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Michal Florczak
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since November 19, 2021
Bio
Michal is an experienced design lead with 16+ years of experience delivering digital platforms. He specializes in complex UI/UX systems across finance and fintech, including at Goldman Sachs, Thomson Reuters, and Travelex. He brings a user-centred mindset, strong stakeholder alignment, and a broader design perspective shaped by work in healthcare, luxury, music, and the public sector, informing a more human approach to financial product design.
Experience
- User Interface (UI) - 14 years
- App UI - 13 years
- Interaction Design (IxD) - 13 years
- Product Design - 13 years
- DataViz - 12 years
- Design Systems - 12 years
- UX Leadership - 11 years
- Responsive Design - 9 years
Portfolio
Work Experience
Executive Director (VP) UX/UI Design Lead - GS ETF Accelerator
2022 - PRESENT
Goldman Sachs
- Led the UI/UX design of the Portfolio Implementation Module for a pioneering ETF platform, reducing trade instruction-to-execution time by 50% and improving operational clarity and confidence across teams.
- Facilitated discovery sessions and defined product vision to align cross-functional stakeholders.
- Designed and tested end-to-end MVP and post-MVP user journeys, focusing on speed, scalability, and usability.
- Redesigned the risk metrics platform, providing a clear risk overview and mitigation tools to stakeholders across the firm.
Technologies: Figma, Jira, Confluence, Responsive Design, UX Design, UI Design, Design Systems, Minimum Viable Product (MVP), User Experience (UX), User Interface (UI), Data Visualization, Data-heavy Design, Web, Complex Web Systems, Web App UI, Web App Design, Web App UX, Web UX Design, Web Design, UX Leadership, B2B, Finance, Financial Transactions, Product Design, Information Architecture (IA), Prototyping, User Testing, Web Dashboards, Dashboards, Dashboard Design, Data-driven Design, Design Language, UI Components, Design Patterns
Executive Director (VP) Head of UX - Marcus UK
2021 - 2022
Goldman Sachs
- Championed user-centred design across the product lifecycle, driving UX maturity across mobile and desktop.
- Delivered onboarding journeys for a paused Marcus UK investment product (multi-risk portfolio model), shipped the savings calculator, and optimised cash ISA transfer-in flow.
- Worked with brand and content teams to align product tone with broader marketing strategy.
Technologies: Figma, Confluence, UX Leadership, Responsive Design, Responsive UX Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Data Visualization, Web, Web App UI, Web App UX, Web UX Design, Web Design, Financial UX, B2C, Online Banking, Digital Banking, Finance, Mobile Banking, Money Transfers, Financial Transactions, Product Design, Information Architecture (IA), Prototyping, User Testing, Web Dashboards, Dashboards, Dashboard Design
Executive Director (VP) Head of UX - Global Banking & Markets
2018 - 2021
Goldman Sachs
- Led UI/UX design for GS Markets, a cross-market platform enabling retail and third-party users to discover and trade structured products across Europe and North America.
- Shaped UX direction and delivered key artefacts: concepts, interactive prototypes, high-fidelity designs, and a custom design system.
- Contributed complex components to the firmwide 1GS Design System, supporting consistency across Goldman Sachs products.
Technologies: Sketch, Adobe CC, B2B, Finance, Financial Transactions, Product Design, Information Architecture (IA), Prototyping, UX Design, Data Visualization, Web Dashboards, Dashboards, Dashboard Design, Data-driven Design, Design Language, UI Components, Design Patterns, Design Systems
Principal UI Designer
2018 - 2018
Doctify
- Designed new core flows across Doctify’s responsive healthcare platform, supporting an ongoing UX transformation, including a new aggregated search, booking, and reviewing experience.
- Defined the visual language and design system for a healthcare booking platform.
- Created a bespoke iconography set as an extension of Doctify branding.
Technologies: Sketch, InVision, Responsive Design, UI Design, Visual Design Language, Design Systems, Dashboard Design, Iconography, User Interface (UI), Web, Web App UI, Web App Design, Web App UX, Web UX Design, Mobile UI Design, Web Design, Product Design, Information Architecture (IA), Prototyping, Data Visualization, Web Dashboards, Dashboards, Design Language, UI Components, Design Patterns
Designer | Visual Arts | Colour Grading
2016 - 2018
Michal Florczak
- Provided video colour grading post-production work for GQ, Adidas, Amazon, David Beckham, Gucci, M&S, Vogue, and other leading fashion and lifestyle brands.
