Danielle Thompson

Designer

Montreal, Canada

Member since November 21, 2015

Danielle is a seasoned product designer. She's an expert in creating relatable brands, and building sustainable product communities. Danielle has been recognized for successful branding pitches and for her ability to emotionally engage millennial and Generation Z markets. Danielle communicates extremely well, and has worked in teams of all sizes.

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Portfolio

Employment

Lead Product Designer (UX/UI Web)
Clarity Recruitment
2016 - PRESENT
- Developed new ideas and articulated artistic rationale to support creative concepts and direction.
- Balanced frictions and needs with our companies business goals, market viability and technical feasibility.
- Executed all visual design stages from concept to final hand-off to engineering.
- Ensured the level of excellence in all creative work produced and executed is consistent, cohesive and stays on-brand.
- Designed a mindful job finding tool for the millennial market.
Technologies: Sketch, Zeplin
Product Designer iOS/Android App
Kontouré (via Toptal)
2016 - 2016
- Engaged with multiple stakeholders, including product managers, engineers, and other designers to bring concepts to reality at every stage of development.
- Produced visual designs and support implementation for Android and iOS.
- Architected and produced high-fidelity and engaging customer journeys.
- Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction, define the user interaction model and work flows for key tasks.
- Presented effectively designs, communicated rationale, trade-offs, and was receptive to feedback.
Technologies: Sketch, Zeplin, Proto.io
UI/UX Designer
Ferma Flooring (via Toptal)
2016 - 2016
- Designed stunning user experiences that guide user to the end goal.
- Articulated my vision in each step such as user flows, rapid prototyping, wireframes, interactive demos, and more.
- Directed development with customization options needed in the WordPress CMS.
- Ran website audits to analyze current traffic, success of the existing sitemap, SEO, and link quality.
- Provided CSS deliverables, front-end specifications, and assets to developer.
Technologies: Sketch, Zeplin
Lead Designer
Colorectal Cancer Association of Canada
2016 - 2016
- Led an online cancer prevention campaign which was targeted at millennials.
- Designed a flexible WordPress template that will allow the campaign to grow in interactions.
- Led a social media campaign on Facebook, Instagram, Pinterest, and Google Plus.
- Managed excellently a campaign with my ability to juggle multiple sub-projects and to meet short deadlines.
- Designed an innovative, refined web solution for the prevention campaign.
Technologies: Sketch, Adobe Photoshop, Instagram, Facebook, Zeplin, WordPress
UX and Visual Product Designer
Nucleus Intercom
2016 - 2016
- Framed the design to be in-line with our target market experiences around Android devices; used flows, colors, and copy writing that are meaningful and accessible to the target market.
- Recognized issues, problems, or opportunities within the current user interface and determined whether action was needed.
- Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
- Worked successfully in iteration as per the Lean model.
- Designed an interface that was mindful of maintaining accessibility for older generations.
Technologies: Sketch, InVision, Zeplin
Lead UX Designer
Backboard
2015 - 2015
- Led direct digital marketing initiatives, campaign creation, and branding programs.
- Designed a cross platform, easy-to-use, and secure photo encryption application.
- Created user flows, wire-frames, prototypes, and production ready design.
- Produced advertising video in Premiere for the launch of the website.
- Reworked design ideas using internal analytics and third-party data.
Technologies: Adobe Photoshop, Adobe After Affects, Adobe Illustrator, InVision
Creative Digital Designer
REAP Waterloo
2012 - 2014
- Led product research on multiple Canadian technologies and looked for opportunity for enhance use of these technologies.
- Provided detailed specifications, mockups/prototypes, and style guides.
- Consulted for young entrepreneurs; aiding them in finding a brand, look, and feel for their new companies.
- Managed internal communications while continuously researching new software that would enhance our current communication.
- Led design research and effectively communicated findings, conceptual ideas, and designs for products and services.
Technologies: Keynote, Photoshop, Illustrator
Digital Designer
Mango Studios
2010 - 2011
- Photographed sessions as a second shooter.
- Conducted professional client meetings and maintained client relationships.
- Designed albums as well as advertising and print material.
- Retouched client photographs.
- Implemented effective ways to monitor and evaluate customer concerns, issues, maintain customer satisfaction, and to anticipate customer needs.
Technologies: Adobe Photoshop, Adobe InDesign, Lightroom

Other Experience

Emotional Sustainability in Brand and Product Design (Publication)
https://www.toptal.com/designers/brand/emotional-design-brand
With the increase in technology startups, competition is high for consumer attention. Consumers are looking for more than just a highly functional product or outstanding service. They are seeking an experience. In this article, Toptal Freelance Designer Danielle Thompson introduces the emotional levels of brand design to show us what it takes to design a brand that users will cherish in the long run. No longer can companies rely on infomercial style pitches to promote their brand or product.
Toptal Mentor
Danielle is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Danielle shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.

Education

Bachelor of Fine Arts in Design
Concordia University - Montreal, Canada
2012 - 2015
Certificate in Photography & Acting
Barnard College - New York City, New York (USA)
2011 - 2011

Experience

Adobe Photoshop10 years
Photography6 years
Web Design5 years
Branding5 years
User Interface (UI)5 years

Tools

Adobe Photoshop

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