Paula Barcante, Designer in Victoria, BC, Canada
Paula Barcante

Designer in Victoria, BC, Canada

Member since February 26, 2020
Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
Paula is now available for hire


Digital Design


  • Co-founder

    2019 - PRESENT
    • Created a mental health journal and tracker app (native Android and iPhone).
    • Designed the iOS and Android app experience from scratch.
    • Led entire design strategy, planning, and visuals as the Co-founder and lead designer of Joyster.
    • Led the full design life cycle: doc writing, discovery, design sprints, prototyping, user research, illustrations, low and high fidelity wireframes, UI visual development, asset production, QA, and delivery.
    • Won a Silver Design Award from A' Design Award and Competition, the world's largest, most prestigious and influential design competition.
    Technologies: Flutter, Figma, Sketch, InVision
  • Senior Product Designer

    2018 - 2020
    Zillow Group
    • Led multiple concurrent projects in the personalization and AI space (from scratch) through the full design life cycle: doc writing, discovery, design sprints, wireframing, prototyping, user research, UI visual development, asset production, QA, and delivery.
    • Collaborated with designers, researchers, engineers, marketing teams, data analysts, and product managers while communicating design decisions with the CEO, senior leaders, and partner teams.
    • Designed the iOS and Android app experience, including the map (search) redesign, iPad experience redesign, and home detail page.
    • Created a brand new personalized dashboard experience that allows home renters, buyers, and sellers to keep track of their process and receive AI recommendations.
    • Designed the first-ever self-tour experience where home shoppers can book and tour a home by themselves using their mobile phones.
    • Redesigned the home detail page experience from scratch to be cross-platform (mobile web, web, & apps) and reflect a new brand and better user experience.
    • Created a map-first home shopping experience that allows home shoppers to personalize their home shopping criteria and receive recommendations using AI on the map itself.
    • Interviewed and recruited talented designers to grow the design team.
    Technologies: Figma, InVision, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch 3


  • Bachelor's Degree with Honors in Global Business and Digital Arts
    2011 - 2016
    University of Waterloo - Waterloo, ON, Canada


  • Certificate of Excellence | Silver Award
    APRIL 2020 - PRESENT
    A'Design Award and Competition



Victoria, BC, Canada

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