Danielle Thompson, Designer in Valencia, Spain
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Danielle Thompson

Bio

Danielle is a user-centered product strategist with 10+ years of experience designing data-heavy systems from 0 to 1. She’s led cross-functional teams at fintech, medtech, and enterprise SaaS companies, delivering innovative, research-driven UX for platforms that now serve over 500 million users globally. Her work blends behavioral science with interface clarity, helping teams turn complex systems into intuitive products that scale.

Portfolio

Work Experience

Lead Product Designer

2023 - 2025
StubHub
  • Led the complete overhaul of the point of sale (POS) system, driving a user-centric redesign that streamlined operations and elevated the end-to-end consumer experience.
  • Directed research and design for a global Premier League loyalty initiative, integrating rewards into international ticketing flows and strengthening repeat purchases and fan engagement.
  • Developed consumer-facing innovations in ticketing and seller engagement, applying user testing and behavioral insights to increase cross-sell revenue and overall marketplace stickiness.
  • Pioneered gamification strategies, introducing progress tracking and milestone-driven incentives that boosted seller activity and overall transaction volume.
  • Presented complex research findings and design strategies to senior stakeholders, translating consumer insights into compelling narratives that influenced product roadmaps and secured alignment across global teams.
  • Optimized and governed the design system, enforcing consistency and enabling rapid deployment across platforms, resulting in stronger brand coherence and faster time-to-market.
Technologies: Product Design, UX Design, UI Design, POS, Android App Design, iOS App Design, App UX, Interaction Design (IxD), UI Prototyping, User Experience Design, Mobile UI Design, Branding, Mobile UX Design, Data-heavy Design, B2B

Product Owner

2021 - 2022
St. Jude Cloud
  • Directed user research and design for the world’s largest open-source pediatric cancer database, leading mixed-methods testing to ensure usability for scientists, clinicians, and researchers worldwide.
  • Synthesized complex medical and genomic data into intuitive digital workflows, making cutting-edge cancer research tools accessible to non-technical audiences.
  • Created and validated new workflows and data visualization tools, enabling global researchers to analyze and share genomic insights more effectively.
  • Presented findings and prototypes to leading cancer researchers and institutional stakeholders, aligning cross-functional teams on product direction and usability priorities.
  • Guided the development team in building scalable cloud-based research tools, improving accessibility, transparency, and collaboration in cancer research globally.
Technologies: Zeplin, Figma, UI Design, UX Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, UX Research, User Interviews, Prototyping, Web Dashboards, Design Systems, React Native, Interaction Design (IxD), UI Prototyping, User Experience Design, Branding, Data-heavy Design, B2B

UX Researcher | Product Owner

2021 - 2021
Singsaver
  • Redesigned and prototyped core consumer flows at speed, applying behavioral insights to optimize usability and conversion across high-traffic products.
  • Facilitated workshops with rewards, marketing, and product teams, translating research findings into actionable design concepts and roadmaps.
  • Created prototypes of new features and incentive models (cashback, rewards, and alternative payments) so cross-functional teams could visualize and implement changes.
  • Conducted UX audits and 40+ user tests (moderated and unmoderated) to validate design decisions and ensure alignment with consumer needs.
  • Delivered measurable business impact, increasing travel insurance conversion by 15% and providing a research-backed playbook for future loyalty innovation.
Technologies: Figma, UXPin, Maze

Head of Design

2020 - 2021
Parallel
  • Led market research and consumer testing to identify a new target segment, shaping product positioning and informing the go-to-market strategy.
  • Conducted 40+ consumer interviews and usability studies, translating qualitative insights into design improvements that directly drove product innovation.
  • Rebuilt and relaunched the platform within four months, collaborating closely with engineering to deliver a consumer-ready product at speed.
  • Presented research findings and product concepts to investors and stakeholders, supporting capital-raising efforts and securing alignment on strategy.
Technologies: Product Design, User Experience (UX), Enterprise SaaS, Enterprise Design, User Interface (UI), Web Design, Rapid Prototyping, Figma, Zeplin, UX Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, UX Research, User Interviews, Prototyping, Web Dashboards, Design Systems, iOS App Design, React Native, App UX, Interaction Design (IxD), UI Prototyping, User Experience Design, Branding, B2B

Head of Design

2020 - 2020
Moonfare
  • Established Moonfare’s first design function as the company’s inaugural Head of Design, embedding design-led thinking across product and strategy.
  • Directed consumer research and usability testing (moderated and unmoderated) to define new investor personas, validate flows, and uncover emotional triggers in the investment journey.
  • Guided product direction through research-backed recommendations, ensuring platform usability, trust, and accessibility for both experienced and first-time investors.
  • Scaled design operations and processes by building systems in Jira, introducing modular workflows, and reorganizing the design team for efficiency.
Technologies: Product Design, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, Rapid Prototyping, Banking & Finance, Enterprise Design, Zeplin, Figma, UI Design, UX Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, UX Research, User Interviews, Prototyping, Web Dashboards, Design Systems, iOS App Design, Interaction Design (IxD), UI Prototyping, User Experience Design, Branding, Mobile UX Design, Data-heavy Design

Lead Product Designer

2018 - 2019
Livesport Media
  • Launched a new consumer-facing sports product that attracted over 1 million visitors in its first year, validating product-market fit and driving rapid adoption.
  • Redesigned and rebuilt the platform with a modular system, streamlining development processes and enabling faster iteration cycles.
  • Led cross-functional delivery by defining timelines, estimates, and milestones, ensuring smooth collaboration between design, product, and engineering teams.
  • Executed end-to-end design implementation within three months, accelerating speed-to-market and elevating the mobile fan experience.
Technologies: Zeplin, Sketch, UI Design, UX Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, UX Research, Prototyping, Web Dashboards, iOS App Design, Interaction Design (IxD), UI Prototyping, User Experience Design, Mobile UI Design, Data-heavy Design

