How do I hire Off-page SEO specialists?

To hire the right Off-page SEO specialist, it’s important to evaluate a candidate’s experience, technical skills, and communication skills. You’ll also want to consider the fit with your particular industry, company, and project. Toptal’s rigorous screening process ensures that every member of our network has excellent experience and skills, and our team will match you with the perfect Off-page SEO specialists for your project.

How are Toptal Off-page SEO specialists different?

At Toptal, we thoroughly screen our Off-page SEO specialists to ensure we only match you with the highest caliber of talent. Of the more than 200,000 people who apply to join the Toptal network each year, fewer than 3% make the cut. In addition to screening for industry-leading expertise, we also assess candidates’ language and interpersonal skills to ensure that you have a smooth working relationship. When you hire Off-page SEO specialists with Toptal, you’ll always work with world-class, custom-matched Off-page SEO specialists ready to help you achieve your goals.

Can you hire Off-page SEO specialists on an hourly basis or for project-based tasks?

You can hire Off-page SEO specialists on an hourly, part-time, or full-time basis. Toptal can also manage the project end-to-end based on your specific requirements as part of our Consulting and Services offerings. Whether you hire a Off-page SEO specialist for a full- or part-time position, you’ll have the control and flexibility to scale your team up or down as your needs evolve. Our Off-page SEO specialists can fully integrate into your existing team for a seamless working experience.

What is the no-risk trial period for Toptal Off-page SEO specialists?

We make sure that each engagement between you and your Off-page SEO specialist begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you’re completely satisfied with the results, we’ll bill you for the time and continue the engagement for as long as you’d like. If you’re not completely satisfied, you won’t be billed. From there, we can either part ways, or we can provide you with another Off-page SEO specialist who may be a better fit and with whom we will begin a second, no-risk trial.

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View Ryan

Ryan Ricketts

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC-08:00

United States

Toptal Member Since June 6, 2023

Ryan is a seasoned search engine optimization (SEO) professional with 11 years of experience in the marketing and advertising field. With expertise in mainly local SEO, eCommerce, and pay-per-click (PPC), he has successfully handled monthly budgets ranging from $500 to $23,000. Ryan has played a pivotal role in establishing and leading SEO departments, overseeing teams of four to 11 individuals, and actively recruiting and training SEO professionals to strengthen the collective skill set.

Off-page SEO Local SEO SEO Copywriting SEO On-page SEO Keyword Research

View John

John Hasenauer

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC-08:00

United States

Toptal Member Since March 5, 2020

John is a digital marketing specialist who develops high-performing growth marketing campaigns. He grows businesses and has driven a startup to $33 million in annual revenue. Seasoned in almost all aspects of digital marketing, he focuses on fueling the sales funnel with demand generation, amplifying brand presence with paid media, and future-proofing the business with AI marketing automation. John is also certified in Google Ads, Google Analytics, and HubSpot's Marketing Hub and Sales Hub.

Off-page SEO HubSpot Marketing Google Ads Facebook Ads LinkedIn Campaign Marketing Marketing Strategy Local SEO Semrush Landing Page Optimization CRO Keyword Research SEO On-page SEO

View Mary

Mary Lofinmakin

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC-06:00

United States

Toptal Member Since April 30, 2024

Mary is a seasoned digital marketing expert based in Katy, Texas. Specializing in SEO, she has significantly improved online visibility and revenue for brands across various industries by implementing strategic marketing campaigns. Her skills include Google Ads, Google Analytics, WordPress, and Semrush, driving substantial growth in organic traffic and customer engagement.

Off-page SEO Digital Strategy Local SEO Google Ads SEO Auditing Technical SEO On-page SEO B2C Marketing Semrush WordPress SEO Link Building SEO

View Steffen

Steffen Ploeger

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC-05:00

Canada

Toptal Member Since April 30, 2024

Steffen is a seasoned professional with expert knowledge in on-page and off-page SEO. He's well-versed in creating technical site audits, conducting keyword research, and implementing internal linking and pagination strategies. Steffen is also proficient at developing organic search strategies aligned with business objectives through actionable goals and roadmaps.

Off-page SEO Semrush GSC On-page SEO

View Omkar

Omkar Deshpande

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC-05:00

Canada

Toptal Member Since September 21, 2022

Omkar is a pioneering GEO and SEO specialist with 10+ years optimizing for AI platforms (ChatGPT, Perplexity AI, Google SGE) and traditional search. Expert in generative engine optimization, achieving 280% increases in AI citations through advanced schema markup, prompt optimization, and response engineering. Specializes in LLM visibility strategies, conversational content architecture, and citation optimization. Delivers measurable ROI in enterprise SEO, local search, and performance marketing.

