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Beatriz Garcia de Prado, Designer in Madrid, Spain
Beatriz Garcia de Prado

Designer in Madrid, Spain

Member since July 27, 2018
Beatriz's talent lies in humanizing digital experiences by creating products that resonate emotionally with people. She uses personas, customer journeys, user story mapping, and Lean Canvas to create "future proof" wireframes that will evolve in tailored digital design products. Beatriz also does branding and editorial design to help corporations and startups to grow digitally.
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Portfolio

Digital Design
Digital Design
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Employment

  • Co-founder and Art Director

    2020 - PRESENT
    Prado y Barrio
    • Envisioned the revolution of table linen: Prado y Barrio is an exclusive brand that combines bold design, materials of the highest quality, and the affection that craftsmanship entails. Our production line is sustainable, ethical, and local.
    • Built a strong brand for digital and physical products, creating a coherent visual language for the table linen, packaging, website, and social media presence. In summary: building a Prado y Barrio universe.
    • Applied advanced UX techniques to a product design: Table linens are made for setting up a table. The design is concentrated on the corners and the centerpiece, leaving an empty space for the tableware to shine.
    • Managed a team of copywriters, developers, marketers, and illustrators.
    • Set up a crowdfunding campaign, leading production and manufacturing suppliers.
    Technologies: Adobe Photoshop, Figma, Agile, Branding, User Interface (UI), User Experience (UX), Logo Design, Brand Guidelines, Brand Management, Team Leadership, Production, Social Marketing, Design Leadership, Leadership, UX Leadership, Project Timelines, Thought Leadership, Project Leadership, Visual Design, Interaction Design (IxD), Startups, UX Audits, UX Strategy, Ideation, Intuitive UX Design, eCommerce, Project Estimation, Workflow, Go-to-market Strategy, Go-to-market Plans, Design Systems, Digital Product Management, Product Owner, Co-design, Product Branding, Brand Values, Mission, Product Vision, USP, Unique Selling Point, Key Benefits, Product-market Fit, Tone of Voice, Packaging, Package Design, Industry Trends Report, Luxury Industry, Luxury Brand, Design Thinking, Innovation, Digital Innovation, Business Models, Entrepreneurship, Storytelling, Visual Storytelling, Communication, Time Management, Visual Identity, Conceptualization, Innovation Labs, Coaching, Design Workshops, Responsive Web Apps, Marketing, Corporate Branding, Digital Transformation, Brand Ecosystems, Premium, Research, UX Research, Organic SEO, Customer Need, Discovery Workshops, Prototyping, Product Design, Luxury Goods, Web App Design, Mobile App Design, Proactive, Web App UX, Responsive Web Design (RWD), Holistic UX Design, User-centered Design (UCD), Identity Design, Visual Design Language, Landing Page Design, Creative Direction, User Journey Maps, Ideation Workshops, eCommerce UX, eCommerce UI, eCommerce Design, Web UI Design, Web UX Design, Brand Identity, Pitch Decks, Websites, Miro, Mobile App UI, Mobile UX, Digital Branding, Design Libraries, UI Libraries, Management, Design Strategy, Graphic Design, Adobe CC, Design Management, Workshop Facilitation

  • Managing Director | Art Director

    2019 - 2020
    EMN
    • Acted as a managing director, focusing on improving the workflow, introducing the Agile methodology and decision making processes based on user research.
    • Served as an art director and led the design and GTM strategies of our two digital products, Elephant Social and VA.TAX. Led the brand guidelines, ensuring a coherent design system with a strong personality.
    • Led a team of 15 people, including designers, developers, copywriters, marketers, and growth hackers. Working together productively towards the same clear goal has been a major milestone in my career.
    • Organized user research methods as the UX project lead. The methods were both quantitative and qualitative, with special attention to focus groups. The major challenge was recording the sessions and creating sophisticated, useful documentation.
    • Organized Agile training for the development team. Acted as a product owner until I could delegate this task, which lasted approximately six months.
    Technologies: Creativity, Design, Brainstorming, Personas, Wireframing, Customer Journeys, Time Management, Scope Management, Art Direction, Product Owner, Digital Product Management, Digital Product Design, Design Systems, Brand Guidelines, Go-to-market Plans, Go-to-market Strategy, Workflow Analysis, Workflow, User Needs, User Flows, Project Estimation, Focus Groups, Quantitative User Research, Quantitative Research, Agile Marketing, Agile Coaching, Thought Leadership, Project Leadership, Project Timelines, UX Leadership, Leadership, Team Leadership, Design Leadership, Social Marketing, Growth Hacking, App UI, App UX, Agile, Agile UX, Management, Data Visualization, Product Design, User Validation, Customer Validation, User Experience (UX), User Research, Web Design, Mobile Design, UX Design, Responsive, Responsive UI, UX Branding, UI Branding, Web UI, Responsive Layout, Digital, Brand Design, Web UX, UI, UX, Brand Management, User Personas, SaaS, UI Design, Mobile UI, Mobile, iOS, Android, Figma, User Journeys, Interviews, Concepting, Mobile UX, Responsive Design, Social Media, Scrum, System UI, System Design, Wireframe to Product, Mobile First, Style Guides, Sketching, Accounting, Visual Design, UX Audits, UX Strategy, Ideation, Intuitive UX Design, Information Architecture (IA), Co-design, Product Branding, Food & Beverage, Brand Values, Mission, Product Vision, USP, Unique Selling Point, Key Benefits, Product-market Fit, Tone of Voice, Dashboards, Design Thinking, High-fidelity Prototypes, Innovation, Digital Innovation, Business Models, Conceptualization, Coaching, Design Workshops, Responsive Web Apps, Corporate Design, Digital Transformation, Research, UX Research, Organic SEO, Customer Need, Discovery Workshops, Prototyping, Luxury Goods, Web App Design, Mobile App Design, Native Mobile Apps, iOS UI Design, Proactive, Web App UX, Responsive Web Design (RWD), User Testing, Product Sprint, Product Sprints, Holistic UX Design, Enterprise, Enterprise SaaS, User-centered Design (UCD), Identity Design, Visual Design Language, SaaS Design, Landing Page Design, Creative Direction, User Journey Maps, Ideation Workshops, eCommerce UX, eCommerce UI, Rapid Prototyping, Web UI Design, Web UX Design, Web App UI, Pitch Decks, B2B, Enterprise Design, Websites, Mobile Apps, User Interviews, Heuristic Evaluation, Rapid Sketching, Usability Testing, UX Prototyping, Mobile App UI, Design Reviews, User Onboarding, UX Review, Mobile Web Design, Design Strategy, Journey Mapping, Design Management, Workshop Facilitation
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Other Experience

  • Medical Billing Reimagined: A UI/UX Case Study (Publication)
    https://www.toptal.com/designers/healthcare/medical-billing-ux
    Toptal designer Beatriz Garcia de Prado explains how she built a digital product to replace the outdated paper forms doctors were sending to insurance companies.
  • Millennial Branding for a Boomer Product: A Branding Case Study (Publication)
    https://www.toptal.com/designers/brand/branding-case-study
    Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

Education

  • Master's Degree in Visual Media Communication
    2012 - 2013
    IE University - Madrid, Spain
  • Bachelor's Degree in Law and Journalism
    2001 - 2010
    Carlos III University - Madrid, Spain

Experience

Location

Madrid, Spain

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