Vadym Kurdohlov
Verified Expert in Marketing
Marketing Expert
Sofia, Bulgaria
Toptal member since July 19, 2023
Vadym is an SEO expert with 12 years of experience specializing in lead generation for B2B and B2C companies in the US, EU, and UK markets. He has worked across software, hardware, betting, trading, law, education, SaaS, and eCommerce sites. Skilled in technical and on-page SEO, GEO, LLMs, page speed optimization (Core Web Vitals), and coding, Vadym has developed his own SEO app and worked across diverse sites globally, demonstrating his versatility as an SEO professional.
Certification Highlights
Expertise
- Google Analytics
- Google Search Console
- Local SEO
- On-page SEO
- SEO Content
- SEO Keyword Research
- Search Engine Optimization (SEO)
- Technical SEO
Work Experience
SEO Strategist, SEO Consultant
Freelance Clients
- Worked with different clients to fix major technical SEO issues and improve indexability and content visibility in traditional search engines, as well as Google AI Overviews, Gemini, and ChatGPT.
- Identified and resolved content cannibalization issues that had an impact on the overall indexing and organic performance as well as website topical authority.
- Improved brand authority online, leading to increased mentions and citations in LLM systems through on-site content, off-site content marketing, and link building, bringing in new sales from AI search engines.
- Consulted on organic search optimization across traditional and AI search engines, identifying new opportunities for SEO channel growth, niche link building for Google and LLMs, content marketing and PR strategies for AI search, and global and multilingual SEO.
SEO Strategist, SEO Consultant
Freelance Clients
- Managed a client's web development agency to fix major Shopify technical SEO issues and introduce advanced SEO automation enhancements, local indexing, and programmatic SEO solutions for handling bulk SEO tasks and metadata, among other improvements.
- Introduced ongoing SEO processes for on-page optimization and content creation, strengthening topical authority.
- Achieved top 1-3 positions in local rankings for the main products and categories in the target markets.
- Grew organic clicks globally by 342.37% year over year, while increasing sales from SEO traffic.
SEO Manager
Freelance Clients
- Ran a deep Technical SEO analysis; Identified and fixed with the help of the technical teams, major crawl and indexing issues, thus improving crawlability and indexability of the website.
- Identified SEO content gaps and keyword cannibalization, fixed duplicate and thin content issues, built a proper SEO content roadmap, and trained the client's content writers on best SEO practices for content creation and keyword targeting.
- Introduced programmatic SEO procedures that provided proper on-page SEO solutions at scale.
- Introduced Product Page SEO automations that cut the expenses on content writing, and improved the semantic targeting of tens of Landing Page types.
- Worked as an external consultant and helped the client train his in-house team on how to handle the tasks from my SEO roadmap and verify the quality of implementation and organic performance progress.
- Trained the client on SEO management and quality control, and progress tracking.
SEO Strategist, SEO Consultant
Freelance Clients
- Fixed major technical SEO issues caused by the customized WordPress theme that created indexing issues and blocked local rankings.
- Introduced Technical SEO enhancements with advanced Schema markup, Semantic HTML, Page Speed solutions, and a redesign that fixed JavaScript content indexing issues, improving content discoverability and indexing.
- Improved local organic traffic in the target locations in the United Kingdom (Romford, Brentwood, and Upminster) from 43,1% to 75,6% for the landing pages of different business and personal law services, like: commercial disputes, wills, trusts, and more.
SEO Strategist, SEO Consultant
Freelance Clients
- Fixed major technical SEO issues, improved website crawlability and indexability, and improved local targeting of the landing pages.
- Built and guided the implementation of the content plan for topical authority growth, to reach the point of competing with Investopedia for the top and mid of the funnel info queries, a part of the main and converting keywords, ranking in the top positions.
- Reached +410.96% organic clicks growth YoY, improving the overall organic traffic acquisition and online brand visibility.
SEO Strategist, SEO COnsultant
Freelance Clients
- Established SEO procedures from scratch, including team building, content creation processes, tracking, reporting, new SEO targets, and more.
- Resolved multiple technical SEO issues caused by the custom CMS and improved website indexing by addressing massive content duplication, JavaScript content indexing, and more.
- Improved on-page targeting, resulting in higher local rankings and traffic for target pages in the London area, as well as international rankings and traffic for specific undergraduate and postgraduate programs offered to foreign students.
SEO Consultant and Strategist
Freelance
- Created an SEO roadmap for domain and CMS migration of an international SaaS company with more than 15,000 pages. Ensured all necessary international SEO checks, steps, setups, and changes.
