Daniela Coiset, Designer in New York, NY, United States
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Daniela Coiset

Verified Expert  in Design


New York, NY, United States
Toptal Member Since
September 9, 2020

With more than 11 years of experience in visual, UX, and product design, Daniela has worked with top clients like eBay, Autodesk, Disney, and Salesforce. She has also worked with many exciting startups to help them solve business problems and improve conversion and engagement rates on different products and platforms. With strong expertise in native consumer-facing apps, eCommerce marketplaces, and fintechs, she designs products that base their success on user-centric business-driven goals.


Work Experience

Lead Product Designer

2018 - 2020
  • Worked closely and collaboratively with managers, developers, and the marketing team, defining product specifications in every phase of the process.
  • Conducted user research, and delivered and tested designs and prototypes for mobile and desktop users.
  • Turned high-level product requirements into workflows and designs.
  • Worked embedded with product teams, creating processes where none exist and working to drive consensus cross-functionally.
  • Conducted and implemented continuous discovery research processes.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Figma, Sketch

Senior Product Designer

2017 - 2018
  • Took part in Naranja digital transformation, and implemented design thinking processes, user research, information architecture, user testing, and interaction design.
  • Collaborated with engineering teams, stakeholders, and customers to establish user requirements.
  • Took part in the Naranja design system (Zumo) design team.
  • Contributed to high-level strategic decisions with the product team.
  • Created end to end experiences through close collaboration with team members from across the product and marketing design teams.
Technologies: Adobe Photoshop, Adobe Illustrator, Principle, InVision, Sketch

Senior UX Design Consultant

2013 - 2017
  • Worked as a UX Designer consultant for Disney, eBay, LATAM Airlines, Pernod Ricard, NBC Universal, Scotiabank, SAB Miller, Autodesk, American Petroleum Institute, Salesforce, Bally, TDA Ameritrade, and DirecTV.
  • Turned high-level product requirements into workflows and designs.
  • Implemented design thinking practices and iterating on design solutions based on user research, usability studies, user testing, and technical needs in different clients' projects.
  • Collaborated with other designers to maintain consistency and coherence across the products.
  • Defined the vision for product or services for mobile and web applications.
Technologies: Adobe Photoshop, Adobe Illustrator, Principle, InVision, Sketch

UX/Visual Designer

2011 - 2013
  • Worked as a UX/UI Designer for Topline, Carlsberg, Nike, Avon, and Santander.
  • Solved layout and user-flow challenges, and collaborated with other designers to ensure consistency with other products in several projects.
  • Translated concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences.
  • Made strategic design and user experience decisions related to core and new functions and features.
  • Created pixel-perfect designs, visual elements, and design patterns.
Technologies: Adobe CC, InVision, Sketch

Visual Designer

2008 - 2011
Widegroup Interactive
  • Worked as a visual designer for Carl’s Jr., Universal Studios, Olé Henriksen, and Nissan.
  • Applied advanced understanding for composition, color, typography, iconography, texture, photographic curation, and usability to help users successfully navigate dynamic multimedia experiences.
  • Defined the visual direction of a project to shape and position ideas for customer impact.
  • Applied best practices for human-centric design to common visual and usability challenges.
  • Discerned and consolidated visual design feedback from multiple stakeholders.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Product Management

General Assembly


Google Analitycs

Google Analytics Academy


Emotional Design: How to Make Products People Will Love

The Interaction Design Foundation


Get Your Product Used: Adoption and Appropriation

The Interaction Design Foundation


UX Management: Strategy and Tactics

The Interaction Design Foundation


Psychology of E-Commerce

The Interaction Design Foundation


Membership Certificate

The Interaction Design Foundation


Design Thinking

The Interaction Design Foundation

Collaboration That Works

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