Danielle is a seasoned user interface designer, product developer, and team leader. She's an expert in creating relatable brands, and building sustainable product communities. Danielle has been recognized for successful branding pitches and for her ability to emotionally engage millennial and Generation Z markets.
With the increase in technology startups, competition is high for consumer attention. Consumers are looking for more than just a highly functional product or outstanding service. They are seeking an experience.
In this article, Toptal Freelance Designer Danielle Thompson introduces the emotional levels of brand design to show us what it takes to design a brand that users will cherish in the long run. No longer can companies rely on infomercial style pitches to promote their brand or product.
Danielle is a mentor in the Toptal Global Mentor’s Program.
This program is a partnership between Toptal and General Assembly to provide high
quality mentorship for students from minority and low income backgrounds who are
looking to begin their careers as professional designers. Danielle
shows commitment to diversity in tech by mentoring a General Assembly student every
week for a year, covering everything from design tips and tricks to advice on making
it in the industry.