Brian Pagán, MSc, PDEng, Designer in Zierikzee, Netherlands
Brian Pagán, MSc, PDEng

Designer in Zierikzee, Netherlands

Member since November 22, 2018
Brian is a human experience designer focused on healthcare, sustainability, fintech, and IoT. Over the last 19 years, Brian has helped startups and businesses including Philips, ING, Land Life Company, and WaitWhat turn innovation strategy into award-winning products and services. His specialties include prototyping, behavioral design, and UX strategy. Brian has given talks and workshops in 11 countries. His first book, The Creative Empathy Field Guide, is out in ebook and paperback.
Brian is now available for hire


Digital Design


  • Founder | Innovation Coach | UX Consultant

    2016 - PRESENT
    The Greatness Studio
    • Founded and engaged an invite-only community of more than 100 UX professionals.
    • Assisted a range of clients, including Unilever, UCB, Vodafone-Ziggo, ING, Exact, and Land Life Company.
    • Gave over 50 workshops and talks; coached 12 individuals and 17 startups.
    • Developed seven new design tools for empathy-centered, ethical innovation.
    • Conducted design and field research for three projects in renewable energy and waste management.
    Technologies: Minimum Viable Products (MVP), Behavioral Design, Privacy, Internet of Things (IoT), Mobile App UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Value Proposition Design, Lean Startups, Miro, Slack, Adobe Premiere Pro, Adobe Illustrator, Axure, Notion, Framer X, InVision, ProtoPie, Figma, Sketch, Cross-platform UX, Healthcare, Conversational UX, Storytelling, Interviewing, User Interviews, Copywriting, Design Systems, Accessibility, UX, Web App UI, Web App Design, UI, Creative Empathy, Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research
  • UX Lead | Product Designer (via Toptal)

    2020 - 2021
    • Researched and designed the Masters of Scale Courses mobile app, from strategy to UI.
    • Designed and researched the accompanying CMS web app from end to end.
    • Created an engagement strategy with behavioral design and gamification.
    • Crafted interactive mobile and web app prototypes from low-fidelity to high-fidelity stages of design.
    • Co-created our feature roadmap and white-label platform strategy.
    • Conducted rolling research with a test panel of 36 participants.
    Technologies: Mobile App Design, Content Strategy, Rapid Prototyping, Behavioral Design, UX Research, Agile, Asana, Adobe CC, Figma, iOS, Android, Cross-platform UX, MVP Design, Product Design, Minimum Viable Products (MVP), UI Design, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, User Experience (UX), Copywriting, Design Systems, Motion Design, Accessibility, UX, Web App Design, UI, Creative Empathy, Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research

Other Experience

  • The Future of UX Is Our Humanity (Publication)
    The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.


  • Professional Doctorate in Engineering (PDEng) Degree in User-system Interaction
    2007 - 2009
    Eindhoven University of Technology - Eindhoven, The Netherlands
  • Master of Science (MSc) Degree in Work and Organizational (Industrial) Psychology
    2005 - 2006
    Maastricht University - Maastricht, The Netherlands
  • Bachelor of Arts (BA) Degree in Social Sciences focused on Psychology
    2002 - 2005
    University College Maastricht - Maastricht, The Netherlands


  • Certified Professional for Usability and User Experience — Foundation Level (CPUX-F)
  • Certified in Distributed Management
    Remote-how Academy
  • SAFe Agilist (SA)
    JUNE 2016 - JUNE 2017
    Scaled Agile, Inc.



Zierikzee, Netherlands

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