Brian Pagán, EngD, MSc, Designer in Amsterdam, Netherlands
Brian Pagán, EngD, MSc

Designer in Amsterdam, Netherlands

Member since June 7, 2019
Brian is a US ex-pat working as a human experience designer focused on healthcare, sustainability, fintech, and IoT. For 20 years, Brian helped startups and businesses like Philips, ING, Land Life Company, and WaitWhat turn innovation strategies into award-winning products and services. His specialties include prototyping, behavioral design, and UX strategy. Brian has given talks and workshops in 12 countries. His first book, The Creative Empathy Field Guide, is available in ebook and paperback.
Brian is now available for hire


Digital Design


  • Strategic UX Designer (Remote, Freelance)

    2022 - PRESENT
    • Redesigned the member portal for guests of Valamar, Croatia's largest tourism company.
    • Designed the MVP of Valamar's new booking interface for flight and hotel packages.
    • Created the brand positioning and identity for Infosit's digital experience platform.
    • Facilitated a company strategy session with Infosit's executive team (on location).
    • Conducted a Creative Empathy workshop at Infosit's 2022 team building retreat.
    Technologies: Figma, zeroheight, HTML5, Design Systems, Strategy, Web App Design, User Experience (UX), Lean UX, Workshops, Human-centered Design (HCD), Human Interface Design, Human Factors, Concept Development, Conversational UX, Conversational Interfaces
  • Founder | Innovation Coach | UX Consultant

    2016 - PRESENT
    The Greatness Studio
    • Founded and engaged an invite-only community of more than 100 UX professionals.
    • Assisted a range of clients, including Unilever, UCB, Vodafone-Ziggo, ING, Exact, and Land Life Company.
    • Gave over 50 workshops and talks; coached 12 individuals and 17 startups.
    • Developed seven new design tools for empathy-centered, ethical innovation.
    • Conducted design and field research for three projects in renewable energy and waste management.
    Technologies: Minimum Viable Product (MVP), Behavioral Design, Privacy, Internet of Things (IoT), Mobile UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Value Proposition Design, Lean Startups, Miro, Slack, Adobe Premiere Pro, Adobe Illustrator, Axure, Notion, Framer X, InVision, ProtoPie, Figma, Sketch, Cross-platform UX, Healthcare, Conversational UX, Storytelling, Interviewing, User Interviews, Content Creation, Copywriting, Design Systems, Accessibility, Web App UI, Web App Design, User Interface (UI), Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research, B2B, Workshop Facilitation, Ideation Workshops, UX Workshops, Product Design, UX Strategy, Interaction Design (IxD), Digital Product Design, Usability Testing, High-fidelity Mockups, High-fidelity Prototypes, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Customer Research, Concept Development, Conversational Interfaces

Other Experience

  • Digging Deeper: A Practical Guide to Creative Empathy for Product Design (Publication)
    Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.
  • The Future of UX Is Our Humanity (Publication)
    The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.


  • Engineering Doctorate (EngD) in User-system Interaction
    2007 - 2009
    Eindhoven University of Technology - Eindhoven, The Netherlands
  • Master of Science Degree in Work and Organizational (Industrial) Psychology
    2005 - 2006
    Maastricht University - Maastricht, The Netherlands
  • Bachelor of Arts Degree in Social Sciences focused on Psychology
    2002 - 2005
    University College Maastricht - Maastricht, The Netherlands


  • Certified Professional for Usability and User Experience — Foundation Level (CPUX-F)
  • Certified in Distributed Management
    Remote-how Academy
  • SAFe Agilist (SA)
    JUNE 2016 - JUNE 2017
    Scaled Agile, Inc.



Amsterdam, Netherlands

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