Brian Pagán, EngD, MSc

Designer in Amsterdam, Netherlands

Member since June 7, 2019

Brian is a US ex-pat working as a human experience designer focused on healthcare, sustainability, fintech, and IoT. For 20 years, Brian helped startups and businesses like Philips, ING, Land Life Company, and WaitWhat turn innovation strategies into award-winning products and services. His specialties include prototyping, behavioral design, and UX strategy. Brian has given talks and workshops in 12 countries. His first book, The Creative Empathy Field Guide, is available in ebook and paperback.

Web Design UX Design User Experience (UX)User Interface (UI)User Interviews Digital Product Design Information Architecture (IA)User Journey Maps User Flows Wireframing Mobile UI Usability Testing High-fidelity Mockups High-fidelity Prototypes Mobile App Design Show more

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Portfolio

Digital Design

Masters of Scale Courses
- Entrepreneurship
- Lean Startups
- Mobile UX
- React Native
- Behavioral Design
- UX Strategy
- UX Research
- Ideation Workshops
- UX Workshops
- Requirements Analysis
- Personas
- Product Roadmaps
- Objectives & Key Results (OKRs)
- Journey Mapping
- User Journey Maps
- UI Research
- Persuasive Design
- Content Strategy
- Art Direction
- Information Architecture (IA)
- Rapid Prototyping
- Prototyping
- UX Prototyping
- Interaction Design (IxD)
- Wireframing
- UX Flows
- Task Flows
- Copywriting
- User Experience (UX)
- Visual Design
- Figma
- Asana
- Agile
- Agile UX
- Lean UX
- Scrum
- Responsive Web Apps
- Responsive Web Design (RWD)
- Web App UI
- Web App Design
- Accessibility
- User Interface (UI)
- Applications
- Logo Design
- User Journeys
- IA Strategy
- User Research
- Content Creation
- Workshop Facilitation
- Product Design
- Mobile App Design
- Cognitive Psychology
- Digital Product Design
- Usability Testing
- High-fidelity Mockups
- High-fidelity Prototypes
- Human-centered Design (HCD)
- Human Interface Design
- Mobile UI
- Mobile Apps
- Human Factors
- Customer Research
- Concept Development
- Conversational Interfaces
uGrow Smart Parenting Platform
- Internet of Things (IoT)
- Healthcare
- Award-winning
- Wearables
- Apple Watch
- Maternity & Baby
- UX Design
- Visual Design
- Agile UX
- Workshop Facilitation
- Persuasive Design
- Information Architecture (IA)
- Requirements Analysis
- Journey Mapping
- Rapid Prototyping
- UX Research
- Axure RP Pro
- Adobe Illustrator
- Interaction Design (IxD)
- Mobile Apps
- Emotional Design
- User Experience (UX)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile UX
- Privacy
- Behavioral Design
- Minimum Viable Product (MVP)
- iOS
- Android
- Cross-platform UX
- Product Design
- UI Design
- Conversational UX
- User Interface (UI)
- User Interviews
- Accessibility
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
- User Research
- Ideation Workshops
- UX Workshops
- UX Strategy
- Cognitive Psychology
- Digital Product Design
- High-fidelity Mockups
- High-fidelity Prototypes
- Human-centered Design (HCD)
- Human Interface Design
- Mobile UI
- Human Factors
- Customer Research
- Concept Development
- Conversational Interfaces
Philips Personal Health Programs
- Wearables
- Health
- Cross-platform UX
- Persuasive Design
- Content Strategy
- Journey Mapping
- Information Architecture (IA)
- Interaction Design (IxD)
- Rapid Prototyping
- UX Leadership
- Health & Wellness
- Public Health
- Mobile Apps
- Internet of Things (IoT)
- Connected Objects
- Axure RP Pro
- Design Specifications
- Web App UX
- Emotional Design
- Web Design
- UX Design
- User Experience (UX)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile UX
- Privacy
- Behavioral Design
- Minimum Viable Product (MVP)
- iOS
- Android
- Healthcare
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Web App UI
- Web App Design
- Accessibility
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
- Workshop Facilitation
- Ideation Workshops
- UX Workshops
- UX Strategy
- Cognitive Psychology
- Digital Product Design
- High-fidelity Mockups
- High-fidelity Prototypes
- Human-centered Design (HCD)
- Human Interface Design
- Mobile UI
- Human Factors
- Customer Research
- Concept Development
- Conversational Interfaces
Philips Smart Shaver 7000
- UX Leadership
- Narrative UX
- Storytelling
- Content Strategy
- Workshop Facilitation
- Experience Strategy
- Requirements Analysis
- Personas
- Journey Mapping
- Writing & Editing
- Health & Wellness
- Mobile Apps
- Internet of Things (IoT)
- Emotional Design
- UX Design
- User Experience (UX)
- Information Architecture (IA)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile UX
- Privacy
