Alex has built, managed, and led a company that provided web solutions, branding, and marketing consulting services. He grew it from a small startup to one of the best design firms in the city in less than eight years. During that time, he has provided web, UX/UI, and design solutions for clients in various industries including Fox Sports, Credit Karma, Goodwill, the USDA, and the U.S. Air Force.
Most designers only publish their finished, polished wireframes and mock-ups without revealing how much work really goes into research and content organization. What results is a community that assumes that design is all about jumping into a composition. This understanding of design produces faulty products.
In this article, Alex Gurevich gives us a walkthrough of his workflow for the design of a significant non-profit company's website, explaining with each step how a thorough preliminary process leads to holistic web page design.
Sketch vs. Photoshop: Is It Time To Switch From Photoshop To Sketch? (Publication)
Sketch promises a faster workflow and greater ease-of-use than its counterparts. You can think of Sketch as Illustrator with some Photoshop stitched together, but that’s only part of the story. Many Adobe features that you don’t use 90 percent of the time have been stripped out, giving us a streamlined tool that is designed to quickly prototype everything from simple wireframes to complex mockups.
In this article, Toptal freelance designer Alex Gurevich takes a closer look at the Sketch vs. Photoshop dilemma, explaining which has the advantage from a variety of perspectives.
WordPress Development Best Practices and Tips by Toptal Developers (Publication)
Alex is a mentor in the Toptal Global Mentor’s Program.
This program is a partnership between Toptal and General Assembly to provide high
quality mentorship for students from minority and low income backgrounds who are
looking to begin their careers as professional designers. Alex
shows commitment to diversity in tech by mentoring a General Assembly student every
week for a year, covering everything from design tips and tricks to advice on making
it in the industry.