Daniela Coiset, Designer in New York, NY, United States
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Daniela Coiset

Verified Expert  in Design

Bio

With over a decade of experience in UX/UI and digital product design, Daniela has worked with leading corporations like Meta, eBay, Autodesk, Disney, and Salesforce, as well as innovative startups. Her background spans a wide range of companies, products, technologies, and user needs. Daniela’s approach integrates product vision, strategy, and execution, ensuring design excellence and high-quality delivery with cross-functional teams.

Portfolio

Work Experience

Senior Product Designer

2021 - 2025
Meta - Instagram
  • Led a high-impact design team to deliver a strategic project commissioned by Meta's COO, focusing on AI-driven recruiting tools that significantly enhanced key performance metrics.
  • Identified Instagram app project opportunity and secured buy-in from key stakeholders. The resulting tool enhancement boosted the response rate by 73%, the automation rate by 20%, and the conversion rate by 12%.
  • Optimized internal tools by solving complex workflows to boost efficiency and blend product vision, strategy, and execution, ensuring high-quality outcomes while collaborating with engineering to enhance user experiences and drive growth.
  • Achieved a "Highly Exceed Expectations" rating in my annual performance review, a distinction earned by only 0.3% of employees company-wide.
Technologies: Figma, Usability Testing, Information Architecture (IA), Visual Design, Prototyping, UX Design, SaaS, B2B, UX Audits, Webflow, UI Design, Mobile UI Design, Mobile UX Design, User Experience (UX), User Interface (UI), CX Strategy, Customer Experience, Product Discovery, Artificial Intelligence (AI), Interactive Prototypes, Complex Application User Interfaces (UI), Design Reviews, Data Visualization, Design Leadership, Generative Artificial Intelligence (GenAI), Direct to Consumer (D2C), Website Design, Mobile UI, Interface Design, Product Design, Buyer Personas, UX Analysis, UX Research, User Research

Mobile App Designer

2020 - 2021
Serengeti Ventures, LLC
  • Collaborated closely with CEO Joel Simkhai (former Grindr founder) from the early stages to define the product vision and strategy, leveraging market research and user insights to shape a product aligned with business goals and market opportunities.
  • Transformed business requirements and market research into high-fidelity mockups and interactive prototypes. Tested and led the design and iteration of key features, resulting in a 25% increase in user engagement during the first six months.
  • Led the design team in defining and delivering a comprehensive design system, establishing scalable and consistent UI/UX standards. Facilitated cross-functional collaboration to ensure seamless adoption, improving design efficiency.
  • Worked collaboratively with branding, marketing, research, and development teams throughout the entire product lifecycle, from initial concept to successful launch, ensuring seamless integration of design and functionality.
Technologies: Mobile Design, User Interface (UI), User Experience (UX), UX Design, UI Design, Mobile App Design, Product Design, Wireframing, Prototyping, User Research, User Flows, Figma, Web App UI, UX Audits, Webflow, Mobile UI Design, Mobile UX Design, CX Strategy, Customer Experience, Product Discovery, MVP Design, Interactive Prototypes, Design Reviews, Design Leadership, React Native, Direct to Consumer (D2C), Dating Apps, Miro, Mobile UI, Interface Design, Visual Design, Branding, Web Design, Buyer Personas, Customer Journeys, UX Analysis, UX Research

