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Christine Esoldo

Christine Esoldo

UX Designer & Researcher; Visual Designer
Charleston, SC, United States
Member since February 22, 2016
Christine is a UX designer with an MFA in product design. She has 15 years of experience as a designer/researcher for companies including Lowe’s Home Improvement, The Hershey Company, and Dell. She specializes in health/wellness and data management products, and uses design thinking processes to discover user needs, define value and fit with proof-of-concepts and MVPs, and iteratively improve/redesign products through testing and experiments.
Christine is now available for hire
Portfolio
Employment
  • Senior User Experience Manager
    2016 - PRESENT
    Quest Software (formerly Dell Software)
    • Established and led the overall user research process across the information management business unit to inform product strategy and UX decisions. Oversaw the work of researchers and designers conducting their own research projects.
    • Led the creative direction, including visual design, interaction patterns, illustrations, brand style, and copywriting for an eCommerce SaaS website redesign and created coherent branding across business unit products. Oversaw the work of writers and designers. Developed style guides when appropriate.
    • Led the iterative testing and ongoing evaluation of product updates, new feature releases, and new products within design sprints (Agile). Used a variety of research methods to validate design assumptions and uncover new knowledge, including surveys, iterative usability testing (moderated and unmoderated), click testing, interviews, and card sorting/tree testing.
    • Was promoted from a senior UX designer to principal UX designer after seven months (which is a fairly quick promotion for the company).
    • Led the UX and visual design for a proof-of-concept redesign of the main business-unit website. Created the workflows, interaction patterns, and original illustrations.
    • Designed the overall look/feel and interaction patterns (including the pattern library) for a new cloud-based database replication SaaS.
    • Managed and led the research and product strategy (and validation) efforts for new products through market exploration and a user-centered design process.
    • Redesigned the workflow for software downloads which increased conversion by 400% and resulted in the entire business unit exceeding year-over-year financial goals.
    Technologies: Sketch, Adobe, InVision, Notable, UXPin, Frontify, Mural, Sketching (marker and paper), Slack, JIRA, Confluence, Trello, HubSpot, MailChimp, Zapier, Validately, Lookback
  • Product Strategist and User Experience Consultant
    2016 - PRESENT
    Christine Esoldo Design
    • Designed HIPPA-compliant communication app for the healthcare market.
    • Redesigned the user interface, including the branding for a client management enterprise SaaS product.
    • Created and implemented user research participant recruitment plan for a start-up to build an in-house database for the Agile design process. Grew the database to more than 600 qualified participants in less than three months time.
    • Led creative direction, project planning, and research strategy for product validation for a shoe insert and corresponding mobile app that increases mobility and prevents falls for people suffering from Parkinson's or other health conditions that cause instability.
    • Mentored students in the Springboard.com UX workshop as they went through the process of researching and designing an app or website. Helped students refine their portfolios and resumes in preparation for job hunting in the UX field.
    • Led the UX and UI design for a responsive app for artists and performers; including the information architecture, a function for searching and browsing, profiles, and the booking/scheduling function.
    • Created a running/lifestyle personal blog built on the Squarespace platform—designed the logo and brand identity, created original content (photography, graphics, and writing), and worked with brands via various sponsors and ambassadorships.
    • Audited the UX and designed the user interface for a healthcare app for eye care providers and patients and developed recommendations for improvement.
    • Designed the user interface improvements based on the audit.
    Technologies: InDesign, Photoshop, Illustrator, Sketch, HTML/CSS, InVision, Craft, Protowire, Zeplin, Notable, Helio, Lookback, UserInterviews.com, MailChimp, Realtime Board, Slack, Trello, Squarespace, WordPress, Google Drive
Other Experience
  • Net Promoter Score Isn’t Enough: You Need User Research (Publication)
    Net Promoter Score is a consumer insight method to track customer loyalty, but it falls short in many ways. Applying various user research methods gives a more complete picture of the user experience.
  • The Fundamental Guide to Mobile Usability (Publication)
    Mobile usability isn’t just about scaling a website or app to fit various devices. It’s about understanding how people use mobile devices and that the mobile experience is as unique as the user.
  • Christine is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Christine shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.
Education
  • Master of Fine Arts degree in Merchandising (eCommerce, Product Design, and Development)
    2008 - 2012
    Academy of Art University - San Francisco, CA, USA
  • Bachelor of Arts degree in Journalism, Magazines (Graphic Design and Writing)
    2001 - 2003
    Temple University - Philadelphia, PA, USA
Experience
  • Visual Design15 years
  • UX Design15 years
  • Branding15 years
  • UI Design10 years
Charleston, SC, United States
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