Steve Coppola
Designer
Location
Ottawa, ON, Canada
Toptal Member Since
July 16, 2018
Steve is an enthusiastic, seasoned UX professional with nearly 30 years of digital agency, UX, and product design experience at an enterprise level. He has worked with some of the world's most respected brands, including Microsoft, SurveyMonkey, Philips, FedEx, Eli Lily, 3M, General Motors, Virgin Mobile, Magna International, Anheuser-Busch InBev, ADP, Hallmark, Novartis, GSK, RBC Royal Bank, Sun Life Financial, Hudson's Bay Company, and Toronto Dominion Bank.
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User-centered Design for a Leading Feature Delivery Platform
OnboardingUser OnboardingLogin & RegistrationLogin ScreensFeature Flags
Work Experience
2017 - PRESENT
Founder | UX Designer
Input UX
- Served as the president and founder of Input UX, Inc., a specialized digital marketing and customer experience consultancy with an emphasis on digital transformation, product design, and high-fidelity prototyping.
- Provided services primarily to tech startups and enterprise organizations to imagine, build, and optimize digital platforms, delivering exceptional experiences that are purposeful, powerful, and delightful.
- Collaborated with organizations to adopt a human-centered approach to digital innovation, combining strategy, design, and technology to help forward-thinking companies connect with their customers.
- Designed, planned, validated, and built SaaS products, web apps, websites, eCommerce platforms, mobile apps, intranets, extranets—virtually every digital platform. These products are used by thousands of people every day across various sectors.
- Learned enthusiastically about advanced Axure prototyping for web apps and eCommerce properties.
- Experienced and accustomed to having direct reports in the areas of UX design, UI design, UX research, motion design, and front-end development.
- Executed, in a fraction of the typical time when compared with traditional digital agencies, without compromising quality.
Technologies: B2C, B2B, SaaS, Visual Design, Mobile Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, Prototyping, High-fidelity Mockups, High-fidelity Prototypes, Mobile App Design, Personas, UX Audits, Responsive UI, User Journey Maps, UI Audits, Axure RP Pro, Information Architecture (IA), Usability Testing, Web App UX, UX Prototyping, Web Design, Interface Design, Web UX, Web App Design, Website Audits, User Journeys, Low-fidelity Mockups, User Experience (UX), Adobe Experience Design (XD), Sketch, Webflow, Figma, Axure, Product Design, UI Design, UX Flows, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Web UI, Progressive Web Applications (PWA), eCommerce, UI Prototyping, Webflow CMS, Business to Business (B2B), B2C Marketing, Fintech, Consulting, Landing Page Design, Audits, UX Review, Expert Reviews, Treejack, Tree Testing, OptimalSort, Optimal Workshop, Adobe After Effects, Low-fidelity Prototypes, Resource Management, Enterprise, Enterprise SaaS, SaaS Design, Software as a Service (SaaS), Interaction Design (IxD), WordPress, Content, Web Content, Health Insurance, Usability, Web Usability, Remote Usability Testing, Usability Heuristics, Usability Analysis, Aerospace & Defense, Customer Journeys, Journey Mapping, UX Analysis, User Interface (UI), Mobile UI, Mobile App UI, Mobile UX, Estimations, Annotated Wireframes, User Paths, User Needs, Client Management, Pharmaceuticals, User-centered Design (UCD), Email Template Design, Responsive Web Apps, Design Systems, Consumer-facing Product Design, Agile Sprints, UI Style Guides, Iterative Testing, Minimum Viable Product (MVP), eCommerce UX, Information Design, Interactive Prototypes, User Onboarding, Onboarding, Dashboards, Animated Interactions, User Interviews, Lean UX, Survey Design, Finance, Surveys, Human-centered Design (HCD), Creative Direction, User Research, Web, Mobile, UX Wireframes, User Testing, Mockups, Product Journeys, MUI (Material UI), Component Libraries, Persona Design, Fortune Global 500, Insurance, Remote User Testing, Advertising, User Workflows, Navigation Models, UX Wireflows, Healthcare, Manufacturing, Automotive, Banking & Finance, Form Design, Financial UX, Medical Devices, Customer Portals, Web Applications, Mortgages, Proof of Concept (POC), InVision, Conversion Rate Optimization (CRO), Conversion Rate, Data-informed Visual Design, Style Guides, Responsive Design, Responsive UX Design, Iterative Design, CSS, HTML, App Design, Landing Page Optimization, Front-end Development, Landing Pages, Loop11, Wireframing, Responsive Web Design (RWD), UX Design, Digital Product Design, Mobile UI Design, Mobile Design, InDesign CC, Data Visualization, Agile, Agile UX, Complex Application User Interfaces (UI), Premiere Pro CC, Web UX Design, Dashboard Design, iOS App Design, User Personas, Leadership
2021 - 2022
Senior Product Designer
Split Software
- Acted as the primary designer for a complete platform redesign and overhaul by introducing various new features.
