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Micah Bowers

Micah Bowers

Vancouver, WA, United States
Member since January 3, 2016
Micah is a brand designer and illustrator who aspires to elevate design to the level of a story. To reach people and forge lasting engagement, Micah believes that design must identify a need, stir a desire for change, and shed light on a path that is uniquely helpful, hopeful, and human.
Micah is now available for hire
  • Illustrator
    2017 - PRESENT
    Google (via Toptal)
    • Created high-impact posters to promote an ongoing speaker series hosted by Google's Empathy Lab.
    • Designed a psychedelic, 60's inspired alphabet to visually distinguish the poster text in a clean, modern environment.
    • Illustrated a wide array of animals and characters to highlight the fun, inquisitive nature of the Empathy Lab.
    • Helped the client re-envision the project scope and deliverables to meet the budget and tight deadlines.
    Technologies: Adobe Photoshop, Adobe Illustrator
  • Illustrator | Designer
    2015 - PRESENT
    Micah Bowers Design
    • Developed brand identities by creating engaging visuals and stories that help companies communicate the unique value that they offer to customers.
    • Specialized in creating custom illustrations that support a company's brand messaging and bring life and energy to written content.
    • Created bright and cheerful animations that explain the usefulness of digital products in an easy-to-understand way.
    • Crafted one-of-a-kind words and letters for logos, websites, and advertisements.
    • Provided art-direction to companies in order to reach customers by outlining and implementing a specific mood at the start of each project.
    Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign
Other Experience
  • Operation Logo Refresh - How We Fixed the World's Worst Logo (Publication)
    World’s worst logo? It’s a distinction no company wants to claim but a problem every logo designer would love to solve. We swing for the fences with a logo refresh for a global dancercise brand.
  • Dissecting the Intricacies of Typography Anatomy (with Infographic) (Publication)
    The letters used to construct our written languages have their own anatomical features. Here is a collection of lesser-known letter parts that every designer should be aware of (with an awesome infographic).
  • UX Research Methods and the Path to User Empathy (Publication)
    How can designers move beyond personal insights to understand the problems users face? We introduce time-tested UX research methods that inspire user empathy and lead to better user experiences.
  • Words Matter - The True Value of UX Copy (Publication)
    Well-crafted words improve UX and provide people with decision-making clarity. We explore the true value of UX copy and provide sensible writing tips for greater user engagement.
  • UX Portfolio Tips and Best Practices (Publication)
    This guide shows UX designers how to craft a brilliant portfolio by examining questions about process and sharing practical design tips.
  • eCommerce 101: Understanding Shopping Cart Abandonment [with Infographic] (Publication)
    An illuminating infographic highlights ten eCommerce pain points that ruin the user experience and lead to shopping cart abandonment.
  • A Spectrum of Possibilities: The Go-To UI Color Guide (Publication)
    Color is the master key to compelling design communication, but UI designers must learn to wield its power. This guide simplifies color theory concepts and shows designers how to use color with precision.
  • Creating a UI Style Guide for Better UX (Publication)
    A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?
  • Icon Usability and Design Best Practices (Publication)
    The ultimate aim of icon design is to enhance the user experience. But what does that look like, and how can UI designers ensure that the icons they make will be easily understood?
  • UI Design Best Practices and Common Mistakes (Publication)
    The most progressive and interesting designers steer clear of visually stale design solutions and ditch restrictive rules by learning UI design best practices and avoiding common design mistakes.
  • Design News – Innovation from Around the Globe - April '18 (Publication)
    Every month, we bring you riveting design news and inspiring content focused on design. Here are five hand-picked pieces of design news.
  • Power of the Pen – A Hand Lettering Tutorial (Publication)
    Hand lettering is an art form in revival and a powerful branding tool. See inspiring examples from the world’s best letterers and learn a step-by-step approach to start your own lettering practice.
  • Design News – Innovation from Around the Globe - January '18 (Publication)
    The inaugural issue of Toptal Design World News. Every month, we bring you riveting design news and inspiring content focused on design.
  • Presentation Design and the Art of Visual Storytelling (Publication)
    Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.
  • Design the Future: The Tools and Products That Await Us (Publication)
    New design tools are emerging at an incredible rate, but the future promises a vast array of astonishing tools that will forever change the way designers think and work.
  • Brand Illustration 101: Visualizing the Narrative (Publication)
    A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.
  • How to Create Custom Fonts: 7 Steps and 3 Case Studies (Publication)
    Learn to turn Comic Sans and other hated fonts into beautiful logotypes in seven easy steps.
  • Design Constraints: Why Saying "No" is so Effective (Publication)
    We can harness the power of constraints by consciously choosing to place strict limits on design options, and we needn’t look beyond our own smartphones to find compelling examples of how this works.
  • Don't Underestimate the Power of Your Brand Story (Publication)
    A brand story is a powerful tool, but trial-and-error is required to use it well. If persistent, you’ll develop a unique voice, and your work will be infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach. In this article, Toptal Designer Micah Bowers walks us through one of his own branding projects to show us how to develop an effective brand story. Most of us might know a good story when we see one, but how do we write an engaging one ourselves?
  • Master of Fine Arts degree in Electronic Time-based Arts
    2008 - 2011
    Purdue University - West Lafayette, IN, USA
  • Bachelor's degree in Industrial Design
    2004 - 2008
    Purdue University - West Lafayette, IN, USA
  • Drawing15 years
  • Design10 years
  • Illustration10 years
  • Adobe Illustrator10 years
  • Adobe Photoshop10 years
  • Logotype4 years
  • Adobe Photoshop
  • Adobe Illustrator
Vancouver, WA, United States
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