Femi Oyekoya, Designer in Lagos, Nigeria
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Femi Oyekoya

Verified Expert  in Design


Lagos, Nigeria
Toptal Member Since
February 2, 2021

Femi expertly designs human-centered products through design thinking and user research, which creates invaluable empathy between business owners and their target customers. With curiosity and passion, Femi has helped businesses solve problems and capitalize on opportunities since 2016. His primary focus areas have been mobile banking, including Globus Bank, international payments and shipping, and eCommerce.


Work Experience

UX/UI Designer

2021 - 2022
Cotribute LLC
  • Collaborated with the key stakeholders to improve user flows that satisfy both user requirements and business objectives.
  • Created flows to evaluate online banking scenarios for customers.
  • Redesigned the web application to align with Ant Design system guidelines.
  • Made significant improvements to the banking experience of a traditional US bank through our modern and seamless approach, along with clear communication. As a result, customers can now enjoy a hassle-free and enhanced banking experience.
Technologies: Product Design, Responsive UI, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Email Template Design, Ant Design

Senior Product Designer

2021 - 2022
DreamStart Labs
  • Collaborated with the engineering and product team to build a solution that renders financial services to unbanked users in underdeveloped and developing communities.
  • Updated design files and prototyped user flows for product documentation.
  • Updated the design systems for the DreamSafe mobile app.
Technologies: Figma, System Design, UX Design, Prototyping, User Flows, Task Flows, Design Collaboration, Mobile App Design, Design Systems, Mobile UI Design, Mobile UX Design

Product Designer

2021 - 2021
Orches (via Toptal)
  • Designed a developer-facing enterprise solution that converts JSON files to workflow diagrams.
  • Created a UI style guide that included all the UI components, elements, and colors for front-end implementation.
  • Validated the design by testing it with a focus group of software engineers who regularly work with JSON files.
  • Delivered web design and implementation projects on the WIX content management system.
Technologies: Wireframing, Web App UX, UX Design, Web UX Design, UI Design, Prototyping, App UX, User Experience (UX), User Interface (UI), High-fidelity Mockups, High-fidelity Prototypes, Data Visualization, Web App Design

Product Designer

2021 - 2021
Pliik AG
  • Used proven research methods to structure the project design process.
  • Mapped out user flow diagrams to illustrate the user journey and how they will complete a task when navigating the website.
  • Designed a high-fidelity prototype and iterated the design as required.
Technologies: User Research, Landing Page Design, Websites, Responsive UI, Responsive Layout, Responsive Design, High-fidelity Mockups, High-fidelity Prototypes, B2B, User Interface (UI), Data Visualization, Web App Design

Product Design Lead

2020 - 2021
Globus Bank
  • Designed a web application that helps customers create a new bank account that suits their financial needs.
  • Developed and designed the retail-to-business account switch feature for the Globus Mobile application.
  • Designed and conducted usability tests for Globus Bank's internet banking application.
  • Created user journey maps and designed an offline version of the Globus Mobile application, allowing customers to make bank transactions without being connected to the internet.
  • Developed and maintained design wireframes for the Globus Mobile banking application.
  • Presented scenarios, end-to-end experiences, and interactive prototypes to product teammates and stakeholders.
Technologies: User Requirements, Digital Storyboards, Story Mapping, Personas, User Journeys, User Journey Maps, User Flows, User Research, UX Research, Presentations, Prototyping, Web UI Design, Web UI, Web UX, Competitor Analysis & Profiling, Fintech, Mobile Banking, Online Banking, Wireframing, User Experience (UX), Responsive Web Design (RWD), Mobile App Design, Design Thinking, Usability, Web Page Mockups, Digital Payments, High-fidelity Mockups, Mobile, Mobile Apps, Mobile UX, Mobile Design, B2B, B2C, User Interface (UI), Data Visualization, Web App Design, Mobile UI Design, Mobile UX Design, Logo Design

Product Designer

2019 - 2020
Ubanquity Systems
  • Conducted user testing sessions for a client's mobile banking applications and made the necessary iterations to the prototype.
  • Designed the customer onboarding process for a commercial bank in Nigeria and presented it to the key stakeholders.
  • Designed and presented the transfer money feature to key stakeholders and made necessary iterations after user testing.
  • Created dark mode themes for mobile and web banking applications.
  • Designed and tested a personal finance manager (PFM) feature for a mobile banking application.
Technologies: Prototyping, Presentations, Business Requirements, User Registration, User Requirements, User Flows, UX Research, Research, Personal Finance Management, Islamic Banking, Fintech, Mobile Banking, Online Banking, User Experience (UX), Responsive Web Design (RWD), User Research, Mobile App Design, Design Thinking, Usability, Web Page Mockups, Digital Payments, Mobile Design, High-fidelity Mockups, High-fidelity Prototypes, B2B, Data Visualization, Mobile UI Design

