Brian Pagán, MSc, PDEng, Designer in Zierikzee, Netherlands
Brian Pagán, MSc, PDEng

Designer in Zierikzee, Netherlands

Member since June 7, 2019
Brian is a US expatriate and human experience designer focused on healthcare, sustainability, fintech, and the IoT. For 20 years, Brian has helped startups and businesses like Philips, ING, Land Life Company, and WaitWhat turn innovation strategies into award-winning products and services. His specialties include prototyping, behavioral design, and UX strategy. Brian has given talks and workshops in 12 countries. His first book, The Creative Empathy Field Guide, is in ebook and paperback.
Brian is now available for hire


Digital Design


  • Digital Product Designer (Remote, Freelance)

    2022 - PRESENT
    Avrio Parking
    • Simplified the first-use flow for onboarding in the MVP Avrio Parking mobile app.
    • Designed the MVP version of Avrio's Control Center web app for administrators.
    • Conducted semi-structured interviews with the founders to gather requirements.
    • Maintained a living app map, showing the Control Center's screens and app states.
    • Published a design guide for the web app's visual design, based on Material 3.
    Technologies: Figma, Design Systems, React Native, zeroheight, Mobile App Design, Web App Design, Requirements Analysis, Interviewing, Visual Design, Product Design, UX, UX Design, Human-centered Design (HCD), Human Interface Design, Mobile UI, Mobile Apps, Human Factors, Concept Development, Conversational Interfaces
  • Strategic UX Designer (Remote, Freelance)

    2022 - PRESENT
    • Redesigned the member portal for guests of Valamar, Croatia's largest tourism company.
    • Designed the MVP of Valamar's new booking interface for flight and hotel packages.
    • Created the brand positioning and identity for Infosit's digital experience platform.
    • Facilitated a company strategy session with Infosit's executive team (on location).
    • Conducted a Creative Empathy workshop at Infosit's 2022 team building retreat.
    Technologies: Figma, zeroheight, HTML5, Design Systems, Strategy, Web App Design, UX, Lean UX, Workshops, Human-centered Design (HCD), Human Interface Design, Human Factors, Concept Development, Conversational UX, Conversational Interfaces

Other Experience

  • Digging Deeper: A Practical Guide to Creative Empathy for Product Design (Publication)
    Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.
  • The Future of UX Is Our Humanity (Publication)
    The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.


  • Professional Doctorate in Engineering (PDEng) Degree in User-system Interaction
    2007 - 2009
    Eindhoven University of Technology - Eindhoven, The Netherlands
  • Master of Science (MSc) Degree in Work and Organizational (Industrial) Psychology
    2005 - 2006
    Maastricht University - Maastricht, The Netherlands
  • Bachelor of Arts (BA) Degree in Social Sciences focused on Psychology
    2002 - 2005
    University College Maastricht - Maastricht, The Netherlands


  • Certified Professional for Usability and User Experience — Foundation Level (CPUX-F)
  • Certified in Distributed Management
    Remote-how Academy
  • SAFe Agilist (SA)
    JUNE 2016 - JUNE 2017
    Scaled Agile, Inc.



Zierikzee, Netherlands

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