- Behavioral Design
- Minimum Viable Product (MVP)
- iOS
- Android
- Cross-platform UX
- Healthcare
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Copywriting
- Accessibility
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
- Content Creation
- Ideation Workshops
- UX Workshops
- UX Strategy
- Interaction Design (IxD)
- Cognitive Psychology
- Digital Product Design
- High-fidelity Prototypes
- Human-centered Design (HCD)
- Human Interface Design
- Mobile UI
- Human Factors
- Customer Research
- Concept Development
- Conversational Interfaces
Maxdata Blockchain Platform
- Blockchain
- Fintech
- Startups
- UX Design
- Mobile Apps
- Web App UX
- Roadmaps
- Persuasive Design
- Requirements Analysis
- Journey Mapping
- Personas
- Art Direction
- Interaction Design (IxD)
- Rapid Prototyping
- Axure RP Pro
- Adobe Experience Design (XD)
- Emotional Design
- Web Design
- User Experience (UX)
- Information Architecture (IA)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile UX
- Privacy
- Behavioral Design
- Minimum Viable Product (MVP)
- Cross-platform UX
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Copywriting
- Web App UI
- Web App Design
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
- User Research
- Content Creation
- Product Design
- UX Strategy
- Digital Product Design
- Usability Testing
- High-fidelity Mockups
- High-fidelity Prototypes
- Human-centered Design (HCD)
- Human Interface Design
- Mobile UI
- Human Factors
- Concept Development
- Conversational Interfaces
Philips Grooming App
- Lifestyle
- UX Leadership
- Mobile Apps
- Tablet UX
- Content Strategy
- Hackathons
- Workshop Facilitation
- Experience Strategy
- Value Proposition Design
- Requirements Analysis
- Journey Mapping
- Art Direction
- Creative Direction
- Rapid Prototyping
- Interaction Design (IxD)
- Product Ownership
- Award-winning
- Coaching
- UX Design
- User Experience (UX)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile UX
- Privacy
- Minimum Viable Product (MVP)
- iOS
- Android
- Cross-platform UX
- Healthcare
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Copywriting
- Web App UI
- Applications
- Logo Design
- User Journeys
- User Journey Maps
- IA Strategy
- User Research
- Content Creation
- Ideation Workshops
- UX Workshops
- Product Design
- UX Strategy
- Digital Product Design
- Usability Testing
- High-fidelity Mockups
- High-fidelity Prototypes
- Human-centered Design (HCD)
- Human Interface Design
- Mobile UI
- Human Factors
- Customer Research
- Concept Development
- Conversational Interfaces
Self-help App for eMental Health
- Psychology & Mental Health
- Healthcare Designer
- Mobile Apps
- Websites
- Marketing
- Coaching
- Workshop Facilitation
- Design Leadership
- Team Management
- Agile UX
- Product Ownership
- Experience Strategy
- Roadmaps
- Persuasive Design
- Requirements Analysis
- Information Architecture (IA)
- Art Direction
- Rapid Prototyping
- Writing & Editing
- Interaction Design (IxD)
- UX Research
- Cognitive Behavioral Therapy (CBT)
- Confluence
- Startups
- UX Design
- User Experience (UX)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile UX
- Privacy
- Behavioral Design
- Minimum Viable Product (MVP)
- iOS
- Android
- Cross-platform UX
- Product Design
- Healthcare
- UI Design
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Copywriting
- Accessibility
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
- User Research
- Content Creation
- Ideation Workshops
- UX Workshops
- UX Strategy
- Cognitive Psychology
- Digital Product Design
- Usability Testing
- High-fidelity Mockups
- High-fidelity Prototypes
- Human-centered Design (HCD)
- Human Interface Design
- Mobile UI
- Human Factors
- Customer Research
- Concept Development
- Conversational Interfaces
Design System for Philips Mobile Apps
- Design Systems
- Writing & Editing
- UX Principles
- Brand Design
- Form Design
- Web Design
- UX Design
- User Experience (UX)
- Information Architecture (IA)
- Wireframing
- Prototyping
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile UX
- iOS
- Cross-platform UX
- Internet of Things (IoT)
- Product Design
- Healthcare
- UI Design
- User Interface (UI)
- Interviewing
- User Interviews
- Web App UI
- Web App Design
- Accessibility
- Applications
- Logo Design
- IA Strategy
- User Research
- Copywriting
- Content Creation
- Workshop Facilitation
- Ideation Workshops
- UX Workshops
- UX Strategy
- Interaction Design (IxD)
- Digital Product Design
- Usability Testing
- High-fidelity Mockups
- High-fidelity Prototypes
- Human-centered Design (HCD)
- Human Interface Design
- Mobile UI
- Mobile Apps
- Human Factors
- Concept Development
- Conversational Interfaces

