Nikola Vukasinovic
Verified Expert in Design
Designer
Belgrade, Serbia
Toptal member since December 19, 2022
Nikola is a 20-year UX/UI designer who's designed digital banking for Switzerland's largest banks and led UX at Germany's fastest-growing insurtech startup. He won Best Swiss App for interface design. Nicola solves the messy problems hiding behind user friction and business goals. Whether it's fintech or enterprise software, he turns user frustration into engagement that actually moves metrics. He has worked with large corporations such as UBS, Siemens, and Danone.
Portfolio
Work Experience
UX/UI Consultant
Freelance Clients
- Created UI/UX design for a UK investment platform—making complex data (benchmarking, fund performance, companies KPIs) easy to understand.
- Established creative direction and redesigned the website for a Swiss regulatory technology (regtech) company.
- Designed a B2B food eCommerce website and guided clients through a user-centered process. Conducted stakeholder interviews, product discovery, and information architecture workshops.
Creative Director
Namics – A Merkle Company
- Steered UI/UX design for Siemens, transforming client's vision into user-friendly and easy-to-develop designs. Led the UX design team (comprised of five to seven designers), challenging their solutions on ten projects.
- Assisted in developing the e-banking and style guide as part of the design team for the largest Swiss bank used by one million people daily. Communicated with the developers to optimize effort and time and completed the QA of the implementation.
- Led UI/UX for two eCommerce websites for Danone's brands (Aptamil and Cow & Gate) for the UK market. Guided the client through a user-centered process, simplified user journeys, improved interaction with a mobile-first approach, and made UI appealing.
- Assisted with the e-banking app for Raiffeisen Switzerland.
- Led the team of UI/UX designers to develop the style guide for Swiss Life to ensure consistency and efficient development.
Lead UX/UI Designer
Clark
- Led product design and focused on preparing and conducting user testing, creating user flows, scenarios, personas, and prototyping wireframes.
- Took care of product UI: Designed and polished high-fidelity UI, created a product style guide, and reviewed and implemented the design.
- Delivered infographics, banners, presentations, and other materials for marketing purposes.
UI & Graphic Designer
TXF: Trade and Export Finance
- Provided UX consultation, design, and support for developing the website.
- Completed several microsites for high-quality events and innovative online products.
- Researched, designed, and prototyped mobile apps for iPhone and iPad.
- Collaborated with the marketing and sales team to produce online brochures, banners, PowerPoint presentations, etc.
UX/UI Designer and Consultant
Freelance Clients
- Delivered web and mobile UI/UX products and websites, serving a worldwide clientele from internet startups to well-established industrial clients, such as youngculture, Zurich; Brlog (part of Bruketa&Zinic&Grey) Zagreb; Deploy, New York, etc.
- Completed the visual design for the mobile app—Wetter Alarm—and won gold for the Best of Swiss Apps.
- Managed a creative team comprised of three to five team members.
- Delivered a UI/UX design and icon set for several mobile apps running on iPhones, iPads, and Android devices for Deploy.
Education
Master's Degree in Graphic Design
Academy of Fine Arts - Belgrade, Serbia
Skills
Tools
Adobe After Effects, Adobe Illustrator, Sketch, Adobe Photoshop, InVision, Adobe InDesign
Platforms
Figma, Mobile, Web, iOS
Other
Typography, User Interface (UI), Digital Product Design, Clean Design, UX Process, Visual Design, SaaS Design, Design Systems, Fintech, Websites, Wireframing, Product Design, UI Design, UX Design, User Experience (UX), Mockups, User Journeys, eCommerce UX, Dashboard Design, UX Research, Web App Design, Responsive Web Design (RWD), B2B, UX Wireframes, Responsive Web Apps, Usability, Web App UX, Web Design, Landing Page Design, Landing Pages, Business to Business (B2B), Mobile First, Desktop App Design, UI Prototyping, Direct to Consumer (D2C), Mobile App Design, Mobile Design, Startups, Fintech Design, Business to Consumer (B2C), Product Prototyping, Design Thinking, Design Sprints, UX Workshops, User Interviews, User Flows, Information Architecture (IA), Mobile Apps, eCommerce, User Research, Branding, UX Prototyping, Interaction Design (IxD), Usability Testing, User Personas, SaaS, Design Documentation, Accessibility, Software as a Service (SaaS), Data Visualization, Progressive Web Applications (PWAs), Online Payments, Gamification, Artificial Intelligence as a Service (AIaaS), Artificial Intelligence (AI), Android Design Guidelines, Agile Sprints, Digital Strategy, Graphic Design, App UI, Order Management
Experience
- User Interface (UI) - 18 years
- Websites - 18 years
- UX Process - 12 years
- Fintech - 11 years
- Design Systems - 10 years
- Mobile Apps - 8 years
- Digital Product Design - 7 years
- Design Sprints - 7 years
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