CSO & CTO, Technology Services

25 Years of Experience

Previously At

Connect With Ali Now

MessageSend a Message

This is Ali’s personal WhatsApp number so please be respectful.

Technology Services/

Digital Customer Experience/

Product Design Services

Product Design Services – Implement Your Product Vision With Innovative Design

Transform your product ideas into market success with Toptal’s Product Design Services. Our seasoned designers develop research-backed strategies, build prototypes, and conduct testing to ensure your product meets user needs, aligns with your business goals, and stands out in the market.

Get a Free Consultation Now

Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Product Design Services

Turn your idea into a successful, market-ready digital product with Toptal’s Product Design Services. We offer comprehensive digital product design solutions—from product discovery and user research to UI systems, rapid prototyping, and usability testing—tailored to your business goals and user expectations.

Product Strategy Development

Define your product vision and align it with business objectives to ensure market success and growth.

User Research and Market Analysis

Gain insights into market demand, user expectations, and competitive positioning for a better product-market fit.

Software Product Design Services

Develop software product design solutions that enhance digital experiences and drive business growth.

Product Prototyping and Testing

Create clickable and physical prototypes for user validation, ensuring a seamless product design process.

UX and UI Design

Enhance the user experience with intuitive user interfaces, maximizing user satisfaction and engagement.

Rapid Prototyping

Accelerate the product development process with iterative prototyping cycles, from sketches to high-fidelity prototypes.

Design Language and Branding

Establish a cohesive design language that aligns with your brand identity and resonates with your target audience.

Engineering and Manufacturing Support

Bridge the gap between product design and development to streamline production.

Hardware and IoT Product Design

Create interconnected and intelligent devices that integrate hardware, software, and data to enhance automation, improve efficiency, and more.

Industrial Product Design

Design innovative, tangible products that balance form, function, and manufacturability to meet user needs and market demand.

Supply Chain and Production Optimization

Optimize design elements for efficient supply chain management and streamlined production.

Product-market Fit Testing

Conduct real-world testing to ensure alignment with the market landscape and target market needs.

Looking for guidance about the perfect product design service for your needs?

Get a Free Consultation Now

PARTNERSHIP THAT WORKS

How We Deliver Product Design Services

Our product design experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.

Define

A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.

Develop

We will create your unique project timeline, process, and initial proposals, whether it’s refining a digital experience or designing new products.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

Get a Free Consultation Now

Ali Faraj

CSO & CTO, Technology Services

Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity.

Previously At

CUSTOMIZED SOLUTIONS

Product Design Solutions That Deliver Value

Toptal delivers leading product design services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent & Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

CSO & CTO, Technology Services

Delivery Manager

Product Designer

Product Development Lead

UX/UI Designer

Product Strategist

Product Development Consultant

Prototyping Engineer

Ali Faraj

CSO & CTO, Technology Services

Previously at

Technology Experience

25+ Years

Brad DeFrank

Delivery Manager

Brad serves as a principal delivery manager at Toptal with a focus on implementing cutting-edge technology solutions for our clients. He works across our entire portfolio, driving impactful business outcomes for startups and Fortune 500 companies alike. Brad specializes in product and go-to-market strategy, management consulting, and process optimization.

Previously Managed Client

Experience

10+ Years

Jeremy Santy

Verified Expert in Design

17+ Years

of Experience

Product Designer

Jeremy is experienced in leading and driving design vision and strategy for Dropbox, Apple, Facebook, Cisco, Five9, PocketSuite, Zillow, Microsoft, and Expedia. He has also cooperated with many startups through his digital product design agency on zero-to-one initiatives, including Y Combinator and Founders Fund portfolio companies, helping them launch and bring products to market.

Previously at

Paula Ylisassi

Verified Expert in Product Management

23+ Years

of Experience

Product Development Lead

Paula is an experienced digital age leader, bridging businesses, customer centricity, marketing, and technology. With her visionary and at the same time, hands-on approach and attitude, she can successfully lead a range of business and development themes. Her most vital abilities are future strategy and vision, innovation and new product development, growth, strategic marketing, and branding as a product leader.

Previously at

Lee Shea

Verified Expert in Design

20+ Years

of Experience

UX/UI Designer

Lee is a startup veteran and former UX consultant who has led product design for companies like Toyota and Apple. He leverages business and customer insights to collaborate on design solutions that are highly engaging, low friction, and easy to use.

Previously at

Chris Busch

Verified Expert in Product Management

29+ Years

of Experience

Product Strategist

Chris is a self-starting entrepreneur who transforms visions into compelling SaaS product strategies and delivers ROI. He's invented and led product, design, and CI/CD engineering up to 130 FTE for impactful products in real-time analytics, NLP, and IoT for consumer/enterprise markets as well as healthcare AI/ML. Chris's platforms generate $350 million in revenue, using emerging technologies at SAP and Cognizant. He is a two-time recipient of the "IoT Evolution Product of the Year" award.

Previously at

Christine Chen

Verified Expert in Product Management

18+ years

of Experience

Product Development Consultant

Christine Chen, CFA, is a fintech product leader specializing in data, credit, alternative investments, and payments. She focuses on AI and ML and shapes product vision, design, and development for optimal market fit. Christine's achievements span democratizing a DTC investment app, orchestrating a multi-million-dollar investment platform, leading AI product discovery for an asset management firm, and leading enterprise-wide cloud transformation of the world's largest financial data provider.

