Heather Mandel, Designer in Scottsdale, AZ, United States
Heather Mandel

Designer in Scottsdale, AZ, United States

Member since April 13, 2022
Heather is a copywriter, communications strategist, and brand storyteller with 25 years of experience serving Fortune 500 companies, global industry leaders, and successful small businesses. She loves developing world-class communications strategies and assets that support high-value lead generation and sales and create excellent customer experiences. Her clients include TransUnion, Epicor, Lytx, Wells Fargo, Sony Pictures, Disney, Mellon Bank, Toshiba, Zapier, and News Corp.
Heather is now available for hire


Digital Design


  • Copywriter | Project Manager | Marketer

    2021 - 2022
    TransUnion (Contractor)
    • Revised and rewrote dozens of B2B marketing, sales, and educational collateral pieces to align with updated brand messaging and architecture for a major rebrand project.
    • Collaborated with product marketing managers and executives to assess, strategize, and execute updates to key marketing and sales collateral, including asset sheets, product sheets, pitch decks, positioning/selling guides, and a technical user guide.
    • Assisted the project lead in determining the most effective approach for these updates and refined the process for completing them to maximize efficiencies and stay within budget.
    • Worked within the UX-designed product sheet, asset sheet, and pitch deck templates; wrote and adjusted content to ensure optimal UX; and guided pitch deck designers in creating new slide content as needed.
    Technologies: Branding, Copywriting, Sales, Marketing Communications (MarCom), Microsoft PowerPoint, Adobe, Writing & Editing, Content, Communication Strategy, Brand Positioning, Content Writer, Pitch Decks, UX Design, UX Writing, Storytelling, Value Proposition, Growth Strategy, Presentation Design, Creative Design, Marketing Design, Creative Direction, Digital Design, Digital Creative Direction, Project Management, Marketing Strategy, Tone of Voice, Finance, B2B, Communication, Customer Experience, Marketing, Content Strategy, Content Creation
  • Brand Identity Consultant | Content Marketing Strategist | Copywriter

    2020 - 2020
    Well Works (Contractor)
    • Developed the new brand messaging, positioning, voice, and writing style for Well Works, a functional medicine practice with a target audience of professional women.
    • Created a content strategy rooted in customer-centric marketing best practices to better serve the Well Works customer on their buyer's journey.
    • Wrote a variety of short-form content, including emails and social media posts, to deliver on the content strategy and provided go-forward templates and direction for use in future communications.
    • Produced a significant lift in engagement and conversions over prior email campaigns and social media posts.
    Technologies: Brand Identity, Brand Design, Storytelling, Copywriting, Marketing Communications (MarCom), Communication Strategy, Writing & Editing, Content, Brand Development, Strategy, Content Writer, Brand Positioning, Digital Brand Identity, Design Thinking, Branding, Value Proposition, Growth Strategy, Creative Design, Marketing Design, Digital Design, Digital Creative Direction, Project Management, Tone of Voice, Marketing Strategy, Digital Marketing Strategy, Sales, Communication, Startups, Customer Experience, Social Media, Content Marketing, Marketing, Content Strategy, Content Creation


  • Postgraduate Studies in English Literature
    1999 - 1999
    University of Oxford - Oxford, England, UK
  • Bachelor's Degree in English
    1990 - 1994
    Pepperdine University - Malibu, California, USA


  • Content Creation20 years
  • Marketing Communications (MarCom)20 years
  • Copywriting20 years
  • Content Marketing20 years
  • Storytelling15 years
  • Branding15 years
  • Web Content10 years
  • Email10 years


Scottsdale, AZ, United States

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