Tanya is a seasoned human-centered product design and UX strategist. She has over 12 years of experience in bringing human-centered design solutions to high growth edtech, lifestyle, financial, and entertainment brands.
Advocated for and enabled a human-centered approach to product planning efforts.
Spearheaded a revised value proposition and identified viable markets and opportunities to focus on via data analysis, competitive research, and ethnographic user studies.
Designed successful partner white-label applications that leveraged the core business applications and could be executed with minimal customization and extra development time.
Introduced a user-centric design thinking process into the company culture that had a cross-departmental reach and positively impacted engagement metrics and user satisfaction.
Introduced a need for leadership to be aware of competitive markets and to learn from successful, innovative companies that leveraged user co-creation and a specialized understanding of user mental models and behaviors.
Gained a deep experience of identifying user and business problems, proposing solutions amongst a dynamic cross-disciplinary team of experts, and prioritizing development and feedback loops for continuous refinement.
Technologies: InVision, Principle, Sketch 3, Google Office
2011 - 2015
Created user interfaces and visual design for select niche networks at Nickelodeon Digital including Nick Jr., TeenNick, Nick, and NickMom.
Found opportunities to elevate select brands, both new and established, via current design thinking and technology.
Collaborated daily with art directors, content producers, and product managers to produce ideas, design, and deliver beautiful and sound design solutions while working in a remote capacity.
Created visual design for interfaces for mobile, tablet, and web applications that captured and enhanced the Nickelodeon family of brands.
Delivered comprehensive and effective marketing product and strategy that supports on-air counterpart initiatives.
Technologies: Adobe Creative Suite
2009 - 2011
Ensured interdepartmental adhesion to branding guidelines during product development, marketing initiatives, and internal client design projects.
Developed creative design strategies in concert with company stakeholders in order to increase product sales and conversion.
Devised creative design and UI guidelines that brought legacy product in-line with current design thinking.
Actively advocated for UX-based design thinking across all product development.
Increased collaborative communication between all internal clients: creative and technology.
Technologies: Adobe Creative Suite
UX Visual Designer
2006 - 2009
Worked with UX designers, information architects, and the copy team to develop interfaces for SchoolNet product suite.
Created data visualization visual treatments and guidelines for data-rich dashboards.
Created a new style guide to inform product development.
Underwent Agile training and attended design conferences.
Involved in performing UX testing, developing and hosting internal UX design workshops, and low and high fidelity prototyping.
Technologies: Adobe Creative Suite, Balsamiq
2002 - 2006
Provided web, print, and illustration design services on a case by case contract basis.
Provided business and event branding services.
Led art direction on a contract basis.
Worked with Flash animation and web design (HTML and CSS).
In this age of lean startups, designers often find themselves in stretch roles where they are not only in charge of a product’s design but also in charge of coming up with the type of product to build.
The Definitive Guide to Building Apps For Children (Publication)