- Developed a comprehensive technical SEO strategy for fixing all blockers and gaps in the new CMS and site structure. Improved the crawlability and indexability of the new website.
- Constructed Core Web Vitals optimization and a general page speed improvement strategy.
- Carried out on-page, content, and semantic SEO strategies for existing and new pages in different site sections, including commercial business and info pages.
- Organized internal SEO training and created SEO SOP documentation for the company team.
- Improved site rankings through content research and a new content strategy. Reoptimized existing content to address keyword stuffing, poor on-page SEO, and low overall content quality.
- Trained content writers team on the right approach to content quality for SEO and the correct building of page structure and metadata.
- Leveraged multiple SEO tools and website crawlers (e.g., Screaming Frog) to drive results.
SEO Consultant
Freelance
- Acted as an SEO consultant invited by a digital agency to help grow organic traffic of their client's global affiliate website, for whom I built a detailed, full SEO roadmap.
- Found technical SEO issues and indexing blockers that did not allow Googlebot to properly crawl and index the content of the product and review pages on a multilingual website with around 30,000 pages.
- Created an effective SEO roadmap on how to work with the current/existing SEO power of the site to grow site visits, conversions, and income from the site with minimum additional investment in a shorter period.
- Built a complete technical and on-page SEO strategy with quantitative research parameters to track results. Provided the most effective solutions and workarounds in case of technical limitations.
SEO Consultant
Freelance
- Carried out SEO consulting and the initial SEO setup for a new website for a healthcare startup company.
- Created a full SEO strategy for a new website in the healthcare software industry. Described a detailed roadmap of the technical and SEO strategy and managed the implementation.
- Provided all necessary SEO training for the technical and development content, UX, and design teams. Presented detailed instructions for product owners and managers on each step of the SEO roadmap.
- Ensured proper indexing and crawling of the new website, avoiding technical blockers or on-site gaps affecting the bot experience. Leveraged tools such as Screaming Frog.
Lead SEO - Technical SEO Analyst
DraftKings
- Optimized the internal SEO workflow, including an SEO-friendly development flow, automated SEO QA procedures, ongoing SEO setups and request handling, and ongoing SEO delivery.
- Resolved multiple indexing and organic ranking problems caused by technical and non-technical reasons.
- Optimized page speed and Core Web Vitals issues for the new platform product of the company, with a detailed page performance strategy.
Technical SEO Manager
SBTech
- Improved SEO, conversion rate optimization (CRO), and the company's iGaming single-page application platform performance.
- Introduced new features to the platform that improved its crawlabilty and indexability, along with optimizing the Google crawl budget.
- Fixed multiple indexing issues caused by the JavaScript technology used for content rendering on single-page application websites.
- Remedied multiple SEO bugs on production websites that affected indexing and rankings.
- Introduced new SEO QA procedures, ensuring smooth automated checks of the latest versions of the platform and optimizing the resources of the technical product and roll-out teams.
- Optimized the platform for the "mobile first" algorithm with the help of the product teams, including product managers, developers, and QAs.
- Resolved multiple local SEO issues caused by server-side geo-restriction configurations required by compliance.
SEO Manager
Kiberman
- Built full SEO strategies for agency clients for new and existing websites.
- Optimized the internal SEO workflow for the in-house team.
- Trained client teams on concrete SEO questions related to their projects to grow the completed tasks' overall volume, quality, and effectiveness.
- Fixed complex technical SEO issues on custom CMS systems of existing and new websites of the agency clients. I also leveraged Pipedrive as a CRM tool.
SEO Manager
Pay Per Call
- Launched 27 new lead generation projects on the US market.
- Optimized and ranked a network of POS solutions websites and affiliates, including lead generation projects. Grew organic search traffic in the USA, especially in the target state of Colorado.
- Built, optimized, and ranked 12 other company SEO lead generation projects for local USA and European markets.
- Constructed and trained an in-house SEO team to scale the results on new projects.
- Optimized the workflow and procedures of the in-house SEO team.
- Analyzed new niches and trends for new SEO leads generation opportunities.
Project History
SaaS Project—Machine Learning, Data, Tech Trainings, and Certification
Created a full SEO roadmap, organized internal SEO training, created SEO SOP documentation for the company team, improved site rankings via re-optimizing the existing content, and developed a new content strategy.
MY ROLE
The site is an international machine learning, data, tech training, and certification SaaS project. Due to business changes and new needs, the company required me to:
• Restructure particular website sections in an SEO-friendly way to improve the rankings and overall SEO potential.
• Drive more organic traffic to new services offered by the company globally.
• Optimize existing content of the restructured site section.
