Daniela Coiset
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since September 9, 2020
With over a decade of experience in UX/UI and digital product design, Daniela has worked with leading corporations like Meta, eBay, Autodesk, Disney, and Salesforce, as well as innovative startups. Her background spans a wide range of companies, products, technologies, and user needs. Daniela’s approach integrates product vision, strategy, and execution, ensuring design excellence and high-quality delivery with cross-functional teams.
Portfolio
eBay App Design
Treeium Brand Restyling and Web Redesign
Autodesk - Aquila Web App
Work Experience
Senior Product Designer
Meta - Instagram
- Led a high-impact design team to deliver a strategic project commissioned by Meta's COO, focusing on AI-driven recruiting tools that significantly enhanced key performance metrics.
- Identified Instagram app project opportunity and secured buy-in from key stakeholders. The resulting tool enhancement boosted the response rate by 73%, the automation rate by 20%, and the conversion rate by 12%.
- Optimized internal tools by solving complex workflows to boost efficiency and blend product vision, strategy, and execution, ensuring high-quality outcomes while collaborating with engineering to enhance user experiences and drive growth.
- Achieved a "Highly Exceed Expectations" rating in my annual performance review, a distinction earned by only 0.3% of employees company-wide.
Mobile App Designer
Serengeti Ventures, LLC
- Collaborated closely with CEO Joel Simkhai (former Grindr founder) from the early stages to define the product vision and strategy, leveraging market research and user insights to shape a product aligned with business goals and market opportunities.
- Transformed business requirements and market research into high-fidelity mockups and interactive prototypes. Tested and led the design and iteration of key features, resulting in a 25% increase in user engagement during the first six months.
- Led the design team in defining and delivering a comprehensive design system, establishing scalable and consistent UI/UX standards. Facilitated cross-functional collaboration to ensure seamless adoption, improving design efficiency.
- Worked collaboratively with branding, marketing, research, and development teams throughout the entire product lifecycle, from initial concept to successful launch, ensuring seamless integration of design and functionality.
Lead Product Designer
Treeium
- Led the definition of website strategy through ideation and vision workshops with the CEO and key stakeholders, aligning business objectives with user needs.
- Collaborated with the project manager to establish requirements, prioritize features, and develop a roadmap, resulting in a streamlined development process to achieve project goals.
- Conducted user research and delivered and tested designs and prototypes for mobile and desktop users.
- Conducted user and market research, competitive analysis, and a detailed audit of the current product design to identify opportunities for improvement.
- Designed and delivered high-fidelity workflows, prototypes, and mockups. Tested them for usability and impact. Collaborated closely with the development team to ensure seamless implementation, design excellence, and a high-quality user experience.
- Delivered the initial high-fidelity workflows and mockups for a native B2C iOS/Android app, ensuring a seamless user experience and accelerating the product's time-to-market.
- Contributed to the usability improvement of the CMS system, leading to a significant boost in company efficiency metrics and streamlining cross-functional collaboration.
Senior Product Designer
Naranja
- Participated in the Naranja digital transformation and implemented design thinking processes, user research, information architecture, user testing, and interaction design.
- Collaborated with engineering teams, stakeholders, and customers to establish user requirements.
- Took part in the Naranja design system design team.
- Contributed to high-level strategic decisions with the product team.
- Created end-to-end experiences through close collaboration with team members from across the product and marketing design teams.
Senior UX Design Consultant
Globant
- Worked as a UX designer consultant for Disney, eBay, LATAM Airlines, Pernod Ricard, NBC Universal, Scotiabank, SAB Miller, Autodesk, American Petroleum Institute, Salesforce, Bally, TDA Ameritrade, and DirecTV.
- Turned high-level product requirements into workflows and designs.
- Implemented design thinking practices and iterated on design solutions based on user research, usability studies, user testing, and technical needs in different clients' projects.
- Collaborated with other designers to maintain consistency and coherence across the products.
- Defined the vision for products or services for mobile and web applications.
