Christine is a UX designer, researcher, and strategist with over a decade of experience. She's shipped enterprise on-premise software, mid-market SaaS products, consumer apps, and marketing websites. She's a great communicator who has worked with all types of companies from startups to Fortune 100s.
As the first UX researcher and strategist in the company, introduced, and established qualitative discovery methods, iterative testing processes, and UX activities like sketch sessions, content audits, mind mapping, and task flows, during the redesign of the benefit management product - this process became the new standard for the product design process across the company.
Grew the research team by adding 3 team members (in a very budget conscious organization).
Created a participant recruitment program that grew the participant pool from 0 to 400 participants. Conceptualized and launched the "Design Together" program, that's still being used today as the company's overall approach to UX and design.
Led the research (competitive analysis + iterative design testing) and the information architecture for the redesign of the password recovery workflow that reduced the customer service call volume by 60%.
Conducted workshops and presented at conferences on UX-related topics, establishing the company as a thought-leader and UX innovator.
Lowes Home Improvement (Contract via Ettain Group)
2012 - 2013
Recognized by managers as a key performer in developing UX designs and content strategies based on user data and site analytics. As a result, was selected to move into a newly created research team tasked with developing new standards and processes for insight-driven strategy and design.
Increased category page engagement (clicks, conversions, and sales) by creating UX design standards backed by research, including eye tracking, surveys, A/B and multivariate testing, and web stats analysis.
Conducted extensive research and analysis on the homepage and developed an overall UX strategy for design, implementation, and A/B testing.
Redesigned the credit pages/experience on the site based on usability testing, web stats, and experiments.
Redesigned the Accessible Home section of the site.
Established and managed the process for migrating, optimizing & editing site content, designing the user interfaces for the mega menu, and overall site navigation.
Created tasks and plans for usability testing during the Agile development cycle.
Created a user onboarding campaign to familiarize users with the site and generate interest.
Designed a mega menu and made recommendations for the overall information architecture and navigational structure.
Technologies: Adobe, Alfresco, Liferay
Director of Marketing & Communications
Synapse Marketing Solutions
2010 - 2011
Changed and redirected the corporate marketing strategy from basic direct mail and email to a data-driven, robust content marketing strategy that included white papers, articles, social media, e-mail marketing, and blog posts.
Rebranded the company to support its change in business direction (logo, color palette, mission/vision/core values, website).
Gave creative direction and strategy for client brands and website builds.
Directly managed a copywriter.
Launched the company's social media marketing program and created social media guidelines.
2007 - 2010
Led a cross-departmental team to launch a targeted e-mail marketing program that increased conversions by more than 50%; managed entire campaign lifecycle including schedule,A/B testing,monitoring performance,reporting statistics,and recommending improvements.
As the UX designer and content strategist on a Lean Six Sigma team, built an internal project management application, resulting in improved communication and productivity.
Jumped in as a graphic designer during work overtime and designed emails, web pages, white papers, and online case studies.
As an information architect redesigned the company website.
Created multiple ad campaigns that spanned across media (video, print, email, social, trade shows, etc).
Marketing Communications Specialist
HVAC Distributors, Inc.
2005 - 2007
Managed the website redesign project (as of 2007) including UX, content strategy, interaction design, information architecture, and visual design; created sketches, wireframes and site map, and worked with web developer to implement.
Created the graphic design for all marketing materials.
Created a dealer advertising program that streamlined the overall process and saved clients' money.