- Led the organization's transition from Sketch to Figma, including one-on-one training, presentations to stakeholders, and other change management activities.
- Developed a robust Figma design system and component library in close consultation with PMs and front-end engineering team leads.
- Performed extensive low and high-fidelity prototyping exercises to socialize, test, and validate new product features and enhancements.
- Served as an embedded designer for the enterprise administration pod, working alongside PMs, engineering leads, and product area owners.
- Assisted leadership and head of product in exploring longer-term product roadmap features to assist in internal discussions and planning.
Technologies: Figma, Axure, Axure RP Pro, Principle, UI Design, UX Design, Design Systems, Dashboards, Dashboard Design, Onboarding, User Onboarding, Account Management, Enterprise SaaS, Personas, User Personas, Information Architecture (IA), User Flows, Animated Interactions, User Interviews, Lean UX, Human-centered Design (HCD), Design Sprints, User Research, Web, UX Wireframes, User Testing, Mockups, Product Journeys, MUI (Material UI), Component Libraries, Journey Mapping, Usability, Persona Design, Web Usability, Enterprise, Consulting, Business to Business (B2B), Interactive Prototypes, Information Design, User Workflows, Navigation Models, Form Design, Web Applications, Proof of Concept (POC), Interaction Design (IxD), Data-informed Visual Design, Style Guides, UI Style Guides, Customer Journeys, Agile Sprints, Consumer-facing Product Design, Iterative Design, User-centered Design (UCD), CSS, HTML, User Journeys, Annotated Wireframes, B2B, Client Management, Adobe Illustrator, Adobe Photoshop, Low-fidelity Mockups, Web App Design, Web App UX, Web UX, Interface Design, Web Design, UX Prototyping, Wireframing, Usability Testing, User Experience (UX), Digital Product Design, User Journey Maps, Product Design, Sketch, Data Visualization, High-fidelity Prototypes, High-fidelity Mockups, Prototyping, Rapid Interactive Prototyping, User Interface (UI), Low-fidelity Prototypes, Rapid Prototyping, UI Prototyping, Visual Design, SaaS, SaaS Design, Software as a Service (SaaS), Agile, Agile UX, Complex Application User Interfaces (UI), Web UX Design, Web UI, UX Flows
2021 - 2021
Senior Product Designer
Gondola.ai
- Acted as the lead designer on a complete platform redesign from the ground up. Reimagined the overall user experience for the product while integrating various new features being developed as part of the launch.
- Created mood boards and new visual design exploration to serve as a foundation for the new UI look and feel.
- Built a comprehensive and detailed Figma design system and extension to support front-end engineers and future product designers added to the team.
- Led the introduction of a new product dashboard that gave users an overview of their day, pending tasks, team activity feed, and other top-level project information.
- Helped in the definition and execution of a major new product feature, "Workspaces," from initial low-fi explorations and prototyping through to the final UI.
- Led the design and flow for a new onboarding experience for new users, including setting up and configuring third-party storage and calendar integrations like Google Drive/Calendar and Microsoft Outlook/OneDrive.
Technologies: Product Design, Figma, User Interviews, Rapid Prototyping, Web App Design, Web App UX, Web App UI, SaaS, SaaS Design, Interaction Design (IxD), Animated Interactions, Wireframing, B2B, UX Design, Web Design, UI Design, User Research, Low-fidelity Mockups, Low-fidelity Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Axure, Axure RP Pro, Design Systems, Dashboards, Dashboard Design, API Integration, Onboarding, User Onboarding, Lean UX, Human-centered Design (HCD), Design Sprints, Web, Mobile, UX Wireframes, Mockups, Component Libraries, UX Analysis, Usability, Web Usability, Expert Reviews, Audits, Consulting, Business to Business (B2B), Interactive Prototypes, Information Design, User Workflows, UX Review, Navigation Models, Enterprise SaaS, Web Applications, Proof of Concept (POC), Data-informed Visual Design, Style Guides, UI Style Guides, Agile Sprints, Consumer-facing Product Design, Iterative Design, User-centered Design (UCD), Annotated Wireframes, Client Management, Adobe Illustrator, Adobe Photoshop, Web UX, Interface Design, UX Prototyping, User Experience (UX), Digital Product Design, UI Audits, UX Audits, Sketch, Data Visualization, Prototyping, Rapid Interactive Prototyping, User Interface (UI), UI Prototyping, Visual Design, Software as a Service (SaaS), Agile, Web UX Design, Web UI, Leadership
2019 - 2021
Head of Product Design
SurveyMonkey
- Served as the lead designer for a leading CX SaaS platform, working alongside engineering, leadership, and PM stakeholders.
