design

19+ Years

of Experience

Visual Designer

Lee is a startup veteran and former UX consultant who has led product design for companies like Microsoft, Toyota, and Apple. He leverages business and customer insights to collaborate on design solutions that are highly engaging, low friction, and easy to use.

Previously at

Verified Expert in Design

17+ Years

of Experience

Branding Design Expert

For the last 17 years, Alex has built, managed, and led a design agency that provides branding, marketing, and web development services. He grew it from a small startup to one of the best brand design firms in the city in less than three years. During that time, Alex has provided branding, app design, and UI/UX solutions for clients in various industries, including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.

Previously at

Verified Expert in Design

11+ Years

of Experience

Web Designer

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than 11 years of hands-on experience in making complex interfaces delightful and user-friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups, focusing on creating branding identity process that fosters an emotional connection with users.

Previously at

Verified Expert in Design

10+ Years

of Experience

Brand Development Expert

Karla has been a seasoned designer for more than 10 years, with a background in engineering and creating visually engaging experiences for global campaigns. As a visual and UX designer, she is driven by her creativity and expertise in motion graphics, developing creative assets that enhance the user experience and promote business success in competitive environments.

Previously at

Verified Expert in Marketing

10+ Years

of Experience

Brand Marketing Expert

Rebecca is a multi-hyphenate marketer with a decade of experience working with brands across health and wellness, fashion, beauty, luxury, CPG, and lifestyle sectors. Customer-obsessed and insight-driven, she thrives off of solving problems and bringing life-changing experiences to customers. Rebecca brings positive energy to the table and has a solid ability to manage multiple stakeholders, form strategic partnerships, and work well in varied, fast-paced environments.

Previously at

Verified Expert in Design

16+ Years

of Experience

Brand Content Strategist

Jennifer is a content strategist with more than 16 years of writing experience for brands. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.

Previously at

Verified Expert in Design

7+ Years

of Experience

Digital Asset Expert

Kalpesh is a UX designer and strategist with more than seven years of experience working with startups and industry giants like Adobe. He is proficient in simplifying intricate business concepts and crafts innovative yet user-centric digital experiences for web and mobile apps. Kalpesh advocates for scalable solutions and streamlining team efficiency and operations. Noteworthy achievements include implementing design systems, yielding a 34% reduction in design and development time.

Previously at

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Discover the right brand design services for your needs

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our global clients enjoy from the Toptal network.

Ginni Media up-levels its brand identity while preserving its unique vibe.

Ginni Media is a fully remote creative company, with team members spread across 14 countries and six continents. They produce audio for entrepreneurs, brand authorities, and global clients such as Siemens, Allure, and Architectural Digest.

Challenge: Ginni Media needed a refreshed brand identity that matched its unique voice and showcased its inclusive values.

Solution: Combining artistry and technology, the Toptal team delivered a new brand identity that reflects the inclusive and diverse Ginni Media mindset.

I feel [the Toptal designer] brought the colors to life. He showed us the possibilities of what our vision would be.

Ginni Saraswati

Founder and CEO, Ginni Media

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Brand Design Field

Read the latest articles and resources to keep you current on emerging trends in branding strategies, visual brand identity, and more.

Rebrand Case Study: More Than Just a New Logo

Wise design decisions help companies reintroduce themselves through their visual identity. Follow along as a Toptal designer describes the thinking behind a logo redesign that led to a full-scale rebrand.

Rehan Saiyed

Verified Expert in Design

Rehan is a multidisciplinary designer who specializes in branding, UX, and customer experience design. Past clients include Target, Volkswagen, and the Commercial Bank of Qatar. He’s won more than 45 awards, and his work has appeared in international design publications.

Expertise

Rebranding

Previously at