Karla Renteria Garcia
Verified Expert in Design
Designer
Zapopan, Mexico
Toptal member since November 21, 2022
Karla has been a seasoned designer for ten years, with a background in engineering and creating visually engaging experiences for global campaigns. As a visual and UX designer, she has thrived in fast-paced environments, collaborating with cross-functional teams. She is an accomplished art director and team leader, driven by her creativity and expertise in motion graphics. Karla has worked for major tech companies and startups, balancing tight deadlines with high-quality results.
Portfolio
Redesign | IBM Z Server Virtualization Web Page
Social Channels and Motion Graphics | IBM
Experience
- Visual Design - 14 years
- Adobe Creative Suite - 10 years
- Package Design - 8 years
- Social Media - 7 years
- Art Direction - 7 years
- Animation - 6 years
- UI Design - 4 years
- UX Design - 3 years
Tools
- Adobe Creative Suite
Work Experience
Motion UX Principal Designer
Oracle
- Developed and maintained a comprehensive motion design system, ensuring consistency and alignment with Oracle’s brand and user experience standards.
- Collaborated with cross-functional teams, including product managers, developers, and UX designers, to integrate motion design seamlessly into the user interface.
- Spearheaded the creation of interactive prototypes and animations that effectively communicated complex workflows and product features to stakeholders.
- Conducted user research and testing to validate design decisions and incorporate feedback into the design process.
- Provided a visually impactful experience for the Solar and Power Supremo brands and developed a robust design system outside of Redwood, enabling these brands to showcase their individuality through a seamless UI perspective.
Art Director
Karla Renteria Design Studio
- Established and managed Karla Renteria Studio, a creative studio focused on delivering innovative design solutions.
- Led all design projects, including developing special projects for various brands, involving activities such as naming, branding, graphic design, illustration, animation, photography, web design, and packaging design.
- Managed client relationships, ensuring excellent communication and service throughout the project lifecycle.
- Crafted engaging content for Amazon in the US and Mexico, including advertisements that facilitated customer connections with leading brands through my efforts.
- Built and managed a team of designers, providing mentorship and guidance to ensure their professional growth and development.
- Worked with up-to-date with industry trends and best practices, continuously refining the studio's design process to remain competitive.
Creative Designer
Pioneer Bacalar Dev LLC
- Developed a cohesive visual language and designed a broker's deck for a real estate development company specializing in high-end villa projects in Bacalar, Mexico.
- Crafted a visually engaging brochure that effectively showcased architectural renderings, property layouts, investment analysis, and property descriptions to attract potential buyers and investors.
- Utilized strong creative and art direction skills to capture the essence of the high-end properties, incorporating vibrant colors reflective of Bacalar's natural beauty, such as its stunning lagoons.
Visual Designer
Coco Sage SLU
- Optimized the layout and design for enhanced user experience. Strategically organized cocktail listings and supplementary information, employing user-centric design principles.
- Crafted and executed illustrations for 20 cocktails. Illustrated a diverse array of 20 cocktails, ensuring each design reflected brand aesthetics and enhanced menu appeal.
- Developed supplementary visual assets to elevate the presentation. Produced additional visual assets, including garnish icons and glassware illustrations, enriching the menu's visual storytelling.
Packaging Designer
ELD Products LLC
- Infused the essence of reereedeesdough.com's playful and vibrant brand personality into the packaging design. Incorporated whimsical illustrations and a unique storytelling approach.
- Optimized packaging dimensions and aesthetics, enhancing shelf visibility and transportation efficiency. Utilized sales data and supply chain analytics to streamline packaging sizes.
- Redesigned the packaging, incorporating vibrant colors and a visually captivating design that aligned with the brand's ethos.
Lead UI
GBM+
- Delivered designs for various product interfaces and actively participated in creating a cohesive and appealing design experience for the GBM+ digital platform. Utilized expert design skills to ensure the visuals were of agency-level quality.
- Established a systematic process for requesting, delivering, and producing UI designs, streamlining the design process and ensuring consistent and efficient output.
- Led the UI design and implementation to simplify personal finance management for users. Ensured that the UI was aesthetically pleasing, user-friendly, and consistent with the brand's visual identity.
- Worked closely with cross-functional teams, including product managers, developers, and UX designers, to integrate the UI into the overall app experience.
