Publication
Enterprise Navigation: Design Methodologies for Stakeholder Collaboration
https://www.toptal.com/insights/future-of-work/enterprise-navigation
Andi is available for hire
Hire AndiAndi Omtvedt
Verified Expert in Design
Enterprise Information Architect and UX Designer
Silverthorne, CO, United States
Toptal member since November 13, 2017
Bio
Andi has 15+ years of proven expertise leading enterprise clients through complex system overhauls in various industries. Adept at collaborating with teams of all sizes, she expertly engages with executive leadership and end-users alike while using best practices in UX, IA, and IxD. Andi has applied her E2E methodology with clients at Oracle, United Nations WFP, New York State Education Dept, Baker Hughes, IHS Markit, Xcel Energy, and more.
Experience
- Design Specifications - 15 years
- Information Architecture (IA) - 12 years
- Interaction Design (IxD) - 12 years
- Business Analysis - 12 years
- Requirements Analysis - 12 years
- SaaS - 12 years
- UX Strategy - 10 years
- Workshop Facilitation - 10 years
Portfolio
Online Education Platform (State K-12)
EducationSaaSConfluencePlatform as a Service (PaaS)UX StrategyProduct Design Specification (PDS)+ 22 more
Information Architecture for State Education Portal (Government)
Information Architecture (IA)Mental ModelNavigation DesignProof of Concept (POC)UX StrategyWeb Container Design+ 47 more
Heuristic Evaluation and Executive Onsite Workshop
Heuristic EvaluationPortal DesignMental ModelExecutive PresentationsWorkshop FacilitationUsability Heuristics+ 28 more
Work Experience
Principal Content Strategist | Editor
2023 - PRESENT
Giglfin Publishing
- Set up and built a Substack community for entrepreneurial and small business audiences on bootstrapyourbusiness.substack.com.
- Established and offered 1:1 consulting services to provide personal coaching for small business owners. Conducted daily research for instructional content creation.
- Set up and built a Substack community for health, wellness, and nutrition-centered audiences on goofree.substack.com.
- Conducted daily research, utilized AI tools, and created informative newsletters and articles to serve the health, wellness, and nutrition-centered audience. Created long-term content strategy.
- Utilized multiple AI tools to supplement research and content creation efforts and streamline the production and publishing process.
Technologies: Substack, Lucidchart, Lucid Spark, Miro, Google Workspace, Stripe, Buy Me a Coffee, Gumroad, Content, English, Subscriptions, eCommerce, Branding, Marketing, Content Design, Content, Copywriting, Content Strategy, B2C, Strategy, Research Synthesis, Ideation, Direct to Consumer (D2C), Service Design, Design Strategy
Principal Consultant | Information Architect | Engagement Director | Product Manager | UX Generalist
2012 - PRESENT
Self-employed
- Served as a principal consultant, head of product, and head of UX for a small advertising and marketing startup to build the product team. Recruited, staffed, trained, and grew a team of 10 people and added other staff for other teams.
- Mentored a project manager to a product manager. Worked with the C-suite as head of product/UX, growing the company from 8 to 72 people and gross revenues from $400,000/year to $30+ million in 18 months. Executed reorganization for handoff to CPO.
- Led the complete redesign and information architecture overhaul of a lifecycle management system's complex engineering parts/components in direct collaboration with POs, dev and QA teams, scrum master, stakeholders, and power users.
- Spearheaded the new design of a multi-faceted data entry system for an engineering parts/components attribute database with over 400 million individual parts/components, including data entry, search, classification, and quality review processes.
- Defined the information architecture, workflows, and user interface design for an international energy company's desktop and mobile interfaces with a secured oil well entitlement system.
- Reorganized and redesigned several corporate portal intranets on SharePoint, Liferay, and OpenText Vignette portal platforms.
- Designed the navigation system, information architecture, screen flows, and user permissions model for the New York State Education Department's online education data portal with accompanying content management system.
- Consulted for a multi-state energy company to conduct a comprehensive heuristic and strategic evaluation of the primary customer service mobile interface.
- Designed a corporate gamification strategy and web-based system to track and analyze employee productivity and performance, including reporting outputs to executive leadership.
- Led information architecture for a global faith-based nonprofit organization. Designed and facilitated 50+ hours of workshops with key stakeholders. Collaborated with a UX researcher to conduct testing in Treejack and Usertesting.com.
