Jordan DeVos, Designer in New York, NY, United States

Jordan DeVos


New York, NY, United States
Toptal Member Since
March 28, 2018

Jordan is an expert designer whose focus is on visual communications and whose work integrates strategy, service design, and UX/UI. She has worked in a range of companies, from corporate in-house to boutique design studios. A self-starter who wears many hats, Jordan is in her element leading a project or managing a team.

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Work Experience

2016 - PRESENT

Lead Designer and Strategist

Central Saint Martins & FreshBritain
  • Innovated FreshBritain’s brand strategy process through qualitative research and human-centered design methods. Delivered a fully integrated set of tools, new practices and rituals, and a shift in company culture.
  • Designed on-screen visual language and design style guide that was informed by user experience, information design, and internal processes. Considered efficiency, practicality, and personality of the brand.
  • Built a shared internal vision and managed company stakeholders, academics, designers, and strategists.
  • Set project plan, deadlines, and objectives, and successfully reached and exceeded our goals.
  • Maintained strong communication across multiple locations and teams. Shared complex problems and creative solutions through visual design including data visualization, research findings and insights, and brand reviews.
  • Developed a brand personality test that quantified nuanced pieces of data that insightfully aligned with FreshBritain's philosophy of brand strategy.
Technologies: Adobe InDesign, Tableau, Sketch, Adobe Illustrator, Adobe Photoshop
2018 - 2018

Information Designer

University of the Arts London
  • Redesigned a university course diagram to communicate the transformative student experience.
  • Designed supplementary tools that can be used to guide the student experience by helping reflect on the past and plan for the future.
  • Aligned stakeholders in the the way they speak about their course to prospective students by equipping them with relatable content and language.
Technologies: Human-centered Design (HCD), Information Design, Illustrator CC
2016 - 2018

Lead Designer

Public Collaboration Lab
  • Designed a unified visual language for the content of an 18-month research project. The project entailed facilitating collaborations between local government and design education.
  • Developed the color palette, typefaces, photography treatment style, and extensive set of 60 icons.
  • Designed a set of seven printed books, digital publications, and workshop tools that together showcased insights revealed in the social research project.
  • Created a set of visual planning tools that enabled less experienced participants to lead a complex and collaborative project.
Technologies: Basecamp, Photoshop CC, InDesign CC, Illustrator CC
2015 - 2015

Graphic Designer

Why Not Associates
  • Conducted creative research for museum exhibition design and navigation signage projects.
  • Designed print layouts for various publications and client industries.
  • Collaborated with design team to develop concepts for design museums and cultural events.
Technologies: InDesign CC, Illustrator CC, Photoshop CC
2015 - 2015

Graphic Designer

  • Used market research to inspire identity and experience designs for a range of client industries.
  • Created brand stories that inspired the logo and brand identity design of various clients.
  • Used illustrations and photography to share ideas and potential success of brands.
Technologies: Sketch, Illustrator CC, Photoshop CC, InDesign CC
2011 - 2013

Art Director

Spark Brand House
  • Created brands from conception to production, including logo design, brand guidelines, campaigns, websites, and publications.
  • Art directed photoshoots and commercials, including styling of wardrobe, props, and food.
  • Developed brand positioning based on market research and client's goals for the future of the company.
  • Collaborated with developers, creatives, vendors, clients and others.
Technologies: Adobe Bridge, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2010 - 2011

Graphic Designer

Publix Supermarket
  • Created concepts for seasonal campaigns for a regional supermarket.
  • Designed campaigns, including print ads, in-store merchandising, packaging, and photography.
  • Art directed photoshoots and styled props including close direction of food styling.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
2006 - 2008

Junior Designer

Team Detroit
  • Created the visual designs of global ad campaigns for Ford Motor Company.
  • Worked closely with designers, art directors, and copywriters.
  • Designed full event identities including illustration and photo treatments.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign


2018 - 2018

Short Course Certificate in Service Design

University of the Arts London - London, UK

2013 - 2016

Bachelor of Arts Degree with Honors in Graphic Communications Design

Central Saint Martins - London, UK