- Developed a fresh visual design for GBM+ cryptocurrency that encompasses a color palette, typeface, illustrations, animations, and other design elements.
- Conducted user research and testing to validate and improve the UI, resulting in increased user engagement and satisfaction.
Senior Visual Designer
IBM
- Provided significant contributions to the IBM Systems marketing team, redesigning over 30 web pages to align with master brand guidelines and create a modern and cohesive look.
- Demonstrated exceptional art direction skills as the lead for the IBM storage global announcement in 2021, managing a team of five designers to deliver multiple social media and web content requests.
- Showcased strong leadership abilities by leading campaign development for key launches, working closely with cross-functional design teams to ensure projects were completed on time and to a high standard.
- Contributed to storyboarding, flow design, web pages, banners, e-books, animations, paid media ads, and interactive experiences for IBM Z and IBM LinuxONE.
- Served as a mentor and advisor to junior designers, providing guidance and support to ensure visual design execution met project requirements as part of a multi-disciplinary team.
Head Designer
Santo Tomás
- Developed and executed new creative concepts for retail products, ranging from conceptualization to brand image, social media campaigns, eco-friendly packaging, and point-of-sale marketing strategies.
- Provided new brand identities from the ground up, including defining typography, color schemes, animation styles, and photography approaches. Ensured that all elements worked cohesively to communicate the brand's message and values effectively.
- Assumed the marketing lead and art director role, effectively managing and guiding a five-member team toward completing design and marketing projects.
- Created visually stunning and impactful branding for various companies, including Xiomega Superfoods, Ditas, Mixology, Wonderland Foodlab, Cravers, Xiomega Blends, Doce24, Base Planta, and Embutique.
Education
Postgraduate Diploma in Animation
Panamerican University - Guadalajara, Jalisco, Mexico
Bachelor's Degree in Engineering in Innovation and Design
Panamerican University - Guadalajara, Jalisco, Mexico
Exchange Program in Product Design
The European Institute of Design - Milano, Italy
Certifications
UI&UX Design
Udemy
Agile Explorer
IBM
Digital Marketing: Content & Community Manager
edX
Enterprise Design Thinking Practitioner
IBM
Diploma in Photography
Luz Viajera
Skills
Tools
Illustrator CC, After Effects CC, Photoshop CC, Adobe Creative Suite, Photo Editors, Wix, Adobe Photoshop, Adobe Illustrator, Microsoft PowerPoint, Adobe After Effects, Miro, Sketch, GitHub, InDesign CC, Lightroom CC, Canva, Adobe InDesign, Jira
Platforms
Adobe Suite, Figma, Shopify
Industry Expertise
Marketing, Retail & Wholesale, Consumer Products, Fashion & Beauty, Creative Tech, Advertising
Other
Industrial Design, Visual Design, Digital Design, Social Media, Community Management, UX Design, UI Design, Photography, Video Editing, Package Design, Branding, Packaging, Visual Merchandising, Creative Direction, Brand Development, Art Direction, Logo Design, Brand Identity, Brand Design, Web UX, Web Design, Motion Graphics, Graphic Design, Color Palettes, Brand Guidelines, Visual Identity, Presentation Design, User Interface (UI), User Experience (UX), Color Theory, PowerPoint Design, Logotype, Design, Social Media Design, Food Packaging, Marketing Design, Graphics, Presentations, Brand Logos, Pitch Decks, Instagram, Brand Books, Motion Design, Brochure Design, Market Research, PDF Design, Wix Studio, Mockups, Notion, Industrial Engineering, Animation, Special Effects, Wireframing, UX Research, Agile, Design Thinking, Lighting, Design Systems, Illustration, eCommerce, Brand Strategy, Squarespace, Dashboard Design, 2D Graphics, Infographics, Motion & Animation Design, Animated Interactive Graphs, Ad Design, Responsive Web Design (RWD), B2C Marketing, Collateral Design, Multimedia, Landing Pages, Merchandise, Print Design, Newsletter Design, Digital Newsletters, Digital, Banner Ads, Ads, Label Design, Beauty Products, Typography, Cosmetics, User Interviews, Online Banners, Digital Marketing Design, Digital Ad Design, Landing Page Design, Rendering, 3D, SEO Marketing, Content, Usability Testing, Content Strategy, Visual Storytelling, Storytelling
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