Nikola Vukasinovic, Designer in Belgrade, Serbia
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Nikola Vukasinovic

Verified Expert  in Design

Bio

Nikola is a UI/UX designer and consultant specializing in fintech with nearly 20 years of experience. He has worked with large corporations such as UBS, Siemens, and Danone. He has also guided several successful startups, including the fastest-growing digital startup in Germany, where he was the UI/UX design lead. Nikola dives deep into the roots of problems to understand user needs and business goals to create engaging and visually appealing experiences that positively impact client business.

Portfolio

Work Experience

UX/UI Consultant

2021 - PRESENT
Freelance Clients
  • Created UI/UX design for a UK investment platform—making complex data (benchmarking, fund performance, companies KPIs) easy to understand.
  • Established creative direction and redesigned the website for a Swiss regulatory technology (regtech) company.
  • Designed a B2B food eCommerce website and guided clients through a user-centered process. Conducted stakeholder interviews, product discovery, and information architecture workshops.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Design Thinking, Design Sprints, User Interface (UI), UX Workshops, Websites, Visual Design, Typography, Figma, eCommerce, Mockups, User Journeys, eCommerce UX, Dashboard Design, UX Prototyping, UX Research, Interaction Design (IxD), User Personas, SaaS Design, Web App Design, Responsive Web Design (RWD), SaaS, B2B, UX Wireframes, Design Documentation, Accessibility, Responsive Web Apps, Usability, Web App UX, Web Design, Landing Page Design, Data Visualization, Landing Pages, Business to Business (B2B), Mobile, Web, Mobile First, iOS

Creative Director

2016 - 2021
Namics – A Merkle Company
  • Steered UI/UX design for Siemens, transforming client's vision into user-friendly and easy-to-develop designs. Led the UX design team (comprised of five to seven designers), challenging their solutions on ten projects.
  • Assisted in developing the e-banking and style guide as part of the design team for the largest Swiss bank used by one million people daily. Communicated with the developers to optimize effort and time and completed the QA of the implementation.
  • Led UI/UX for two eCommerce websites for Danone's brands (Aptamil and Cow & Gate) for the UK market. Guided the client through a user-centered process, simplified user journeys, improved interaction with a mobile-first approach, and made UI appealing.
  • Assisted with the e-banking app for Raiffeisen Switzerland.
  • Led the team of UI/UX designers to develop the style guide for Swiss Life to ensure consistency and efficient development.
Technologies: Sketch, User Interface (UI), UX Workshops, Fintech, Websites, Design Systems, Visual Design, Typography, SaaS Design, Figma, Mockups, User Journeys, eCommerce UX, Dashboard Design, UX Prototyping, UX Research, Interaction Design (IxD), Usability Testing, User Personas, Web App Design, Responsive Web Design (RWD), SaaS, B2B, UX Wireframes, Design Documentation, Accessibility, Responsive Web Apps, Software as a Service (SaaS), Usability, Web App UX, Web Design, Landing Page Design, Data Visualization, Landing Pages, Business to Business (B2B), Mobile, Web, Progressive Web Applications (PWAs), Mobile First, iOS, Online Payments

Lead UX/UI Designer

2015 - 2016
Clark
  • Led product design and focused on preparing and conducting user testing, creating user flows, scenarios, personas, and prototyping wireframes.
  • Took care of product UI: Designed and polished high-fidelity UI, created a product style guide, and reviewed and implemented the design.
  • Delivered infographics, banners, presentations, and other materials for marketing purposes.
Technologies: Adobe Illustrator, Sketch, Agile Sprints, User Interface (UI), Fintech, Websites, Design Systems, Visual Design, Product Design, Mockups, User Journeys, Dashboard Design, UX Prototyping, UX Research, Usability Testing, User Personas, Responsive Web Design (RWD), UX Wireframes, Design Documentation, Accessibility, Responsive Web Apps, Software as a Service (SaaS), Usability, Web App UX, Web Design, Landing Page Design, Landing Pages, Mobile, Web, Mobile First, iOS

UI & Graphic Designer

2013 - 2015
TXF: Trade and Export Finance
  • Provided UX consultation, design, and support for developing the website.
  • Completed several microsites for high-quality events and innovative online products.
  • Researched, designed, and prototyped mobile apps for iPhone and iPad.
  • Collaborated with the marketing and sales team to produce online brochures, banners, PowerPoint presentations, etc.
Technologies: Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Branding, Digital Strategy, Graphic Design, User Interface (UI), UX Research, UX Wireframes, Business to Business (B2B), Mobile, Web, Mobile First, iOS

UX/UI Designer and Consultant

2004 - 2015
Freelance Clients
  • Delivered web and mobile UI/UX products and websites, serving a worldwide clientele from internet startups to well-established industrial clients, such as youngculture, Zurich; Brlog (part of Bruketa&Zinic&Grey) Zagreb; Deploy, New York, etc.
  • Completed the visual design for the mobile app—Wetter Alarm—and won gold for the Best of Swiss Apps.
  • Managed a creative team comprised of three to five team members.
  • Delivered a UI/UX design and icon set for several mobile apps running on iPhones, iPads, and Android devices for Deploy.
Technologies: Adobe After Effects, Adobe Illustrator, Sketch, Mobile Apps, Product Design, Websites, Adobe Photoshop, InVision, Adobe InDesign, eCommerce UX, UX Research, Web App Design, Mobile, Web, Mobile First, iOS

Education

2000 - 2004

Master's Degree in Graphic Design

Academy of Fine Arts - Belgrade, Serbia

Skills

Tools

Adobe After Effects, Adobe Illustrator, Sketch, Adobe Photoshop, InVision, Adobe InDesign

Platforms

Figma, Mobile, Web, iOS

Other

Typography, User Interface (UI), Digital Product Design, Clean Design, UX Process, Visual Design, SaaS Design, Design Systems, Fintech, Websites, Wireframing, Product Design, UI Design, UX Design, User Experience (UX), Mockups, User Journeys, eCommerce UX, Dashboard Design, UX Research, Web App Design, Responsive Web Design (RWD), B2B, UX Wireframes, Responsive Web Apps, Usability, Web App UX, Web Design, Landing Page Design, Landing Pages, Business to Business (B2B), Mobile First, Design Thinking, Design Sprints, UX Workshops, User Interviews, User Flows, Information Architecture (IA), Mobile Apps, eCommerce, User Research, UX Prototyping, Interaction Design (IxD), Usability Testing, User Personas, SaaS, Design Documentation, Accessibility, Software as a Service (SaaS), Data Visualization, Progressive Web Applications (PWAs), Online Payments, Agile Sprints, Branding, Digital Strategy, Graphic Design

Experience

  • User Interface (UI) - 18 years
  • Websites - 18 years
  • UX Process - 12 years
  • Fintech - 11 years
  • Design Systems - 10 years
  • Mobile Apps - 8 years
  • Digital Product Design - 7 years
  • Design Sprints - 7 years
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