- Provided instrumental services in helping Lytx, a leading provider of video telematics, analytics, driver safety, and productivity solutions, generate a 35% year-on-year revenue growth and a 400% customer-base increase in 4.5 years.
- Collaborated with marketing and business development directors to develop and execute content marketing and communications strategies. Assisted in defining and building the company's messaging and brand voice.
- Interviewed clients and wrote 40+ client success stories, case studies, and white papers.
- Wrote email campaigns, landing page content, sell sheets, brochures, newsletters, event promotions, digital and print ads, and sales scripts. Worked within the UX-designed product sheet, email, and landing page templates to ensure optimal UX.
- Rewrote the US website with 60+ pages and localized the UK version. Worked in the site's CMS and collaborated with web designers and project leads to write, edit, and present all content to ensure an optimal UX and CX.
- Delivered press releases, media pitches, and feature articles. Pitched industry journalists and placed stories.
Technologies: Marketing Communications (MarCom), Copywriting, Writing & Editing, Brand Identity, Case Studies, Business Development, White Papers, Publicity, Email, Newsletters, Interviewing, Content, Web Content, SEO Content, Brand Design, Communication Strategy, Media Relations, Brand Positioning, Strategy, Content Writer, Content Creation, Client Success, Storytelling, Digital Brand Identity, Design Thinking, UX Design, UX Writing, Branding, Growth Strategy, Value Proposition, Public Relations (PR), Creative Design, Marketing Design, Content Management Systems (CMS), Digital Publishing, Digital Design, Digital Creative Direction, Project Management, Marketing Strategy, Tone of Voice, Digital Marketing Strategy, Communication, B2B, Sales, Customer Experience, Content Marketing, Social Media, Marketing, Content Strategy, Websites, Articles