Danielle Thompson

Designer in Toronto, ON, Canada

Member since November 21, 2015

Danielle is a seasoned UI/UX product designer specializing in the sports and fintech market. She's collectively helped companies raise over 200 million in seed and VC funding in the last two years. Her interfaces have serviced over 300 million users. Data drives Danielle's designs, which are often powered by React. She believes in staying lean and testing regularly. Danielle works well in small teams and with first-time founders.

Mobile UI User Experience (UX)Web App Design Web App UI Mobile Applications Visual Design Wireframing Web Design Web UI Web UX Responsive Web Design (RWD)User Flows MVP Design Web App UX User Personas Show more

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Portfolio

Digital Design

Bola Chat | Football Community Build on React
- Sports
- Responsive
Spinyt | Time-based Food Deals for Students
- Real-time Locating Systems (RTLS)
- Lean Startups
- Food & Beverage
NDAX | A Crypto Exchange for Everyone
- Cryptocurrency Exchanges
- Cross-platform UX
- Dashboard Design
Mylo | Micro Investing for Millennials
- Investing
- UI Branding
Flashsport | Sports News for 85 Milllion Users
- Agile UX
- Component Libraries
- Sports
NomNom Insights l Quantifying Qualitative Feedback
- Sass
- Big Data
- Agile UX
- Enterprise Design
Lendable | Connecting Lenders and Investors
- Fintech
- Dashboard Design
Royal Bank of Canada | Investment Portfolio Optimization Profile
- Fintech
- Dashboard Design
- Enterprise Design

Employment

Product Designer
2021 - PRESENT
St. Jude Cloud
- Designed innovative systems to connect the St. Jude cloud ecosystem.
- Managed and visualized complex medical data such as genomic data.
- Created new workflows and tools for scientists, clinicians and researchers to perform better sample analysis in the cloud.
Technologies: Zeplin, Figma
Head of Design
2020 - 2021
EXPERIENCE
- Led user research to find positioning for the new product.
- Designed the new product from scratch using continuous user feedback.
- Supported fundraising activities and spoke directly with investors.
Technologies: Product Design, User Experience (UX), Enterprise SaaS, Enterprise Design, User Interface (UI), Web Design, Rapid Prototyping, Figma, Zeplin
Head of Design
2020 - 2020
Moonfare (via Toptal)
- Developed and managed the design team’s productivity and continuous improvement using Jira.
- Built out and maintained a design system for both the design and development teams.
- Influenced design-led thinking across the business.
Technologies: Product Design, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, Rapid Prototyping, Banking & Finance, Enterprise Design, Coda, Zeplin, Figma
Lead Product Designer
2018 - 2019
Livesport Media
- Successfully launched a new product with over one million visitors within its first year.
- Rebuilt the existing product using a modular system, which optimized the development time.
- Managed the project providing a timeline, estimates, and milestones.
Technologies: Zeplin, Sketch
Lead Product Designer | UX/UI Web
2016 - 2016
A Job Board for Freelance Work
- Developed new ideas and articulated artistic rationale to support creative concepts and direction.
- Balanced frictions and needs with our companies business goals, market viability, and technical feasibility.
- Executed all the visual design stages from concept to final hand-off to engineering.
- Ensured the level of excellence in all creative work produced and executed is consistent, cohesive, and stays on-brand.
- Designed a mindful job finding tool for the millennial market.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Rapid Prototyping, Zeplin, Sketch
Product Designer iOS/Android App
2016 - 2016
Kontouré (via Toptal)
- Engaged with multiple stakeholders, including product managers, engineers, and other designers to bring concepts to reality at every stage of development.
- Produced visual designs and support implementation for Android and iOS.
- Architected and produced high-fidelity and engaging customer journeys.
- Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction, define the user interaction model and work flows for key tasks.
- Presented effectively designs, communicated rationale, trade-offs, and was receptive to feedback.
Technologies: Product Design, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, Proto.io, Zeplin, Sketch
UI/UX Designer
2016 - 2016
Ferma Flooring
- Designed stunning user experiences that guide users to the end goal.
- Articulated my vision in each step such as user flows, rapid prototyping, wireframes, interactive demos, and more.
- Directed development with customization options needed in the WordPress CMS.
- Ran website audits to analyze current traffic, the success of the existing sitemap, SEO, and link quality.
- Provided CSS deliverables, front-end specifications, and assets to developer.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Zeplin, Sketch
Lead Designer
2016 - 2016
Colon Cancer Canada
- Led an online cancer prevention campaign that was targeted at millennials.
- Designed a flexible WordPress template that will allow the campaign to grow in interactions.
- Led a social media campaign on Facebook, Instagram, Pinterest, and Google Plus.
- Managed excellently a campaign with my ability to juggle multiple sub-projects and to meet short deadlines.
- Designed an innovative, refined web solution for the prevention campaign.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, WordPress, Zeplin, Facebook, Instagram, Adobe Photoshop, Sketch
UX and Visual Product Designer
2016 - 2016
Nucleus Intercom
- Framed the design to be in line with our target market experiences around Android devices; used flows, colors, and copywriting that are meaningful and accessible to the target market.
- Recognized issues, problems, or opportunities within the current user interface and determined whether the action was needed.
- Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
- Worked successfully in an iteration as per the Lean model.
- Designed an interface that was mindful of maintaining accessibility for older generations.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Mobile App Design, Zeplin, InVision, Sketch
Lead UX Designer
2015 - 2015
Backboard
- Led direct digital marketing initiatives, campaign creation, and branding programs.
- Designed a cross platform, easy-to-use, and secure photo encryption application.
- Created user flows, wire-frames, prototypes, and production ready design.
- Produced advertising video in Premiere for the launch of the website.
- Reworked design ideas using internal analytics and third-party data.
Technologies: Product Design, Project Estimation, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, InVision, Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Creative Digital Designer
2012 - 2014
REAP Waterloo
- Led the product research on multiple Canadian technologies and looked for an opportunity to enhance the use of these technologies.
- Provided detailed specifications, mockups/prototypes, and style guides.
- Consulted for young entrepreneurs; aiding them in finding a brand, look, and feel for their new companies.
- Managed internal communications while continuously researching new software that would enhance our current communication.
- Led design research and effectively communicated findings, conceptual ideas, and designs for products and services.
Technologies: Product Design, Project Estimation, User Experience (UX), User Interface (UI), Web Design, Adobe Illustrator, Adobe Photoshop, Apple Keynote

Other Experience

Toptal Mentor
Danielle is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Danielle shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.

Education

Bachelor of Fine Arts degree in Design
2012 - 2015
Concordia University - Montreal, Canada
Certificate in Photography and Acting
2011 - 2011
Barnard College - New York City, NY, USA

Experience

Web Design8 years
User Experience (UX)8 years
Finance6 years
User Interface (UI)6 years
Mobile App Design5 years
Enterprise Design4 years
Enterprise SaaS4 years
Rapid Prototyping4 years

Location

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Designer in Toronto, ON, Canada

Portfolio

Employment

Product Designer

Head of Design

Head of Design

Lead Product Designer

Lead Product Designer | UX/UI Web

Product Designer iOS/Android App

UI/UX Designer

Lead Designer

UX and Visual Product Designer

Lead UX Designer

Creative Digital Designer

Other Experience

Education

Experience

Location