Employment

Strategic UX Designer (Remote, Freelance)
2022 - PRESENT
Infosit
- Redesigned the member portal for guests of Valamar, Croatia's largest tourism company.
- Designed the MVP of Valamar's new booking interface for flight and hotel packages.
- Created the brand positioning and identity for Infosit's digital experience platform.
- Facilitated a company strategy session with Infosit's executive team (on location).
- Conducted a Creative Empathy workshop at Infosit's 2022 team building retreat.
Technologies: Figma, zeroheight, HTML5, Design Systems, Strategy, Web App Design, User Experience (UX), Lean UX, Workshops, Human-centered Design (HCD), Human Interface Design, Human Factors, Concept Development, Conversational UX, Conversational Interfaces
Founder | Innovation Coach | UX Consultant
2016 - PRESENT
The Greatness Studio
- Founded and engaged an invite-only community of more than 100 UX professionals.
- Assisted a range of clients, including Unilever, UCB, Vodafone-Ziggo, ING, Exact, and Land Life Company.
- Gave over 50 workshops and talks; coached 12 individuals and 17 startups.
- Developed seven new design tools for empathy-centered, ethical innovation.
- Conducted design and field research for three projects in renewable energy and waste management.
Technologies: Minimum Viable Product (MVP), Behavioral Design, Privacy, Internet of Things (IoT), Mobile UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Value Proposition Design, Lean Startups, Miro, Slack, Adobe Premiere Pro, Adobe Illustrator, Axure, Notion, Framer X, InVision, ProtoPie, Figma, Sketch, Cross-platform UX, Healthcare, Conversational UX, Storytelling, Interviewing, User Interviews, Content Creation, Copywriting, Design Systems, Accessibility, Web App UI, Web App Design, User Interface (UI), Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research, B2B, Workshop Facilitation, Ideation Workshops, UX Workshops, Product Design, UX Strategy, Interaction Design (IxD), Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Customer Research, Concept Development, Conversational Interfaces
Innovation Mentor (Remote, Volunteer)
2022 - 2022
IFRC Solferino Academy
- Worked with talented youth innovators for the Solferino Academy's Limitless program.
- Mentored Dativa Nuwashaba's team from the Uganda Red Cross Society.
- Coached the team on a video prototype of their gender-based violence response service.
- Our team was one of ten final winners from 60 teams in total.
Technologies: Coaching, Animated Prototypes, Human-centered Design (HCD)
Project Coach (Semi-remote, Freelance)
2022 - 2022
Amsterdam University of Applied Sciences
- Coached 11 undergrad students at Communication and Multimedia Design.
- Helped each student navigate their human-centered design process.
- Facilitated group sessions with each cohort to grow a collaborative culture.
- Encouraged students to think beyond the screen via journey mapping and research.
- Gave micro-workshops to help students expand their creative boundaries and knowledge.
- Fostered a safe space for students to embrace discomfort and bring their whole selves to work.
Technologies: Coaching, UX Design, Web Design, Mobile App Design, University Teaching, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Customer Research, Concept Development, Conversational UX, Conversational Interfaces
Digital Product Designer (Freelance)
2022 - 2022
Avrio Parking
- Designed the touchscreen interface for entry and exit terminals at Avrio car parks in high fidelity.
- Simplified the first-use flow for onboarding in the MVP Avrio Parking mobile app.
- Created high-fidelity designs for administrators for Avrio's MVP control center web app.
- Conducted semi-structured interviews with the founders to gather requirements.
- Maintained a living app map, showing the control center's screens and app states.
Technologies: Figma, Design Systems, React Native, zeroheight, Mobile App Design, Web App Design, Requirements Analysis, Interviewing, Visual Design, Product Design, User Experience (UX), UX Design, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Concept Development, Conversational Interfaces
Strategic UX Consultant (Remote, Freelance)
2021 - 2022
Tipbox
- Guided the UX strategy on Tipbox's MVP apps for film and TV production management.
- Mapped the main characters, their customer journey, requirements, and UX principles.
- Performed an initial UX review, resulting in 34 findings and recommendations for improvement.
- Set up an alpha test panel with 14 industry professionals for two rounds of UX research.
- Created a research-based system personality, including creative guidelines to bring it to life in the mobile and web apps.
Technologies: UX Research, UX Analysis, Prototyping, Visual Design, Web App Design, Mobile App Design, Personas, Journey Mapping, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Customer Research, Concept Development, Conversational UX, Conversational Interfaces
UX Lead | Product Designer (via Toptal)
2020 - 2021
WaitWhat
- Researched and designed the Masters of Scale Courses mobile app, from strategy to UI.
- Designed and researched the accompanying CMS web app from end to end.
- Created an engagement strategy with behavioral design and gamification.
- Crafted interactive mobile and web app prototypes from low-fidelity to high-fidelity stages of design.
