Designing an e-commerce site is not just about building a website to sell products but designing a pleasant online shopping experience. This comprehensive guide walks us through the best practices.
Read MoreAli Faraj
CSO & CTO, Technology Services
25 Years of Experience
Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity.
Previously At
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Web Design Services – Create an Impactful Digital Presence
Drive engagement and conversions with Toptal’s Web Design Services. Our designers craft tailored websites and visuals that amplify your brand, guide visitors toward key actions, and deliver measurable results through thoughtful, user-focused design.
Get a Free Consultation NowClients Served
25,000+
Total Vetted Professionals
20,000+
Toptal Total Projects Delivered
64,000+
Industries Served
300+
TRUSTED BY LEADING BRANDS
Our Services
Toptal Web Design Services
Build an exceptional digital presence with Toptal’s Web Design Services. Our team crafts stunning, responsive websites, optimizes user experience, and implements SEO-driven strategies to strengthen your brand and maximize conversions.
Custom Website Design
Create unique, brand-focused websites that enhance user experience and drive conversions.
UI and UX Design Optimization
Improve user engagement and conversion rates with a visually compelling, intuitive interface.
Responsive Web Design
Ensure your site looks perfect and functions flawlessly across all devices, from desktops to smartphones.
SEO-driven Web Design
Boost search rankings with a website designed for speed, structure, and performance.
Graphic Design
Enhance your brand’s appeal with striking visuals, high-quality graphics, and engaging design elements.
Website and Landing Page Development
Develop high-performing sites targeted to customer needs and engineered for SEO.
E-commerce Website Development
Build a high-performing online store with seamless checkout and secure payment integration.
WordPress Website Development
Leverage the world’s leading CMS for a flexible, scalable, and easy-to-manage business website.
Website Redesign
Revamp your dated website with modern design elements and human-centered functionality.
Custom Web Applications
Build tailored web solutions that streamline operations, boost efficiency, and enhance user engagement.
Conversion Rate Optimization (CRO)
Increase site conversion and lead generation through strategic enhancements that guide users to take action.
End-to-end Web Services
Get a fully managed web solution, including design, development, and reliable hosting.
Looking for guidance about the perfect web design service for your needs?
Get a Free Consultation NowPARTNERSHIP THAT WORKS
How We Deliver Web Design Services
Our web design experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.
1
Discover
A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.
2
Define
A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.
3
Develop
Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether you’re designing a responsive website or creating an e-commerce platform.
4
Deploy
Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.
Ali Faraj 
CSO & CTO, Technology Services
CSO & CTO, Technology ServicesAli is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity.
Previously At
CUSTOMIZED SOLUTIONS
Web Design Solutions That Deliver Value
Toptal delivers leading web design services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
- Managed Delivery by Toptal
- On-demand Talent and Teams
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements.
CSO & CTO, Technology Services
Delivery Manager
Lead Web Designer
UX/UI Designer
Web Designer
Product Manager
Front-end Developer
SEO Specialist
Ali Faraj
CSO & CTO, Technology Services
Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.
Previously at
Technology Experience
25+ Years
Rachael Karaffa
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
Alex Gurevich
Verified Expert in Design
18+ Years
of Experience
Lead Web Designer
For the last 18 years, Alex has built, managed, and led a design agency that provides branding, marketing, and web development services. He grew it from a small startup to one of the best brand design firms in the city in less than three years. During that time, Alex has provided branding, app design, and UI/UX solutions for clients in various industries, including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.
Previously at
Nikola Vukasinovic
Verified Expert in Design
21+ Years
of Experience
UX/UI Designer
Nikola is a UX/UI designer and consultant specializing in fintech with more than 21 years of experience. He has worked with large corporations such as UBS, Siemens, and Danone. Nikola has also guided several successful startups, including the fastest-growing digital startup in Germany, where he was the UX/UI design lead. Nikola dives deep into the roots of problems to understand user needs and business goals and create engaging and visually appealing experiences that positively impact client business.
