John is a product designer with background in UX and AI. He understands that design goes way beyond the screen. He has worked for both corporations (Coca-Cola, Foxconn, B&O, and more) and startups. His philosophy is to be useful which means validating ideas and working on them with the same passion that a co-founder has. He picks the most interesting projects, declines the unethical, and works for free for nonprofits.
What can be done easily and inexpensively to substantially improve your product designs? User testing. User testing digital product designs is imperative if you are to design “useful” products.
This six-part process by Toptal designer John Roose describes how the insights you gain from observing how actual users use your product are well worth it.