- Co-created our feature roadmap and white-label platform strategy.
- Conducted rolling research with a test panel of 36 participants.
Technologies: Mobile App Design, Content Strategy, Rapid Prototyping, Behavioral Design, UX Research, Agile, Asana, Adobe CC, Figma, iOS, Android, Cross-platform UX, MVP Design, Product Design, Minimum Viable Product (MVP), UI Design, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, User Experience (UX), Content Creation, Copywriting, Design Systems, Motion Design, Accessibility, Web App Design, Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research, B2B, Workshop Facilitation, Ideation Workshops, UX Workshops, UX Strategy, Interaction Design (IxD), Cognitive Psychology, Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Customer Research, Concept Development, Conversational Interfaces
Strategic UX Designer (Freelance)
2020 - 2021
ING
- Defined and designed the MVP (minimum viable product) for a holistic KYC customer viewer.
- Conducted the UX and usability research, including stakeholder interviews.
- Mapped requirements, character profiles, UX journeys, and flows.
- Prototyped the MVP web app and validated it with users and stakeholders.
- Provided UI design documentation and a product feature roadmap.
- Scripted and produced an animated video explaining ING's global KYC strategy.
Technologies: Minimum Viable Product (MVP), Privacy, Rapid Prototyping, Data Visualization, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, MVP Design, Stakeholder Management, Fintech, InVision, Sketch, Web App UX, Product Design, UX Research, UI Design, Storytelling, User Interface (UI), Interviewing, User Interviews, Copywriting, Content Creation, Design Systems, Web App UI, Web App Design, Applications, User Journeys, User Journey Maps, IA Strategy, User Research, B2B, Workshop Facilitation, Ideation Workshops, UX Workshops, UX Strategy, Interaction Design (IxD), Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Human Factors, Customer Research, Concept Development
UX Lead (Freelance, Remote)
2019 - 2019
Land Life Company
- Overhauled the UX and UI design for our customer portal and reforestation dashboard.
- Created a simple design system based on the brand's existing visual identity.
- Facilitated ideation and product strategy workshops with key stakeholders and web developers.
- Created interactive prototypes and employed them in usability testing.
- Designed and delivered new icon sets for different weather types and categories of trees.
- Managed the planning and delivery of the UX track of our redesign project.
Technologies: Framer X, Framer Prototyping, Project Management, UX Design, Product Design, Web App UX, Web App UI, Web App Design, Visual Design, Design Systems, Accessibility, User Interface (UI), Applications, User Journeys, User Journey Maps, Carbon, IA Strategy, User Research, B2B, Workshop Facilitation, Ideation Workshops, UX Workshops, UX Strategy, Interaction Design (IxD), Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Concept Development
Project UX Director (Freelance)
2019 - 2019
Code d'Azur
- Crafted and documented the UX strategy for Polestar.com.
- Defined the MVP roadmap with strategy, technology, and creative directors.
- Designed and prototyped meta-level navigation for the whole ecosystem.
- Facilitated co-creation workshops with client stakeholders.
- Coached four UX designers across multiple Scrum teams.
Technologies: Minimum Viable Product (MVP), Behavioral Design, Rapid Prototyping, MVP Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Co-design, Sketch, InVision, Coaching, UX Strategy, Web App UX, User Interface (UI), User Journeys, User Journey Maps, IA Strategy, Workshop Facilitation, Ideation Workshops, UX Workshops, Interaction Design (IxD), Digital Product Design, Human-centered Design (HCD), Human Interface Design, Concept Development
Strategic UX Designer (Freelance)
2019 - 2019
Nationale-Nederlanden
- Designed the MVP of Human Capital Planner, a new pension management service.
- Expanded NN's brand design system with new patterns and principles.
- Implemented Agile processes across six business, design, and development teams.
- Delivered interaction, visual designs, and prototypes for three B2B pension web apps.
- Coached informally design professionals to help elevate UX maturity within the organization.
Technologies: Minimum Viable Product (MVP), Privacy, Rapid Prototyping, Data Visualization, MVP Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Jira, GitLab, ProtoPie, InVision, Sketch, Product Design, UX Research, UI Design, User Interface (UI), Interviewing, User Interviews, Copywriting, Content Creation, Design Systems, Accessibility, Web App UI, Web App Design, Applications, User Journeys, User Journey Maps, IA Strategy, User Research, B2B, Workshop Facilitation, Ideation Workshops, UX Workshops, UX Strategy, Interaction Design (IxD), Cognitive Psychology, Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Mobile UI, Human Factors, Customer Research, Concept Development
UX Lead (Remote, Freelance)
2017 - 2018
MaxDataIO
- Designed the MVP of MaxData’s blockchain product around a chat UI.
- Created the end-to-end journey flows for our B2B and B2C value propositions.
