Brian Pagán, MSc, PDEng

Designer

Eindhoven, Netherlands

Member since November 22, 2018

Brian is an award-winning human experience designer, working over 16 years on digital products in healthcare, blockchain, IoT, and fintech. He's worked for companies like Philips, Volvo, TribalDDB, Gucci, KLM, GeoIQ, NN, and Beeline. His specialties include content strategy, behavioral design, and interactive prototyping. Brian's ethical design practice includes techniques from acting & psychology, plus he's given talks & classes in 11 countries.

UX Design User Experience (UX)Information Architecture (IA)Journey Mapping Personas Mobile App UX UX Strategy Agile UX Narrative UX Axure RP Pro iOS Android Web App UX Cross-platform UX Internet of Things (IoT)Show more

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Portfolio

Digital Design

uGrow Smart Parenting Platform
- Internet of Things (IoT)
- Healthcare
- Award-winning
- Wearables
- Apple Watch
- Maternity & Baby
- UX Design
- Visual Design
- Agile UX
- Workshop Facilitation
- Persuasive Design
- Information Architecture (IA)
- Requirements Analysis
- Journey Mapping
- Rapid Prototyping
- UX Research
- Axure RP Pro
- Adobe Illustrator
- Interaction Design (IxD)
- Mobile Apps
- Emotional Design
Maxdata Blockchain Platform
- Blockchain
- Fintech
- Startups
- UX Design
- Mobile Apps
- Web App UX
- Roadmapping
- Persuasive Design
- Requirements Analysis
- Journey Mapping
- Personas
- Art Direction
- Interaction Design (IxD)
- Rapid Prototyping
- Axure RP Pro
- Adobe Experience Design (XD)
- Emotional Design
Philips Personal Health Programs
- Wearables
- Health
- Cross-platform UX
- Persuasive Design
- Content Strategy
- Journey Mapping
- Information Architecture (IA)
- Interaction Design (IxD)
- Rapid Prototyping
- UX Leadership
- Health & Wellness
- Public Health
- Mobile Apps
- Internet of Things (IoT)
- Connected Objects
- Axure RP Pro
- Design Specifications
- Web App UX
- Emotional Design
Philips Smart Shaver 7000
- UX Leadership
- Narrative UX
- Storytelling
- Content Strategy
- Workshop Facilitation
- Experience Strategy
- Requirements Analysis
- Personas
- Journey Mapping
- Writing & Editing
- Health & Wellness
- Mobile Apps
- Internet of Things (IoT)
- Emotional Design
Philips Grooming App
- Lifestyle
- UX Leadership
- Mobile Apps
- Tablet UX
- Content Strategy
- Hackathons
- Workshop Facilitation
- Experience Strategy
- Value Proposition Design
- Requirements Analysis
- Journey Mapping
- Art Direction
- Creative Direction
- Rapid Prototyping
- Interaction Design (IxD)
- Product Ownership
- Award-winning
- Coaching
Self-help App for eMental Health
- Psychology & Mental Health
- Medical UX
- Mobile Apps
- Websites
- Marketing
- Coaching
- Workshop Facilitation
- Design Leadership
- Team Management
- Agile UX
- Product Ownership
- Experience Strategy
- Roadmapping
- Persuasive Design
- Requirements Analysis
- Information Architecture (IA)
- Art Direction
- Rapid Prototyping
- Writing & Editing
- Interaction Design (IxD)
- UX Research
- Cognitive Behavioral Therapy (CBT)
- Atlassian Confluence
- Startups
Design System for Philips Mobile Apps
- Design Systems
- Writing & Editing
- UX Principles
- Brand Design
- Form Design
- Web Design
- Information Architecture (IA)

