Publication
Emotional Branding for Sustainable Product Design
https://www.toptal.com/designers/brand/emotional-design-brand
Danielle is available for hire
Hire DanielleDanielle Thompson
Verified Expert in Design
Designer
Location
Toronto, ON, Canada
Toptal Member Since
December 15, 2015
Danielle is a user-centric professional with over 10 years of experience and an innovative approach to idea and concept development. She has a history of success providing creative direction and management, leading strategy, and innovative interfaces at tech-forward, product-driven companies. Danielle has specialized in fintech, enterprise Sass, and Medtech, designing interfaces that serviced over 300 million users.
Portfolio
Work Experience
Product Owner
2021 - PRESENT
St. Jude Cloud
- Guided the development of higher-quality final products by improving cloud-based sample analysis for scientists, physicians, and researchers, resulting in new workflows and tools.
- Designed innovative systems to connect to the St. Jude Cloud ecosystem.
- Managed and visualized complex medical data, including genomic data.
- Created new workflows and tools for scientists, clinicians, and researchers to perform better sample analysis in the cloud.
- Led the development team and collaborated with some of the world's leading cancer researchers.
Technologies: Zeplin, Figma, UI Design, UX Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, UX Research, User Interviews, Prototyping
Head of Design
2020 - 2021
Parallel
- Aided in the development of a new target market by conducting market research.
- Rebuilt the entire system within four months, working collaboratively with the development team.
- Enabled product innovation by conducting more than 40 consumer interviews.
- Facilitated business continuity and investment opportunities by assisting with capital-raising efforts and communicating directly with investors.
Technologies: Product Design, User Experience (UX), Enterprise SaaS, Enterprise Design, User Interface (UI), Web Design, Rapid Prototyping, Figma, Zeplin, UX Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, UX Research, User Interviews, Prototyping
Head of Design
2020 - 2020
Moonfare
- Enhanced performance dramatically by constructing all design processes on Jira and reorganizing the design team.
- Functioned as the first-ever corporate head of design.
- Influenced design-led thinking across the business.
- Aided in corporate workforce expansion as Moonfare scaled from 70 to 300 employees.
Technologies: Product Design, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, Rapid Prototyping, Banking & Finance, Enterprise Design, Zeplin, Figma, UI Design, UX Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, UX Research, User Interviews, Prototyping
Lead Product Designer
2018 - 2019
Livesport Media
- Launched a new product with over one million visitors within its first year.
- Rebuilt the existing product using a modular system, optimizing the development time.
- Managed the project, providing a timeline, estimates, and milestones.
- Executed design implementation within three months by seamlessly collaborating with developers.
Technologies: Zeplin, Sketch, UI Design, UX Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, UX Research, Prototyping
UI/UX Designer
2016 - 2016
Ferma Flooring
- Designed stunning user experiences that guide users to the end goal.
- Articulated my vision in each step such as user flows, rapid prototyping, wireframes, interactive demos, and more.
- Directed development with customization options needed in the WordPress CMS.
- Ran website audits to analyze current traffic, the success of the existing sitemap, SEO, and link quality.
- Provided CSS deliverables, front-end specifications, and assets to developer.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Zeplin, Sketch, UI Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing
Lead Designer
2016 - 2016
Colon Cancer Canada
- Obtained 500% growth of the business's Instagram page traffic in six months by spearheading marketing activities.
- Led an online cancer prevention campaign targeted at millennials.
- Contributed to an optimized end-user experience by building ingenious and sophisticated web solutions for a preventative campaign.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Zeplin, Sketch, UI Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing
UX and Visual Product Designer
2016 - 2016
Nucleus Intercom
- Framed the design to be in line with our target market experiences around Android devices; used flows, colors, and copywriting that are meaningful and accessible to the target market.
- Recognized issues, problems, or opportunities within the current user interface and determined whether the action was needed.
- Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
- Worked successfully in an iteration as per the Lean model.
- Designed an interface that was mindful of maintaining accessibility for older generations.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Mobile App Design, Zeplin, Sketch, UI Design, UX Design, User Flows, Wireframing
Lead UX Designer
2015 - 2015
Backboard
- Led direct digital marketing initiatives, campaign creation, and branding programs.
- Designed a cross-platform, easy-to-use, secure encryption module.
- Created user flows, wireframes, prototypes, and production-ready designs.
- Reworked design ideas using internal analytics and third-party data.
Technologies: Product Design, Project Estimation, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, Enterprise SaaS, UI Design, Responsive Web Design (RWD), User Flows, Wireframing
Creative Digital Designer
2012 - 2014
REAP Waterloo
- Led the product research on multiple Canadian technologies and looked for an opportunity to enhance the use of these technologies.
- Provided detailed specifications, mockups/prototypes, and style guides.
- Consulted for young entrepreneurs; aiding them in finding a brand, look, and feel for their new companies.
- Managed internal communications while continuously researching new software that would enhance our current communication.
- Led design research and effectively communicated findings, conceptual ideas, and designs for products and services.
Technologies: Product Design, Project Estimation, User Experience (UX), User Interface (UI), Web Design, UI Design
Other Experience
Education
2012 - 2015
Bachelor of Fine Arts Degree in Design
Concordia University - Montreal, Canada
2011 - 2011
Certificate in Photography and Acting
Barnard College - New York City, NY, USA