- Designed the information architecture and human interactions for the web and mobile apps.
- Delivered two journey maps, 92 wireframes, three prototypes, and detailed specifications.
- Conducted research about blockchain, utility services, and telecoms to articulate our business objectives.
Technologies: Minimum Viable Product (MVP), Behavioral Design, Privacy, Mobile UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Blockchain, InVision, Adobe Photoshop, Adobe Experience Design (XD), Axure RP Pro, iOS, Android, Web App UX, Cross-platform UX, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, Content Creation, Copywriting, Accessibility, Web App UI, Web App Design, Applications, User Journeys, User Journey Maps, IA Strategy, User Research, Product Design, UX Strategy, Interaction Design (IxD), Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Concept Development, Conversational Interfaces
Creative Lead | Senior User Experience Designer
2013 - 2017
Philips
- Worked on more than 30 projects—winning four design awards.
- Launched 14 web and mobile products using agile and lean startup MVP methods.
- Pioneered privacy-by-design mobile app patterns, years before GDPR.
- Co-founded the Persuasive Design Lab as a competence center for digital health coaching.
- Co-authored mobile app design system guidelines as part of a global rebranding.
Technologies: Minimum Viable Product (MVP), Behavioral Design, Privacy, Internet of Things (IoT), Mobile UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Adobe After Effects, POP, Sketch, Adobe InDesign, Adobe Illustrator, Axure RP Pro, iOS, Android, Web App UX, Cross-platform UX, Product Design, Healthcare, UX Research, UI Design, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, Copywriting, Content Creation, Accessibility, Web App UI, Web App Design, Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research, B2B, Workshop Facilitation, Ideation Workshops, UX Workshops, UX Strategy, Interaction Design (IxD), Cognitive Psychology, Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Customer Research, Concept Development, Conversational Interfaces
Mobile UX Lead | User Experience Consultant
2010 - 2013
User Intelligence
- Provided strategic and tactical design on 65 digital projects for 22 clients.
- Developed six sales pitches, nine blog posts, four conference talks, and two workshops.
- Worked with an assortment of clients including Philips, Volvo, TribalDDB, KLM, KPN, Gucci, Beeline, and Elsevier.
- Designed a mobile app for GeoIQ to assist first-responder rescue units in disaster scenarios.
- Created a new omnichannel digital experience strategy for a large consumer electronics company.
Technologies: Minimum Viable Product (MVP), Behavioral Design, Internet of Things (IoT), Mobile UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Adobe Fireworks, Adobe InDesign, Microsoft Visio, Adobe Illustrator, OmniGraffle, Axure RP Pro, iOS, Android, Web App UX, Cross-platform UX, Product Design, Healthcare, UX Research, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, Web App UI, Web App Design, Applications, User Journeys, User Journey Maps, IA Strategy, User Research, Workshop Facilitation, Ideation Workshops, UX Workshops, UX Strategy, Interaction Design (IxD), Cognitive Psychology, Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Customer Research, Concept Development, Conversational Interfaces
User Experience Designer (Remote)
2009 - 2010
MetaLab, Ltd.
- Designed the MVP of Bsmrt, a mobile learning service for young people in South Africa.
- Authored and hand-coded five education and entertainment modules.
- Conducted UX research on Bsmrt from the study design to analysis and reporting.
- Facilitated strategy workshops with key stakeholders.
- Defined and documented UX design, research, and quality assurance processes.
Technologies: Mobile UX, Rapid Prototyping, Data Visualization, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, SPSS, Adobe Dreamweaver, Adobe Photoshop, MVP Design, Product Design, Minimum Viable Product (MVP), UX Research, UI Design, Conversational UX, User Interface (UI), Interviewing, User Interviews, Applications, IA Strategy, User Research, Mobile App Design, Interaction Design (IxD), Cognitive Psychology, Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Customer Research, Concept Development, Conversational Interfaces
Web and Visual Designer
2002 - 2009
Freelance Work
- Designed and coded ten standards-compliant websites for three clients.
- Increased monthly web visitors for one client by 3,900% in five months.
- Created a new main brand and eight new sub-brands for a food and beverage services company in Germany.
- Planned and executed over 30 print, outdoor, and online marketing campaigns.
- Crafted the interior design for two cocktail lounges, each with a different theme.
Technologies: CSS, Data Visualization, Wireframing, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Flash, Adobe Photoshop, Adobe Dreamweaver, JavaScript, HTML, Cross-platform UX, Product Design, UX Research, UI Design, User Interface (UI), Interviewing, User Interviews, Logo Design, IA Strategy, UX Strategy, Interaction Design (IxD), Cognitive Psychology, Digital Product Design, Human-centered Design (HCD), Human Interface Design, Mobile Apps, Customer Research, Concept Development, Conversational Interfaces