Lead Product Designer

2018 - 2020
Treeium
  • Led the definition of website strategy through ideation and vision workshops with the CEO and key stakeholders, aligning business objectives with user needs.
  • Collaborated with the project manager to establish requirements, prioritize features, and develop a roadmap, resulting in a streamlined development process to achieve project goals.
  • Conducted user research and delivered and tested designs and prototypes for mobile and desktop users.
  • Conducted user and market research, competitive analysis, and a detailed audit of the current product design to identify opportunities for improvement.
  • Designed and delivered high-fidelity workflows, prototypes, and mockups. Tested them for usability and impact. Collaborated closely with the development team to ensure seamless implementation, design excellence, and a high-quality user experience.
  • Delivered the initial high-fidelity workflows and mockups for a native B2C iOS/Android app, ensuring a seamless user experience and accelerating the product's time-to-market.
  • Contributed to the usability improvement of the CMS system, leading to a significant boost in company efficiency metrics and streamlining cross-functional collaboration.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Figma, Sketch, Webflow, UX Design, UI Design, Mobile UI Design, Mobile UX Design, User Experience (UX), User Interface (UI), CX Strategy, Customer Experience, B2B, Product Discovery, MVP Design, Interactive Prototypes, Design Reviews, User Stories, Data Visualization, Design Leadership, Salesforce, Rive, Direct to Consumer (D2C), Website Design, Mobile UI, Interface Design, Product Design, Visual Design, Branding, Web Design, SaaS Design, Buyer Personas, Customer Journeys, UX Analysis, UX Research, User Research

Senior Product Designer

2017 - 2018
Naranja
  • Participated in the Naranja digital transformation and implemented design thinking processes, user research, information architecture, user testing, and interaction design.
  • Collaborated with engineering teams, stakeholders, and customers to establish user requirements.
  • Took part in the Naranja design system design team.
  • Contributed to high-level strategic decisions with the product team.
  • Created end-to-end experiences through close collaboration with team members from across the product and marketing design teams.
Technologies: Adobe Photoshop, Adobe Illustrator, Principle, InVision, Sketch, UX Audits, Figma, Webflow, UX Design, UI Design, Mobile UI Design, Mobile UX Design, User Experience (UX), User Interface (UI), CX Strategy, Customer Experience, Product Discovery, MVP Design, Interactive Prototypes, Design Reviews, User Stories, React Native, Direct to Consumer (D2C), Website Design, Mobile UI, Interface Design, Product Design, Visual Design, Web Design, Fintech Design, Buyer Personas, Customer Journeys, UX Analysis, UX Research, User Research

Senior UX Design Consultant

2013 - 2017
Globant
  • Worked as a UX designer consultant for Disney, eBay, LATAM Airlines, Pernod Ricard, NBC Universal, Scotiabank, SAB Miller, Autodesk, American Petroleum Institute, Salesforce, Bally, TDA Ameritrade, and DirecTV.
  • Turned high-level product requirements into workflows and designs.
  • Implemented design thinking practices and iterated on design solutions based on user research, usability studies, user testing, and technical needs in different clients' projects.
  • Collaborated with other designers to maintain consistency and coherence across the products.
  • Defined the vision for products or services for mobile and web applications.
Technologies: Adobe Photoshop, Adobe Illustrator, Principle, InVision, Sketch, SaaS, Webflow, UX Design, UI Design, Mobile UI Design, Mobile UX Design, User Experience (UX), User Interface (UI), Customer Experience, B2B, Product Discovery, MVP Design, Interactive Prototypes, Complex Application User Interfaces (UI), Design Reviews, User Stories, Data Visualization, Salesforce, React Native, Rive, Direct to Consumer (D2C), Website Design, Mobile UI, Interface Design, Product Design, Visual Design, Branding, Web Design, Fintech Design, SaaS Design, Home Lending, Buyer Personas, Customer Journeys, UX Analysis, UX Research, User Research

UX/Visual Designer

2011 - 2013
Brandigital
  • Worked as a UI/UX designer for top brands like Carlsberg, Nike, Avon, and Santander.
  • Solved layout and user-flow challenges and collaborated with other designers to ensure consistency and design excellence in every project.
  • Translated concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences.
  • Made strategic design and user experience decisions related to core and new functions and features.
  • Created pixel-perfect designs, visual elements, and design patterns.
Technologies: Adobe CC, InVision, Sketch, Webflow, UX Design, UI Design, User Experience (UX), User Interface (UI), Customer Experience, Design Reviews, Direct to Consumer (D2C), Website Design, Mobile UI, Visual Design, Branding, Web Design, Fintech Design, SaaS Design, UX Analysis, User Research

