Alex Gurevich
Verified Expert in Design
Designer
Phoenix, AZ, United States
Toptal member since October 26, 2015
For the last 15 years, Alex has built, managed, and led a design agency that provides branding, marketing, and web development services. He grew it from a small startup to one of the best design firms in the city in less than three years. During that time, Alex has provided branding, app design, and UI/UX solutions for clients in various industries, including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.
Portfolio
Work Experience
Senior UX/UI Designer
Deckers Brands
- Worked closely with a team and was responsible for updating core business eCommerce websites: Hoka, Sanuk, and Teva.
- Designed and implemented new marketing campaigns, home page, and internal template updates.
- Designed a shoe finder flow and process for Hoka that was used as a starting point for the now-famous Hoka Shoe Finder.
Senior Lead Designer
Automattic (via Toptal)
- Worked as part of a small team that designed websites for prominent internet figures.
- Designed and built branding guidelines for a WooCommerce online platform.
- Provided consulting and strategy for current clients on website UI/UX improvements.
Lead Senior UI/UX Designer for Responsive Web Apps
Globecomm Systems, Inc. (via Toptal)
- Designed numerous internal web applications from start to finish. This included initial workflow, hierarchy, content organization, wireframes, mockups, and delivery of final HTML assets.
- Oversaw an engineering development team that implemented all the designs, QA, and implementation testing.
- Designed processes and workflows of the internal applications.
Lead User Experience Designer
Haystack Partners (via Toptal)
- Designed mobile and desktop interface for a new funding platform using user research, A/B testing, and best practices of HCD (human-centered design).
- Set up the prototype in InVision and collaborated with developers to ensure proper implementation.
- Performed user testing and user research to ensure successful product design and development.
Creative Director
- Led a team to design the “Create with Google” platform, made for creatives by creatives, built to inspire and enable creative ideas. I developed an identity system that could function globally across all territories.
- Collaborated with the design team to develop the Create with Google website, which became the central platform for the whole experience.
- Contributed to the site that contained tools, brand artifacts, and creative downloads to support emerging YouTube creators.
Design Director
FabricEleven
- Built, managed, and led a company specializing in the design and development of websites, web applications, UX/UI design, and brand identities.
- Serviced clients in various industries, including hospitality, higher education, fashion, and consumer products and services.
- Provided consulting services, art direction, and project management for the internal team, contractors, and clients using Agile methodology.
- Supervised, cultivated, and directed a team of talented individuals to achieve common goals, think outside of the box, and produce great work.
- Specialized in UX and UI, brand, and product design for B2B and enterprise clients.
- Worked on front-end development, utilizing the Bootstrap framework, SCSS, and Node.js.
Lead Senior and Product Designer
Graphic Fusion Design
- Managed, oversaw, and executed development of projects, including web design, branding, UX/UI design, prototyping, and consulting using Agile methodology.
- Supervised all business development, accounting, management, and sales efforts.
- Created, designed, and built web applications for various enterprise clients, including Credit Karma.
- Designed, created, and built a web project management system that tracks, monitors, and showcases each project's progress, deliverables, and billing within the firm in real-time.
- Provided web, UX/UI, and design solutions for clients in various industries and reputable companies, including Fox Sports, Goodwill, the USDA, and the US Air Force.
- Cultivated a culture of passion for great design with a talented team of 15 designers, artists, developers, and marketers.
Education
Bachelor's Degree of Fine Arts and Design in Visual Design
University of Arizona - Tucson, AZ, United States
Bachelor's Degree in Computer Engineering in Computer Engineering
University of Arizona - Tucson, AZ, United States
Certifications
Google Analytics IQ
Adobe Certified Expert (ACE)
Adobe
Skills
Tools
Adobe Photoshop, Sketch, Adobe Creative Suite, InVision, Adobe Illustrator, Adobe InDesign, Adobe Experience Design (XD)
Industry Expertise
Healthcare, Education, Marketing, Entertainment & Leisure
Platforms
Figma, WordPress Theme Design, WordPress, OS X, Drupal, SAP Mobile, Linux
Languages
HTML, JavaScript, PHP, CSS
Other
Environment, Agile, UX Design, iOS UX Design, Digital Product Design, User Flows, Web UX Design, UI Design, Prototyping, CRM Design, UX Roadmaps, UX Leadership, Design Thinking, Enterprise Design, Mobile UI, Web Design, Human-centered Design (HCD), Brand Design, eCommerce Design, Brand Identity, UX Process, UI Development, Process Design, Wireframing, User Interface (UI), Visual Identity, Branding, Agile Sprints, Product Design, SaaS, Fintech, Startups, User Research, Logo Design, iOS App Design, Project Management, A/B Testing, Material UI, Investment Banking, Bootstrap, Sass, ZURB Foundation, Enterprise, Catalog Design, Catalogs, APIs, Data Integration, Illustration, Cryptocurrency, Process Testing, User Testing, Mobile Web Design, App Design, Finance, Bitcoin, UI Design Standards & Best Practices, Web Applications, UX Architecture, CRM APIs, Enterprise Architecture, Dashboards, Design Leadership, B2B, Engineering, Computer Science, Computer Engineering, eCommerce, Content Management Systems (CMS), Typography, User Experience (UX), Visual Design, DevOps, Core Media
Experience
- Branding - 18 years
- UX Design - 15 years
- UI Design - 15 years
- SaaS - 8 years
- Process Design - 8 years
- Enterprise Design - 7 years
- Healthcare - 7 years
- A/B Testing - 5 years
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