Brian Pagán, MSc, PDEng

Designer in Zierikzee, Netherlands

Member since November 22, 2018

Brian is a human experience designer focused on healthcare, sustainability, fintech, and IoT. Over the last 19 years, Brian has helped startups and businesses including Philips, ING, Land Life Company, and WaitWhat turn innovation strategy into award-winning products and services. His specialties include prototyping, behavioral design, and UX strategy. Brian has given talks and workshops in 11 countries. His first book, The Creative Empathy Field Guide, is out in ebook and paperback.

Web Design UX Design User Experience (UX)User Interface (UI)User Interviews UX Information Architecture (IA)User Journey Maps User Flows Wireframing Mobile UI Mobile App Design Journey Mapping Rapid Prototyping UX Research Show more

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Portfolio

Digital Design

Masters of Scale Courses
- Entrepreneurship
- Lean Startups
- Mobile App UX
- React Native
- Behavioral Design
- UX Strategy
- UX Research
- Ideation Workshops
- UX Workshops
- Requirements Analysis
- Personas
- Product Roadmaps
- Objectives & Key Results (OKRs)
- Journey Mapping
- User Journey Maps
- UI Research
- Persuasive Design
- Content Strategy
- Art Direction
- Information Architecture (IA)
- Rapid Prototyping
- Prototyping
- UX Prototyping
- Interaction Design (IxD)
- Wireframing
- UX Flows
- Task Flows
- Copywriting
- User Experience (UX)
- Visual Design
- Figma
- Asana
- Agile
- Agile UX
- Lean UX
- Scrum
- Responsive Web Apps
- Responsive Web Design (RWD)
- UX
- Web App UI
- Web App Design
- Accessibility
- UI
- Creative Empathy
- Applications
- Logo Design
- User Journeys
- IA Strategy
- User Research
uGrow Smart Parenting Platform
- Internet of Things (IoT)
- Healthcare
- Award-winning
- Wearables
- Apple Watch
- Maternity & Baby
- UX Design
- Visual Design
- Agile UX
- Workshop Facilitation
- Persuasive Design
- Information Architecture (IA)
- Requirements Analysis
- Journey Mapping
- Rapid Prototyping
- UX Research
- Axure RP Pro
- Adobe Illustrator
- Interaction Design (IxD)
- Mobile Apps
- Emotional Design
- User Experience (UX)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile App UX
- Privacy
- Behavioral Design
- Minimum Viable Products (MVP)
- iOS
- Android
- Cross-platform UX
- Product Design
- UI Design
- Conversational UX
- User Interface (UI)
- User Interviews
- UX
- Accessibility
- UI
- Creative Empathy
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
- User Research
Philips Personal Health Programs
- Wearables
- Health
- Cross-platform UX
- Persuasive Design
- Content Strategy
- Journey Mapping
- Information Architecture (IA)
- Interaction Design (IxD)
- Rapid Prototyping
- UX Leadership
- Health & Wellness
- Public Health
- Mobile Apps
- Internet of Things (IoT)
- Connected Objects
- Axure RP Pro
- Design Specifications
- Web App UX
- Emotional Design
- Web Design
- UX Design
- User Experience (UX)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile App UX
- Privacy
- Behavioral Design
- Minimum Viable Products (MVP)
- iOS
- Android
- Healthcare
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- UX
- Web App UI
- Web App Design
- Accessibility
- UI
- Creative Empathy
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
Philips Smart Shaver 7000
- UX Leadership
- Narrative UX
- Storytelling
- Content Strategy
- Workshop Facilitation
- Experience Strategy
- Requirements Analysis
- Personas
- Journey Mapping
- Writing & Editing
- Health & Wellness
- Mobile Apps
- Internet of Things (IoT)
- Emotional Design
- UX Design
- User Experience (UX)
- Information Architecture (IA)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile App UX
- Privacy
- Behavioral Design
- Minimum Viable Products (MVP)
- iOS
- Android
- Cross-platform UX
- Healthcare
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Copywriting
- UX
- Accessibility
- UI
- Creative Empathy
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
Maxdata Blockchain Platform
- Blockchain
- Fintech
- Startups
- UX Design
- Mobile Apps
- Web App UX
- Roadmapping
- Persuasive Design
- Requirements Analysis
- Journey Mapping
- Personas
- Art Direction
- Interaction Design (IxD)
- Rapid Prototyping
- Axure RP Pro
- Adobe Experience Design (XD)
- Emotional Design
- Web Design
- User Experience (UX)
- Information Architecture (IA)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile App UX
- Privacy
- Behavioral Design
- Minimum Viable Products (MVP)
- Cross-platform UX
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Copywriting
- UX
- Web App UI
- Web App Design
- UI
- Creative Empathy
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
- User Research
Philips Grooming App
- Lifestyle
- UX Leadership
- Mobile Apps
- Tablet UX
- Content Strategy
- Hackathons
- Workshop Facilitation
- Experience Strategy
- Value Proposition Design
- Requirements Analysis
- Journey Mapping
- Art Direction
- Creative Direction
- Rapid Prototyping
- Interaction Design (IxD)
- Product Ownership
- Award-winning
- Coaching
- UX Design
- User Experience (UX)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile App UX
- Privacy
- Minimum Viable Products (MVP)
- iOS
- Android
- Cross-platform UX
- Healthcare
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Copywriting
- UX
- Web App UI
- UI
- Creative Empathy
- Applications
- Logo Design
- User Journeys
- User Journey Maps
- IA Strategy
- User Research
Self-help App for eMental Health
- Psychology & Mental Health
- Healthcare UX
- Mobile Apps
- Websites
- Marketing
- Coaching
- Workshop Facilitation
- Design Leadership
- Team Management
- Agile UX
- Product Ownership
- Experience Strategy
- Roadmapping
- Persuasive Design
- Requirements Analysis
- Information Architecture (IA)
- Art Direction
- Rapid Prototyping
- Writing & Editing
- Interaction Design (IxD)
- UX Research
- Cognitive Behavioral Therapy (CBT)
- Atlassian Confluence
- Startups
- UX Design
- User Experience (UX)
- User Flows
- Wireframing
- Prototyping
- MVP Design
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile App UX
- Privacy
- Behavioral Design
- Minimum Viable Products (MVP)
- iOS
- Android
- Cross-platform UX
- Product Design
- Healthcare
- UI Design
- Conversational UX
- User Interface (UI)
- Interviewing
- User Interviews
- Copywriting
- UX
- Accessibility
- UI
- Creative Empathy
- Applications
- User Journeys
- User Journey Maps
- IA Strategy
- User Research
Design System for Philips Mobile Apps
- Design Systems
- Writing & Editing
- UX Principles
- Brand Design
- Form Design
- Web Design
- UX Design
- User Experience (UX)
- Information Architecture (IA)
- Wireframing
- Prototyping
- Mobile Design
- Mobile App Design
- Data Visualization
- Mobile App UX
- iOS
- Cross-platform UX
- Internet of Things (IoT)
- Product Design
- Healthcare
- UI Design
- User Interface (UI)
- Interviewing
- User Interviews
- UX
- Web App UI
- Web App Design
- Accessibility
- UI
- Creative Empathy
- Applications
- Logo Design
- IA Strategy
- User Research
- Copywriting