Product Designer

2018 - 2018
Access Bank
  • Designed a mobile application that allowed customers to request loads.
  • Conducted interviews with users of a staff portal to rebuild the experience based on the data gathered.
  • Designed the AccessAfrica application that allows the bank to make international transactions within Africa. This included user flows and user journey maps.
  • Designed the logo and branding assets for the PrimusPlus web application.
Technologies: Prototyping, Wireframing, Personas, Task Flows, User Flows, User Research, User Interviews, Product Design, Digital Product Design, Web UX Design, UX Design, Web UI Design, UI Design, User Experience (UX), Responsive Web Design (RWD), Mobile App Design, Design Thinking, Usability, Web Page Mockups, Digital Payments, Mobile Design, High-fidelity Mockups, High-fidelity Prototypes, Mobile Banking, Online Banking, Fintech, B2B, User Interface (UI), Visual Design, Mobile UX Design, Logo Design

Product Design Lead

2018 - 2018
Fluid Angle
  • Designed a web application that allows users to monitor and track their shipments from the United States to Nigeria.
  • Conducted user testing sessions and used the data gathered to create a more usable experience for the end users.
  • Collaborated with the engineering team and the product owners to provide updates on the progress of the project.
  • Created and communicated user scenarios and interactive prototypes to the stakeholders.
  • Designed the landing page and other web pages for the shipping application.
Technologies: User Interviews, User Testing, Empathy Mapping, Web App UX, Web Applications, Shipping, Logistics, User Research, Product Research, User Flows, Presentations, Prototyping, Wireframing, Web Usability, Web Design, User Experience (UX), Responsive Web Design (RWD), Mobile App Design, Design Thinking, Usability, Web Page Mockups, Web App Design, Visual Design

Web Designer

2016 - 2017
DLG International
  • Designed and managed the company’s internet websites by developing, updating, and incorporating eCommerce where required.
  • Designed advertising material for use in magazines, newspapers, pull-up banners, and web banners.
  • Integrated the online catalog with the company's accounting system to allow. customers to order products.
  • Compiled a monthly newsletter for both DLG and ACAP and disseminated them to customers via Mailchimp.
  • Updated automobile product catalogs on the company's eCommerce website.
Technologies: Social Media Design, Social Media Posting, Website Management, Print Marketing Design, Print Design, Website CMS, Online Store Design, Visual Design, UI Design, Responsive UI, Responsive Design, Web Banner Design, Web Design, Email Marketing, Responsive Web Design (RWD), Web Page Mockups, User Interface (UI), Web App Design, Logo Design
2014 - 2015

Graduate Diploma in Creative Technologies

Media Design School - Auckland, New Zealand

2007 - 2011

Bachelor's Degree in Mass Communications

Bowen University - Osun, Nigeria


Product Masterclass: How to Build Digital Products

Product School


Enterprise Design Thinking Practitioner



Human-computer Interaction (HCI)

Interaction Design Foundation


User Experience: The Beginner’s Guide

Interaction Design Foundation


Web Design for Usability

Interaction Design Foundation


Mailchimp, Miro, Photoshop CC, Adobe After Effects, Figma, Adobe CC, Sketch, Zeplin


Web, Cargo, Webflow, Mobile

Industry Expertise

Logistics, Shipping, Banking & Finance


Web Design, Responsive Web Design (RWD), Mobile App Design, Digital Product Design, Wireframing, User Flows, App UI, Story Mapping, Web UI, Web App UI, Web UX, Online Banking, Landing Pages, Prototyping, Storyboarding, Mobile Banking, Fintech, Web UI Design, Presentations, User Journeys, Personas, Digital Storyboards, Islamic Banking, User Requirements, User Registration, Business Requirements, Product Design, Task Flows, Email Marketing, Responsive Design, Responsive UI, Online Store Design, Website CMS, Print Design, Print Marketing Design, Website Management, Social Media Posting, Social Media Design, Responsive Layout, Landing Page Design, Mobile Apps, Money Transfers, Mobile Navigation, Mobile UI, Mobile UX, Mobile App UI, Dashboard Design, Login & Registration, User Personas, Responsive, Sitemaps, Commercial Banking, Web Banner Design, Navigation, Navigation Redesign, Website Redesign, Pop-ups, User Interface (UI), Websites, Web Page Mockups, UI Design, Mobile Design, High-fidelity Prototypes, B2B, B2C, Logo Design, Web App Design, Visual Design, Mobile UI Design, Mobile UX Design, Motion & Animation Design, Human-computer Interaction (HCI), Usability, UX Design, Design Thinking, User Experience (UX), User Research, Web UX Design, Web App UX, Competitor Analysis & Profiling, UX Research, Personal Finance Management, User Interviews, Web Usability, Product Research, Empathy Mapping, User Testing, User Needs, Creative Talent Recruitment Industry, Human-centered Design (HCD), Digital Payments, Affinity Mapping, Dashboards, Online Delivery, Usability Testing, Projects, Engineering Software, Data Visualization, User Journey Maps, Research, Web Applications, Shopping, Finance, High-fidelity Mockups, App UX, System Design, Design Collaboration, Design Systems, Email Template Design, Ant Design

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