Visual Designer

2008 - 2011
Widegroup Interactive
  • Worked as a visual designer for Carl’s Jr., Universal Studios, Olé Henriksen, and Nissan.
  • Applied advanced understanding of composition, color, typography, iconography, texture, photographic curation, and usability to help users successfully navigate dynamic multimedia experiences.
  • Defined the visual direction of a project to shape and position ideas for customer impact.
  • Applied best practices for human-centric design to common visual and usability challenges.
  • Discerned and consolidated visual design feedback from multiple stakeholders.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design Reviews, Direct to Consumer (D2C), Visual Design, Branding, Web Design

Certifications

JULY 2020 - PRESENT

Product Management

General Assembly

JUNE 2020 - PRESENT

Google Analytics

Google Analytics Academy

MAY 2020 - PRESENT

Emotional Design: How to Make Products People Will Love

The Interaction Design Foundation

MARCH 2020 - PRESENT

Get Your Product Used: Adoption and Appropriation

The Interaction Design Foundation

JANUARY 2020 - PRESENT

UX Management: Strategy and Tactics

The Interaction Design Foundation

NOVEMBER 2019 - PRESENT

Psychology of E-Commerce

The Interaction Design Foundation

SEPTEMBER 2019 - PRESENT

Membership Certificate

The Interaction Design Foundation

JUNE 2019 - PRESENT

Design Thinking

The Interaction Design Foundation

Skills

Tools

InVision, Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Rive, Miro, Principle, Sketch, Procreate

Platforms

Figma, Android, iOS, WordPress, Webflow, Salesforce

Industry Expertise

Banking & Finance, Media, Fashion

Other

User-centered Design (UCD), Information Architecture (IA), Interaction Design (IxD), Visual Design, Design Thinking, Usability Testing, User Journey Maps, Sketching, Wireframing, Prototyping, Product Design, User Experience (UX), User Research, Product Branding, User Personas, iOS App Design, Android App Design, User Testing, B2C, App Design, User Flows, Agile, B2B, Android Material Design, Information Design, Mobile UX, Mobile App UI, A/B Testing, Branding, Mobile Apps, Marketplaces, Discovery, Fintech, Product Discovery, UX Design, eCommerce, Responsive Design, Landing Page Design, App UX, Competitor Analysis & Profiling, Kids & Families, Microinteractions, Web App UX, Responsive Web Apps, Web App Design, Startups, Web Design, Web UI, Responsive Web Design (RWD), UX Strategy, Journey Mapping, Mobile Web Design, Web UX, Data Visualization, UI Design, User Interface (UI), Mobile Design, Empathy, Websites, Workflow, SaaS Design, UX Audits, Mobile UI Design, Mobile UX Design, CX Strategy, Customer Experience, MVP Design, Artificial Intelligence (AI), Interactive Prototypes, Complex Application User Interfaces (UI), Design Reviews, User Stories, Design Leadership, Generative Artificial Intelligence (GenAI), React Native, Direct to Consumer (D2C), Dating Apps, Website Design, Mobile UI, Interface Design, Fintech Design, Home Lending, Buyer Personas, Customer Journeys, UX Analysis, UX Research, Research, Storyboarding, Design Systems, Streaming, Workshops, Home Entertainment, Live Chat, Gamification, Video Tutorials, Financial Design, Animated Interactions, Interior Design, CRM Systems, Dashboards, Dashboard Design, Social Networks, Business to Business (B2B), SaaS, Software Design, App UI, Mobile App Design, Web App UI, Planning, Strategy, Management, Analytics, Metrics, Web Marketing, Responsive UI, Business to Consumer (B2C), Social Media, Digital Product Design, Luxury, Testing, Service Design, Promotional Websites, CMS Made Simple (CMSMS)

Experience

  • UI Design - 14 years
  • Website Design - 11 years
  • Product Design - 8 years
  • App Design - 8 years
  • Prototyping - 8 years
  • B2C - 8 years
  • UX Design - 8 years
  • B2B - 8 years
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