Technologies: Snagit, SharePoint, Mind Mapping, Axure RP Pro, Microsoft Office, Web App UX, Information Architecture (IA), Copywriting, Web Design, Content Strategy, UX Writing, Communication, Organizational Change Management (OCM), Writing & Editing, Business Strategy, Workshop Facilitation, B2B, Brand Guidelines, Content Design, Professional Services, Search Engine Optimization (SEO), Tone of Voice, Web, WordPress, Stakeholder Management, Market Research & Analysis, Research Analysis, Market Insights, Project Management, Presentations, Waterfall Methodology, Microsoft 365, Teams, B2C Marketing, Workshops, Facilitation, Research, Market Research, User Research, Research Analysis, Content Creation, Content Marketing, Content, English, Subscriptions, eCommerce, Branding, Marketing, Content Design, Content, Copywriting, Content Strategy, B2C, Strategy, Research Synthesis, Ideation, Direct to Consumer (D2C), Service Design, Design Strategy
Senior Product Manager | Product Owner
2020 - 2021
4insite
- Led product ownership for the custom proprietary facilities management SaaS product serving global clients.
- Focused on product management areas like a custom AWS Lex-based chatbot, route builder, unions, vendor management, work orders (billing and financials), and other modules.
- Managed two development team pods with the Agile methodology, from sprint planning to retrospectives. Collaborated with Scrum Masters to groom sprints, manage velocity, remove roadblocks, and support releases.
- Gathered requirements from stakeholders and wrote user stories for the use of design and development teams.
Technologies: Miro, Confluence, Jira, Aha!, Office 365, Productboard, Slack, Zoom, Web App UX, Content Strategy, UX Writing, Copywriting, Communication, Content Writing, Writing & Editing, Workshop Facilitation, B2B, Brand Guidelines, Content Design, Tone of Voice, Web, Stakeholder Management, Project Management, Presentations, Mentorship, Team Building, Agile, Agile Sprints, Scrum, Enterprise SaaS, Business to Business (B2B), English, Subscriptions, Branding, Marketing, Content Design, Content, Copywriting, Content Strategy, B2C, Strategy, Research Synthesis, Ideation, Direct to Consumer (D2C), Service Design, Design Strategy
Senior Consultant | SaaS and Product Strategy (Contract)
2012 - 2012
CGI Consulting (FKA eCommerce Systems Consulting)
- Served as project owner and administrator (in collaboration with graphic designers) to create the UX design standards within the Sharepoint portal environment.
- Worked with key stakeholders in the SDLC and PMO offices to integrate UX team methodology into the corporate project methodology. Ensured alignment to support the company vision and mission, as well as stakeholder and SME KPIs.
- Refined and improved the UX team's project methodology to streamline touch-points, reduce rework, and capture reusable patterns for consistency and scalability, as well as to support the sales team's stakeholders with sales operations.
- Conducted training sessions to share prior consulting experience (project methodology and consulting processes) with other junior team members.
- Evangelized the benefits of UX as part of an overall SDLC to support the growth of the UX team internally as a shared service provider and to support key consulting stakeholders with the business strategy of management consulting.
Technologies: Snagit, SharePoint, Mindjet, Microsoft Visio, Microsoft Office, Web App UX, Information Architecture (IA), Content Strategy, UX Writing, Copywriting, Communication, Organizational Change Management (OCM), Content Writing, Writing & Editing, Workshop Facilitation, Brand Guidelines, Content Design, Professional Services, Tone of Voice, Web, Stakeholder Management, Presentations, Content, English, Subscriptions, Branding, Marketing, Content Design, Content, Copywriting, Content Strategy, B2C, Strategy, Research Synthesis, Ideation, Direct to Consumer (D2C), Service Design, Design Strategy
Project Lead & Customer Experience Strategist (Staff)
2011 - 2012
CGI Consulting
- Led effort to redesign and migrate legacy marketing website to new public-facing secured Sharepoint Internet site, including writing the business case, project management, proposing future design, and execution.
- Collaborated with the sales team and leadership to design and implement the RFP workflow management system. Captured the current state manual processes and built new processes to be more efficient and integrated with standard communication systems.
- Led the design of a secured user interface for a process-heavy arbitration and mediation (legal) web application, including creating wireframes, mock-ups, screen flow design, sitemap, graphic assets, icons, site imagery, and design specifications.
- Contributed to external client projects: (1) National Cinemedia - Advertising and Promotions; (2) American Arbitration Association - Legal Systems Software; and (3) various SharePoint portal intranets.
