Brian Pagán, MSc, PDEng

Designer

Zierikzee, Netherlands

Member since November 22, 2018

Brian is an award-winning human experience designer, working 17 years on digital products in healthcare, blockchain, IoT, and fintech. He's worked for companies like Philips, UCB, Land Life Company, ING, KLM, and Unilever. His specialties include content strategy, behavioral design, and interactive prototyping. Brian's humanistic design practice includes techniques from acting and psychology, plus he's given talks and classes in 11 countries.

UX Design User Experience (UX)Information Architecture (IA)Journey Mapping Personas Rapid Prototyping Mobile App UX UX Strategy Agile UX Narrative UX Axure RP Pro iOS Android Web App UX Cross-platform UX Show more

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Portfolio

Digital Design

uGrow Smart Parenting Platform
- Internet of Things (IoT)
- Healthcare
- Award-winning
- Wearables
- Apple Watch
- Maternity & Baby
- UX Design
- Visual Design
- Agile UX
- Workshop Facilitation
- Persuasive Design
- Information Architecture (IA)
- Requirements Analysis
- Journey Mapping
- Rapid Prototyping
- UX Research
- Axure RP Pro
- Adobe Illustrator
- Interaction Design (IxD)
- Mobile Apps
- Emotional Design
Maxdata Blockchain Platform
- Blockchain
- Fintech
- Startups
- UX Design
- Mobile Apps
- Web App UX
- Roadmapping
- Persuasive Design
- Requirements Analysis
- Journey Mapping
- Personas
- Art Direction
- Interaction Design (IxD)
- Rapid Prototyping
- Axure RP Pro
- Adobe Experience Design (XD)
- Emotional Design
Philips Personal Health Programs
- Wearables
- Health
- Cross-platform UX
- Persuasive Design
- Content Strategy
- Journey Mapping
- Information Architecture (IA)
- Interaction Design (IxD)
- Rapid Prototyping
- UX Leadership
- Health & Wellness
- Public Health
- Mobile Apps
- Internet of Things (IoT)
- Connected Objects
- Axure RP Pro
- Design Specifications
- Web App UX
- Emotional Design
Philips Smart Shaver 7000
- UX Leadership
- Narrative UX
- Storytelling
- Content Strategy
- Workshop Facilitation
- Experience Strategy
- Requirements Analysis
- Personas
- Journey Mapping
- Writing & Editing
- Health & Wellness
- Mobile Apps
- Internet of Things (IoT)
- Emotional Design
Philips Grooming App
- Lifestyle
- UX Leadership
- Mobile Apps
- Tablet UX
- Content Strategy
- Hackathons
- Workshop Facilitation
- Experience Strategy
- Value Proposition Design
- Requirements Analysis
- Journey Mapping
- Art Direction
- Creative Direction
- Rapid Prototyping
- Interaction Design (IxD)
- Product Ownership
- Award-winning
- Coaching
Self-help App for eMental Health
- Psychology & Mental Health
- Medical UX
- Mobile Apps
- Websites
- Marketing
- Coaching
- Workshop Facilitation
- Design Leadership
- Team Management
- Agile UX
- Product Ownership
- Experience Strategy
- Roadmapping
- Persuasive Design
- Requirements Analysis
- Information Architecture (IA)
- Art Direction
- Rapid Prototyping
- Writing & Editing
- Interaction Design (IxD)
- UX Research
- Cognitive Behavioral Therapy (CBT)
- Atlassian Confluence
- Startups
Design System for Philips Mobile Apps
- Design Systems
- Writing & Editing
- UX Principles
- Brand Design
- Form Design
- Web Design
- Information Architecture (IA)

