Jordan DeVos, Designer in New York, NY, United States
Jordan DeVos

Designer in New York, NY, United States

Member since May 16, 2017
Jordan is an expert designer whose focus is on visual communications and whose work integrates strategy, service design, and UX/UI. She has worked in a range of companies, from corporate in-house to boutique design studios. A self-starter who wears many hats, Jordan is in her element leading a project or managing a team.
Jordan is now available for hire


Digital Design


  • Lead Designer and Strategist

    2016 - PRESENT
    Central Saint Martins & FreshBritain
    • Innovated FreshBritain’s brand strategy process through qualitative research and human-centered design methods. Delivered a fully integrated set of tools, new practices and rituals, and a shift in company culture.
    • Designed on-screen visual language and design style guide that was informed by user experience, information design, and internal processes. Considered efficiency, practicality, and personality of the brand.
    • Built a shared internal vision and managed company stakeholders, academics, designers, and strategists.
    • Set project plan, deadlines, and objectives, and successfully reached and exceeded our goals.
    • Maintained strong communication across multiple locations and teams. Shared complex problems and creative solutions through visual design including data visualization, research findings and insights, and brand reviews.
    • Developed a brand personality test that quantified nuanced pieces of data that insightfully aligned with FreshBritain's philosophy of brand strategy.
    Technologies: Photoshop, Illustrator, Sketch, Tableau, InDesign
  • Information Designer

    2018 - 2018
    University of the Arts London
    • Redesigned a university course diagram to communicate the transformative student experience.
    • Designed supplementary tools that can be used to guide the student experience by helping reflect on the past and plan for the future.
    • Aligned stakeholders in the the way they speak about their course to prospective students by equipping them with relatable content and language.
    Technologies: Illustrator CC, Human-centered design, Information design

Other Experience

  • The Dos and Don'ts of a Rebranding Strategy (Publication)
    Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.
  • The Importance of Design Education (Publication)
    Design education is often accused of being costly and irrelevant. But with a shift in perspective, universities don’t simply prepare students for a job, they cultivate innovation and ambition.
  • Heuristic Principles for Mobile Interfaces (Publication)
    Nielsen’s heuristic principles have stood the test of time, and have been revisited to be further integrated with human-centered design for mobile—including clear definitions and design examples.
  • Designing for Readability – A Guide to Web Typography (with Infographic) (Publication)
    There’s a lot to consider when choosing a typeface for a digital design. There may not be a formula but designers can use this guide to find and format the right font for a pleasant reading experience.
  • Design Talks: Emotionally Intelligent Design with Pamela Pavliscak (Publication)
    In the first of our Toptal Design Talks series, futurist Pamela Pavliscak discusses how emotions are deeply integrated into digital experiences and designers are positioned to facilitate genuine relationships through technology.
  • Design Problem Statements – What They Are and How to Frame Them (Publication)
    Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.


  • Short course certificate in Service Design
    2018 - 2018
    University of the Arts London - London, UK
  • Bachelor of Arts degree with Honors in Graphic Communications Design
    2013 - 2016
    Central Saint Martins - London, UK



New York, NY, United States

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