Publication
Triggering Productive Behavior: Motivation Tips for Work
https://www.toptal.com/insights/distributed-teams/motivation-tips-for-work
Jordan is currently unavailable
Jordan DeVos
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since May 25, 2018
Bio
Jordan is an expert designer whose focus is on visual communications and whose work integrates strategy, service design, and UX/UI. She has worked in a range of companies, from corporate in-house to boutique design studios. A self-starter who wears many hats, Jordan is in her element leading a project or managing a team.
Experience
- Branding - 15 years
- Presentation Design - 15 years
- User Research - 10 years
- Human-centered Design (HCD) - 10 years
- Mobile UX - 7 years
- UX Branding - 7 years
- UX Design - 7 years
- User Interface (UI) - 2 years
Portfolio
Work Experience
Lead Designer and Strategist
2016 - PRESENT
Central Saint Martins & FreshBritain
- Innovated FreshBritain’s brand strategy process through qualitative research and human-centered design methods. Delivered a fully integrated set of tools, new practices and rituals, and a shift in company culture.
- Designed on-screen visual language and design style guide that was informed by user experience, information design, and internal processes. Considered efficiency, practicality, and personality of the brand.
- Built a shared internal vision and managed company stakeholders, academics, designers, and strategists.
- Set project plan, deadlines, and objectives, and successfully reached and exceeded our goals.
- Maintained strong communication across multiple locations and teams. Shared complex problems and creative solutions through visual design including data visualization, research findings and insights, and brand reviews.
- Developed a brand personality test that quantified nuanced pieces of data that insightfully aligned with FreshBritain's philosophy of brand strategy.
Technologies: Adobe InDesign, Tableau, Sketch, Adobe Illustrator, Adobe Photoshop, Brand Design
Information Designer
2018 - 2018
University of the Arts London
- Redesigned a university course diagram to communicate the transformative student experience.
- Designed supplementary tools that can be used to guide the student experience by helping reflect on the past and plan for the future.
- Aligned stakeholders in the the way they speak about their course to prospective students by equipping them with relatable content and language.
Technologies: Human-centered Design (HCD), Information Design, Illustrator CC, Brand Design
Lead Designer
2016 - 2018
Public Collaboration Lab
- Designed a unified visual language for the content of an 18-month research project. The project entailed facilitating collaborations between local government and design education.
- Developed the color palette, typefaces, photography treatment style, and extensive set of 60 icons.
- Designed a set of seven printed books, digital publications, and workshop tools that together showcased insights revealed in the social research project.
- Created a set of visual planning tools that enabled less experienced participants to lead a complex and collaborative project.
Technologies: Basecamp, Photoshop CC, InDesign CC, Illustrator CC
Graphic Designer
2015 - 2015
Why Not Associates
- Conducted creative research for museum exhibition design and navigation signage projects.
- Designed print layouts for various publications and client industries.
- Collaborated with design team to develop concepts for design museums and cultural events.
Technologies: InDesign CC, Illustrator CC, Photoshop CC
Graphic Designer
2015 - 2015
SomeOne
- Used market research to inspire identity and experience designs for a range of client industries.
- Created brand stories that inspired the logo and brand identity design of various clients.
- Used illustrations and photography to share ideas and potential success of brands.
Technologies: Sketch, Illustrator CC, Photoshop CC, InDesign CC
Art Director
2011 - 2013
Spark Brand House
- Created brands from conception to production, including logo design, brand guidelines, campaigns, websites, and publications.
- Art directed photoshoots and commercials, including styling of wardrobe, props, and food.
- Developed brand positioning based on market research and client's goals for the future of the company.
- Collaborated with developers, creatives, vendors, clients and others.
Technologies: Adobe Bridge, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Graphic Designer
2010 - 2011
Publix Supermarket
- Created concepts for seasonal campaigns for a regional supermarket.
- Designed campaigns, including print ads, in-store merchandising, packaging, and photography.
- Art directed photoshoots and styled props including close direction of food styling.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Junior Designer
2006 - 2008
Team Detroit
- Created the visual designs of global ad campaigns for Ford Motor Company.
- Worked closely with designers, art directors, and copywriters.
- Designed full event identities including illustration and photo treatments.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Other Experience
Publication
The Dos and Don’ts of a Rebranding Strategy
https://www.toptal.com/designers/brand/rebranding-strategy
Publication
The Importance of Design Education
https://www.toptal.com/designers/ux/importance-of-design-education
Publication
Heuristic Principles for Mobile Interfaces
https://www.toptal.com/designers/usability-testing/mobile-heuristic-principles
Publication
Designing for Readability: A Guide to Web Typography (With Infographic)
https://www.toptal.com/designers/typography/web-typography-infographic
Publication
Design Problem Statements: What They Are and How to Frame Them
https://www.toptal.com/designers/product-design/design-problem-statement
Education
2018 - 2018
Short Course Certificate in Service Design
University of the Arts London - London, UK
2013 - 2016
Bachelor of Arts Degree with Honors in Graphic Communications Design
Central Saint Martins - London, UK
Skills
Tools
Photoshop CC, Illustrator CC, InDesign CC, Sketch, Tableau, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Basecamp, Adobe After Effects, Adobe Premiere Pro, Adobe Bridge, Acrobat Pro CC, After Effects CC
Platforms
iOS, MacOS, Adobe Suite
Industry Expertise
Healthcare, Marketing, Social Networking, Fashion, Retail & Wholesale
Other
Information Design, Typography, Presentation Design, User Needs, User Research, Experience Strategy, Brand Identity, Logo Systems, Logotype, Book Design & Illustration, Logo Design, Branding, Human-centered Design (HCD), Brand Design, UX Design, UX Branding, Mobile UX, Event Branding, UX Strategy, Service Design, Brand Books, UI Design, Writing & Editing, UI Branding, Interactive UX, Communication, Communication Design, Design Thinking, Mobile App UI, Responsive Web Design (RWD), Web UX Design, Web UI Design, Data Visualization, User Interviews, Usability, Platform Design, Product Design, Healthcare Management Systems, Creative Problem Solving, Content Management Systems (CMS), Interactive PDFs, Visual Identity, Layout Design, Instructional Design, Navigation Design, Art Direction, Editorial Design, Hand Lettering, Illustration, Custom Logos, Stationery, Stationery Design, Business Card Design, Poster Design, Layout, Posters, T-shirt Design, Versatile Logos, Design Sprints, App UI, App UX, Interface Testing, Interface Design, Color Selection, Animation, Motion Interaction, iPhone, Prototyping, Rapid Prototyping, User Flows, Personas, Pattern Making, Collateral Design, Map Making, Digital Illustration, Vector Illustration, Navigation, Print, Publication Design, Production, Collateral, Brochure Design, Visual Systems, Pattern Design, Voice UI Design, Icon Design, Voice Interface, Voice Recognition, Tone of Voice, Personalization, Responsive Design, Responsive UX Design, Internet of Things (IoT), Native Mobile Apps, Mobile App Design, Wireframing, Medical Software, Platforms, Web UI, Web UX, Iconography, Systems Thinking, User Journeys, Luxury Industry, Holistic UX Design, Mobile Design, Color Schemes, Photography, Web Design, App Design, User Interface (UI)
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring