Karla is available for hire
Hire KarlaKarla Renteria Garcia
Verified Expert in Design
Designer
Location
Zapopan, Mexico
Toptal Member Since
November 21, 2022
Karla has been a seasoned designer for ten years, with a background in engineering and creating visually engaging experiences for global campaigns. As a visual and UX designer, she has thrived in fast-paced environments, collaborating with cross-functional teams. She is an accomplished art director and team leader, driven by her creativity and expertise in motion graphics. Karla has worked for major tech companies and startups, balancing tight deadlines with high-quality results.
Portfolio
Work Experience
Motion UX Principal Designer
2022 - PRESENT
Oracle
- Contributed to the development and maintenance of Oracle's design system, ensuring consistency in visual design, interaction design, and user experience across all platform and device types.
- Managed CX products for specific industries such as sales, telecommunications, and financial services and collaborated with my team to redesign and homogenize Oracle's next-generation products.
- Collaborated with cross-functional teams, including product management, engineering, and marketing, to meet business goals while providing an intuitive and seamless user experience.
- Conducted user research and testing to validate design decisions and incorporate feedback into the design process.
- Crafted a top-notch UI/UX design for the product types and attributes flow on the Oracle eCommerce app, elevating the user experience to new heights.
- Provided a visually impactful experience for the Solar and Power Supremo brands and developed a robust design system outside of Redwood, enabling these brands to showcase their individuality through a seamless UI perspective.
Technologies: Figma, Adobe Creative Suite, UX Design, UI Design, UX Research, Web UX, Web Design, eCommerce, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Presentations, Pitch Decks, Adobe After Effects, Motion Design
Art Director
2014 - PRESENT
Karla Renteria Design Studio
- Established and managed Karla Renteria Studio, a creative studio focused on delivering innovative design solutions.
- Led all design projects, including developing special projects for various brands, involving activities such as naming, branding, graphic design, illustration, animation, photography, web design, and packaging design.
- Managed client relationships, ensuring excellent communication and service throughout the project lifecycle.
- Crafted engaging content for Amazon in the US and Mexico, including advertisements that facilitated customer connections with leading brands through my efforts.
- Built and managed a team of designers, providing mentorship and guidance to ensure their professional growth and development.
- Worked with up-to-date with industry trends and best practices, continuously refining the studio's design process to remain competitive.
Technologies: Adobe Creative Suite, Figma, Sketch, Shopify, WiX, Squarespace, Infographics, Logotype, Marketing, Design, Ad Design, B2C Marketing, Collateral Design, Social Media Design, Multimedia, Food Packaging, Marketing Design, Graphics, Merchandise, Print Design, Microsoft PowerPoint, Presentations, Brand Logos, Instagram, Canva, Newsletter Design, Digital Newsletters, Brand Books, Adobe InDesign
Packaging Designer
2023 - 2023
ELD Products LLC
- Developed innovative packaging designs for reereedeesdough.com, a frozen cookies startup.
- Conducted market research and competitor analysis to identify packaging trends, leading to the introduction of a new packaging design that increased brand visibility.
- Led packaging design projects from concept to completion, delivering on time.
Technologies: Branding, Packaging, Visual Design, Graphic Design, Food Packaging, Adobe Photoshop
Lead UI
2021 - 2022
GBM+
- Delivered designs for various product interfaces and actively participated in creating a cohesive and appealing design experience for the GBM+ digital platform. Utilized expert design skills to ensure the visuals were of agency-level quality.
- Established a systematic process for requesting, delivering, and producing UI designs, streamlining the design process and ensuring consistent and efficient output.
- Led the UI design and implementation to simplify personal finance management for users. Ensured that the UI was aesthetically pleasing, user-friendly, and consistent with the brand's visual identity.
- Worked closely with cross-functional teams, including product managers, developers, and UX designers, to integrate the UI into the overall app experience.
- Developed a fresh visual design for GBM+ cryptocurrency that encompasses a color palette, typeface, illustrations, animations, and other design elements.
- Conducted user research and testing to validate and improve the UI, resulting in increased user engagement and satisfaction.
Technologies: Figma, Sketch, Illustrator CC, Photoshop CC, After Effects CC, Jira, Miro, Art Direction, Visual Design, Animation, UI Design, Creative Direction, Brand Identity, Brand Design, User Experience (UX), User Interface (UI), Dashboard Design, Presentations, Pitch Decks, Adobe After Effects
Senior Visual Designer
2018 - 2021
IBM
- Provided significant contributions to the IBM Systems marketing team, redesigning over 30 web pages to align with master brand guidelines and create a modern and cohesive look.
- Demonstrated exceptional art direction skills as the lead for the IBM storage global announcement in 2021, managing a team of five designers to deliver multiple social media and web content requests.
- Showcased strong leadership abilities by leading campaign development for key launches, working closely with cross-functional design teams to ensure projects were completed on time and to a high standard.
- Contributed to storyboarding, flow design, web pages, banners, e-books, animations, paid media ads, and interactive experiences for IBM Z and IBM LinuxONE.
- Served as a mentor and advisor to junior designers, providing guidance and support to ensure visual design execution met project requirements as part of a multi-disciplinary team.
Technologies: Sketch, Illustrator CC, Photoshop CC, After Effects CC, Graphic Design, Brand Strategy, Web UX, Visual Design, Animation, Social Media, Design, Design Thinking, Creative Direction, Brand Identity, Brand Design, Web Design, Motion Graphics, User Interface (UI), Presentation Design, Adobe Photoshop, Adobe Illustrator, Landing Pages, Marketing Design, Graphics, Presentations, Pitch Decks, Digital Newsletters, Brand Books, Adobe After Effects, Motion Design
Head Designer
2015 - 2018
Santo Tomás
- Developed and executed new creative concepts for retail products, ranging from conceptualization to brand image, social media campaigns, eco-friendly packaging, and point-of-sale marketing strategies.
- Provided new brand identities from the ground up, including defining typography, color schemes, animation styles, and photography approaches. Ensured that all elements worked cohesively to communicate the brand's message and values effectively.
- Assumed the marketing lead and art director role, effectively managing and guiding a five-member team toward completing design and marketing projects.
- Created visually stunning and impactful branding for various companies, including Xiomega Superfoods, Ditas, Mixology, Wonderland Foodlab, Cravers, Xiomega Blends, Doce24, Base Planta, and Embutique.
Technologies: Photography, Social Media, Food Packaging, Brand Strategy, Art Direction, Lightroom CC, Community Management, Lighting, Package Design, Creative Direction, Packaging, Visual Merchandising, Brand Identity, Brand Design, Photo Editors, Presentation Design, Adobe Photoshop, Adobe Illustrator, B2C Marketing, Print Design, Brand Books
Education
2014 - 2015
Postgraduate Diploma in Animation
Panamerican University - Guadalajara, Jalisco, Mexico
2010 - 2014
Bachelor's Degree in Engineering in Innovation and Design
Panamerican University - Guadalajara, Jalisco, Mexico
2013 - 2013
Exchange Program in Product Design
The European Institute of Design - Milano, Italy
Certifications
DECEMBER 2022 - PRESENT
UI&UX Design
Udemy
SEPTEMBER 2021 - PRESENT
Agile Explorer
IBM
DECEMBER 2020 - PRESENT
Digital Marketing: Content & Community Manager
edX
NOVEMBER 2020 - PRESENT
Enterprise Design Thinking Practitioner
IBM
DECEMBER 2017 - PRESENT
Diploma in Photography
Luz Viajera