- Led the full redesign of the platform, incorporating new brand requirements and modernizing the product with new UI/UX patterns.
- Performed extensive information architecture and low-fidelity prototyping to explore, test, and validate new navigation models.
- Built a comprehensive, detailed design system in Figma to support the new platform design while leading the organization's transition from Sketch to Figma.
- Worked closely with engineering to implement the new design using Material UI, adjusting as required to conform to the framework.
Technologies: Product Design, Design Sprints, Creative Direction, Human-centered Design (HCD), Prototyping, Wireframing, UX Design, UI Design, Information Architecture (IA), Interaction Design (IxD), Customer Experience, Web UX, UX Prototyping, Rapid Prototyping, Figma, Axure, Axure RP Pro, Web UX Design, Design Systems, Surveys, Survey Design, User Flows, Onboarding, Dashboards, Animated Interactions, User Research, UX Wireframes, Mockups, MUI (Material UI), Component Libraries, Usability, Web Usability, Fortune Global 500, Enterprise, Consulting, Business to Business (B2B), Interactive Prototypes, Information Design, User Workflows, Navigation Models, Enterprise SaaS, Web Applications, Proof of Concept (POC), Data-informed Visual Design, Style Guides, UI Style Guides, Customer Journeys, Agile Sprints, Consumer-facing Product Design, Iterative Design, User-centered Design (UCD), Principle, User Journeys, Annotated Wireframes, B2B, Client Management, Adobe Illustrator, Adobe Photoshop, Low-fidelity Mockups, Web App Design, Web App UX, Interface Design, Web Design, User Experience (UX), Digital Product Design, Sketch, Data Visualization, High-fidelity Prototypes, High-fidelity Mockups, Rapid Interactive Prototyping, User Interface (UI), Low-fidelity Prototypes, UI Prototyping, Visual Design, SaaS, SaaS Design, Software as a Service (SaaS), Dashboard Design, Web UI
2019 - 2020
Senior Product Designer
Carta
- Developed a more intuitive, simplified fund administrator onboarding experience, a key part of the new customer set up and configuration process.
- Contributed extensively to the organization's design system and component library working closely with design technologists, including front-end engineers and other product designers.
- Led the redesign and modernization of custom reporting features involving complex query and data configuration and beautiful report outputs.
- Reimagined and led the UI/UX design efforts for a new data health checks tool used by internal Carta resources.
- Served as a primary design resource in the larger product design team for form design fundamentals, usability, and best practices.
Technologies: UX Design, Finance, User Flows, Leadership, Lean UX, B2B, UI Design, Web UI, Web UX, Information Architecture (IA), User Experience (UX), Prototyping, UX Prototyping, High-fidelity Prototypes, Low-fidelity Prototypes, Data Visualization, User Onboarding, Onboarding, Animated Interactions, User Interviews, Human-centered Design (HCD), Design Sprints, User Research, Web, Mobile, UX Wireframes, Mockups, Product Journeys, Component Libraries, Journey Mapping, Usability, Web Usability, Fortune Global 500, Enterprise, Consulting, Business to Business (B2B), Interactive Prototypes, Information Design, User Workflows, UX Wireflows, Enterprise SaaS, Banking & Finance, Form Design, Financial UX, Web Applications, Proof of Concept (POC), Interaction Design (IxD), Data-informed Visual Design, Style Guides, UI Style Guides, Customer Journeys, Consumer-facing Product Design, Design Systems, Iterative Design, User-centered Design (UCD), App Design, Axure, Fintech, User Journeys, Annotated Wireframes, Client Management, Adobe Illustrator, Adobe Photoshop, Low-fidelity Mockups, Web App Design, Web App UX, Interface Design, Web Design, Wireframing, Digital Product Design, User Journey Maps, Product Design, Axure RP Pro, Figma, Adobe Experience Design (XD), High-fidelity Mockups, Rapid Interactive Prototyping, User Interface (UI), Rapid Prototyping, UI Prototyping, Visual Design, SaaS, SaaS Design, Software as a Service (SaaS), Complex Application User Interfaces (UI), Web UX Design, Dashboard Design, iOS App Design, Mobile UI, Mobile App UI, UX Flows
1998 - 2019
Senior Vice President, User Experience
Fleishman Hillard HighRoad
- Held an executive role with FleishmanHillard for 20 years—one of the world’s largest public relations and marketing agencies with 111 offices across 29 countries.
- Served as a senior vice president of user experience—built the agency’s UX practice group from the ground up, working with some of the world’s largest, most respected brands.
- Fulfilled my daily responsibilities, including hands-on information architecture, rapid prototyping, UX and product design, and mentoring other design team members.
- Spent the first half of my career with Fleishman Hillard in a creative director role—managing designers, art directors, front-end developers, and motion designers within the agency.
- Created award-winning digital properties and experiences for organizations across various verticals, with notably deep experience in financial services, fintech, pharma, and healthcare.