Off-page SEO Local SEO SEO Auditing SEO Google Ads Facebook Ads LinkedIn Campaign Marketing Product Marketing E-commerce Marketing YouTube Ads CRO GTM Marketing B2C Marketing

View Fernando

Fernando D'Annunzio

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC-05:00

United States

Toptal Member Since May 8, 2023

Fernando excels in performance marketing, SEM, SEO, and paid social. He has managed eCommerce and lead generation projects for B2B and B2C brands, like NBA and NHL teams, Caterpillar, Lending Tree, MIDI Health, mobile phone carriers, regional banks, and Logic Monitor, with over $1 million in budgets. Fernando is a quick learner, leveraging AI and data analytics for paid media, with deep expertise in Google Ads, Microsoft Ads, and Technical SEO.

Off-page SEO Google Shopping GSC YouTube SEO YouTube Ads SEO Copywriting Google Ads SEM SEO SEO Auditing Local SEO Content Strategy PPC Advertising

View Dmitry

Dmitry Koshkin

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC+00:00

United Kingdom

Toptal Member Since July 11, 2024

Dmitry is an SEO and content marketing expert with solid experience growing organic traffic and revenue in scale-up and enterprise companies. His expertise—spanning technical and on-page SEO, content strategy, link building, and globalization—is rooted in hands-on work across 50+ sites and leading teams of 20+ specialists. He also collaborates cross-functionally to drive integrated and sustainable growth. At Skyscanner, Dmitry grew organic traffic by 4x and email subscribers by 20x in two years.

Off-page SEO SEO Technical SEO On-page SEO Link Building Content Strategy Marketing Analytics SEO Auditing Keyword Research Content Writing GSC SEO Copywriting Content Marketing

View Denes

Denes Gaspar

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC+01:00

Germany

Toptal Member Since May 25, 2023

Denes is a seasoned SEO and AEO expert who has successfully managed and implemented hundreds of online marketing projects across diverse sectors, including eCommerce, B2C, and B2B. With a proven track record of working with both small startups and large multinational companies, he possesses extensive knowledge of international business. Denes excels at collaborating with cross-functional teams, is passionate about educating others, and delivering measurable results.

Off-page SEO GSC Google Analytics 4 (GA4)Semrush SEO Auditing SEO Local SEO Keyword Research SEO Copywriting On-page SEO Marketing Strategy Content Strategy B2C Marketing

View Anurag

Anurag Pareek

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC+04:00

United Arab Emirates

Toptal Member Since May 20, 2024

Anurag Pareek is a B2B SEO consultant with 15+ years of experience across SaaS, cybersecurity, MSPs, and B2B technology companies in Canada, the UAE, and the USA. He specializes in technical SEO, authority link building, and AI search optimization, including AEO and GEO. He works with sophisticated buyers who want a strategy grounded in data, not generic recommendations.

Off-page SEO SEO On-page SEO GSC Keyword Research

View Ravi

Ravi Shankar Mishra

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC+04:00

United Arab Emirates

Toptal Member Since September 6, 2022

Ravi is a product and digital marketing leader with 18 years of experience across Europe, India, and the US. With over seven years of entrepreneurial experience, including founding his angel-funded healthtech venture, he's led product and marketing functions at Zalando and Amazon. Ravi is an SEO expert who has scaled organic traffic to millions of global users for various projects and startups.

Off-page SEO Google Ads Facebook Ads SEO On-page SEO Display Advertising Content Strategy Content Writing Copywriting Growth Marketing Marketing Strategy Local SEO SEM

View Daniyal

Daniyal Alam

Freelance Off-page SEO Specialist

Verified Expert in Marketing

UTC+05:00

Pakistan

Toptal Member Since September 16, 2024

Daniyal is a seasoned SEO, generative engine optimization (GEO), answer engine optimization (AEO), and AI search expert with over 8 years of experience. Specializing in technical SEO, GEO, AEO data analysis, local SEO, and content strategies, Daniyal excels at leading cross-functional teams to solve complex challenges. His expertise spans various industries, from telecom to travel, making him a valuable asset for any digital marketing initiative.