Other Experience

Digging Deeper: A Practical Guide to Creative Empathy for Product Design (Publication)
https://www.toptal.com/designers/product-design/creative-empathy
Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.
The Future of UX Is Our Humanity (Publication)
https://www.toptal.com/designers/ui/the-future-of-ux
The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

Education

Engineering Doctorate (EngD) in User-system Interaction
2007 - 2009
Eindhoven University of Technology - Eindhoven, The Netherlands
Master of Science Degree in Work and Organizational (Industrial) Psychology
2005 - 2006
Maastricht University - Maastricht, The Netherlands
Bachelor of Arts Degree in Social Sciences focused on Psychology
2002 - 2005
University College Maastricht - Maastricht, The Netherlands

Certifications

Certified Professional for Usability and User Experience — Foundation Level (CPUX-F)
AUGUST 2020 - PRESENT
UXQB®
Certified in Distributed Management
DECEMBER 2019 - PRESENT
Remote-how Academy
SAFe Agilist (SA)
JUNE 2016 - JUNE 2017
Scaled Agile, Inc.

Experience

UX Design19 years
Digital Product Design19 years
Rapid Prototyping11 years
Mobile App Design11 years
Healthcare7 years
Minimum Viable Product (MVP)6 years
Behavioral Design6 years

Location

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Designer in Amsterdam, Netherlands

Portfolio

Employment

Strategic UX Designer (Remote, Freelance)

Founder | Innovation Coach | UX Consultant

Innovation Mentor (Remote, Volunteer)

Project Coach (Semi-remote, Freelance)

Digital Product Designer (Freelance)

Strategic UX Consultant (Remote, Freelance)

UX Lead | Product Designer (via Toptal)

Strategic UX Designer (Freelance)

UX Lead (Freelance, Remote)

Project UX Director (Freelance)

Strategic UX Designer (Freelance)

UX Lead (Remote, Freelance)

Creative Lead | Senior User Experience Designer

Mobile UX Lead | User Experience Consultant

User Experience Designer (Remote)

Web and Visual Designer

Other Experience

Education

Certifications

Experience

Location