• Enhance existing services, certifications, and training pages from the SEO
point of view to drive more organic traffic from Google Search.
• Identify existing technical and onsite problems that don’t allow this
website section to drive maximum organic traffic from Google Search.
• Improve Google Search rankings of existing essential pages based on the
priorities defined by the business owners.
• Ongoing technical SEO analysis and support.
• Create effective content strategies for missing website semantics.
• Analyze new semantic clusters of keywords, creation of landing pages for
them, optimize them, and drive new unique, relevant traffic from Google.
Application Integrations, Mainframes, Legacy Systems, and Databases SaaS Company
Fixed multiple technical SEO issues, with the help of the developers' team, caused by the non-SEO-friendly CMS system. Optimized site hierarchy, built a proper SEO content strategy, and increased rankings of the old and new target SEO landing pages.
The client’s goals in the SEO campaign were to grow overall organic traffic from Google Search, expand the organic traffic to the main/target solutions pages, compare the website with the main competitors, suggest SEO and overall site improvements, fix technical SEO issues if any, and build effective SEO content strategies for:
• Existing business categories
• Topical informational site sections
• New topics requested by the business development team
• Missed topical clusters relevant to the business
• Competitor outranking based on the content gap analysis
• New opportunities and content ideas based on GSC data and search trends
• Improve the on-page optimization of the existing site pages
• Suggest site structure optimization
• Develop a strong backlink profile with an optimized budget
• Verify tech SEO fixes
• Monitor site performance and report on SEO progress
STEPS OF THE SEO CAMPAIGN
• Full technical SEO analysis
• Major technical SEO issues picked by the SEO crawler
• Site crawlability issues/blockers
• Indexing Issues detected by GSC and the SEO crawler
• Google index analysis
• Page speed analysis
• On-site URL/content duplication
• Optimization of the website architecture
• Content quality check
SaaS Project—Connection and Integration of Apps and Services, CRM Systems
Created a complete SEO strategy, handled technical improvements, on-page and content optimization, and increased organic traffic compared to its pre-migration level.
MY ROLE
• Managed the implementation of all steps with in-house and external resources.
• Led a successful SEO migration.
• Headed the implementation of an effective SEO content strategy.
PROJECT REQUIREMENTS
• Create a site migration redirection strategy, including URL mapping, URL/content pruning, removal of duplicates, and ensuring no redirect loops and redirect chains.
• Certain sections on the old website needed to remain available for a certain period due to business reasons, so we used content canonicalization to properly pass the SEO power to all language versions of the new site and avoid any keyword cannibalization and competition between the old and the new site before migration could be implemented.
• Ensure proper local-distributed crawling and indexing via the correct server set up to allow all site pages for the Googlebot with geo-redirection of certain local solutions and content sections.
• Optimize old/new sitemaps.
• Ensure correct re-indexing of the old domain and correct traffic distribution from old URLs to the new ones.
• Ensure the correct SEO use of the old brand name and its organic traffic for the new website.
• Analyze the current organic traffic of the websites.
• Boost organic traffic by 2.7 times.
Certifications
Advanced Google Tag Manager
CXL
Google Analytics and GTM Masterclass
CXL
Advanced Organic Acquisition
CXL
Google Tag Manager
CXL
Skills
Core
Search Engine Optimization (SEO), SEO Keyword Research, On-page SEO, Local SEO, Off-page SEO, Keyword Research, Google SEO, SEO Tools, SEO Content, SEO Backlinking, Marketing Strategy, Content Strategy, Google Tag Manager, A/B Testing, Conversion Rate Optimization (CRO), Funnel Optimization, Content Marketing, Link Building, Social Media Content, Pay-per-Click (PPC)
Platforms & Tools
Ahrefs, Google Analytics, Screaming Frog, CRM Systems
Technical
Google Search Console, CSS, HTML, JavaScript
Other
Semrush, Keyword Analysis, SEO Reporting, Web Crawlers, Page Speed Optimization, Core Web Vitals, Jira, Single-page Applications (SPAs), Google Cloud Platform (GCP), Planning, Consulting, Strategic Planning, Technical SEO, International SEO, eCommerce SEO, Generative Engine Optimization (GEO), Large Language Models (LLMs), Gemini, ChatGPT, User Journeys, User Engagement, Research, Node.js, JSON, SEO Product Management, Web UX, Financial Services, Artificial Intelligence (AI), GTmetrix, Project Management, Pipedrive, Sitemaps, Content Research, SEO Consultant, AI-based Content SEO, Event Tracking, SEO Roadmap, Programmatic SEO, Shopify SEO, SEO Automation, Answer Engine Optimization (AEO)
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring