Charles is available for hire
Hire CharlesCharles Matthew Atos
Verified Expert in Design
Designer
Location
Legazpi City, Bicol, Philippines
Toptal Member Since
September 9, 2022
Charles is an expert brand strategist, product designer, and art director with eight years of professional design experience in branding, marketing, and advertising. He has worked with SMEs, startups, and companies such as Coca-Cola, Netflix, Spotify, TikTok, ING, Unilever, Nestlé, H&M, Jollibee, and many more. Charles specializes in crafting winning stories and human-centric experiences through purposeful brand strategies and identity design, art and creative direction, and UI/UX design.
Portfolio
Work Experience
Brand Strategist | Identity Designer | UI/UX Designer
2020 - PRESENT
Freelance
- Conducted extensive market research to identify customer behavior, market trends, appropriate marketing channels, customer demographics, psychographics, and competitor analysis.
- Worked collaboratively with studios and other freelance creatives to provide solutions such as UX direction, product strategies, and visual designs for clients in the eCommerce business, SaaS development, and other industries.
- Performed market analysis, including competitors, industry, and user analysis, to develop and help brands implement strategic branding by recommending brand positioning, brand language and voice, keywords, and functional opportunities and framework.
- Designed result-oriented eCommerce stores, landing pages, portfolios, and corporate websites using Shopify, Webflow, and WordPress in accordance with the brand guidelines, user personas, market research, and user flow.
- Optimized and redesigned websites and apps to improve the brand's conversion rate, meet particular success KPIs, and amplify the overall visual impact of the digital product.
- Constructed usability guidelines, usability testing, user flow diagrams, user journey maps, and UX wireframes to be translated into UI designs presented in prototypes and mockups.
- Created brand advertising campaigns using creative marketing strategies, copywriting, art direction, and creative direction.
- Formulated digital marketing strategies that make brands stand out on social media, especially in advertising and content creation.
- Translated strategies into identity design, specifically logo, typography, colors, iconography, photography, illustrations, patterns, marketing collaterals, website and app UI/UX, product packaging, and other branding applications.
- Provided accessible and comprehensive brand style guides that help stakeholders and designers maintain the consistency of the brand's image at all touchpoints.
Technologies: Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), Adobe Creative Suite, Adobe InDesign, Figma, Webflow, Notion, Google Drive, Microsoft PowerPoint, Milanote, Pinterest, Squarespace, Zoom, Visual Design, B2B, Presentation Design, Design Systems, Marketing Design, Print Design, Digital Marketing Design, Business Card Design, Social Media Design, Web Design, Trade Shows, Data Analytics, Digital Drawing, User Interface (UI), Fashion & Beauty, Pitch Decks, Responsive Web Design (RWD), Mobile UX, Conversion Rate Optimization (CRO), Digital Layout, PowerPoint Design, eCommerce UX, Visual Art, Digital Product Design, Web Architecture, B2C, Direct to Consumer (D2C), Software as a Service (SaaS), Web UX Design, Miro, Business to Business (B2B), UI Principles, Corporate Websites, Web Design Principles, Blogs, eCommerce UI, Online Marketing, Marketing Campaign Design, Marketing, Visual Assets, B2C Marketing, Marketing Collateral Development, Strategy, Google Slides, Illustrator CC, Digital Advertising, Paid Advertising, Facebook Ads, Instagram Ads, Google Ads, Advertising, Digital Ad Design, Mobile Advertising, Banner Ads, Ads, Social Media Covers, UI Design, Landing Page Design, Shogun, Shopify Design, Instagram, Facebook, Web App Design, UX Design, eCommerce, Graphic Design, Print, Brand Design, User Experience (UX), User Testing, Usertesting.com, Website Builders, 3D, Collateral Design, SaaS, Adobe Suite, Photo Editors, Social Networks, Web UI Design, Banner Design, Email Templates, eCommerce Web Design, A/B Testing, Web, CSS, HTML, User Flows, Enterprise SaaS, Customer Journeys, Color Theory, Style Guides, Apple Keynote, Infographics, Keynote Templates, Production, Clean Design, Company Naming, Tone of Voice, Brand Books, Imagery, Consumer Branding, Healthcare, Mobile First, Digital Design, Video Editing, Mood Board Design, Presentations, Image Retouching, Startups, Color Palettes
Graphic Designer
2014 - 2020
Freelance
- Created various graphics and layouts for product illustrations, company logos, and poster designs with software such as Adobe Photoshop and Illustrator.
- Kept clients up to date, listened to and acted on feedback, and explained the rationale behind graphic design decisions.
- Developed concepts, graphics, and layouts, including making decisions about fonts, images, readability, and readers’ needs.
- Illustrated concepts by designing examples of art arrangement, size, type, and style and submitting them for approval.
- Liaised with external printers or production teams to ensure deadlines were met and the material was printed or presented to the highest quality.
Technologies: Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint, Visual Design, Presentation Design, Marketing Design, Digital Marketing Design, Business Card Design, Social Media Design, Web Design, Motion Graphics, 2D Animation, Digital Drawing, Digital Art, Fashion & Beauty, Template Design, Digital Layout, PowerPoint Design, Visual Art, Digital Product Design, Web Architecture, eCommerce UI, Online Marketing, Marketing Campaign Design, Visual Assets, Marketing Collateral Development, Google Slides, Illustrator CC, Digital Advertising, Paid Advertising, Facebook Ads, Instagram Ads, Google Ads, Advertising, Digital Ad Design, Mobile Advertising, Ads, Social Media Covers, UI Design, Landing Page Design, Shogun, Shopify Design, Instagram, Facebook, Web App Design, UX Design, eCommerce, Graphic Design, Print, Brand Design, User Experience (UX), 3D, Collateral Design, SaaS, Adobe Suite, Photo Editors, Web UI Design, Banner Design, Email Templates, eCommerce Web Design, A/B Testing, Color Theory, Style Guides, Apple Keynote, Infographics, Keynote Templates, Clean Design, Company Naming, Tone of Voice, Brand Books, Imagery, Consumer Branding, Mobile First, Conversion Rate Optimization (CRO), Digital Design, Video Editing, Mood Board Design, Presentations, Image Retouching, Startups, Color Palettes
Creative Director
2019 - 2019
CollabUX Web Solutions
- Led a team of graphic designers, artists, and digital marketers in designing and developing website UI/UX design and marketing collaterals for clients such as Ayala Corporation, SM Investments, and BDO Unibank.
- Oversaw the team's work from conceptualization to execution of a website UI design, usability testing, user flow diagrams, and site publishing for the University of Santo Tomas Legazpi.
- Developed innovative strategies and value propositions like KPIs to measure success.
- Implemented human-centric strategies in UI/UX design using user and market research.
- Created storyboards and image sequences for animation and motion graphics used in video production to communicate ideas and strategies to executives, stakeholders, and clients.
- Spearheaded concept planning and strategic implementation of clients’ brand identity throughout social media and physical campaigns.
- Supervised all creatives and outputs to be presented to managers, supervisors, and stakeholders.
- Devised the UX workflows and prototypes and facilitated the team's brainstorming sessions.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Figma, Notion, Google Drive, Squarespace, WordPress, WiX, Visual Design, B2B, Design Systems, Marketing Design, Print Design, Digital Marketing Design, Business Card Design, Social Media Design, Web Design, Storyboarding, Motion Graphics, 2D Animation, UX Direction, UX Analysis, Data Analytics, Product Design, User Paths, User Interface (UI), Pitch Decks, Responsive Web Design (RWD), Web Components, Template Design, Mobile UX, Conversion Rate Optimization (CRO), Digital Layout, PowerPoint Design, eCommerce UX, Visual Art, Digital Product Design, Web Architecture, Software as a Service (SaaS), Business to Business (B2B), UI Principles, Corporate Websites, Web Design Principles, Blogs, eCommerce UI, Marketing Campaign Design, Marketing, Visual Assets, B2C Marketing, Marketing Collateral Development, Strategy, Illustrator CC, Digital Advertising, Instagram Ads, Advertising, Ads, Social Media Covers, UI Design, Landing Page Design, Shogun, Shopify Design, Instagram, Facebook, Web App Design, UX Design, Design Leadership, eCommerce, Graphic Design, Print, Brand Design, User Experience (UX), Website Builders, 3D, Collateral Design, SaaS, Adobe Suite, Photo Editors, Social Networks, Web UI Design, Banner Design, Email Templates, Asana, A/B Testing, Web, CSS, HTML, User Flows, Enterprise SaaS, Customer Journeys, Color Theory, Apple Keynote, Infographics, Keynote Templates, Production, Clean Design, Tone of Voice, Brand Books, Imagery, Consumer Branding, Healthcare, Mobile First, Digital Design, Mood Board Design, Presentations, Startups
Art Director
2018 - 2019
EOI Digital
- Managed a multi-functional team to develop creative and efficient advertising concepts, from design trends research and concept ideation to implementation.
