Danielle Thompson

Designer in Toronto, ON, Canada

Member since November 21, 2015

Danielle is a seasoned UX/UI product designer, specializing in the fintech market. Collectively, she's helped companies raise over 18 million in seed and VC funding in the last two years. Her interfaces have serviced over 100 million users. Data drives Danielle's designs which are often powered by React. She believes in staying lean and testing regularly. Danielle works well in small teams and with first-time founders.

Danielle is now available for hire

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Portfolio

Digital Design

Bola Chat | Football Community Build on React
- Sports
- Responsive
Milo | Equity Loans for Foreign Nationals
- Fintech
- Loans
- Marketing
Spinyt | Time-based Food Deals for Students
- Real-time Locating Systems (RTLS)
- Lean Startups
- Food & Beverage
NDAX | A Crypto Exchange for Everyone
- Cryptocurrency Exchanges
- Cross-platform UX
Mylo | Micro Investing for Millennials
- Investing
- UI Branding
Flahsport | Sports News for 85 Milllion Users
- Agile UX
- Component Libraries
- Sports
NomNom Insights l Quantifying Qualitative Feedback
- Sass
- Big Data
- Agile UX
Lendable | Connecting Lenders and Investors
- Fintech
- Dashboard Design
Royal Bank of Canada | Investment Portfolio Optimization Profile
- Fintech
- Dashboard Design

Employment

Lead Product Designer (UX/UI Web)
2016 - 2016
Clarity Recruitment
- Developed new ideas and articulated artistic rationale to support creative concepts and direction.
- Balanced frictions and needs with our companies business goals, market viability, and technical feasibility.
- Executed all the visual design stages from concept to final hand-off to engineering.
- Ensured the level of excellence in all creative work produced and executed is consistent, cohesive and stays on-brand.
- Designed a mindful job finding tool for the millennial market.
Technologies: Sketch, Zeplin
Product Designer iOS/Android App
2016 - 2016
Kontouré (via Toptal)
- Engaged with multiple stakeholders, including product managers, engineers, and other designers to bring concepts to reality at every stage of development.
- Produced visual designs and support implementation for Android and iOS.
- Architected and produced high-fidelity and engaging customer journeys.
- Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction, define the user interaction model and work flows for key tasks.
- Presented effectively designs, communicated rationale, trade-offs, and was receptive to feedback.
Technologies: Sketch, Zeplin, Proto.io
UI/UX Designer
2016 - 2016
Ferma Flooring (via Toptal)
- Designed stunning user experiences that guide user to the end goal.
- Articulated my vision in each step such as user flows, rapid prototyping, wireframes, interactive demos, and more.
- Directed development with customization options needed in the WordPress CMS.
- Ran website audits to analyze current traffic, the success of the existing sitemap, SEO, and link quality.
- Provided CSS deliverables, front-end specifications, and assets to developer.
Technologies: Sketch, Zeplin
Lead Designer
2016 - 2016
Colorectal Cancer Association of Canada
- Led an online cancer prevention campaign which was targeted at millennials.
- Designed a flexible WordPress template that will allow the campaign to grow in interactions.
- Led a social media campaign on Facebook, Instagram, Pinterest, and Google Plus.
- Managed excellently a campaign with my ability to juggle multiple sub-projects and to meet short deadlines.
- Designed an innovative, refined web solution for the prevention campaign.
Technologies: Sketch, Adobe Photoshop, Instagram, Facebook, Zeplin, WordPress
UX and Visual Product Designer
2016 - 2016
Nucleus Intercom
- Framed the design to be in-line with our target market experiences around Android devices; used flows, colors, and copy writing that are meaningful and accessible to the target market.
- Recognized issues, problems, or opportunities within the current user interface and determined whether action was needed.
- Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
- Worked successfully in iteration as per the Lean model.
- Designed an interface that was mindful of maintaining accessibility for older generations.
Technologies: Sketch, InVision, Zeplin
Lead UX Designer
2015 - 2015
Backboard
- Led direct digital marketing initiatives, campaign creation, and branding programs.
- Designed a cross platform, easy-to-use, and secure photo encryption application.
- Created user flows, wire-frames, prototypes, and production ready design.
- Produced advertising video in Premiere for the launch of the website.
- Reworked design ideas using internal analytics and third-party data.
Technologies: Adobe Photoshop, Adobe After Affects, Adobe Illustrator, InVision
Creative Digital Designer
2012 - 2014
REAP Waterloo
- Led the product research on multiple Canadian technologies and looked for an opportunity to enhance the use of these technologies.
- Provided detailed specifications, mockups/prototypes, and style guides.
- Consulted for young entrepreneurs; aiding them in finding a brand, look, and feel for their new companies.
- Managed internal communications while continuously researching new software that would enhance our current communication.
- Led design research and effectively communicated findings, conceptual ideas, and designs for products and services.
Technologies: Keynote, Photoshop, Illustrator
Digital Designer
2010 - 2011
Mango Studios
- Photographed sessions as a second shooter.
- Conducted professional client meetings and maintained client relationships.
- Designed albums as well as advertising and print material.
- Retouched client photographs.
- Implemented effective ways to monitor and evaluate customer concerns, issues, maintain customer satisfaction, and to anticipate customer needs.
Technologies: Adobe Photoshop, Adobe InDesign, Lightroom

Other Experience

Emotional Branding for Sustainable Product Design (Publication)
https://www.toptal.com/designers/brand/emotional-design-brand
Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.
Toptal Mentor
Danielle is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Danielle shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.

Education

Bachelor of Fine Arts degree in Design
2012 - 2015
Concordia University - Montreal, Canada
Certificate in Photography and Acting
2011 - 2011
Barnard College - New York City, NY, USA

Designer in Toronto, ON, Canada

Portfolio

Employment

Lead Product Designer (UX/UI Web)

Product Designer iOS/Android App

UI/UX Designer

Lead Designer

UX and Visual Product Designer

Lead UX Designer

Creative Digital Designer

Digital Designer

Other Experience

Education

Experience

Location