Radmila Zelic Josimov, Designer in San Francisco, CA, United States
Radmila Zelic Josimov

Designer in San Francisco, CA, United States

Member since February 26, 2019
Radmila is a creative problem solver with 10+ years of experience. She focuses on developing projects from scratch and creating solutions that combine brand value, experience design, and storytelling to help companies acquire and delight customers. Radmila's clients range from small startups and nonprofits to large-scale companies such as Zillow, Samsung, Williams-Sonoma, and McKinsey & Company.
Radmila is now available for hire


Digital Design


  • Lead Designer

    2020 - PRESENT
    • Reinvented TrueLark's brand identity and created seamless digital experiences—for both the website and business platform.
    • Worked iteratively and collaboratively with TrueLark's product team and supported the marketing team to ensure all touchpoints align with brand identity and communicate product benefits and features.
    • Positioned TrueLark as a trusted leader with a proven success record.
    • Created brand identity focused on digital applications and developed a set of style guides for the marketing team, including type, color, web components, photography, and product representation.
    • Improved engagement and conversion on new website: +20% average session duration, +15% page views per session, and +30% new visitors.
    • Collaborated closely with the CEO and head of product to capture user stories, needs, and product features and developed tools for business owners that help them worry less about operational efficiency and focus more on getting things done.
    Technologies: Web Design, Websites, Website Redesign, Product Design, Business to Business (B2B), Dashboards, Figma, User Flows, User Experience (UX), Brand Identity, Design Systems, Motion Design, Mobile Prototypes, Rapid Interactive Prototyping, Web UI Design, Web UX Design, Conversion Rate
  • Lead UI/UX Designer

    2017 - 2020
    Lion Interactive
    • Collaborated directly with stakeholders to gather requirements and understand the brand, audience, and business goals and led interaction design, UI, and creative vision for the brand, while ensuring good user experience across mobile and web platforms.
    • Presented and gathered feedback from the design team and project stakeholders.
    • Used user testing and web analytics data to inform design decisions.
    • Helped time estimation and planning of project tasks with the team and mentoring junior designers.
    • Created and managed a design system and style guide to ensure consistency in the interface for the user, and streamline design and development.
    Technologies: Visual Design, User Interface (UI), UI Design, Responsive UI, UX Design, Prototyping, Digital Product Design, Jira, Confluence, Adobe Illustrator, Adobe Photoshop, Principle, InVision, Sketch, User Experience (UX), Figma, WordPress, eCommerce, eCommerce UI, Mobile Prototypes, Rapid Interactive Prototyping, Web UI Design, Web UX Design, Conversion Rate


  • Master's Degree in Graphic Engineering and Design
    2003 - 2009
    Faculty of Technical Sciences - Novi Sad, Serbia


  • Certificate of Completion — Custom Lettering
    JUNE 2017 - PRESENT
    Contino Workshop



San Francisco, CA, United States

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