Previously at
Daniela Coiset
Verified Expert in Design
16+ Years
of Experience
Web Designer
With 16+ years in UI, UX, and product design, Daniela has had the privilege of working in renowned companies like Meta, eBay, Autodesk, Disney, and Salesforce, as well as contributing to 0-to-1 projects for agile startups. Her experience spans a variety of products, from native apps and responsive websites to complex SaaS platforms. Daniela's approach integrates product vision, strategy, and execution, ensuring high-quality delivery in collaboration with engineering teams.
Previously at
Damien Peters
Verified Expert in Product Management
21+ Years
of Experience
Product Manager
Damien is an experienced product manager, having worked at Facebook, Zynga, TinyCo (acquired by JamCity), and other tech companies. He has led products at two early-stage startups, and worked at Citi Ventures as an entrepreneur in residence. Damien holds an MBA from MIT and a bachelor’s degree in computer science and economics from the University of Maryland.
Previously at
Noelia Lopez
Verified Expert in Engineering
10+ Years
of Experience
Front-end Developer
Noelia is a passionate software engineer with 10+ years of experience. What sets her apart is her ability to ramp up new technologies and her problem-solving skills quickly. She thrives on new challenges and enjoys pushing herself to learn and grow. Noelia is passionate about mentoring junior developers and helping them unlock their full potential. She loves proposing new ideas, wearing many hats, and collaborating closely with different areas to achieve success.
Previously at
Vadym Kurdohlov
Verified Expert in Marketing
9+ Years
of Experience
SEO Specialist
Vadym is an SEO expert with 9+ years of experience specializing in lead generation for B2B and B2C companies in the US, EU, and UK markets. He has expertise in software, hardware, betting, trading, law, educational, SaaS, and eCommerce sites. Skilled in technical and on-page SEO, page speed optimization (Core Web Vitals), and coding, he's developed his own SEO app and gained global experience working on different sites, which showcases his versatility and proficiency as an SEO professional.
Previously at
On-demand Talent and Teams
20,000+ vetted professionals, ready to deploy individually or in teams.
Lead Web Designer
UX Strategist
UX/UI Designer
Web Designer
Web Accessibility Specialist
Web Developer
Project Manager
Marketing Expert
E-commerce Specialist
Verified Expert in Design
23+ Years
of Experience
Lead Web Designer
Brian is a US expatriate working as a human experience designer focused on healthcare, sustainability, fintech, and IoT. For 23+ years, Brian has been helping startups and businesses like Philips, ING, Land Life Company, and WaitWhat turn innovation strategies into award-winning products and services. His specialties include prototyping, behavioral design, and UX strategy. Brian has given talks and workshops in 12 countries. His first book, “The Creative Empathy Field Guide,” is available in e-book and paperback.
Previously at
Verified Expert in Design
8+ Years
of Experience
UX Strategist
Kalpesh is a UX designer and strategist with 8+ years of experience working with startups and industry giants like Adobe. He is proficient in simplifying intricate business concepts and crafts innovative yet user-centric digital experiences for web and mobile apps. Kalpesh advocates for scalable solutions and streamlining team efficiency and operations. Noteworthy achievements include implementing design systems, yielding a 34% reduction in design and development time.
Previously at
Verified Expert in Design
8+ Years
of Experience
UX/UI Designer
Ritika is a former UX designer at Amazon and a senior product designer at Toptal with over eight years of experience in the design field. She has worked in diverse teams of designers, developers, and managers for Big Tech and startups. With a master's in UX design, she's an expert in creating user-centric products. A detail-oriented UX professional, Ritika enjoys solving complex problems while meeting user and business needs through her interdisciplinary design, research, and management skills.
