Salahuddin is available for hire

Salahuddin Hussain

Verified Expert in Marketing

Marketing Expert

Location

Toronto, ON, Canada

Toptal Member Since

November 14, 2022

Salahuddin is a multifaceted business leader with a proven track record of success driving growth for multinational corporations, such as L'Oréal and Alibaba Group's Daraz, and emerging enterprises through implementations and engagements in digital marketing, eCommerce, retail marketing, and paid social. To enable the clients' online success, Salahuddin is ready to apply his expertise in SEO analysis and social media marketing, including content and design, ads, and lead generation.

Social Media Content Content Strategy Lead Generation Facebook Ads Google Ads Off-Page SEO Bing Ads

Project Highlights

Real Estate Lead Generation

Generated motivated and active buyer and seller leads for realtors in North America while maintaining the cost per lead under $10.

Google Search Engine Marketing

Generated website traffic and business leads on Google for an in-house digital marketing agency while keeping the cost per lead in the range of $350–$400.

ClickFirstSMM Website

Designed a website for an in-house social media marketing company called ClickFirstSMM.

Expertise

Content Strategy Facebook Ads Google Ads Google SEO Lead Generation Social Media Content Website Audits Websites

Work Experience

Digital Marketing Manager | Customer Success Manager

2019 - PRESENT

Jump To 1

Established lasting strategic advisory relationships with customers in my portfolio through successful retail marketing campaigns, continuous value delivery, and problem-solving skills.
Assessed the client's current digital landscape through web analysis, on and off-page SEO Analysis, content marketing through social media organic analysis, and social media paid analysis, including Google, Meta, Microsoft Bing, and TikTok.
Helped clients set their key performance indicators (KPIs) to track, evaluate, and optimize progress.
Delivered weekly reporting and client updates on key metrics to manage client expectations and ensure transparency.

Project History

Real Estate Lead Generation

Generated motivated and active buyer and seller leads for realtors in North America while maintaining the cost per lead under $10.

For this project, I used paid social channels such as Facebook and Instagram to generate leads, leveraging the special ads category since Facebook is stringent on running real estate campaigns in North America.

Google Search Engine Marketing

http://www.jumpto1.com

Generated website traffic and business leads on Google for an in-house digital marketing agency while keeping the cost per lead in the range of $350–$400.

I leveraged cost-per-click (CPC) and target cost-per-action (CPA) bidding strategies. Keyword selections included phrase match and exact match. Each service type had multiple ad groups, and each group had a collection of unique keywords based on primary keyword research.

ClickFirstSMM Website

Designed a website for an in-house social media marketing company called ClickFirstSMM.

I executed the project entirely, starting with web design, web content, on-site optimization, off-page optimization, and live chat integration using Zendesk and Google Search campaigns to drive targeted traffic.

Skills

Core

Social Media Content, Content Strategy, Lead Generation, Facebook Ads, Google Ads, Google SEO, SEO Content, Retail Marketing Campaigns

Platforms & Tools

Instagram Ads

Other

Social Ad Design, Zapier, Website Audits, Branded Content, Website Traffic, Websites, Web Design

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring