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Christine Esoldo

Christine Esoldo

Designer
Charleston, SC, United States
Member since February 22, 2016
Christine is a UX designer, product strategist, and researcher with more than 12 years of experience. She's shipped enterprise SaaS products, consumer apps, and marketing/eCommerce websites. Her range of experience includes creative direction, leading and establishing user research projects and processes, and content strategy. She is familiar with remote work, Agile processes, and communicates effectively with distributed teams.
Christine is now available for hire
Portfolio
Employment
  • Principal UX Designer | Product Research Lead | Creative Director
    Quest Software (formerly Dell Software)
    2016 - PRESENT
    • Established and led the overall research process and program across the information management business unit to inform product strategy and UX decisions. Managed and led the research and product strategy (and validation) efforts for new products through market exploration and a user-centered design process. Oversaw the work of researchers and designers conducting their own research projects.
    • Led the creative direction, including visual design, interaction patterns, illustrations, brand style, and copywriting for an eCommerce SaaS website redesign, as well as database management SaaS products. Oversaw the work of writers and designers. Developed style guides when appropriate.
    • Led the iterative testing and ongoing evaluation of product updates, new feature releases, and new products within design sprints (Agile). Used a variety of research methods to validate design assumptions and uncover new knowledge, including surveys, iterative usability testing (moderated and unmoderated), click testing, interviews, and card sorting/tree testing.
    • Was promoted from a senior UX designer to principal UX designer after seven months (which is a fairly quick promotion for the company).
    • Led the UX and visual design for a proof-of-concept redesign of the main business-unit website. Created the workflows, interaction patterns, and original illustrations.
    • Designed the overall look/feel and interaction patterns (including the pattern library) for a new cloud-based database replication SaaS.
    • Established the content strategy, copywriting, and editorial best practices, processes, and standards.
    Technologies: Sketch, Adobe, InVision, Notable, UXPin, Frontify, Mural, RealtimeBoard, Sketching (marker and paper), Slack, Confluence, JIRA, Confluence, MailChimp, Zapier, Validately, Lookback
  • Product Strategist | User Experience Consultant
    Christine Esoldo Design
    2016 - PRESENT
    • Designed an HIPPA-compliant communication app for the healthcare market.
    • Led the UX and UI design for a responsive app for artists and performers; including the information architecture, a function for searching and browsing, profiles, and the booking/scheduling function.
    • Created a running/lifestyle personal blog built on the Squarespace platform—designed the logo and brand identity, created original content (photography, graphics, and writing), and worked with brands via various sponsors and ambassadorships.
    • Created and implemented user research participant recruitment plan to build an in-house database for the Agile design process.
    • Audited the UX and designed the user interface for a healthcare app for eye care providers and patients.
    • Mentored students in the Springboard.com UX workshop as they went through the process of researching and designing an app or website. Helped students refine their portfolios and resumes in preparation for job hunting in the UX field.
    • Redesigned the user interface, including the branding, for a client management app.
    Technologies: InDesign, Photoshop, Illustrator, Sketch, HTML/CSS, InVision, UXPin, Notable, Bubble, Proto, Validately, Lookback, MailChimp, Acuity
Other Experience
  • Net Promoter Score Isn’t Enough: You Need User Research (Publication)
    Net Promoter Score is a consumer insight method to track customer loyalty, but it falls short in many ways. Applying various user research methods gives a more complete picture of the user experience.
  • The Fundamental Guide to Mobile Usability (Publication)
    Mobile usability isn’t just about scaling a website or app to fit various devices. It’s about understanding how people use mobile devices and that the mobile experience is as unique as the user.
  • Christine is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Christine shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.
Education
  • Master of Fine Arts degree in Merchandising (eCommerce, Product Design, and Development)
    Academy of Art University - San Francisco, CA, USA
    2008 - 2012
  • Bachelor of Arts degree in Journalism, Magazines (Graphic Design and Writing)
    Temple University - Philadelphia, PA, USA
    2001 - 2003
Experience
  • UX Design15 years
  • Visual Design15 years
  • Branding15 years
Charleston, SC, United States
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