- Designed and directed digital and printed ads for clients like Netflix, Spotify, ING Bank, Samsung, Nestlé, Unilever, TikTok, Toyota, Adidas, H&M, Jollibee Foods Corporation, UnionBank, Cebu Pacific Airlines, and San Miguel Corporation.
- Worked directly with the creative director to create storyboards and image sequences for animations, 2D and 3D motion graphics, television commercials, print materials, digital content, and animated web commercials.
- Facilitated team meetings and implemented strategies for clients to increase return on investment in sales by about 57% on average over four months using effective advertising design in marketing.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Google Drive, Google Meet, Notion, Visual Design, B2B, Design Systems, Marketing Design, Print Design, Digital Marketing Design, Business Card Design, Social Media Design, Web Design, Trade Shows, Storyboarding, Motion Graphics, 2D Animation, UX Direction, UX Analysis, Data Analytics, Product Design, Digital Drawing, Digital Art, 3D Animation, 3D Modeling, User Interface (UI), Fashion & Beauty, Pitch Decks, Responsive Web Design (RWD), Template Design, Mobile UX, Digital Layout, PowerPoint Design, eCommerce UX, Visual Art, Digital Product Design, Business to Business (B2B), UI Principles, Corporate Websites, Web Design Principles, Blogs, eCommerce UI, Marketing Campaign Design, Marketing, Visual Assets, B2C Marketing, Marketing Collateral Development, Strategy, Google Slides, Illustrator CC, Digital Advertising, Paid Advertising, Facebook Ads, Instagram Ads, Google Ads, Advertising, Digital Ad Design, Mobile Advertising, Banner Ads, Ads, Social Media Covers, UI Design, Landing Page Design, Shogun, Shopify Design, Instagram, Facebook, Web App Design, UX Design, Design Leadership, eCommerce, Graphic Design, Print, Brand Design, User Experience (UX), Website Builders, 3D, Collateral Design, SaaS, Adobe Suite, Photo Editors, Social Networks, Banner Design, Email Templates, Asana, eCommerce Web Design, A/B Testing, Web, CSS, HTML, User Flows, Customer Journeys, Color Theory, Style Guides, Apple Keynote, Infographics, Keynote Templates, Production, Clean Design, Tone of Voice, Imagery, Consumer Branding, Healthcare, Mobile First, Conversion Rate Optimization (CRO), Digital Design, Video Editing, Mood Board Design, Presentations, Image Retouching, Startups, Color Palettes
Graphic Designer
2018 - 2018
EOI Digital
- Designed graphic assets for marketing and collateral materials, including social media posts, packaging, campaign posters, and other printed promotional items for key clients such as Unionbank, TikTok, and Netflix.
- Created illustrations and digital arts to be utilized in advertising and visual communication.
- Helped in translating strategies into design through innovative ideas and applications.
Technologies: Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Meet, Visual Design, Design Systems, Print Design, Digital Marketing Design, Business Card Design, Social Media Design, Motion Graphics, 2D Animation, Digital Drawing, Digital Art, 3D Animation, 3D Modeling, Template Design, Digital Layout, PowerPoint Design, Visual Art, Marketing Campaign Design, Visual Assets, Marketing Collateral Development, Illustrator CC, Instagram Ads, Advertising, Instagram, Facebook, Graphic Design, Print, Website Builders, Collateral Design, Adobe Suite, Photo Editors, Social Networks, Banner Design, Asana, eCommerce Web Design, Color Theory, Production, Digital Design, Video Editing, Mood Board Design, Image Retouching, Startups, Color Palettes
Education
2014 - 2019
Bachelor's Degree in Chemical Engineering
Bicol University College of Engineering - Legazpi City, Albay, Philippines
Certifications
SEPTEMBER 2022 - PRESENT
Webflow Certification
Webflow University
SEPTEMBER 2022 - PRESENT
Consumer Neuroscience and Neuromarketing Course
Copenhagen Business School | via Coursera
AUGUST 2022 - PRESENT
User Interface Design Specialization
University of Minnesota | via Coursera
SEPTEMBER 2021 - PRESENT
Google UX Design Professional Certificate
JULY 2021 - PRESENT
Google Digital Marketing and eCommerce Professional Certificate
FEBRUARY 2021 - PRESENT
Licensed Financial Advisor
Insurance Commission, Philippines
MAY 2020 - PRESENT
Branding: The Creative Journey Specialization
IE Business School
APRIL 2020 - PRESENT
Graphic Design Specialization
California Institute of the Arts
NOVEMBER 2019 - PRESENT
Licensed Chemical Engineer
Professional Regulation Commission, Philippines