Employment

Founder | Innovation Coach | UX Consultant
2016 - PRESENT
The Greatness Studio
- Founded and engaged an invite-only community of more than 100 UX professionals.
- Assisted a range of clients, including Unilever, UCB, Vodafone-Ziggo, ING, Exact, and Land Life Company.
- Gave over 50 workshops and talks; coached 12 individuals and 17 startups.
- Developed seven new design tools for empathy-centered, ethical innovation.
- Conducted design and field research for three projects in renewable energy and waste management.
Technologies: Minimum Viable Products (MVP), Behavioral Design, Privacy, Internet of Things (IoT), Mobile App UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Value Proposition Design, Lean Startups, Miro, Slack, Adobe Premiere Pro, Adobe Illustrator, Axure, Notion, Framer X, InVision, ProtoPie, Figma, Sketch, Cross-platform UX, Healthcare, Conversational UX, Storytelling, Interviewing, User Interviews, Copywriting, Design Systems, Accessibility, UX, Web App UI, Web App Design, UI, Creative Empathy, Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research
UX Lead | Product Designer (via Toptal)
2020 - 2021
WaitWhat
- Researched and designed the Masters of Scale Courses mobile app, from strategy to UI.
- Designed and researched the accompanying CMS web app from end to end.
- Created an engagement strategy with behavioral design and gamification.
- Crafted interactive mobile and web app prototypes from low-fidelity to high-fidelity stages of design.
- Co-created our feature roadmap and white-label platform strategy.
- Conducted rolling research with a test panel of 36 participants.
Technologies: Mobile App Design, Content Strategy, Rapid Prototyping, Behavioral Design, UX Research, Agile, Asana, Adobe CC, Figma, iOS, Android, Cross-platform UX, MVP Design, Product Design, Minimum Viable Products (MVP), UI Design, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, User Experience (UX), Copywriting, Design Systems, Motion Design, Accessibility, UX, Web App Design, UI, Creative Empathy, Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research
Strategic UX Designer (Freelance)
2020 - 2020
ING
- Defined and designed the MVP (minimum viable product) for a holistic KYC customer viewer.
- Conducted UX and usability research, including stakeholder interviews.
- Mapped requirements, character profiles, UX journeys, and flows.
- Prototyped the MVP web app and validated it with users and stakeholders.
- Provided UI design documentation and a product feature roadmap.
Technologies: Minimum Viable Products (MVP), Privacy, Rapid Prototyping, Data Visualization, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, MVP Design, Stakeholder Management, Fintech, InVision, Sketch, Web App UX, Product Design, UX Research, UI Design, Storytelling, User Interface (UI), Interviewing, User Interviews, Copywriting, Design Systems, UX, Web App UI, Web App Design, UI, Creative Empathy, Applications, User Journeys, User Journey Maps, IA Strategy, User Research
UX Lead (Freelance, Remote)
2019 - 2019
Land Life Company
- Overhauled the UX and UI design for our customer portal and reforestation dashboard.
- Created a simple design system based on the brand's existing visual identity.
- Facilitated ideation and product strategy workshops with key stakeholders and web developers.
- Created interactive prototypes and employed them in usability testing.
- Designed and delivered new icon sets for different weather types and categories of trees.
- Managed the planning and delivery of the UX track of our redesign project.
Technologies: Framer X, Framer Prototyping, Project Management, UX Design, Product Design, Web App UX, Web App UI, Web App Design, Visual Design, Design Systems, Accessibility, UI, Creative Empathy, Applications, User Journeys, User Journey Maps, Carbon, IA Strategy, User Research
Project UX Director (Freelance)
2019 - 2019
Code d'Azur
- Crafted and documented the UX strategy for Polestar.com.
- Defined the MVP roadmap with strategy, technology, and creative directors.
- Designed and prototyped meta-level navigation for the whole ecosystem.
- Facilitated co-creation workshops with client stakeholders.
- Coached four UX designers across multiple Scrum teams.
Technologies: Minimum Viable Products (MVP), Behavioral Design, Rapid Prototyping, MVP Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Co-design, Sketch, InVision, Coaching, UX Strategy, Web App UX, User Interface (UI), UX, User Journeys, User Journey Maps, IA Strategy
Strategic UX Designer (Freelance)
2019 - 2019
Nationale-Nederlanden
- Designed the MVP of Human Capital Planner, a new pension management service.
- Expanded NN's brand design system with new patterns and principles.
- Implemented Agile processes across six business, design, and development teams.
- Delivered interaction, visual designs, and prototypes for three B2B pension web apps.
- Coached informally design professionals to help elevate UX maturity within the organization.
