Paula Barcante

Designer in Victoria, BC, Canada

Member since February 22, 2018

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.

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Portfolio

Digital Design

Joyster App
- UX Design
- Product Design
- UI Design
- Visual Design
- Holistic Design
- Illustration
- Branding
- Logo Design
- iOS
- Android
- Health & Wellness
- Lifestyle
- Data Visualization
- Psychology & Mental Health
- Dashboards
- Design Systems
- User Flows
- Prototyping
- Wireframes
- Information Architecture (IA)
- Design Strategy
- User Onboarding
- SaaS
- SaaS Design
- Health
- App UI
- App UX
- Award-winning
- App Design
- Web Illustration
- Flat Design
- Dashboard Design
- Healthcare
- Women's Health
- Meditation
- Wellness
- Journal Design
- Psychology
- Health IT
Charlie | On-demand Therapy for Teens
- Branding
- UX Design
- UI Design
- Responsive Design
- Landing Page Design
- Landing Page Optimization
- Health
- Health & Wellness
- Web App UX
- Web App UI
- Responsive UI
- Responsive UX Design
- Illustration
- Web Illustration
- Flat Design
- Visual Design
- Visual Design Language
- Cognitive Behavioral Therapy (CBT)
- User Flows
- Design Systems
- Interaction Design (IxD)
- MVP Design
- Women's Health
- Psychology & Mental Health
- Logo Design
- Marketing Design
- Instagram Ads
- Facebook Ads
- Onboarding
- User Onboarding
- Healthcare
- Public Health
Amazon Author
- Personas
- Flowcharts
- User Flows
- Software
- User Interface (UI)
- User Experience (UX)
- Data Visualization
- Interaction Design (IxD)
- Web Design
- Mobile First
- iOS
- Web App UX
- Web App UI
- User Research
- User Interviews
- Findings & Recommendations Reports
- Design Leadership
- Wireframing
- Prototyping
- Information Architecture (IA)
- Agile
- Visual Design
- Design Direction
- Strategy
- Dashboard Design
- Affinity Diagrams
- Charts
- Trends
- Sales
- Data
- Storyboarding
- Amazon Kindle
- Amazon
- Publishing
- Books
- iBooks Author
CV19.solutions | A COVID-19 Web App
- Web App UX
- Web App UI
- Web App Design
- Health
- Healthcare
- Health & Wellness
- COVID-19
- UI Design
- UX Design
- Branding
- Visual Design
- Visual Design Language
- Flat Design
- Illustration
- Web Illustration
- Digital Illustration
- Character Illustration
- Vector Design
- Community Development
- Design Systems
- Design Leadership
- High-fidelity Prototypes
- Product Design
- Figma
- Store Design
- News
- News Publications
- Newsfeeds
Zillow (Personalized) Landing Page
- Landing Pages
- UI Design
- UX Design
- Visual Design
- Real Estate
- Artificial Intelligence (AI)
- Interaction Design (IxD)
- Wireframes
- Prototyping
- User Testing
- Use Cases
- Buyer Personas
- B2C
- Optimization
- Click-through Rates (CTR)
- Marketing
- B2C Marketing
- Conversion
- Conversion Rate Optimization
Sagecoins
- UX Design
- Product Design
- UI Design
- Branding
- Design Systems
- Cryptocurrency
- Startups
- Landing Pages
- Responsive
- Illustration
- Landing Page Design
- Consumer-facing Product Design
- Purchase Orders
- User Flows
- Wireframes
- Prototyping
- Information Architecture (IA)
- Design Strategy
- Fintech
- eCommerce
Amazon Publishing
- Landing Page Design
- Branding
- Design Systems
- UI Design
- UX Design
- Amazon
- Typography
- Product Design
- Consumer-facing Product Design
- Marketing
- Visual Design
- Publishing
- Books
- UX Branding
- UX Research
- Illustration
- User Flows
- Prototyping
- Wireframes
- Information Architecture (IA)
- Corporate Design
- Design Strategy
- Landing Page Optimization
- Conversion
- Conversion Rate Optimization
Zillow Unassisted Home Tour
- UI Design
- UX Design
- Product Design
- Visual Design
- UI Branding
- iOS
- Android
- Mobile Apps
- Corporate Design
- Illustration
- Real Estate
- Residential Real Estate
- Branding
- UX Research
- User Flows
- Prototyping
- Wireframes
- Information Architecture (IA)
- User Research
- Validated User Research