UX/Visual Designer
Brandigital
- Worked as a UI/UX designer for top brands like Carlsberg, Nike, Avon, and Santander.
- Solved layout and user-flow challenges and collaborated with other designers to ensure consistency and design excellence in every project.
- Translated concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences.
- Made strategic design and user experience decisions related to core and new functions and features.
- Created pixel-perfect designs, visual elements, and design patterns.
Visual Designer
Widegroup Interactive
- Worked as a visual designer for Carl’s Jr., Universal Studios, Olé Henriksen, and Nissan.
- Applied advanced understanding of composition, color, typography, iconography, texture, photographic curation, and usability to help users successfully navigate dynamic multimedia experiences.
- Defined the visual direction of a project to shape and position ideas for customer impact.
- Applied best practices for human-centric design to common visual and usability challenges.
- Discerned and consolidated visual design feedback from multiple stakeholders.
Certifications
Product Management
General Assembly
Google Analytics
Google Analytics Academy
Emotional Design: How to Make Products People Will Love
The Interaction Design Foundation
Get Your Product Used: Adoption and Appropriation
The Interaction Design Foundation
UX Management: Strategy and Tactics
The Interaction Design Foundation
Psychology of E-Commerce
The Interaction Design Foundation
Membership Certificate
The Interaction Design Foundation
Design Thinking
The Interaction Design Foundation
Skills
Tools
InVision, Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Rive, Miro, Principle, Sketch, Procreate
Platforms
Figma, Android, iOS, WordPress, Webflow, Salesforce
Industry Expertise
Banking & Finance, Media, Fashion
Other
User-centered Design (UCD), Information Architecture (IA), Interaction Design (IxD), Visual Design, Design Thinking, Usability Testing, User Journey Maps, Sketching, Wireframing, Prototyping, Product Design, User Experience (UX), User Research, Product Branding, User Personas, iOS App Design, Android App Design, User Testing, B2C, App Design, User Flows, Agile, B2B, Android Material Design, Information Design, Mobile UX, Mobile App UI, A/B Testing, Branding, Mobile Apps, Marketplaces, Discovery, Fintech, Product Discovery, UX Design, eCommerce, Responsive Design, Landing Page Design, App UX, Competitor Analysis & Profiling, Kids & Families, Microinteractions, Web App UX, Responsive Web Apps, Web App Design, Startups, Web Design, Web UI, Responsive Web Design (RWD), UX Strategy, Journey Mapping, Mobile Web Design, Web UX, Data Visualization, UI Design, User Interface (UI), Mobile Design, Empathy, Websites, Workflow, SaaS Design, UX Audits, Mobile UI Design, Mobile UX Design, CX Strategy, Customer Experience, MVP Design, Artificial Intelligence (AI), Interactive Prototypes, Complex Application User Interfaces (UI), Design Reviews, User Stories, Design Leadership, Generative Artificial Intelligence (GenAI), React Native, Direct to Consumer (D2C), Dating Apps, Website Design, Mobile UI, Interface Design, Fintech Design, Home Lending, Buyer Personas, Customer Journeys, UX Analysis, UX Research, Research, Storyboarding, Design Systems, Streaming, Workshops, Home Entertainment, Live Chat, Gamification, Video Tutorials, Financial Design, Animated Interactions, Interior Design, CRM Systems, Dashboards, Dashboard Design, Social Networks, Business to Business (B2B), SaaS, Software Design, App UI, Mobile App Design, Web App UI, Planning, Strategy, Management, Analytics, Metrics, Web Marketing, Responsive UI, Business to Consumer (B2C), Social Media, Digital Product Design, Luxury, Testing, Service Design, Promotional Websites, CMS Made Simple (CMSMS)
Experience
- UI Design - 14 years
- Website Design - 11 years
- Product Design - 8 years
- App Design - 8 years
- Prototyping - 8 years
- B2C - 8 years
- UX Design - 8 years
- B2B - 8 years
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