Lucía is available for hire
Hire LucíaLucía Merlo
Verified Expert in Design
Designer
Location
Madrid, Spain
Toptal Member Since
October 17, 2022
A visual designer, Lucía has spent the last ten years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.
Work Experience
Design Consultant (Freelance)
2012 - PRESENT
Lucía Merlo
- Designed a digital campaign for a private learning institution, which significantly increased the number of students enrolled.
- Created an animated presentation deck for an innovation hub project, which attracted the interest of multiple collaborators. As a result, the project is now in the process of coming to fruition.
- Designed an Apple Watch game for kids, which attracted the interest of several investors.
Technologies: 2D Graphics, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Animation, Art Direction, Editorial Design, Data Visualization, Motion Graphics, Responsive Web Design (RWD), Email Design, Email Templates, Multimedia, Video Design, Multimedia Design, Marketing Collateral Development, Pitch Decks, Visual Assets, Marketing Design, User Interface (UI), User Experience (UX), Advertising Design, Brochure Design, Adobe Creative Suite, 2D Animation, Dashboard Design, Dashboards, Label Design, Character Illustration, Typography, Color Palettes, Package Design, Packaging, UI Branding, Healthcare, Graphic Design, Design, Health IT, Icon Design, Naming, Consumer-facing Product Design, Presentations, Poster Design
Creative Director
2022 - 2023
Talkiatry
- Refined the pre-existing brand identity by adding innovative motion principles to communicate the brand values in advertising.
- Created multiple concepts aligned with the new brand identity to infuse deeper meaning into visual assets.
- Developed a comprehensive digital campaign featuring over 60 assets across five distinct channels, including social media and various TV platforms.
Technologies: Art Direction, Branding, Visual Design, Concepting, Motion Design, Campaign Design, Social Media Design, Social Media, Ad Design, Adobe Photoshop, Digital Design, Digital Graphics, Illustrator CC, Motion Graphics, Multimedia, Sound Design, Video Design, Multimedia Design, Marketing Collateral Development, Design Direction, Visual Assets, Storytelling, Marketing Design, User Interface (UI), Advertising Design, Adobe Creative Suite, 2D Animation, Lottie, Landing Page Design, Color Palettes, Healthcare, Creative Direction, Graphic Design, Design, Icon Design, Presentations
Art Director
2017 - 2022
YOKE
- Worked with IKEA and LEGO. Delivered visual concepts for various interactive and physical experiences under tight deadlines.
- Designed a graphic identity for DI Topmødet, an international business event that gathers critical actors in the Danish industry. After a positive process and results, the same project was commissioned by the agency again for three years in a row.
- Won an international competition to work with Munch Museum in Oslo. The exhibition got positive reviews from the international media as well as enthusiastic comments from visitors from around the world.
- Developed more than 30 unique character animations for the new Museum of the Future in Dubai. For the same project, I designed 120 animated mandalas, the essence of an interactive installation about the senses.
Technologies: Adobe InDesign, Figma, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Drawing, Graphic Design, Illustration, Photography, Design, Design Thinking, Motion Design, Art Direction, Infographics, After Effects CC, 2D Graphics, Visual Design, Food Illustration, Websites, Brand Design, Logo Design, PDF Design, Web Design, Motion & Animation Design, UX Design, Presentation Design, Interactive UI, UI Design, Pitch Presentations, Web App Design, Prototyping, Logotype, Photoshop CC, Photo Editors, Artwork, Web to Print, Digital Design, Brand Books, Motion Logo Design, Digital Graphics, Print Design, Posters, Illustrator CC, Banner, Canva, Data Visualization, Motion Graphics, Video Editing, Multimedia, Video Design, Multimedia Design, Marketing Collateral Development, Design Direction, Interactive Prototypes, Pitch Decks, Visual Assets, Storytelling, Responsive UI, Marketing Materials, Brochure Design, Adobe Creative Suite, 2D Animation, Mobile Design, Mobile UI Design, Mobile UX Design, Landing Page Design, Character Illustration, Character Design, Typography, Color Palettes, Experience Design, Interactive Videos, UI Branding, Healthcare, Creative Direction, Touchscreens, Interior Design, Museums & Exhibits, Stop-motion Animation, Health IT, User Experience (UX), Gaming, UI Animation, Event Artwork, Icon Design, Presentations, Poster Design
Graphic Designer
2014 - 2017
YOKE
- Designed illustrations for a permanent exhibition of the largest aquarium in Northern Europe, the National Aquarium Denmark (Den Blå Planet), becoming our regular client since then.
