Micah is a freelance illustrator and brand designer who believes that design should tell a story. At its best, design identifies a need, stirs a desire for change, and sheds light on a path that is uniquely helpful, hopeful, and human.
A brand story is a powerful tool, but trial-and-error is required to use it well. If persistent, you’ll develop a unique voice, and your work will be infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach.
In this article, Toptal Designer Micah Bowers walks us through one of his own branding projects to show us how to develop an effective brand story. Most of us might know a good story when we see one, but how do we write an engaging one ourselves?