Alex has built, managed, and led a design agency that provided branding, marketing, and web development services. He grew it from a small startup to one of the best design firms in the city in less than three years. During that time, he has provided branding, app design, UX/UI solutions for clients in various industries including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.
Designed mobile and desktop interface for a new funding platform using user research, A/B testing, and best practices of HCD (human-centered design).
Set up the prototype in InVision and collaborated with developers to ensure proper implementation.
Performed user testing and user research to ensure successful product design and development.
Technologies: Adobe Photoshop, Sketch, InVision
2015 - 2017
Led a team to design the “Create with Google” platform, made for creatives by creatives, built to inspire and enable creative ideas. I developed an identity system that could function globally across all territories.
Collaborated with the design team to develop the Create with Google website, which became the central platform for the whole experience.
The site contained tools, brand artifacts, and creative downloads to support emerging YouTube creators.
2007 - 2017
Built, managed, and led a company specializing in the design and development of websites, web applications, UX/UI design, and brand identities.
Serviced clients in various industries, including hospitality, higher education, fashion, and consumer products and services.
Provided consulting services, art direction, and project management for the internal team, contractors, and clients using Agile methodology.
Supervised, cultivated, and directed a team of talented individuals to achieve common goals, think outside of the box, and produce great work.
Specialized in UX and UI, brand, and product design for B2B and enterprise clients.
Worked on front-end development, utilizing the Bootstrap framework, SCSS, and Node.js.
Polished design wireframes are great but don't reveal the work that goes into research and content organization. See how a thorough approach to early project planning leads to successful website redesign.
Alex is a mentor in the Toptal Global Mentor’s Program.
This program is a partnership between Toptal and General Assembly to provide high
quality mentorship for students from minority and low income backgrounds who are
looking to begin their careers as professional designers. Alex
shows commitment to diversity in tech by mentoring a General Assembly student every
week for a year, covering everything from design tips and tricks to advice on making
it in the industry.
Bachelor's Degree of Fine Arts and Design in Visual Design
2003 - 2008
University of Arizona - Tucson, AZ, United States
Bachelor's Degree in Computer Engineering in Computer Engineering