Vinicius Pineschi, Designer in Lima, Callao Region, Peru
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Vinicius Pineschi

Verified Expert  in Design


Lima, Callao Region, Peru
Toptal Member Since
May 17, 2021

Vinicius is an award-winning UX design lead, passionate about technology, storytelling, and product design, with more than seven years of experience in the digital industry. He has been crafting and delivering unique digital experiences for USAID, Gap, Heineken, and Sura. Vinicius has also led the development of fintech, e-learning, and eCommerce digital platforms that reach more than 300,000 users.


Work Experience


2020 - PRESENT
vmk studio
  • Designed the user experience strategy for startup focus and generate better engagement with their audience.
  • Built design systems, including colors, typography, iconography, tone of voice, and animation guide.
  • Created user personas based on data gathered in a user survey, clients' data reports, and desktop research.
  • Developed extensive user flows for a complex process such as a telecom sales process.
Technologies: InVision, Figma,, Google Analytics, WordPress, Webflow, Photoshop CC, Illustrator CC, 3D CAD, After Effects CC, Apple Keynote, Visual Storytelling, UX Design, Product Design, Creative Tech, UX Leadership

UX Director

2017 - 2018
FCB Global
  • Received awards and recognitions, including a Cannes Lion Bronze and two Shortlist, five Lab Mix gold and three silver, a Facebook Success Business Case, a OneShow Shortlist, and three Gold Effies Peru.
  • Led the entire digital area, including creative designers, media professionals, and developers to create and execute ideas.
  • Developed and executed 360-degree campaigns for Peruvian brands.
  • Created personas profiles, user journeys, wireframes, prototypes, and sitemap.
  • Conducted research such as focus groups, card sorting, shadowing, and surveys for brands.
Technologies: Figma, InVision, Apple Keynote, Excel 2013, Photoshop CC, Illustrator CC, Visual Storytelling, UX Design, Product Design, Creative Tech, UX Leadership

Digital Innovation Designer

2015 - 2017
FCB Global
  • Designed digital platforms, websites, and apps for multiple brands.
  • Built digital strategy and 360-degree experiences for different brands.
  • Pitched creative campaign for clients and creative directors.
Technologies: After Effects CC, Photoshop CC, Apple Keynote, Illustrator CC, Premiere Pro CC, UX Design

Creative Planner

2011 - 2013
LUKSO Story & Strategy
  • Developed a creative storytelling campaign for Heineken Brasil.
  • Designed a survey app to quantify Heineken experience in bars in Sao Paulo.
  • Helped to develop user stories and create narratives for brands like Basf, Boticario, and Bavaria.
Technologies: Apple Keynote, After Effects CC, Photoshop CC, Illustrator CC, Visual Storytelling
2019 - 2020

Master's Degree in Digital Fabrication and Media

IED - Madrid, Spain

2014 - 2015

Master's Degree in Digital Media Management

Hyper Island - Manchester, UK

2009 - 2012

Bachelor's Degree in Marketing and Advertising

ESPM - São Paulo, Brazil

AUGUST 2020 - AUGUST 2026

Digital Art Direction



UX Design Course

Miami Ad School



University of Pennsylvania via Coursera

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