Brian Pagán, MSc, PDEng

Brian Pagán, MSc, PDEng

Zierikzee, Netherlands
Member since November 22, 2018
Brian is an award-winning human experience designer, working 17 years on digital products in healthcare, blockchain, IoT, and fintech. He's worked for companies like Philips, UCB, Land Life Company, ING, KLM, and Unilever. His specialties include content strategy, behavioral design, and interactive prototyping. Brian's humanistic design practice includes techniques from acting and psychology, plus he's given talks and classes in 11 countries.
Brian is now available for hire
Digital Design
  • uGrow Smart Parenting Platform
    uGrow Smart Parenting Platform
  • Maxdata Blockchain Platform
    Maxdata Blockchain Platform
  • Philips Personal Health Programs
    Philips Personal Health Programs
  • Philips Smart Shaver 7000
    Philips Smart Shaver 7000
  • Philips Grooming App
    Philips Grooming App
  • Self-help App for eMental Health
    Self-help App for eMental Health
  • Founder | Design Coach | UX Consultant
    2017 - PRESENT
    The Greatness Studio
    • Founded and engaged an invite-only community of more than 100 UX professionals.
    • Worked for a range of clients including Unilever, UCB, Vodafone-Ziggo, ING, Exact, and Land Life Company.
    • Coached eleven individuals and 16 startups; facilitated 18 workshops, and gave 21 talks.
    • Developed seven new design tools for empathy-centered, humanistic design methods.
    • Conducted design research on three projects for renewable energy and waste management.
    Technologies: Sketch, Figma ProtoPie, InVision, Framer X, Notion, Slack, Axure RP Pro, Adobe Illustrator, Adobe Premiere Pro
  • Project UX Director (Freelance)
    2019 - 2019
    Code d'Azur
    • Crafted and documented the UX strategy for an innovative electric vehicle startup.
    • Defined the MVP roadmap with strategy, technology, and creative directors.
    • Designed and prototyped meta-level navigation for the whole ecosystem.
    • Facilitated co-creation workshops with client stakeholders.
    • Coached UX designers across multiple scrum teams.
    Technologies: UX Strategy, Coaching, Co-creation, InVision, Sketch, Overflow
Other Experience
  • The Future of UX Is Our Humanity (Publication)
    The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.
  • Professional doctorate in engineering (PDEng) degree in User-system Interaction
    2007 - 2009
    Eindhoven University of Technology - Eindhoven, The Netherlands
  • Master of Science (MSc) degree in Work and Organizational (Industrial) Psychology
    2005 - 2006
    Maastricht University - Maastricht, The Netherlands
  • Bachelor of Arts (BA) degree in Social Sciences focused on Psychology
    2002 - 2005
    University College Maastricht - Maastricht, The Netherlands
  • Certified in Distributed Management
    Remote-How Academy
  • SAFe Agilist (SA)
    JUNE 2016 - JUNE 2017
    Scaled Agile, Inc.
  • UX Design17 years
  • Healthcare7 years
  • Behavioral Design6 years
  • Internet of Things (IoT)6 years
  • Privacy6 years
  • Conversational UX6 years
  • Minimum Viable Product (MVP)6 years
  • Blockchain2 years


Zierikzee, Netherlands

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