Technologies: Snagit, SharePoint, Mindjet, Microsoft Visio, Microsoft Office, Web App UX, Content Strategy, UX Writing, Copywriting, Communication, Organizational Change Management (OCM), Content Writing, Writing & Editing, Workshop Facilitation, Brand Guidelines, Content Design, Professional Services, Tone of Voice, Web, Stakeholder Management, Market Insights, Presentations, Content, English, Subscriptions, Branding, Marketing, Content Design, Content, Copywriting, Content Strategy, B2C, Strategy, Research Synthesis, Ideation, Direct to Consumer (D2C), Design Strategy
Senior Consultant | SaaS and Product Strategy
2010 - 2010
Slalom
- Worked with key stakeholders and the Microsoft (partner/client) development team to design and build a POC demo for an online bill payment service, including requirement gathering, stakeholder management, deliverable creation, execution, and handoff.
- Provided various development teams with consulting guidance regarding usability and UX best practices for web application development projects in-flight. Educated key stakeholders on objectives and end-to-end progress.
- Led redesign and reorganization of a corporate portal intranet for a multi-state energy utility company. Incl: stakeholder interviews, workshop facilitation, information architecture, content traceability (for migration), and other deliverables.
- Directed the redesign and reorganization of the public-facing marketing and secure user login web portal for a multi-state energy utility company.
- Led the redesign of an in-house customer service database portal for a multi-state energy utility company, including selecting a low-stress color scheme and feature design to accommodate extended daily use by customer service representatives.
- Worked with external clients/partners: Microsoft, Pacific Gas & Electric, and Xcel Energy.
Technologies: Snagit, Mindjet, Microsoft Visio, Microsoft Office, Web App UX, Information Architecture (IA), Content Strategy, UX Writing, Copywriting, Communication, Organizational Change Management (OCM), Content Writing, Writing & Editing, Workshop Facilitation, Brand Guidelines, Content Design, Professional Services, Tone of Voice, Web, Stakeholder Management, Market Research & Analysis, Research Analysis, Market Insights, Presentations, Waterfall Methodology, Content, English, eCommerce, Branding, Marketing, Content Design, Content, Copywriting, Content Strategy, B2C, Strategy, Research Synthesis, Ideation, Direct to Consumer (D2C), Design Strategy
Lead User Experience Designer & Information Architect
2007 - 2010
Hitachi Consulting
- Designed and organized four (4) integrated portal web applications to support Intranet, Internet, Partner, and Extranet services, including creation of all design deliverables, support of QA and testing efforts, collaboration with client product owners, an creation of user training materials.
- Conducted heuristic evaluation and content analysis of each website for 12 acquired firms, designed unified branding system (new parent company), and created mock-ups and page layouts for extensive content migration effort to an enterprise portal system.
- Conducted requirements gathering interviews, designed primary Master Page template mock-ups, created graphics, and documented design specifications for a Sharepoint portal Intranet.
- Served as a process design consultant to capture legacy business processes and redesign them to be more efficient and consistent.
- Conducted user research for a telecommunications utility company, assessed and analyzed the usability and design of the web application, and proposed opportunities for enhancement and improvement of the existing system (i.e.: findings and recommendations report).
- Served as UX design lead for various additional short-term web system design and redesign projects with Fortune 500, NGO, Regulated Utility, and Government clients.
Technologies: Snagit, Business Process Modeling, TestDirector, SharePoint, Microsoft Office, Mindjet, Mind Mapping, Axure RP Pro, Web App UX, Information Architecture (IA), Content Strategy, UX Writing, Copywriting, Communication, Organizational Change Management (OCM), Content Writing, Writing & Editing, Workshop Facilitation, Brand Guidelines, Content Design, Professional Services, Tone of Voice, Web, Stakeholder Management, Market Research & Analysis, Research Analysis, Market Insights, Presentations, Waterfall Methodology, Content, English, eCommerce, Branding, Marketing, Content Design, Content, Copywriting, Content Strategy, B2C, Research Synthesis, Ideation, Design Strategy
Other Experience
Education
2005 - 2006
Courses in Business Administration and Management
University of Denver - Denver, Colorado, USA
1992 - 1997
