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Erica Gasparini

Erica Gasparini

Amsterdam, Netherlands
Member since August 14, 2018
Erica is a product owner with over six years of experience and she has worked on a multitude of different topics and products. Erica is a quick learner with strong networking, communication, and organisational skills, and she loves working with international teams.
Erica is now available for hire
Project Highlights
  • Agile Software Development
  • Certified Scrum Product Owner
  • Jira
  • Mentorship & Coaching
  • Product Roadmaps
  • Scrum
  • eCommerce
Select Certifications
  • Product Owner
    2018 - PRESENT
    • Served as the product owner of the data feeds team and Bugaboo's B2B platform.
    • Implemented data feeds API from Bugaboo's internal systems to external parties, such as Channel Engine, Content Analytics and Bazaarvoice.
    • Managed stakeholders and prioritised backlog.
    • Followed a "scrumban" approach with both elements of Scrum and kanban.
    • Collaborated with developers from different backgrounds, such as Node.js, intershop, JavaScript, and Salesforce.
  • Product Owner
    2017 - 2018
    • Managed and prioritized the product backlogs of four different products to ensure the team is always working on what brings most value.
    • Provided stakeholder management and education on agile and scrum methodologies.
    • Performed market research, persona identification, story mapping exercises, preparation of business canvases.
    • Facilitated scrum ceremonies.
  • Product Owner Site Optimization
    2017 - 2017
    adidas international
    • Managed and prioritized the product backlog to ensure the team is always working on what brings most value.
    • Educated stakeholders on Agile methodology.
    • Wrote epics and user stories.
    • Facilitated Agile cerimonies.
  • Product Owner
    2013 - 2016
    • Managed the product backlog.
    • Wrote epics and user stories.
    • Prioritized the backlog to ensure the team is always working on what brings most value.
    • Performed data analysis (MySQL).
  • IT Coordinator
    2010 - 2013
    • Coordinated all operational activities in the Technology department.
    • Organized and facilitated technical and soft skills trainings in the Technology department.
    • Planned department events, including conferences,.
    • Coordinated and ensured the R&D tax credit process (WBSO) is successful.
    • Mentored and coached a team of three coordinators and two external consultants.
Project History
  • Streamline Online Payments
    Align adidas' online payment systems.

    Reduce overhead, minimize risk and time to business by working with the same payment service provider across different markets.

    The analysis phase was very extensive and it included a thorough review of requirements, risks, and possible points of failure.

    Multiple teams across the business were involved, among which the agile development team I was PO of, who were in charge of the front end side and integration with back-end systems.

    Unfortunately, the functionality was never rolled out because the project leads couldn't get the buy-in from all stakeholders involved.

  • HRIS - APAC Absences Management
    Launch Workday absence management functionality to 16 countries in the APAC region including integrations with other systems.

    At HR we had a strong need to improve our processes and we identified that absence management was of crucial importance.

    Together with a team of three HR administrators representing the business, two payroll specialists, three workday consultants and 2 data experts we implemented a tailor-made solution for employees working in 16 countries in the Asia Pacific.

    From a technical standpoint:
    - we implemented absence rules according to the different legal requirements of each country,
    - functionality was developed and released in an agile way, with small iterative steps
    - before rolling out the new functionality we performed an intensive data clean up the process and migrated data from the existing SAP system to Workday
    - user acceptance tests and user training (for admin users)
    - to support payroll processing we created customized absence payroll reports
    - to support the business and operations we developed a two-directional systems integration with the existing workforce management tool

    From the discovery phase to full completion the project took around 11 months.

    The HR Operations team saw a decrease in employees' request by 70% after the new absence management system went live.

  • Product Owner Data Feeds
    Implemented multiple data feeds to scale Bugaboo's online presence.

    Working with a team of three Node.js developers we implemented a data feed API to connect Bugaboo's product catalog with external parties.

    The goal is to make it possible for Bugaboo to increase their online presence by expanding the operational work necessary when partnering with retailers, e-tailers, advertising channels such as Google Shopping or AdRoll and social media.

  • Product Owner of the Messaging Engine
    Improved scalability and resilience of's Messaging Engine.

    The Messaging Engine,'s core system for transactional messages, suffered a severe outage which saw a newly formed team of three senior developers work around the clock for 48 hours to mitigate the issues.

    Once the system was stable again I was put in charge as the product owner of a newly formed team of senior developers to ensure the root cause of the outage was solved, the system was strong, scalable and resilient.

    Once it was clear that we needed to significantly increase the number of servers and lines, we took the chance to challenge the relationships with our existing suppliers. We sent out an RFP to existing and new suppliers and at the end of the process, one of the existing suppliers was let go of in favor of a new one.

    As part of this process, we tested supplier performance per country and added that dimension to routing rules, which initially were only based on costs.

    The team involved in this project was composed of three senior developers and one system admin, and we worked in close cooperation with our data center engineers.

  • Master's degree in Information Technology
    2009 - 2010
    Tilburg University - Tilburg, The Netherlands
  • Bachelor's degree in Linguistics
    2005 - 2008
    Università degli Studi di Padova - Padova, Italy
  • Become a Front-end Web Developer
    LinkedIn Learning
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