- Designed an interactive installation for Ørsted, the largest energy company in Denmark. It consisted of projections on a wall that, when triggered by motion sensors, would show an entire cycle of resources until they become heat and electricity.
- Won an open competition to develop a visual identity for FiSK, a national research and communication project around fish. It would, later on, become a project for two years. This project changed the way Danish children perceive fish in their diet.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Drawing, Graphic Design, Illustration, Photography, Design, Motion Design, Infographics, After Effects CC, 2D Graphics, Visual Design, Brand Design, Logo Design, PDF Design, Web Design, Motion & Animation Design, Presentation Design, Interactive UI, UI Design, Pitch Presentations, Web App Design, Logotype, Photoshop CC, Artwork, Web to Print, Digital Design, Motion Logo Design, Digital Graphics, Print Design, Posters, Illustrator CC, Banner, Motion Graphics, Marketing Collateral Development, Visual Assets, Adobe Creative Suite, 2D Animation, Typography, Color Palettes, Touchscreens, Museums & Exhibits, Stop-motion Animation, User Experience (UX), Event Artwork, Icon Design, Presentations, Poster Design
Digital Experience Designer
2014 - 2014
Designit
- Worked for Novo Nordisk, fine-tuning the design production of three interactive digital experiences at the EASD Annual Meeting, one of the largest scientific congresses in Europe.
- Designed a social media app for Merial, a US-based animal health company.
- Became part of a core internal design team, helping out in the company's new graphic identity process.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Graphic Design, Design, Motion Design, 2D Graphics, Visual Design, UI Animation, PDF Design, Motion & Animation Design, Presentation Design, Interactive UI, UI Design, Photoshop CC, Digital Design, Motion Logo Design, Digital Graphics, Illustrator CC, Motion Graphics, Marketing Collateral Development, Brochure Design, Adobe Creative Suite, Color Palettes, Health IT, User Experience (UX), Icon Design
Graphic Designer
2013 - 2013
Greenpeace
- Designed several social media pieces that were effectively shared by thousands of users, starting conversations about different environmental problems.
- Created content for a monthly subscriber's magazine, bringing new donors at a time when the organization needed to increase its income rapidly.
- Participated in an urgent campaign that brought back 30 activists retained in a boat in the Arctic.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Drawing, Graphic Design, Illustration, Design, Infographics, 2D Graphics, Visual Design, PDF Design, Presentation Design, Data Visualization, Adobe Creative Suite, Typography, Color Palettes
Graphic Design Intern
2011 - 2011
IS Creative Studio
- Designed artwork for an annual photography festival, Getxophoto, which gathered the best young photographers in Europe. The festival's identity was a success, and the studio designed it three years in a row.
- Produced a design item called Fantone. Carried along the logistics, contacted manufacturers in China, and designed the packaging.
- Developed the visual production of Caravana, a restaurant chain in Lima, Peru.
Technologies: Adobe InDesign, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Graphic Design, Design, 2D Graphics, Visual Design, Brand Design, Logo Design, PDF Design, Web Design, Presentation Design, Collateral Design, Logotype, Brochure Design, Adobe Creative Suite, Typography, Color Palettes, Package Design, Packaging, Museums & Exhibits
Education
2007 - 2012
Bachelor of Arts Degree in Fine Arts
Complutense University of Madrid - Madrid, Spain
2010 - 2011
Exchange Program in Design
School of Arts, Design, and Architecture | Aalto University - Helsinki, Finland