- Designed an MVP candidate-to-job spec recruitment matching application.
- Designed artwork for music releases, preserving a creative link to where my design journey began.
Technologies: Figma, Adobe CC, DaVinci Resolve, Photography, Animation, Post-production, iOS App Design, Mobile UI, Mobile Design
Principal UI Designer
2017 - 2017
QuantumBlack (A McKinsey Company)
- Delivered high-fidelity UI and visual design for a predictive maintenance tool, balancing clarity and technical depth.
- Worked with UX designers to establish user journeys and flows that would meet various scenarios and requirements.
- Defined reusable components and patterns that would feed into Carbon, QuantumBlack's own design system.
Technologies: Sketch, InVision, DataViz, Responsive Design, UI Design, User Journeys, User Flows, Design Systems, User Interface (UI), Data-heavy Design, Web, Complex Web Systems, Web App UI, Web App Design, Web App UX, Web UX Design, B2B, Product Design, Information Architecture (IA), Prototyping, Data Visualization, Web Dashboards, Dashboards, Dashboard Design, Data-driven Design, Design Language, UI Components, Design Patterns
Senior Lead UI Designer
2016 - 2016
Matter Of Form (Freelance)
- Delivered art direction, information architecture, and interaction design for a calling card website/eCommerce solution showcasing a luxury brand of Japanese sake.
- Delivered art direction, information architecture, and interaction design for a website for a luxury holistic treatment retreat in Thailand.
- Developed high-fidelity interactive prototypes of both websites that were built as part of client deliverables.
Technologies: Sketch, Jira, Web UI, Web UX, UX Design, Information Architecture (IA), Interaction Design (IxD), Prototyping, Luxury, Luxury Industry, Design Thinking, Art Direction, Iconography, Icon Design, Responsive Design, High-fidelity Prototypes, Interactive Prototypes, Websites, User Interface (UI), User Experience (UX), UI Design, Web, Web Design
Senior Lead UI Designer
2014 - 2016
Travelex
- Led the design for Supercard, a multicurrency payment app enabling fee-free foreign transactions.
- Delivered Customer Account Hub and Wire, Travelex’s international money transfer service.
- Created a new company-wide design language and a lean cross-platform design system.
- Worked on the Travelex customer account, a central hub for seamlessly managing different Travelex products.
- Defined a brand new Travelex visual language strategy to launch Travelex into the premium services space.
- Supported the early version of Travelex’s omnichannel digital strategy.
Technologies: Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Maxon Cinema 4D, Jira, InVision, Finance, Fintech, Mobile, Mobile Banking, Digital Banking, Money Transfers, Card Payments, Credit Cards, Card Design, Financial Transactions, Sketch, Mobile App UI, Mobile UX, Product Design, iOS, Android, Information Architecture (IA), UX Design, Prototyping, Brand Design, UX Leadership, User Testing, Mobile Wallet, Responsive Design, Minimum Viable Product (MVP), Visual Design Language, Branding, Omnichannel Marketing, UI Design, User Interface (UI), User Experience (UX), Web, Complex Web Systems, Web App UI, Web App Design, Web App UX, Web UX Design, Mobile UI Design, Web Design, Mobile Payments, Web Dashboards, Dashboards, Dashboard Design, Mobile Design, Design Language, UI Components, Design Patterns, Design Systems
Senior Lead UI Designer
2013 - 2014
Thomson Reuters (Now LSEG)
- Led UI design for key application areas within EIKON (now known as LSEG Workspace).
- Developed the EIKON 3.0 Design System and documentation to drive consistency and scalability.
- Designed UI for a large-scale data visualisation installation at the London Design Festival 2013, blending finance and experiential design.
