Vinicius Pineschi
Verified Expert in Design
Designer
Lima, Callao Region, Peru
Toptal member since May 17, 2021
Vinicius is an award-winning product design lead, passionate about technology, storytelling, and product design, with more than ten years of experience in the digital industry. He has crafted and delivered unique digital experiences for Google, Flutter, Firebase, USAID, Gap, and Heineken. Vinicius has also led the development of fintech, e-learning, and eCommerce digital platforms that reach more than 10 million users.
Portfolio
Google Pixel - Portfolio Builder
Campus Romero E-learning Platform
Work Experience
Founder
vmk studio
- Designed the user experience strategy for startup focus and generate better engagement with their audience.
- Built design systems, including colors, typography, iconography, tone of voice, and animation guide.
- Created user personas based on data gathered in a user survey, clients' data reports, and desktop research.
- Developed extensive user flows for a complex process such as a telecom sales process.
UX Director
FCB Global
- Received awards and recognitions, including a Cannes Lion Bronze and two Shortlist, five Lab Mix gold and three silver, a Facebook Success Business Case, a OneShow Shortlist, and three Gold Effies Peru.
- Led the entire digital area, including creative designers, media professionals, and developers to create and execute ideas.
- Developed and executed 360-degree campaigns for Peruvian brands.
- Created personas profiles, user journeys, wireframes, prototypes, and sitemap.
- Conducted research such as focus groups, card sorting, shadowing, and surveys for brands.
Digital Innovation Designer
FCB Global
- Designed digital platforms, websites, and apps for multiple brands.
- Built digital strategy and 360-degree experiences for different brands.
- Pitched creative campaign for clients and creative directors.
Creative Planner
LUKSO Story & Strategy
- Developed a creative storytelling campaign for Heineken Brasil.
- Designed a survey app to quantify Heineken experience in bars in Sao Paulo.
- Helped to develop user stories and create narratives for brands like Basf, Boticario, and Bavaria.
Education
Master's Degree in Digital Fabrication and Media
IED - Madrid, Spain
Master's Degree in Digital Media Management
Hyper Island - Manchester, UK
Bachelor's Degree in Marketing and Advertising
ESPM - São Paulo, Brazil
Certifications
Digital Art Direction
Domestika
UX Design Course
Miami Ad School
Gamification
University of Pennsylvania via Coursera
Skills
Tools
Photoshop CC, Illustrator CC, After Effects CC, InVision Studio, Rhinoceros 3D, V-Ray Renderer, Grasshopper, Apple Keynote, Premiere Pro CC, InVision, Google Analytics
Platforms
Figma, WordPress, Arduino, Webflow, WooCommerce
Industry Expertise
Advertising, Marketing, Technology, Creative Tech, Fashion, Human Resources (HR)
Languages
HTML5, CSS, Processing
Other
Art Direction, UX Design, UI Design, Visual Storytelling, Wireframing, Prototyping, User Flows, Web Design, Visual Design, Digital Product Design, Digital Design, Mobile UI Design, Mobile UX Design, Football, Soccer, Research, Planning, Project Management, Innovation, Agile Sprints, Product Design, UX Leadership, Service Design, UX Research, Startups, Mobile App Design, Complex Application User Interfaces (UI), Web App Design, Writing & Editing, Digital Fabrication, 3D CAD, 3D Print Design, Laser Cut, Excel 2013, Typeform.io, Web UI, Gaming, Gamification, UI Research, Interactive UI, Storytelling, Web UX Design, Corporate Design, UI Maps, Interactive Maps, Community Growth, Ads, User Interface (UI), User Experience (UX), Lead Users, Apps, App UI, App UX, Fintech, Finance, Financials, Stock Exchange, Stock Market, Learning, Platforms, Learning Management Systems (LMS), Design Systems, Websites, Responsive, Responsive Design, Responsive UI, Benchmarking, UX Strategy, User Personas, Sitemaps, QA Testing, Mobile UI, Mobile UX, Mobile Web, Dashboards, Web Forms, Corporate Websites, Lottie, Card Sorting, Community, GPS, Web Technologies, Technology Trends, Branding, Web UX, Elementor, Animation, 3D, Retail Sales, Online Platform, Customer Experience
Experience
- Visual Storytelling - 10 years
- UI Design - 8 years
- UX Design - 8 years
- Creative Tech - 6 years
- Product Design - 5 years
- Research - 5 years
- UX Leadership - 3 years
- Design Systems - 2 years
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