Previously at
Verified Expert in Design
20+ Years
of Experience
Web Designer
With 20+ years of design industry experience, Kate has produced successful digital experiences for both startups and well-known name brands alike, such as Netflix and BlackLine. This includes projects across industries and platforms. Leveraging her background in user research, Kate is able to bridge the gap between strategy and experience, integrating design thinking into the most complex of workflows.
Previously at
Verified Expert in Design
14+ Years
of Experience
Web Accessibility Specialist
Giorgio is a design consultant with 14 years of experience. He drives growth and efficiency on digital products by enhancing the customer experience through design. He leads design and cross-department challenges and executes UX and UI himself as a solo designer. He is happy to lead and happy to follow. An ex-Deloitte, ex-Condé Nast, and design lead at US/EU-based startups, Giorgio brings together the vision of consulting with the iterative approach and practicality of working inside products.
Previously at
Verified Expert in Engineering
18+ Years
of Experience
Web Developer
Bank of America, Anthem, and Lowe's are just a few of the companies that Johnmicah has worked at. He has 18 years of experience building web applications from not only both the front and back ends but also the platform and infrastructure sides. Johnmicah is passionate about performance, automation, and containerization. Johnmicah is also capable of fitting into and improving an existing team environment or building a new one from the ground up.
Previously at
Verified Expert in Project Management
20+ Years
of Experience
Project Manager
Luciano has 20+ years of experience in the Internet market working as an interface designer, information architect, Agile project manager, and IT systems coordinator. He is skilled in nurturing customer relationships and effectively communicating to gather requirements and business understanding. Luciano is adept at leading teams and achieving goals within budget and time requirements.
Previously at
Verified Expert in Marketing
12+ Years
of Experience
Marketing Expert
Lindsay is a copy lead and content strategist with over a decade of experience. She has helped iconic brands like Amazon, HBO Max, ASICS, and Kate Spade craft their voice and identity and connect with their audience. She also leads and mentors teams of writers and delivers on-brand, data-driven, and user-centric content solutions that drive engagement and conversion. Lindsay is also an author, and her book, "You Know You Love Me: The Oral History of Gossip Girl," will be released in 2025.
Previously at
Verified Expert in Marketing
20+ Years
of Experience
E-commerce Specialist
Robert is a global digital marketing and eCommerce professional who integrates analytical, performance marketing, and creative solutions. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay eCommerce business at 14 years old, he has focused on digital and brand marketing for 20+ years. Robert has lived and worked in Asia for 10 years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.
Previously at
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UNRIVALED EXPERTISE
Our Talent Has Worked With Top Companies
Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.
Why organizations choose us
Toptal in Action
Discover the cutting-edge benefits our clients enjoy with the global Toptal network.
Remodeling digital properties to create an unparalleled experience across all platforms.
Challenge: With the launch of its Center of Excellence, Owens Corning set out to overhaul existing digital properties and create efficient and modern practices across the organization. It wanted to augment its team with subject matter experts who could help the company execute the transformation.
Impact: Collaborating with Owens Corning, the Toptal team has helped the company transform its digital presence, create significant resource efficiencies, and acquire unprecedented consumer learning.
From the beginning, the relationship with Toptal has really paid off for us. We’re extremely happy with our talent and hope that they’re happy too. We’re really trying to transform the way we do our jobs.
Eric Heisler, Digital Development Leader
Owens Corning
OUR THOUGHT LEADERSHIP
Explore Insights From the Web Design Field
Read the latest articles and resources to keep you current on emerging trends in web design, UX/UI, conversion optimization, and digital marketing.
Web Design Related Offerings
Explore Related Services and Roles
Pair Toptal’s Web Design Services with related competencies to effectively tackle your business challenges.
Digital Customer Experience ServicesResponsive Web Design ServicesUI Design ServicesE-commerce Website Development ServicesUX Design ServicesContent Strategy ServicesContent Creation ServicesLocal SEO ServicesWeb Development ServicesBrand Design ServicesWeb DesignersUI DesignersUX DesignersMobile App DesignersGraphic Designers
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