Technologies: Adobe CC, Adobe Photoshop, Adobe Illustrator, Finance, Data Visualization, Web Dashboards, Dashboards, Dashboard Design, DataViz, Data-driven Design, UX Design, Product Design, iOS App Design, iOS, Mobile UI, Mobile App UI, Mobile UX, Mobile Design, Interaction Design (IxD), UI Design, User Research, User Interface (UI), User Experience (UX), User Testing, Workshops, Data-heavy Design, Complex Web Systems, Mobile UI Design, Web Design, B2B, Financial Transactions, Information Architecture (IA), Design Language, UI Components, Design Patterns, Design Systems
Art Director | Lead Visual Designer
2011 - 2013
Matter Of Form
- Led creative direction and design across websites, mobile apps, motion graphics, and brand identities for high-profile fashion, travel, software, and infrastructure clients.
- Designed and delivered websites, apps, motion design pieces, and identity for high-profile luxury brands in fashion, travel, software, and infrastructure sectors (Virgin Galactic, Balfour Beatty, Monica Vinader, Mary Katranzou, Petersham Nurseries).
- Mentored a small team of designers, guiding concept development and execution.
Technologies: Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Maxon Cinema 4D, Responsive Design, Art Direction, Mentorship & Coaching, Websites, Luxury, Luxury Industry, Web UX Design, Mobile UI Design, Web Design, Information Architecture (IA), Brand Design, UX Design
Visual Designer | Communication Officer
2008 - 2010
United Nations University, International Institute for Software Technology
- Carefully balanced creative visual communication with the conservative standards of a United Nations organisation.
- Established and shaped the center’s identity and strengthened its presence and visibility as the United Nations center of excellence.
- Shaped the identity of the Centre for Electronic Governance, bolstering its presence and visibility as a UN centre of excellence.
- Managed and developed each project from conception to completion, collaborating closely with scientists, experts, government officials, and UN representatives in an innovation-driven environment.
- Developed user interfaces for several of the Centre’s web applications.
- Developed branding for several significant international academic events, including the ICEGOV series (2009 in Bogotá, Colombia; 2010 in Beijing, China; 2012 in Albany, USA), as well as I3E and JASE events in 2010 in Buenos Aires, Argentina.
Technologies: Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Visual Design, UI Design, Web Design, Brand Design
Education
2006 - 2008
Master's Degree in Visual Communication
Birmingham City University - Birmingham, England, United Kingdom
1997 - 2000
Bachelor of Arts Degree in English Language Studies
Gdansk University - Gdansk, Poland
Skills
Tools
Sketch, InVision, Jira, Adobe CC, DaVinci Resolve, Cinema 4D, Adobe Photoshop, Adobe After Effects, Confluence, Adobe Illustrator, Maxon Cinema 4D, Adobe InDesign, Adobe Premiere Pro
Platforms
Figma, Web, iOS, Mobile, Android
Languages
HTML, CSS, Visual Design Language
Other
User Interface (UI), Apps, App UI, Interaction Design (IxD), Product Design, Information Architecture (IA), UX Design, Prototyping, Data Visualization, Web Dashboards, Dashboards, Dashboard Design, Data-driven Design, Design Language, UI Components, Design Patterns, User-centered Design (UCD), Web UX, Responsive Design, Websites, UI Design, Web UX Design, Design Systems, Minimum Viable Product (MVP), User Experience (UX), User Flows, High-fidelity Prototypes, Interactive Prototypes, Visual Design, Data-heavy Design, Complex Web Systems, Web App UI, Web App Design, Web App UX, Mobile UI Design, Web Design, DataViz, Fintech, Finance, Mobile Banking, Digital Banking, Financial Transactions, UX Leadership, iOS App Design, Mobile UI, Mobile UX, Mobile-first Design, User Journeys, Branding, Workshops, B2B, Money Transfers, Card Design, Credit Cards, Card Payments, Mobile Payments, Mobile App UI, Brand Design, User Testing, Mobile Wallet, Mobile Design, UI Pattern Library, Visual Component Library (VCL), Omnichannel Marketing, Web UI, Web UI Design, Luxury, Luxury Industry, Iconography, Icon Design, Illustration, Motion Graphics, Pedagogy, Design Thinking, Art Direction, Ideation Workshops, User Research, Mentorship & Coaching, Photography, Animation, Post-production, Responsive UX Design, Financial UX, B2C, Online Banking, Wealth Management, Investing, Investment Banking
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