Jordan is an expert designer whose focus is on visual communications and whose work integrates strategy, service design, and UX/UI. She has worked in a range of companies, from corporate in-house to boutique design studios. A self-starter who wears many hats, Jordan is in her element leading a project or managing a team.
Innovated FreshBritain’s brand strategy process through qualitative research and human-centered design methods. Delivered a fully integrated set of tools, new practices and rituals, and a shift in company culture.
Designed on-screen visual language and design style guide that was informed by user experience, information design, and internal processes. Considered efficiency, practicality, and personality of the brand.
Built a shared internal vision and managed company stakeholders, academics, designers, and strategists.
Set project plan, deadlines, and objectives, and successfully reached and exceeded our goals.
Maintained strong communication across multiple locations and teams. Shared complex problems and creative solutions through visual design including data visualization, research findings and insights, and brand reviews.
Developed a brand personality test that quantified nuanced pieces of data that insightfully aligned with FreshBritain's philosophy of brand strategy.
There’s a lot to consider when choosing a typeface for a digital design. There may not be a formula but designers can use this guide to find and format the right font for a pleasant reading experience.
Design Problem Statements – What They Are and How to Frame Them (Publication)
Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.
Short Course Certificate in Service Design
2018 - 2018
University of the Arts London - London, UK
Bachelor of Arts Degree with Honors in Graphic Communications Design