Alex Gurevich, Designer in Phoenix, AZ, United States

Alex Gurevich


Phoenix, AZ, United States
Toptal Member Since
October 26, 2015

Alex has built, managed, and led a design agency that provided branding, marketing, and web development services. He grew it from a small startup to one of the best design firms in the city in less than three years. During that time, he has provided branding, app design, UX/UI solutions for clients in various industries including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.

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Work Experience

2018 - 2019

Senior Lead Designer

Automattic (via Toptal)
  • Worked as part of a small team that designed websites for prominent internet figures.
  • Designed and built branding guidelines for WooCommerce online platform.
  • Provided consulting and strategy for current clients on website UX/UI improvements.
Technologies: Adobe Illustrator, Adobe Photoshop, Git, InVision, Sketch, Adobe Creative Suite
2017 - 2018

Senior UI/UX Designer for Responsive Web Apps

Globecomm Systems, Inc. (via Toptal)
  • Designed numerous internal web applications from start to finish. This included initial workflow, hierarchy, content organization, wireframes, mockups, and delivery of final HTML assets.
  • Oversaw an engineering development team that implemented all the designs, QA, and implementation testing.
  • Designed processes and workflows of the internal applications.
Technologies: Zeplin, JavaScript, HTML, Sketch, InVision
2017 - 2017

Lead User Experience Designer

Haystack Partners (via Toptal)
  • Designed mobile and desktop interface for a new funding platform using user research, A/B testing, and best practices of HCD (human-centered design).
  • Set up the prototype in InVision and collaborated with developers to ensure proper implementation.
  • Performed user testing and user research to ensure successful product design and development.
Technologies: Adobe Photoshop, Sketch, InVision
2015 - 2017

Creative Director

  • Led a team to design the “Create with Google” platform, made for creatives by creatives, built to inspire and enable creative ideas. I developed an identity system that could function globally across all territories.
  • Collaborated with the design team to develop the Create with Google website, which became the central platform for the whole experience.
  • The site contained tools, brand artifacts, and creative downloads to support emerging YouTube creators.
Technologies: Sketch
2007 - 2017

Design Director

  • Built, managed, and led a company specializing in the design and development of websites, web applications, UX/UI design, and brand identities.
  • Serviced clients in various industries, including hospitality, higher education, fashion, and consumer products and services.
  • Provided consulting services, art direction, and project management for the internal team, contractors, and clients using Agile methodology.
  • Supervised, cultivated, and directed a team of talented individuals to achieve common goals, think outside of the box, and produce great work.
  • Specialized in UX and UI, brand, and product design for B2B and enterprise clients.
  • Worked on front-end development, utilizing the Bootstrap framework, SCSS, and Node.js.
Technologies: Adobe Creative Suite, ZURB Foundation, Sass, PhpStorm, Git, Magento, Drupal
2008 - 2015

Lead Senior and Product Designer

Graphic Fusion Design
  • Managed, oversaw, and executed development of projects, including web design, branding, UX/UI design, prototyping, and consulting using Agile methodology.
  • Supervised all business development, accounting, management, and sales efforts.
  • Created, designed, and built web applications for various enterprise clients, including Credit Karma.
  • Designed, created, and built a web project management system that tracks, monitors, and showcases each project's progress, deliverables, and billing within the firm in real-time.
  • Provided web, UX/UI, and design solutions for clients in various industries and reputable companies, including Fox Sports, Goodwill, the USDA, and the US Air Force.
  • Cultivated a culture of passion for great design with a talented team of 15 designers, artists, developers, and marketers.
Technologies: Bootstrap, WordPress, Git, Adobe Creative Suite, InVision


2003 - 2008

Bachelor's Degree of Fine Arts and Design in Visual Design

University of Arizona - Tucson, AZ, United States

2003 - 2008

Bachelor's Degree in Computer Engineering in Computer Engineering

University of Arizona - Tucson, AZ, United States


JANUARY 2020 - MAY 2021

Google Analytics IQ



Adobe Certified Expert (ACE)



UI Design - 10 yearsUX Design - 10 yearsEnterprise Design - 7 yearsBranding - 7 yearsHealthcare - 5 yearsWordPress Theme Design - 5 yearsProcess Design - 4 yearsA/B Testing - 2 years


Phoenix, AZ, United States