Technologies: Minimum Viable Products (MVP), Privacy, Rapid Prototyping, Data Visualization, MVP Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Jira, GitLab, ProtoPie, InVision, Sketch, Product Design, UX Research, UI Design, User Interface (UI), Interviewing, User Interviews, Copywriting, Design Systems, Accessibility, UX, Web App UI, Web App Design, UI, Creative Empathy, Applications, User Journeys, User Journey Maps, IA Strategy, User Research
UX Lead (Remote, Freelance)
2017 - 2018
MaxDataIO
- Designed the MVP of MaxData’s blockchain product around a chat UI.
- Created the end-to-end journey flows for our B2B and B2C value propositions.
- Designed the information architecture and human interactions for the web and mobile apps.
- Delivered two journey maps, 92 wireframes, three prototypes, and detailed specifications.
- Conducted research about blockchain, utility services, and telecoms to articulate our business objectives.
Technologies: Minimum Viable Products (MVP), Behavioral Design, Privacy, Mobile App UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Blockchain, InVision, Adobe Photoshop, Adobe Experience Design (XD), Axure RP Pro, iOS, Android, Web App UX, Cross-platform UX, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, Copywriting, Accessibility, UX, Web App UI, Web App Design, UI, Creative Empathy, Applications, User Journeys, User Journey Maps, IA Strategy, User Research
Creative Lead | Senior User Experience Designer
2013 - 2017
Philips
- Worked on more than 30 projects—winning four design awards.
- Launched 14 web and mobile products using agile and lean startup MVP methods.
- Pioneered privacy-by-design mobile app patterns, years before GDPR.
- Co-founded the Persuasive Design Lab as a competence center for digital health coaching.
- Co-authored mobile app design system guidelines as part of a global rebranding.
Technologies: Minimum Viable Products (MVP), Behavioral Design, Privacy, Internet of Things (IoT), Mobile App UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Adobe After Effects, POP, Sketch, Adobe InDesign, Adobe Illustrator, Axure RP Pro, iOS, Android, Web App UX, Cross-platform UX, Product Design, Healthcare, UX Research, UI Design, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, Copywriting, Accessibility, UX, Web App UI, Web App Design, UI, Creative Empathy, Applications, Logo Design, User Journeys, User Journey Maps, IA Strategy, User Research
Mobile UX Lead | User Experience Consultant
2010 - 2013
User Intelligence
- Provided strategic and tactical design on 65 digital projects for 22 clients.
- Developed six sales pitches, nine blog posts, four conference talks, and two workshops.
- Worked with an assortment of clients including Philips, Volvo, TribalDDB, KLM, KPN, Gucci, Beeline, and Elsevier.
- Designed a mobile app for GeoIQ to assist first-responder rescue units in disaster scenarios.
- Created a new omnichannel digital experience strategy for a large consumer electronics company.
Technologies: Minimum Viable Products (MVP), Behavioral Design, Internet of Things (IoT), Mobile App UX, Rapid Prototyping, Data Visualization, Mobile App Design, MVP Design, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Adobe Fireworks, Adobe InDesign, Microsoft Visio, Adobe Illustrator, OmniGraffle, Axure RP Pro, iOS, Android, Web App UX, Cross-platform UX, Product Design, Healthcare, UX Research, Conversational UX, Storytelling, User Interface (UI), Interviewing, User Interviews, UX, Web App UI, Web App Design, UI, Applications, User Journeys, User Journey Maps, IA Strategy, User Research
User Experience Designer (Remote)
2009 - 2010
MetaLab, Ltd.
- Designed the MVP of Bsmrt, a mobile learning service for young people in South Africa.
- Authored and hand-coded five education and entertainment modules.
- Conducted UX research on Bsmrt from the study design to analysis and reporting.
- Facilitated strategy workshops with key stakeholders.
- Defined and documented UX design, research, and quality assurance processes.
Technologies: Mobile App UX, Rapid Prototyping, Data Visualization, Mobile Design, Personas, Journey Mapping, Prototyping, Wireframing, User Flows, Information Architecture (IA), User Experience (UX), UX Design, Web Design, SPSS, Adobe Dreamweaver, Adobe Photoshop, MVP Design, Product Design, Minimum Viable Products (MVP), UX Research, UI Design, Conversational UX, User Interface (UI), Interviewing, User Interviews, UX, UI, Applications, IA Strategy, User Research
Web and Visual Designer
2002 - 2009
Freelance Work
- Designed and coded ten standards-compliant websites for three clients.
- Increased monthly web visitors for one client by 3,900% in five months.
- Created a new main brand and eight new sub-brands for a food and beverage services company in Germany.
- Planned and executed over 30 print, outdoor, and online marketing campaigns.
- Crafted the interior design for two cocktail lounges, each with a different theme.
Technologies: CSS, Data Visualization, Wireframing, Information Architecture (IA), User Experience (UX), UX Design, Web Design, Flash, Adobe Photoshop, Adobe Dreamweaver, JavaScript, HTML, Cross-platform UX, Product Design, UX Research, UI Design, User Interface (UI), Interviewing, User Interviews, UX, UI, Logo Design, IA Strategy