Off-page SEO Technical SEO On-page SEO Semrush GSC SEO Copywriting Link Building Keyword Research SEO Auditing Content Marketing SEO WordPress SEO Answer Engine Optimization (AEO)

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98% of Toptal clients choose to hire our talent after a risk-free trial.

Toptal's screening and matching process ensures exceptional talent are matched to your precise needs.

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Despite accelerating demand for coders, Toptal prides itself on almost Ivy League-level vetting.

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The relationship with Toptal from the beginning has really paid off for us. We’re extremely happy with our talent, and hope that they’re happy too. We’re really trying to transform the way we do our jobs.
Eric Heisler
Digital Development Leader, Owens Corning

How to Hire Off-page SEO Specialists Through Toptal

Talk to One of Our Client Advisors

A Toptal client advisor will work with you to understand your goals, technical needs, and team dynamics.

Work With Hand-selected Talent

Within days, we’ll introduce you to the right Off-page SEO specialist for your project. Average time to match is under 24 hours.

The Right Fit, Guaranteed

Work with your new Off-page SEO specialist for a trial period (pay only if satisfied), ensuring they’re the right fit before starting the engagement.

EXCEPTIONAL TALENT

How We Source the Top 3% of Off-page SEO Specialists

Our name “Toptal” comes from Top Talent—meaning we constantly strive to find and work with the best from around the world. Our rigorous screening process identifies experts in their domains who have passion and drive.

Of the thousands of applications Toptal sees each month, typically fewer than 3% are accepted.

Start Hiring Today

STEP 1

Language and Personality Evaluation

26.4% of applications pass

The first step of the screening process is a comprehensive English language and communication evaluation. We also assess personality traits, seeking only those who are passionate and fully engaged in their work.

STEP 2

In-depth Skill Review

7.4% of applications pass

We test each applicant’s technical knowledge and problem-solving ability through various assessments. Every member of the Toptal network is an expert in their domain, and we typically only advance candidates with exceptional results in this phase.

STEP 3

Live Screening

3.6% of applications pass

Toptal screeners, who are experts in their functional domain, interview each Off-page SEO specialist. Our screeners provide specific live exercises, looking for problem-solving ability, depth of experience, communication ability, and creativity.

STEP 4

Test Project

3.2% of applications pass

Each candidate is assigned a test project to evaluate whether they can “walk the walk.” Test projects take 1-3 weeks and are comprehensive and provide real-world scenarios for candidates to demonstrate their competence, thoroughness, professionalism, and integrity.

STEP 5

Continued Excellence

Top 3.0% of Off-page SEO specialists

As a quality-first company, we demand the best from our talent, so they can deliver the best to our clients. This principle permeates every Toptal engagement and delivered project. Only the top 3% of Marketing Experts can consistently perform at this level.

Capabilities of Off-page SEO Specialists

Off-page SEO specialists improve search rankings by acquiring high-quality backlinks and strengthening domain authority. Toptal’s off-page specialists execute link-building campaigns, conduct competitor backlink analysis, and leverage digital PR for authoritative brand mentions. They also enhance credibility and drive organic growth through guest posting, influencer collaborations, and content amplification across multiple channels.

Scalable Link-building Strategies

Our off-page SEO professionals follow a structured approach to gaining high-quality backlinks from reputable websites. They develop custom outreach frameworks, use tiered link-building strategies, and leverage domain authority analysis for long-lasting ranking improvements.

Outreach to Website Owners and Bloggers

Connecting with site owners, bloggers, and niche industry sites is an effective way to secure guest-posting spots and backlink placements. Our outreach specialists build relationships, write tailored content proposals, and track response rates and conversion metrics to refine outreach strategies for higher success rates.

Engaging Journalists for Link Acquisition

Toptal’s off-page SEO pros use platforms like Cision and ProfNet to connect with journalists and earn high-authority backlinks. They provide exclusive data studies, expert quotes, and industry insights to obtain editorial placements on prominent media outlets.

Competitor Backlink Analysis

Tools like Ahrefs and Semrush are used to analyze competitor backlinks and identify their most valuable link sources. Toptal’s off-page specialists reverse-engineer link acquisition strategies, target top referring domains, and adjust anchor text to maintain a mix of keywords, branded terms, and generic phrases that avoid patterns that could trigger search engine penalties.

Acquiring Editorial Backlinks

Generate relevant links by contributing expert opinions, original research, and highly useful content to media outlets. Toptal off-page SEO professionals collaborate with journalists to develop data-driven content and leverage their PR distribution networks for authoritative placements.