Bachelor of Arts Degree in Cognitive Psychology (Minor in Biology)
University of Chicago - Chicago, Illinois, USA
Certifications
OCTOBER 2024 - PRESENT
AI Workplace Proficiency Certification
Superhuman AI
MAY 2020 - PRESENT
UX Certified
Nielsen Norman Group
Skills
Tools
Balsamiq, Microsoft PowerPoint, ScreenFlow, Miro, Slack, Microsoft Office, Microsoft Visio, Microsoft OneNote, Microsoft Word, Snagit, Balsamiq Mockups, Visio, Confluence, Jira, Zoom, InVision, Axure RP Pro, Microsoft Excel, TestDirector, Manufacturing, Aha!, Amazon Simple Notification Service (SNS), OpenText Portal, Microsoft Project, FigJam, Lucidchart, Google Workspace
Platforms
Axure, Windows, Web, SharePoint, WordPress, Productboard, iOS
Industry Expertise
Professional Services, Marketing, Human Resources (HR), Oil & Gas, Education
Other
SaaS, Mindjet, UX Strategy, Portal Design, Requirements Analysis, User Scenarios, Screenflows, Findings & Recommendations Reports, Navigation, Web Portals, Company Portals, Scenarios, Click Path Design, Nomenclature, Enterprise Design, Navigation Models, UX Design, UX Prototyping, Wireframing, Flow Diagrams, Screen Flows, Bill of Materials, Manufacturer Lifecycle Management, Parts Lifecycle Management, Annotated Wireframes, Workflow, Enterprise SaaS, Process Flows, Enterprise Application Design, Requirements & Specifications, Process Flow Design, Business Process Flow Diagrams, Design Collaboration, Collaborative Design, MindManager, Web App UX, Mind Mapping, Navigation Design, Intranets, Web Applications, Taxonomy, Business Analysis, Usability Heuristics, Mental Model, Desktop App Design, Workshop Facilitation, Information Architecture (IA), Interaction Design (IxD), Heuristic Evaluation, Web Design, Interactive Design, Technical Documentation, Copywriting, Document Design, Design Thinking, Content Strategy, UX Writing, Communication, Organizational Change Management (OCM), Content Writing, Writing & Editing, Business Strategy, B2B, Content Design, Tone of Voice, Stakeholder Management, Research Analysis, Presentations, Waterfall Methodology, B2C, Content Creation, Content Marketing, Content, English, Subscriptions, eCommerce, Content Design, Content, Copywriting, Content Strategy, B2C, Strategy, Research Synthesis, Ideation, Direct to Consumer (D2C), Service Design, Design Strategy, Login & Registration, Multi-platform Design, Tablet UX, Permissions Modeling, Roadmaps, Executive Consulting, Root-cause Analysis (RCA), Scope, Energy Utilities, Regulated Utilities, Energy, Governance, Mega Navigation Design, User Stories, User Interviews, Contextual Help, Office 365, Project Management, Portals, Defect Logging, Mobile UX, Content Management Systems (CMS), Business Process Modeling, Design Specifications, Workflow Diagrams, Mockups, Competitor Analysis & Profiling, Mobile/Web Project Management, Product Roadmaps, Agile UX, Brand Guidelines, Search Engine Optimization (SEO), Market Research & Analysis, Market Insights, Branding, Liferay, Proof of Concept (POC), Web Container Design, User Roles, Requirements Matrices, Pencil Sketches, State Government, E-learning, User Profiles, Executive Presentations, Paid Memberships Pro (PMPro), Portal Websites, Call Centers, Knowledge Bases, Layout, Visual Assets, Metadata Attributes, Controlled Vocabulary, Color Palettes, Home Page Design, Landing Page Design, Labeling, Grid Systems, Page Templates, Master Pages, User Research, File Imports, Wizards, Big Data, Complex Data Analysis, Pattern Libraries, Rebranding, Relabeling, Engineering, Mobile Navigation, Mobile Splash Screens, Mobile Design, UX Workshops, Datasheets, Data Attributes, Metadata, Classification, Quality Assurance (QA), Page Template Design, Entitlements, Online Forms, Apps, User Experience (UX), Design Systems, Service Blueprints, Usability Testing, UX Research, Oracle ADF, Lean UX, Agile, Collaboration, Workshops, Facilitation, Negotiation, Contract Management, Research, Research Analysis, Team Building, Mentorship & Coaching, Business Ethics, Psychology, Cognitive Psychology, Human Factors, Human-computer Interaction (HCI), Analysis, Statistics, Data Visualization, Data Analysis, Interviewing, Surveys, Cognitive Bias, Convergent Design, Focus Groups, Microsoft 365, Teams, B2C Marketing, Market Research, Mentorship, Agile Sprints, Scrum, Business to Business (B2B), AI Workplace Proficiency, Platform as a Service (PaaS), Product Design Specification (PDS), Stakeholder Management, User Personas, Journey Mapping, Card Sorting, Tree Testing, User Validation, Responsive Web Design (RWD), User Testing, Validated User Research, Website Redesign, Religion, Religious Organizations, Substack, Lucid Spark, Stripe, Buy Me a Coffee, Gumroad
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