Employment

Founder | Design Coach | UX Consultant
2017 - PRESENT
The Greatness Studio
- Founded and engaged an invite-only community of more than 100 UX professionals.
- Worked for a range of clients including Unilever, UCB, Vodafone-Ziggo, ING, Exact, and Land Life Company.
- Coached eleven individuals and 16 startups; facilitated 18 workshops, and gave 21 talks.
- Developed seven new design tools for empathy-centered, humanistic design methods.
- Conducted design research on three projects for renewable energy and waste management.
Technologies: Sketch, Figma ProtoPie, InVision, Framer X, Notion, Slack, Axure RP Pro, Adobe Illustrator, Adobe Premiere Pro
Project UX Director (Freelance)
2019 - 2019
Code d'Azur
- Crafted and documented the UX strategy for an innovative electric vehicle startup.
- Defined the MVP roadmap with strategy, technology, and creative directors.
- Designed and prototyped meta-level navigation for the whole ecosystem.
- Facilitated co-creation workshops with client stakeholders.
- Coached UX designers across multiple scrum teams.
Technologies: UX Strategy, Coaching, Co-creation, InVision, Sketch, Overflow
Strategic UX Designer (Freelance)
2019 - 2019
Nationale-Nederlanden
- Designed the MVP of Human Capital Planner, a new pension management service.
- Expanded NN's brand design system with new patterns and principles.
- Implemented agile processes across six business, design, and development teams.
- Delivered interaction/visual designs and prototypes for three B2B pension web apps.
- Informally coached design professionals to help elevate UX maturity within the organization.
Technologies: Sketch, InVision, ProtoPie, GitLab, Jira
UX Lead (Remote, Freelance)
2017 - 2018
MaxDataIO
- Designed the MVP of MaxData’s blockchain product around a chat UI.
- Created the end-to-end journey flows for our B2B and B2C value propositions.
- Designed the information architecture and human interactions for the web and mobile apps.
- Delivered two journey maps, 92 wireframes, three prototypes, and detailed specifications.
- Conducted research about blockchain, utility services, and telecoms to articulate our business objectives.
Technologies: Axure RP Pro, Adobe XD, Adobe Photoshop, InVision, Blockchain
Senior User Experience Designer
2013 - 2017
Philips
- Worked on more than 30 projects, winning four design awards.
- Launched 14 web and mobile products using agile and lean startup MVP methods.
- Pioneered privacy-by-design mobile app patterns, years before GDPR.
- Co-founded the Persuasive Design Lab as competence center for digital health coaching.
- Co-authored mobile app design system guidelines as part of global rebranding.
Technologies: Axure RP Pro, Adobe Illustrator, Adobe InDesign, Sketch, POP, Adobe After Effects
Mobile UX Lead | User Experience Consultant
2010 - 2013
User Intelligence
- Provided strategic and tactical design on 65 digital projects for 22 clients.
- Developed six sales pitches, nine blog posts, four conference talks, and two workshops.
- Worked with an assortment of clients including Philips, Volvo, TribalDDB, KLM, KPN, Gucci, Beeline, and Elsevier.
- Designed a mobile app for GeoIQ to assist first-responder rescue units in disaster scenarios.
- Created a new omnichannel digital experience strategy for a large consumer electronics company.
Technologies: Axure RP Pro, OmniGraffle, Adobe Illustrator, Microsoft Visio, Adobe InDesign, Adobe Fireworks
User Experience Designer (Remote)
2009 - 2010
metaLAB, Ltd.
- Designed the MVP of Bsmrt, a mLearning service for young people in South Africa.
- Authored and hand-coded five education and entertainment modules.
- Conducted UX research on Bsmrt—from study design to analysis and reporting.
- Facilitated strategy workshops with key stakeholders.
- Defined and documented UX design, research, and quality assurance processes.
Technologies: Photoshop, Dreamweaver, SPSS
Web and Visual Designer
2002 - 2009
Freelance Work
- Designed and coded ten standards-compliant websites for three clients.
- Increased monthly web visitors for one client by 3,900% in five months.
- Created a new main brand and eight new sub-brands for a food and beverage services company in Germany.
- Planned and executed over 30 print, outdoor, and online marketing campaigns.
- Crafted the interior design for two cocktail lounges, each with a different theme.
Technologies: HTML/CSS, JavaScript, Dreamweaver, Photoshop, Flash

Other Experience

The Future of UX Is Our Humanity (Publication)
https://www.toptal.com/designers/ui/the-future-of-ux
The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

Education

Professional doctorate in engineering (PDEng) degree in User-system Interaction
2007 - 2009
Eindhoven University of Technology - Eindhoven, The Netherlands
Master of Science (MSc) degree in Work and Organizational (Industrial) Psychology
2005 - 2006
Maastricht University - Maastricht, The Netherlands
Bachelor of Arts (BA) degree in Social Sciences focused on Psychology
2002 - 2005
University College Maastricht - Maastricht, The Netherlands

Certifications

Certified in Distributed Management
DECEMBER 2019 - PRESENT
Remote-How Academy
SAFe Agilist (SA)
JUNE 2016 - JUNE 2017
Scaled Agile, Inc.

Experience

UX Design17 years
Healthcare7 years
Behavioral Design6 years
Internet of Things (IoT)6 years
Privacy6 years
Conversational UX6 years
Minimum Viable Product (MVP)6 years
Blockchain2 years

Brian Pagán, MSc, PDEng

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