- Recognized for work and contribution by nearly 20 industry associations, including the prestigious Webby, Media Innovation, and Canadian Marketing Association awards.
Technologies: B2C, B2B, Data Visualization, SaaS, Visual Design, Mobile Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, Prototyping, High-fidelity Mockups, High-fidelity Prototypes, Mobile App Design, Personas, UX Audits, Responsive UI, User Journey Maps, UI Audits, Axure RP Pro, Information Architecture (IA), Usability Testing, Web App UX, UX Prototyping, Web Design, Interface Design, Web UX, Web App Design, Website Audits, User Journeys, Low-fidelity Mockups, User Experience (UX), Loop11, Optimal Workshop, Zeplin, Adobe Experience Design (XD), Figma, Sketch, Axure, Adobe Photoshop, Adobe Illustrator, Enterprise, Enterprise SaaS, Fortune Global 500, Web Usability, Treejack, Tree Testing, OptimalSort, Webflow, Software as a Service (SaaS), Fintech, Web Portals, Customer Portals, Customer Journeys, User Personas, Persona Design, Health Insurance, Estimations, Annotated Wireframes, User Paths, User Needs, Client Management, Pharmaceuticals, User-centered Design (UCD), Email Template Design, Responsive Web Apps, Webflow CMS, Design Systems, Consumer-facing Product Design, UI Style Guides, Iterative Testing, Minimum Viable Product (MVP), eCommerce UX, Information Design, Interactive Prototypes, User Onboarding, Dashboards, Animated Interactions, User Interviews, Survey Design, Finance, Surveys, Human-centered Design (HCD), Creative Direction, User Research, Web, Mobile, UX Wireframes, User Testing, Mockups, Product Journeys, MUI (Material UI), Component Libraries, UX Analysis, Journey Mapping, Usability Heuristics, Remote Usability Testing, Usability, Web Content, Content, Resource Management, Adobe After Effects, Expert Reviews, Audits, Consulting, B2C Marketing, Business to Business (B2B), Insurance, Remote User Testing, Advertising, User Workflows, UX Review, Navigation Models, UX Wireflows, Healthcare, Manufacturing, Automotive, Banking & Finance, Government, Form Design, Financial UX, Medical Devices, Web Applications, Mortgages, Proof of Concept (POC), Aerospace & Defense, Interaction Design (IxD), InVision, Conversion Rate Optimization (CRO), Conversion Rate, Data-informed Visual Design, Style Guides, Agile Sprints, Responsive Design, Responsive UX Design, Iterative Design, HTML, App Design, Landing Page Optimization, Front-end Development, Landing Pages, UI Design, Wireframing, Responsive Web Design (RWD), UX Design, Digital Product Design, Mobile UI Design, Mobile Design, Product Design, InDesign CC, User Interface (UI), Low-fidelity Prototypes, UI Prototyping, SaaS Design, Agile, Agile UX, Complex Application User Interfaces (UI), WordPress, Premiere Pro CC, Web UX Design, Dashboard Design, Mobile UX, iOS App Design, Mobile UI, Mobile App UI, eCommerce, Web UI, UX Flows
1997 - 1999
Art Director, Digital
Acart
- Prepared visual design concepts for websites, intranets, extranets, and other digital properties.
- Developed conceptual wireframe and sketches based on project briefs.
- Led the creative briefing with client teams and ensured the quality across digital design deliverables.
- Advocated within the agency for emerging technologies that related to digital design and user experience.
- Mentored junior designers that were new to the agency.
Technologies: CSS, B2C, Visual Design, High-fidelity Mockups, Information Architecture (IA), Web App UX, UX Prototyping, Web Design, Interface Design, Low-fidelity Mockups, User Experience (UX), HTML, Adobe Illustrator, Adobe Photoshop, Annotated Wireframes, User-centered Design (UCD), Email Template Design, Human-centered Design (HCD), Web, Mobile, Mockups, Business to Business (B2B), Insurance, Advertising, Healthcare, Government, B2B, User Interface (UI)
1994 - 1997
Digital Production Artist
Animatics | Filament
- Supported art directors and creative directors through design extensions and graphics production for CD-ROM and web projects.
- Gained extensive experience in editing video clips to be used in CD-ROM titles.
- Provided copywriting support to the product team for the episodic web series "Mode."
Technologies: Interface Design, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Web, Mockups, Business to Business (B2B), Government
Education
1995 - 1997
Diploma in Advertising
Algonquin College - Ottawa, ON, Canada
Experience
UI Design - 20 yearsProduct Design - 20 yearsB2B - 20 yearsUser Interface (UI) - 20 yearsUX Prototyping - 20 yearsFintech - 20 yearsUser Experience (UX) - 18 yearsFigma - 3 yearsTools
FigmaLocation