Employment

Founder | Design Coach | UX Consultant
2017 - PRESENT
The Greatness Studio
- Coached eleven individuals and six startups, facilitated 16 workshops, and gave 20 talks.
- Clients include Unilever, UCB, Vodafone-Ziggo, ING, Exact, & Land Life Company.
- Developed new design tools for empathy-centric, Humanistic design methods.
- Evangelized ethical design practices through training, consulting, and writing.
- Founded and engaged an invite-only community of more than 100 UX professionals.
Technologies: Sketch, ProtoPie, InVision, Framer X, Notion, Slack, Axure RP Pro, Adobe Illustrator, Adobe Premiere Pro
Project UX Director (Freelance)
2019 - 2019
Code d'Azur
- Crafted and documented the UX strategy for an innovative electric vehicle startup.
- Defined the MVP roadmap with strategic, technology, and creative directors.
- Designed and prototyped meta-level navigation for the whole ecosystem.
- Facilitated co-creation workshops with client stakeholders.
- Coached UX designers across multiple Scrum teams.
Technologies: UX Strategy, Coaching, Co-creation, InVision, Sketch, Overflow
Freelance Senior UX Designer
2019 - 2019
Nationale-Nederlanden
- Delivered interaction/visual designs and prototypes for three B2B pension web apps.
- Implemented Agile processes across more than six business, design, and development teams.
- Expanded the NN brand with new design principles and patterns in real-world cases.
- Co-developed product roadmaps for new and existing value propositions in pension services.
- Informally coached design professionals to help elevate UX maturity within the organization.
Technologies: Sketch, InVision, ProtoPie, GitLab, Jira
Human Experience Lead (Remote, Freelance)
2017 - 2018
MaxDataIO
- Worked directly with two designers, two blockchain developers, and three C-level executives.
- Delivered two journey maps, 92 wireframes, three prototypes, and detailed specifications.
- Designed the information architecture and human interactions for the web and mobile apps.
- Specified the end-to-end product flows for both B2B and B2C blockchain propositions.
- Conducted research into blockchain, utility services, and telecoms to articulate our business objectives.
Technologies: Axure RP Pro, Adobe XD, Adobe Photoshop, InVision, Blockchain
Senior User Experience Designer
2013 - 2017
Philips
- Worked on over 30 projects, winning two design awards.
- Launched 14 web and mobile products using Agile and lean startup methods.
- Co-authored mobile app design guidelines as part of a rebranded design system.
- Pioneered privacy-by-design mobile app patterns together with legal and tech experts, years before GDPR.
- Evangelized design empathy by organizing events, giving talks, and creating an internal discussion group.
Technologies: Axure RP Pro, Adobe Illustrator, Adobe InDesign, Sketch, POP, Adobe After Effects
Product Owner and Creative Lead, Mental Vitality
2016 - 2016
Philips
- Served in our steering committee and led a team of six designers.
- Pivoted our product vision, designed, and validated the MVP in under six months.
- Successfully conducted stakeholder management across design, development, business, and expert teams.
- Grew our design team from two to six people, coached professional growth, and interviewed new hires.
- Helped implement an integrated Agile process for research, design, and development.
Technologies: Adobe Illustrator, Adobe Photoshop, Axure RP Pro, Confluence, Jira
Mobile UX Lead | User Experience Consultant
2010 - 2013
User Intelligence
- Worked on over 65 digital projects for 22 clients.
- Developed six sales pitches, nine blog posts, four conference talks, and two workshops.
- Worked with an assortment of clients including Philips, Volvo, TribalDDB, KLM, KPN, Gucci, Beeline, and Elsevier.
- Designed a mobile app for GeoIQ to assist first-responder rescue units in disaster scenarios.
- Created a new omnichannel digital experience strategy for a large consumer electronics company.
Technologies: Axure RP Pro, OmniGraffle, Adobe Illustrator, Microsoft Visio, Adobe InDesign, Adobe Fireworks
Web and Visual Designer
2002 - 2010
Freelance Work
- Designed and coded ten websites for German SMBs.
- Planned and executed over 30 marketing campaigns in print, outdoor, and online.
- Increased the number of monthly website visitors from under 50 to over 2,000 for a dance club, in under five months.
- Created a new main brand and eight new sub-brands for a food and beverage services company in Germany.
- Crafted the interior design for two cocktail lounges, each with a different theme.
Technologies: HTML/CSS, JavaScript, Dreamweaver, Photoshop, Flash

Other Experience

The Future of UX Is Our Humanity (Publication)
https://www.toptal.com/designers/ui/the-future-of-ux
The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

Education

Professional doctorate in engineering (PDEng) degree in User-system Interaction
2007 - 2009
Eindhoven University of Technology - Eindhoven, The Netherlands
Master of Science (MSc) degree in Work and Organizational (Industrial) Psychology
2005 - 2006
Maastricht University - Maastricht, The Netherlands
Bachelor of Arts (BA) degree in Social Sciences focused on Psychology
2002 - 2005
University College Maastricht - Maastricht, The Netherlands

Certifications

SAFe Agilist (SA)
JUNE 2016 - JUNE 2017
Scaled Agile, Inc.

Experience

UX Design17 years
Healthcare7 years
Behavioral Design6 years
Internet of Things (IoT)6 years
Privacy6 years
Conversational UX6 years
Minimum Viable Product (MVP)6 years
Blockchain2 years

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