Other Experience

The Future of UX Is Our Humanity (Publication)
https://www.toptal.com/designers/ui/the-future-of-ux
The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

Education

Professional Doctorate in Engineering (PDEng) Degree in User-system Interaction
2007 - 2009
Eindhoven University of Technology - Eindhoven, The Netherlands
Master of Science (MSc) Degree in Work and Organizational (Industrial) Psychology
2005 - 2006
Maastricht University - Maastricht, The Netherlands
Bachelor of Arts (BA) Degree in Social Sciences focused on Psychology
2002 - 2005
University College Maastricht - Maastricht, The Netherlands

Certifications

Certified Professional for Usability and User Experience — Foundation Level (CPUX-F)
AUGUST 2020 - PRESENT
UXQB®
Certified in Distributed Management
DECEMBER 2019 - PRESENT
Remote-how Academy
SAFe Agilist (SA)
JUNE 2016 - JUNE 2017
Scaled Agile, Inc.

Experience

UX Design19 years
Rapid Prototyping11 years
Mobile App Design11 years
Product Design10 years
Creative Empathy8 years
Healthcare7 years
Minimum Viable Products (MVP)6 years
Behavioral Design6 years

Location

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Designer in Zierikzee, Netherlands

Portfolio

Employment

Founder | Innovation Coach | UX Consultant

UX Lead | Product Designer (via Toptal)

Strategic UX Designer (Freelance)

UX Lead (Freelance, Remote)

Project UX Director (Freelance)

Strategic UX Designer (Freelance)

UX Lead (Remote, Freelance)

Creative Lead | Senior User Experience Designer

Mobile UX Lead | User Experience Consultant

User Experience Designer (Remote)

Web and Visual Designer

Other Experience

Education

Certifications

Experience

Location