Publication
The Fundamentals of Website Redesign – A Case Study
https://www.toptal.com/designers/web/design-better-foundations
Alex is available for hire
Hire AlexAlex Gurevich
Verified Expert in Design
Designer
Location
Phoenix, AZ, United States
Toptal Member Since
October 26, 2015
For the last 15 years, Alex has built, managed, and led a design agency that provides branding, marketing, and web development services. He grew it from a small startup to one of the best design firms in the city in less than three years. During that time, Alex has provided branding, app design, and UI/UX solutions for clients in various industries, including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.
Portfolio
Work Experience
Senior UX/UI Designer
2020 - PRESENT
Deckers Brands
- Worked closely with a team and was responsible for updating core business eCommerce websites: Hoka, Sanuk, and Teva.
- Designed and implemented new marketing campaigns, home page, and internal template updates.
- Designed a shoe finder flow and process for Hoka that was used as a starting point for the now-famous Hoka Shoe Finder.
Technologies: CSS, HTML, Content Management Systems (CMS), Web Design, Branding, Typography, User Experience (UX), User Interface (UI), Visual Design, Sketch, Adobe Photoshop, Adobe Illustrator, DevOps, Figma, WordPress, Coremedia, Adobe Experience Design (XD), User Research, Enterprise Design, Process Design, JavaScript, eCommerce, Mobile UI, Wireframing, eCommerce Design
Senior Lead Designer
2018 - 2019
Automattic (via Toptal)
- Worked as part of a small team that designed websites for prominent internet figures.
- Designed and built branding guidelines for a WooCommerce online platform.
- Provided consulting and strategy for current clients on website UI/UX improvements.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Adobe Creative Suite, JavaScript, Mobile UI, WordPress
Lead Senior UI/UX Designer for Responsive Web Apps
2017 - 2018
Globecomm Systems, Inc. (via Toptal)
- Designed numerous internal web applications from start to finish. This included initial workflow, hierarchy, content organization, wireframes, mockups, and delivery of final HTML assets.
- Oversaw an engineering development team that implemented all the designs, QA, and implementation testing.
- Designed processes and workflows of the internal applications.
Technologies: HTML, Sketch, InVision, SaaS, Enterprise Design, Dashboards, Agile, Wireframing
Lead User Experience Designer
2017 - 2017
Haystack Partners (via Toptal)
- Designed mobile and desktop interface for a new funding platform using user research, A/B testing, and best practices of HCD (human-centered design).
- Set up the prototype in InVision and collaborated with developers to ensure proper implementation.
- Performed user testing and user research to ensure successful product design and development.
Technologies: Adobe Photoshop, Sketch, InVision, Enterprise Design, MUI (Material UI), Dashboards, eCommerce, Startups, Agile, Mobile UI, Wireframing, eCommerce Design
Creative Director
2015 - 2017
- Led a team to design the “Create with Google” platform, made for creatives by creatives, built to inspire and enable creative ideas. I developed an identity system that could function globally across all territories.
- Collaborated with the design team to develop the Create with Google website, which became the central platform for the whole experience.
- Contributed to the site that contained tools, brand artifacts, and creative downloads to support emerging YouTube creators.
Technologies: Sketch, SaaS, Enterprise Design, MUI (Material UI), Agile, Mobile UI, Wireframing
Design Director
2007 - 2017
FabricEleven
- Built, managed, and led a company specializing in the design and development of websites, web applications, UX/UI design, and brand identities.
- Serviced clients in various industries, including hospitality, higher education, fashion, and consumer products and services.
- Provided consulting services, art direction, and project management for the internal team, contractors, and clients using Agile methodology.
- Supervised, cultivated, and directed a team of talented individuals to achieve common goals, think outside of the box, and produce great work.
- Specialized in UX and UI, brand, and product design for B2B and enterprise clients.
- Worked on front-end development, utilizing the Bootstrap framework, SCSS, and Node.js.
Technologies: Adobe Creative Suite, ZURB Foundation, Sass, Drupal, SaaS, Healthcare, JavaScript, HTML, MUI (Material UI), Dashboards, eCommerce, Startups, Agile, Mobile UI, Wireframing, WordPress, Logo Design, eCommerce Design, iOS App Design
Lead Senior and Product Designer
2008 - 2015
Graphic Fusion Design
- Managed, oversaw, and executed development of projects, including web design, branding, UX/UI design, prototyping, and consulting using Agile methodology.
- Supervised all business development, accounting, management, and sales efforts.
- Created, designed, and built web applications for various enterprise clients, including Credit Karma.
- Designed, created, and built a web project management system that tracks, monitors, and showcases each project's progress, deliverables, and billing within the firm in real-time.
- Provided web, UX/UI, and design solutions for clients in various industries and reputable companies, including Fox Sports, Goodwill, the USDA, and the US Air Force.
- Cultivated a culture of passion for great design with a talented team of 15 designers, artists, developers, and marketers.
Technologies: Bootstrap, Adobe Creative Suite, InVision, SaaS, JavaScript, HTML, Dashboards, eCommerce, Startups, Mobile UI, Wireframing, WordPress, Logo Design, eCommerce Design, iOS App Design
Other Experience
Education
2003 - 2008
Bachelor's Degree of Fine Arts and Design in Visual Design
University of Arizona - Tucson, AZ, United States
2003 - 2008
Bachelor's Degree in Computer Engineering in Computer Engineering
University of Arizona - Tucson, AZ, United States
Certifications
JANUARY 2020 - MAY 2021
Google Analytics IQ
AUGUST 2018 - PRESENT
Adobe Certified Expert (ACE)
Adobe