Employment

Co-founder
2019 - PRESENT
Joyster
- Created a mental health journal and tracker app (native Android and iPhone).
- Designed the iOS and Android app experience from scratch.
- Led entire design strategy, planning, and visuals as the Co-founder and lead designer of Joyster.
- Led the full design life cycle: doc writing, discovery, design sprints, prototyping, user research, illustrations, low and high fidelity wireframes, UI visual development, asset production, QA, and delivery.
- Won a Silver Design Award from A' Design Award and Competition, the world's largest, most prestigious and influential design competition.
Technologies: InVision, Sketch, Figma, Fliutter
Senior Product Designer
2018 - 2020
Zillow Group
- Led multiple concurrent projects in the personalization and AI space (from scratch) through the full design life cycle: doc writing, discovery, design sprints, wireframing, prototyping, user research, UI visual development, asset production, QA, and delivery.
- Collaborated with designers, researchers, engineers, marketing teams, data analysts, and product managers while communicating design decisions with the CEO, senior leaders, and partner teams.
- Designed the iOS and Android app experience, including the map (search) redesign, iPad experience redesign, and home detail page.
- Created a brand new personalized dashboard experience that allows home renters, buyers, and sellers to keep track of their process and receive AI recommendations.
- Designed the first-ever self-tour experience where home shoppers can book and tour a home by themselves using their mobile phones.
- Redesigned the home detail page experience from scratch to be cross-platform (mobile web, web, & apps) and reflect a new brand and better user experience.
- Created a map-first home shopping experience that allows home shoppers to personalize their home shopping criteria and receive recommendations using AI on the map itself.
- Interviewed and recruited talented designers to grow the design team.
Technologies: Sketch 3, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, InVision, Figma
Design Lead
2018 - 2019
Sagecoins
- Executed a complete design from scratch through documentation, wireframes, fluid grids, visual assets, design framework, design guides, and final pixel-level specifications.
- Created the brand identity, illustrations, logo, style guide, and research plan.
- Worked closely with the developer to make sure design implementation was accurate and fair.
- Collaborated with the CEO regularly to give advise on business, hiring, and design implementation.
Technologies: Sketch, InVision
UX Designer II
2016 - 2018
Amazon
- Led entire design strategy, planning, and visuals as the lead designer of Kindle Direct Publishing and Amazon Charts.
- Managed and ran design sprints with a team of engineers and product managers to create a self-publishing manga product. The results were then implemented, tested, and shipped.
- Spearheaded multiple projects through the full design cycle, including defining use cases, site maps, user flows, competitive analysis, UX wireframing, prototyping, UX research, UI visual development, asset production, and shipment of product.
- Presented and reviewed designs to stakeholders and VP-level leadership on a monthly basis.
Technologies: Sketch InVision, Keynote
Lead Visual Designer
2015 - 2016
Ayiba Magazine
- Served as the lead designer at Ayiba Magazine and was in charge of all design-related work for the first-ever print issue, released in January 2016.
- Managed and mentored a designer in charge of three issues.
Technologies: Adobe InDesign
Design Lead
2015 - 2016
Medella Health
- Designed the visual brand across various media including identities, websites, documents, pitch decks, Flash, and marketing collateral working directly with the founder.
- Created sitemaps, interaction design, and pixel-finished screens for the user dashboard and mobile app.
- Collaborated closely with the CEO of the product to establish a consistent vision across the platform.
- User-tested the product with potential clients across Canada using an InVision prototype.
Technologies: Sketch, InVision
UX Design Intern
2014 - 2015
Amazon
- Created a mobile-first experience for indie authors on Amazon to understand and identify sales trends, reader’s behavior, and best marketing practices (2015).
- Interviewed six authors and presented major findings to the team and stakeholders (2015, indie author platform).
- Incorporated UX research findings into information architecture, storyboards, and all design decisions (2015, indie author platform).
- Designed multiple medium-fidelity mockups using Sketch 3, which then led to a final medium-fidelity prototype that I tested with six authors (2015, indie author platform).
- Designed a high-fidelity prototype of the first-ever Unified Author Experience (2015, indie author platform).
- Made all design decisions based on major findings found throughout UX research (2015, indie author platform).
- Designed and developed a working prototype highlighting data visualization performance and recommendations for the new Campaign Manager dashboard using HTML, CSS, and JavaScript (2014).
- Wrote a press release, completed a competitive and design audit, scheduled and ran weekly meetings with managers and PMs (2014, Campaign Manager).
- Delivered a styled guide for visual analytics, and ran my own usability test with seven different advertisers (2014, Campaign Manager).
Technologies: Sketch, Axure, HTML, CSS
Graphic Design Intern
2013 - 2013
NICHE Magazine
- Worked very closely with the creative director to develop client-based assignments. Most projects were focused on the production of the magazine's layout and advertisement design for clients.
- Designed and wrote my own four-page spread, which was published in the Fall 2013 issue on page 89.
Technologies: Photoshop, Illustrator, InDesign

Education

Bachelor's degree with honors in Global Business and Digital Arts
2011 - 2016
University of Waterloo - Waterloo, ON, Canada

Certifications

Certificate of Excellence | Silver Award
APRIL 2020 - PRESENT
A'Design Award and Competition

Experience

Location

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Designer in Victoria, BC, Canada

Portfolio

Employment

Co-founder

Senior Product Designer

Design Lead

UX Designer II

Lead Visual Designer

Design Lead

UX Design Intern

Graphic Design Intern

Education

Certifications

Experience

Location