Micah Bowers

Micah Bowers

Vancouver, United States
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Micah Bowers

Micah Bowers

Designer
Vancouver, United States
Member since January 3, 2016
Micah is a freelance illustrator and brand designer who believes that design should tell a story. At its best, design identifies a need, stirs a desire for change, and sheds light on a path that is uniquely helpful, hopeful, and human.
Micah is now available for hire
Employment
  • Illustrator | Designer
    Micah Bowers Design
    2015 - PRESENT
    • Developed brand identities by creating engaging visuals and stories that help companies communicate the unique value that they offer to customers.
    • Specialized in creating custom illustrations that support a company's brand messaging and bring life and energy to written content.
    • Created bright and cheerful animations that explain the usefulness of digital products in an easy-to-understand way.
    • Crafted one-of-a-kind words and letters for logos, websites, and advertisements.
    • Provided art-direction to companies in order to reach customers by outlining and implementing a specific mood at the start of each project.
    Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign
  • Senior Onboarding Designer
    Acupic: Bryxe (via Toptal)
    2017 - 2017
    • Delivered a set of 5 illustrations that integrate icons from Bryxe's UI with scenes of exploration and discovery.
    • Refreshed the onboarding messaging accompanying each illustration to be more clear and captivating.
    • Updated the signup button text to motivate new users with an opportunity to "opt-in" on each screen.
    • Consulted with Bryxe's senior UI designer to create more intuitive signup options.
    • Performed a detailed brand messaging assessment to help clarify Bryxe's onboarding focus.
    Technologies: Adobe Photoshop, Adobe Illustrator
Other Experience
  • How to Create Custom Fonts: 7 Steps and 3 Case Studies (Publication)
    Learn to turn Comic Sans and other hated fonts into beautiful logotypes in seven easy steps.
  • Design Constraints: Why Saying "No" is so Effective (Publication)
    We can harness the power of constraints by consciously choosing to place strict limits on design options, and we needn’t look beyond our own smartphones to find compelling examples of how this works.
  • Don't Underestimate the Power of Your Brand Story (Publication)
    A brand story is a powerful tool, but trial-and-error is required to use it well. If persistent, you’ll develop a unique voice, and your work will be infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach. In this article, Toptal Designer Micah Bowers walks us through one of his own branding projects to show us how to develop an effective brand story. Most of us might know a good story when we see one, but how do we write an engaging one ourselves?
Education
  • Master of Fine Arts in Electronic Time-Based Arts
    Purdue University - West Lafayette, IN (USA)
    2008 - 2011
  • Bachelor's degree in Industrial Design
    Purdue University - West Lafayette, IN (USA)
    2004 - 2008
Experience
  • Drawing15 years
  • Adobe Photoshop10 years
  • Adobe Illustrator10 years
  • Design10 years
  • Illustration10 years
  • Logotype4 years
Tools
  • Adobe Photoshop
  • Adobe Illustrator
Vancouver, United States
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