UI/UX Designer

2016 - 2016
Ferma Flooring
  • Redesigned the company’s digital presence by creating intuitive user flows, rapid prototypes, and interactive demos that guided users seamlessly to conversion.
  • Directed development of a customizable WordPress CMS, ensuring scalable options for product updates and eCommerce integration.
  • Conducted website audits on traffic, SEO, and information architecture, driving structural improvements for discoverability and user retention.
  • Delivered detailed front-end specifications and CSS assets, ensuring efficient handoff and accurate execution by developers.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Zeplin, Sketch, UI Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, Web Dashboards, Interaction Design (IxD), User Experience Design, B2B

Lead Designer

2016 - 2016
Colon Cancer Canada
  • Obtained 500% growth of the business's Instagram page traffic in six months by spearheading marketing activities.
  • Led an online cancer prevention campaign targeted at millennials.
  • Contributed to an optimized end-user experience by building ingenious and sophisticated web solutions for a preventative campaign.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Zeplin, Sketch, UI Design, Responsive Web Design (RWD), Visual Design, User Flows, Wireframing, Web Dashboards, User Experience Design, Data-heavy Design

UX and Visual Product Designer

2016 - 2016
Nucleus Intercom
  • Designed UX for one of the first Alexa-enabled touchscreen intercoms, crafted for effortless room-to-room and mobile-to-home video interaction using Alexa Voice Services.
  • Aligned visual language and user flows with Amazon’s voice ecosystem, adapting interaction patterns for intuitive, voice-first behavior on both Android and Alexa-enabled interfaces.
  • Collaborated closely with hardware and Alexa teams, contributing design feedback that supported Nucleus’s integration into Amazon’s smart device ecosystem.
  • Targeted high-impact areas for innovation, developing solutions that enhanced both visual interface design and voice-led interactions.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Mobile App Design, Zeplin, Sketch, UI Design, UX Design, User Flows, Wireframing, Web Dashboards, App UX, Interaction Design (IxD), User Experience Design, Mobile UI Design, Mobile UX Design

Lead UX Designer

2015 - 2015
Backboard
  • Led direct digital marketing initiatives, campaign creation, and branding programs.
  • Designed a cross-platform, easy-to-use, secure encryption module.
  • Created user flows, wireframes, prototypes, and production-ready designs.
  • Reworked design ideas using internal analytics and third-party data.
Technologies: Product Design, Project Estimation, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, Enterprise SaaS, UI Design, Responsive Web Design (RWD), User Flows, Wireframing, Web Dashboards, Interaction Design (IxD), User Experience Design, Mobile UI Design

Creative Digital Designer

2012 - 2014
REAP Waterloo
  • Led the product research on multiple Canadian technologies and looked for an opportunity to enhance the use of these technologies.
  • Provided detailed specifications, mockups/prototypes, and style guides.
  • Consulted for young entrepreneurs; aiding them in finding a brand, look, and feel for their new companies.
  • Managed internal communications while continuously researching new software that would enhance our current communication.
  • Led design research and effectively communicated findings, conceptual ideas, and designs for products and services.
Technologies: Product Design, Project Estimation, User Experience (UX), User Interface (UI), Web Design, UI Design, Web Dashboards, Interaction Design (IxD)

Other Experience

Image of Emotional Branding for Sustainable Product Design publication
Publication

Emotional Branding for Sustainable Product Design

https://www.toptal.com/designers/brand/emotional-design-brand

Education

2012 - 2015

Bachelor of Fine Arts Degree in Design

Concordia University - Montreal, Canada

2011 - 2011

Certificate in Photography and Acting

Barnard College - New York City, NY, USA

Skills

Tools

Sketch, Zeplin, UXPin, Maze

Platforms

Figma

Industry Expertise

Banking & Finance

Other

Dashboard Design, Mobile UI, Landing Page Design, User Experience (UX), Web App Design, Web App UI, Enterprise SaaS, Enterprise Design, Web App UX, Dashboards, Web UI, Web UX, Mobile Applications, User Personas, Website Redesign, Rapid Prototyping, Responsive Web Design (RWD), User Onboarding, Mobile Design, Product Design, Sass, Visual Design, UI Audits, Minimum Viable Product (MVP), Nonprofits, User Flows, Wireframing, MVP Design, UI Design, iOS UI Design, Web Design, Mobile App Design, Digital Product Design, Digital Design, Fintech, Edtech Design, UX Design, Finance, UX Audits, Medtech, Design Leadership, Data Visualization, Leadership, Information Architecture (IA), UX Research, Web Dashboards, Design Systems, Android App Design, iOS App Design, App UX, Interaction Design (IxD), UI Prototyping, User Experience Design, Mobile UI Design, Mobile UX Design, Data-heavy Design, B2B, Project Estimation, Gamification, CRM Design, User Interface (UI), Crypto, Cryptocurrency Exchanges, User Interviews, Prototyping, React Native, Branding, Private Equity, Trading, Clinical Research, CX Strategy, POS, Flutter, Acting, Design, Loyalty Programs, eCommerce UX, eCommerce, Ads, Media Buying

Experience

  • Web Design - 8 years
  • User Experience (UX) - 8 years
  • Finance - 6 years
  • User Interface (UI) - 6 years
  • Mobile App Design - 5 years
  • Enterprise Design - 5 years
  • Medtech - 5 years
  • Enterprise SaaS - 4 years
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