Brian Pagán, MSc, PDEng, Designer in Zierikzee, Netherlands
Brian Pagán, MSc, PDEng

Designer in Zierikzee, Netherlands

Member since November 22, 2018
Brian is a US expat and award-winning human experience designer, working 17 years on digital products in healthcare, blockchain, IoT, and fintech. He's teamed up with companies like Philips, ING, Land Life Company, KLM, and GeoIQ. His specialties include digital prototyping, behavioral design, and UX strategy. Brian has given talks and workshops in 11 countries. His first book, The Creative Empathy Field Guide, will be released this December.
Brian is now available for hire


Digital Design


  • Strategic UX Designer

    2020 - PRESENT
    • Defined and designed the MVP for a holistic KYC customer viewer.
    • Gathered requirements via stakeholder interviews and documentation.
    • Mapped requirements, character profiles, UX journeys, and flows.
    • Prototyped the MVP web app and validated it with users and stakeholders.
    • Provided UI design documentation and a product feature roadmap.
    Technologies: MVP, Sketch, InVision, Fintech, Stakeholder Management
  • Founder | Design Coach | UX Consultant

    2017 - PRESENT
    The Greatness Studio
    • Founded and engaged an invite-only community of more than 100 UX professionals.
    • Worked for a range of clients including Unilever, UCB, Vodafone-Ziggo, ING, Exact, and Land Life Company.
    • Coached eleven individuals and 16 startups; facilitated 18 workshops, and gave 21 talks.
    • Developed seven new design tools for empathy-centered, humanistic design methods.
    • Conducted design research on three projects for renewable energy and waste management.
    Technologies: Sketch, Figma ProtoPie, InVision, Framer X, Notion, Slack, Axure RP Pro, Adobe Illustrator, Adobe Premiere Pro

Other Experience

  • The Future of UX Is Our Humanity (Publication)
    The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.


  • Professional doctorate in engineering (PDEng) degree in User-system Interaction
    2007 - 2009
    Eindhoven University of Technology - Eindhoven, The Netherlands
  • Master of Science (MSc) degree in Work and Organizational (Industrial) Psychology
    2005 - 2006
    Maastricht University - Maastricht, The Netherlands
  • Bachelor of Arts (BA) degree in Social Sciences focused on Psychology
    2002 - 2005
    University College Maastricht - Maastricht, The Netherlands


  • Certified in Distributed Management
    Remote-How Academy
  • SAFe Agilist (SA)
    JUNE 2016 - JUNE 2017
    Scaled Agile, Inc.



Zierikzee, Netherlands

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