Frieda Handoko, Designer in London, United Kingdom
Frieda Handoko

Designer in London, United Kingdom

Member since July 9, 2020
Frieda has been a professional designer since 2009 when she worked in digital and tech companies in Australia before moving to Japan and Singapore to work with startup companies. Frieda has designed B2C, B2B, and B2B2C products, including UX flows for mobile apps (Android and iOS) and responsive, mobile-first websites with pixel-perfect UI designs. In addition to hands-on design for new and known brands, Frieda is a pro at aligning stakeholders and leading teams and projects with Agile methods.
Frieda is now available for hire


  • Senior Product Designer

    2018 - 2020
    • Redesigned a form builder in a content management system, enabling the operations team to easily make changes to forms without relying on engineers. The registration form had been manual, and it became unscalable as the company expanded quickly.
    • Refined the deposit management feature in Grab's rental product tool. The sales team needed to manage customers' deposits, including taking, refunds, and offsets, and the finance team needed to see the holistic view.
    • Facilitated workshops with eight country representatives to align with the rental business' vision in the next few quarters and on how the product team can help out with their current pain points.
    • Added new features to improve the photo editor in Grab's internal reviewing tool, allowing the reviewing team to check the legitimacy of the documents that the drivers had sent online.
    • Improved selfie checks to reduce incidents and complaints about matched drivers being incorrect because registered drivers had rented out their accounts to non-registered drivers. The registered drivers were suspended.
    • Played a key role in interviews and hiring designers to work for Grab. Mentored and trained a junior designer intern and a researcher to work on Grab's acquisition platforms.
    • Guided and cultivated junior designers to be better product designers by supervising their work processes and checking on their progress fairly regularly without micromanaging.
    • Facilitated one-on-one reviews with designers to provide feedback on their vision as a designer and their progression and receive feedback on how I could improve as a manager and mentor. I would also report on this to my line manager.
    • Organized administration and logistics for junior designers in terms of contracts, annual leaves, and overseas travel.
    Technologies: Miro, Adobe Illustrator, Photoshop CC, After Effects CC, ProtoPie, InVision, Figma, Sketch
  • Lead Product Designer

    2016 - 2018
    • Integrated and executed flow, UI, and UX for an English learning app for the Japanese market together with engineers and the COO of the company, who was also acting as a product owner.
    • Directed the content team (including contractors) to maintain consistency and quality of the language used across the app because the main focus of the app is to have a conversation with the AI.
    • Standardized TerraTalk's design system, pattern, and language for marketing, engineers, and content to use as a guide.
    • Facilitated QA and desk review with engineers before we shipped any updates to the iOS and Android versions.
    • Streamlined Joyz's internal engineering and product teams to work more efficiently and productively through Agile and sprints.
    • Facilitated workshops and design sprints to improve the UX of the app.
    • Mentored and trained a junior designer to work on the design guidelines for TerraTalk.
    • Fostered our more junior Japanese designers to exercise more critical thinking when working on our product and taught them how to not be afraid to ask questions. They presented their work to me before we presented it to senior stakeholders.
    • Guided our graphic designer and marketing team to design our marketing material to be more digital-friendly and inspired the whole team to create a youth branding for our product.
    Technologies: Axure, Marvel, After Effects CC, InVision, Adobe Illustrator, Sketch


  • Bachelor's Degree in Art & Design
    2005 - 2008
    RMIT University - Melbourne, Australia



London, United Kingdom

To view more profiles

Join Toptal
Share it with others