Danielle is a seasoned user interface designer, product developer, and team leader. She's an expert in creating relatable brands, and building sustainable product communities. Danielle has been recognized for successful branding pitches and for her ability to emotionally engage millennial and Generation Z markets.
Framed the design to be in-line with our target market experiences around Android devices; used flows, colors, and copy writing that are meaningful and accessible to the target market.
Recognized issues, problems, or opportunities within the current user interface and determined whether action was needed.
Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
Successfully worked in iteration as per the Lean model.
Designed an interface that was mindful of maintaining accessibility for older generations.
Technologies: Sketch, InVision, Zeplin
Lead UX Designer
Backboard
2015 - 2015
Led direct digital marketing initiatives, campaign creation, and branding programs.
Designed a cross platform, easy-to-use, and secure photo encryption application.
Created user flows, wire-frames, prototypes, and production ready design.
Produced advertising video in Premiere for the launch of the website.
Reworked design ideas using internal analytics and third-party data.
Technologies: Adobe Photoshop, Adobe After Affects, Adobe Illustrator, InVision
Creative Digital Designer
REAP Waterloo
2012 - 2014
Led product research on multiple Canadian technologies and looked for opportunity for enhance use of these technologies.
Provided detailed specifications, mockups/prototypes, and style guides.
Consulted for young entrepreneurs; aiding them in finding a brand, look, and feel for their new companies.
Managed internal communications while continuously researching new software that would enhance our current communication.
Led design research and effectively communicated findings, conceptual ideas, and designs for products and services.
Technologies: Keynote, Photoshop, Illustrator
Digital Designer
Mango Studios
2010 - 2011
Photographed sessions as a second shooter.
Professionally conducted client meetings and maintained client relationships.
Designed albums as well as advertising and print material.
Retouched client photographs.
Implemented effective ways to monitor and evaluate customer concerns, issues, maintain customer satisfaction, and to anticipate customer needs.
With the increase in technology startups, competition is high for consumer attention. Consumers are looking for more than just a highly functional product or outstanding service. They are seeking an experience.
In this article, Toptal Freelance Designer Danielle Thompson introduces the emotional levels of brand design to show us what it takes to design a brand that users will cherish in the long run. No longer can companies rely on infomercial style pitches to promote their brand or product.
Danielle is a mentor in the Toptal Global Mentor’s Program.
This program is a partnership between Toptal and General Assembly to provide high
quality mentorship for students from minority and low income backgrounds who are
looking to begin their careers as professional designers. Danielle
shows commitment to diversity in tech by mentoring a General Assembly student every
week for a year, covering everything from design tips and tricks to advice on making
it in the industry.