Targeted Outreach to Repair Backlinks

When broken backlinks are identified on high-authority websites, pitching and securing replacements is crucial. Our professionals use web crawlers to find defective links so they can propose high-quality replacement content through personalized outreach to webmasters.

Guest Posting and Content Syndication

Our SEO syndication specialists create guest articles and syndicate content that earns backlinks and establishes thought leadership. They produce SEO-optimized articles for specific niches, negotiate placements with publishers, and ensure distribution reaches the right audiences.

Earning Backlinks Through Resource and Link Roundups

Get featured on “best of” and resource pages by sending link-worthy content to site curators. Toptal’s off-page SEO specialists compile guides, industry reports, and expert roundups designed to meet the criteria of curated lists and highly trafficked directories.

Optimizing Local SEO and Citation Building

Submitting business information to authoritative directories ensures consistency across local citation platforms. Our off-page specialists eliminate duplicate citations, manage structured data implementation, and optimize business listings to improve visibility in local search results.

Monitoring and Disavowing Toxic Backlinks

Maintain a healthy link profile with Google by tracking backlink quality, identifying spammy links, and submitting disavow requests. Our specialists use backlink auditing tools to flag harmful links before proactively pruning links to safeguard search rankings from algorithm penalties.

FAQs

Typically, you can hire Off-page SEO specialists with Toptal in about 48 hours. For larger teams of talent or full end-to-end project delivery, timelines may vary. Our talent matchers are highly skilled in the same fields they’re matching in—they’re not recruiters or HR reps. They’ll work with you to understand your goals, technical needs, and team dynamics, and match you with ideal candidates from our vetted global talent network.

Once you select your Off-page SEO specialist, you’ll have a no-risk trial period to ensure they’re the perfect fit. Our matching process has a 98% trial-to-hire rate, so you can rest assured that you’re getting the best fit every time.
To hire the right Off-page SEO specialist, it’s important to evaluate a candidate’s experience, technical skills, and communication skills. You’ll also want to consider the fit with your particular industry, company, and project. Toptal’s rigorous screening process ensures that every member of our network has excellent experience and skills, and our team will match you with the perfect Off-page SEO specialists for your project.
At Toptal, we thoroughly screen our Off-page SEO specialists to ensure we only match you with the highest caliber of talent. Of the more than 200,000 people who apply to join the Toptal network each year, fewer than 3% make the cut.

In addition to screening for industry-leading expertise, we also assess candidates’ language and interpersonal skills to ensure that you have a smooth working relationship.

When you hire Off-page SEO specialists with Toptal, you’ll always work with world-class, custom-matched Off-page SEO specialists ready to help you achieve your goals.
You can hire Off-page SEO specialists on an hourly, part-time, or full-time basis. Toptal can also manage the project end-to-end based on your specific requirements as part of our Consulting and Services offerings. Whether you hire a Off-page SEO specialist for a full- or part-time position, you’ll have the control and flexibility to scale your team up or down as your needs evolve. Our Off-page SEO specialists can fully integrate into your existing team for a seamless working experience.
We make sure that each engagement between you and your Off-page SEO specialist begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you’re completely satisfied with the results, we’ll bill you for the time and continue the engagement for as long as you’d like. If you’re not completely satisfied, you won’t be billed. From there, we can either part ways, or we can provide you with another Off-page SEO specialist who may be a better fit and with whom we will begin a second, no-risk trial.

Toptal Lets You Hire Fast,
With Unparalleled Success

Trusted Talent Only
Our talent network is composed of thoroughly vetted professionals who ramp up quickly, function as essential team members, and deliver results.
Precise Matching
Our experienced talent matchers specialize in identifying talent that fits your needs. They work to understand your exact requirements and hand-select the best professionals for your project.
Seamless Hiring
We handle all aspects of billing, payments, and NDAs, streamlining the hiring process so you can focus on innovation, not overhead.
No-risk Trial Period
We want to be sure your engagement is a total success, so we offer a no-risk trial period. Work with your new hire for up to two weeks and pay only if you’re satisfied.
Effortless Scaling
We help you scale your team up or down as needed, with quick and efficient hiring in under 48 hours.
Flexible Engagements
Our flexible engagement models allow you to choose the engagement type that suits your needs and adjust it anytime: hourly, part time, or full time.