Previously at

Gabor Biro

Verified Expert in Engineering

10+ Years

of Experience

Prototyping Engineer

Gabor is an Android developer with over ten years of experience in the tech industry, four in fast-paced startups such as Facebook, Hailo, and Deliveroo. He can build prototype apps with a Firebase server allowing you to validate your ideas fast; give advice and suggestions on what is technically feasible in an app, then build a production-ready MVP. Gabor can then further support the app, iterate on it, and keep track of crashes and issues to help your business lift-off and grow.

Previously at

On-demand Talent & Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Product Design Strategist

Product Prototyping Specialist

Product Designer

Design Systems Specialist

Digital Product Expert

UX Researcher

Software Developer

UX/UI Designer

Business Analyst

Verified Expert in Design

21+ Years

of Experience

Product Design Strategist

Amélie is a design and product strategist with over two decades of experience in product design, helping startups audit and repair their underperforming products. Prior to consulting full-time, Amélie has led and collaborated on design initiatives at companies like The New York Times, Google, Facebook, Apple, eBay, Adobe, Travelers Insurance, Booz Allen Hamilton, VenueBook, and Lola.

Previously at

Verified Expert in Design

23+ Years

of Experience

Product Prototyping Specialist

Brian is a US ex-pat working as a human experience designer focused on healthcare, sustainability, fintech, and IoT. For 23+ years, Brian helped startups and businesses like Philips, ING, Land Life Company, and WaitWhat turn innovation strategies into award-winning products and services. His specialties include prototyping, behavioral design, and UX strategy. Brian has given talks and workshops in 12 countries. His first book, The Creative Empathy Field Guide, is available in ebook and paperback.

Previously at

Verified Expert in Design

22+ Years

of Experience

Product Designer

Ciprian is a product and UX designer who can distill complex experiences into seamless and fun user flows. Over the last 15 years, Ciprian has discovered that great design is born at the intersection of business goals, user needs, and beauty. Some of Ciprian's clients include HubSpot, Neil Patel, and Single Grain.

Previously at

Verified Expert in Design

10+ Years

of Experience

Design Systems Specialist

Daniel is a designer with 10+ years of experience working with clients such as Fox Sports, BMO, IBM, and RBC. He loves the human-centered design approach and delivers optimized, unique, and thoughtful experiences through collaborative processes using UI/UX, art direction, design, and animation. Daniel leads digital experiences to shape the most desirable products giving businesses a competitive advantage. He has worked as a product and motion designer for companies in Canada, the US, and Brazil.

Previously at

Verified Expert in Marketing

23+ Years

of Experience

Digital Product Expert

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna's ability to be hands-on and a team member in a cross-functional environment have prepared her to be a valuable addition to any organization.

Previously at

Verified Expert in Design

20+ Years

of Experience

UX Researcher

Christine is a multidisciplinary creative UX designer with skills in illustration, copywriting, and branding who holds an MFA in product design. She has 20 years of experience at companies like CrowdStrike, Lowe's Home Improvement, The Hershey Company, and Dell. She uses design thinking processes to discover user needs, define value and fit with proofs-of-concept and MVPs, and iteratively improve and redesign products through testing and experiments.

Previously at

Verified Expert in Engineering

6+ Years

of Experience

Software Developer

Laurynas has over six years of professional experience developing web and mobile applications with modern and efficient technologies. He is proficient in a diversified tech stack, including C#, .NET, Node.js, Python, TypeScript, JavaScript, React, and Angular. Laurynas has worked across the financial, eCommerce, video games, and software industries and is willing to embrace new challenges.

Previously at

Verified Expert in Design

22+ years

of Experience

UX/UI Designer

Evgeny is a self-described hybrid designer which means that he's very experienced and successful in both UX/UI and visual design. He has over 15 years of experience in designing the UX/UI for web and mobile applications across a broad range of industries including the internet of things (IoT), retail, computer games, design, real estate, and entertainment. His specialties are UX design, UI interaction design, and mobile/web application design.

Previously at

Verified Expert in Project Management

7+ Years

of Experience

Business Analyst

Kamil is an agile project manager and scrum master with a robust background in business analysis and change management. He has extensive experience leading teams and implementing Agile scaling practices at international companies, including BAE Systems, an FTSE100 company and the largest defense contractor in Europe. Kamil is a certified Lean Six Sigma Black Belt, PMP, and PMI-ACP.

Previously at

Get a Free Consultation Now Explore Managed Delivery

Looking for guidance about the perfect product design service for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Bridgestone transforms tire tracking using Toptal’s product design services.

Challenge: Bridgestone needed a robust product design solution to manage and track tires through the retreading process.

Solution: Bridgestone partnered with Toptal to create Basys, a system that tracks tires from collection through retreading to delivery. A primary goal of the solution was to ensure the product design layer was user-friendly for Bridgestone’s factory employees.

Impact: Tire costs are among the largest expenses for trucking companies. The creation of Basys—a tire-tracking system with a user-friendly interface for effective data entry—led to significant savings for Bridgestone.

Toptal gave us access to the best designers out there, and they’re not easy to find. Those designers integrated very quickly with our existing teams and very quickly understood our business case—the business value of our solution.

Thierry Jakircevic

General Manager of Digital Solutions

OUR THOUGHT LEADERSHIP

Explore Insights From the Product Design Field

Read the latest articles and resources to keep you current on emerging trends in digital product design, product market fit, prototyping phases, and more.

Digging Deeper: A Practical Guide to Creative Empathy for Product Design

Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.

Brian Pagán, EngD, MSc

Verified Expert in Design

Brian is a human-experience designer focused on healthcare, fintech, IoT, and sustainability. He has helped businesses such as Philips, ING Group, and Land Life Company develop innovation strategies and award-winning products and services. He is the author of The Creative Empathy Field Guide.

Previously at