Radmila Zelic Josimov

Designer in San Francisco, CA, United States

Member since February 26, 2019

Radmila is a creative problem solver with 10+ years of experience. She focuses on developing projects from scratch and creating solutions that combine brand value, experience design, and storytelling to help companies acquire and delight customers. Radmila's clients range from small startups and nonprofits to large-scale companies such as Zillow, Samsung, Williams-Sonoma, and McKinsey & Company.

Visual Design User Interface (UI)Web Design UI Design Responsive Web Design (RWD)Web UX Design Responsive UI Adobe Illustrator Adobe Photoshop Web Sketch Product Design Brand Design UX Design Prototyping Show more

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Portfolio

Digital Design

Brand and Digital Strategy for a Fitness Studio
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
- Principle
- Brand Identity
- Digital Strategy
- Figma
- Experience Design
- Style Guides
- Social Media Design
- Art Direction
- Web Design
- Buyer Personas
- Customer Journeys
- Booking UX
- eCommerce UI
- Branding
- Responsive Web Design (RWD)
- Web UI Design
- Web UX Design
- Conversion Rate
- Graphics
- Graphic Design
TrueLark AI Platform — Brand, Web and Product Design
- Web Design
- Websites
- Website Redesign
- Brand Design
- Brand Identity
- Digital Brand Identity
- UX Strategy
- Product Design
- Visual Identity
- Motion Design
- Data Visualization
- User Interface (UI)
- User Flows
- Rapid Interactive Prototyping
- Web UI Design
- Web UX Design
- Conversion Rate
- Graphics
Asian Art Museum Website Redesign
- Museums & Exhibits
- Education
- User Experience (UX)
- Visual Identity
- Events
- Art
- Sketch
- Design Systems
- UX Design
- WordPress
- InVision
- Responsive Design
- Visual Design
- Web Design
- Adobe Illustrator
- Prototyping
- WordPress Design
- Event Ticketing
- Responsive Web Design (RWD)
- Web UX Design
Academy of Art University — Website Redesign
- Education
- Art
- Marketing
- User Experience (UX)
- Visual Design
- Art Direction
- Style Guides
- Award-winning
- Storytelling
- Wireframing
- User Testing
- Responsive Layout
- WordPress
- Photoshop CS5
- UX Design
- Web Design
- Adobe Photoshop
- WordPress Design
- Web UX Design
SuperCoucou Travel Platform and Mobile App
- Travel & Leisure
- Digital Product Design
- Social Networks
- User Profiles
- Illustration
- Gamification
- iOS App Design
- Web Platforms
- Symfony
- Photoshop CS3
- Illustrator CS5
- UI Design
- UX Design
- User Interface (UI)
- Adobe Illustrator
- Adobe Photoshop
- Mobile App Design
- Web UI Design
- Web UX Design
Little Passports Website
- eCommerce
- Education
- Kids
- Marketing Design
- Photography
- Art Direction
- Style Guides
- WordPress
- Sketch
- Illustrator CC
- Illustration
- Responsive Design
- Visual Design
- Web Design
- Adobe Illustrator
- WordPress Design
- Checkout
- Web UX Design
- Conversion Rate
- Graphics
Dating App Design and Visual Identity
- Online Dating
- iOS App Design
- UI Design
- Product Design
- UX Design
- User Flows
- Wireframing
- Sketch
- Interactive Design
- Prototyping
- Animation
- User Profiles
- Visual Identity
- Visual Design
- User Interface (UI)
- Adobe Illustrator
- Digital Product Design
- Mobile Prototypes
- Rapid Interactive Prototyping
- Graphics
Dovetail Visual Identity and Landing Page
- Landing Page Design
- Logo Design
- Nonprofits
- Social Impact
- Visual Identity
- Community
- Visual Storytelling
- Adobe Illustrator
- Adobe Photoshop
- Visual Design

Employment

Lead Designer
2020 - PRESENT
TrueLark
- Reinvented TrueLark's brand identity and created seamless digital experiences—for both the website and business platform.
- Worked iteratively and collaboratively with TrueLark's product team and supported the marketing team to ensure all touchpoints align with brand identity and communicate product benefits and features.
- Positioned TrueLark as a trusted leader with a proven success record.
- Created brand identity focused on digital applications and developed a set of style guides for the marketing team, including type, color, web components, photography, and product representation.
- Improved engagement and conversion on new website: +20% average session duration, +15% page views per session, and +30% new visitors.
- Collaborated closely with the CEO and head of product to capture user stories, needs, and product features and developed tools for business owners that help them worry less about operational efficiency and focus more on getting things done.
Technologies: Web Design, Websites, Website Redesign, Product Design, Business to Business (B2B), Dashboards, Figma, User Flows, User Experience (UX), Brand Identity, Design Systems, Motion Design, Mobile Prototypes, Rapid Interactive Prototyping, Web UI Design, Web UX Design, Conversion Rate
Lead UI/UX Designer
2017 - 2020
Lion Interactive
- Collaborated directly with stakeholders to gather requirements and understand the brand, audience, and business goals and led interaction design, UI, and creative vision for the brand, while ensuring good user experience across mobile and web platforms.
- Presented and gathered feedback from the design team and project stakeholders.
- Used user testing and web analytics data to inform design decisions.
- Helped time estimation and planning of project tasks with the team and mentoring junior designers.
- Created and managed a design system and style guide to ensure consistency in the interface for the user, and streamline design and development.
Technologies: Visual Design, User Interface (UI), UI Design, Responsive UI, UX Design, Prototyping, Digital Product Design, Jira, Confluence, Adobe Illustrator, Adobe Photoshop, Principle, InVision, Sketch, User Experience (UX), Figma, WordPress, eCommerce, eCommerce UI, Mobile Prototypes, Rapid Interactive Prototyping, Web UI Design, Web UX Design, Conversion Rate
Senior Designer
2016 - 2016
Celery Design Collaborative
- Developed the branding, design strategy, and landing page for a next-generation tool for a social enterprise that connects social organizations with investors and allows easier measurement of social impact programs and communication among stakeholders.
- Created visual identities and quality design solutions for both print and digital media while under budget and on time, working mainly with sustainable brands.
- Designed digital ads, trade show booth graphics, and mobile apps.
- Crafted the digital annual report design for a renowned coffee supplier and distributor.
Technologies: Visual Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Graphic Design, Web, Brand Design
UI/UX Designer | Digital Product Designer
2010 - 2015
Eton Digital
- Led the product design on various social networks from the ground up (web and mobile).
- Collaborated with clients in defining project goals, features, and user stories.
- Owned the experience design, UI, and visual design from start to finish.
- Worked closely with the engineering team to coordinate handoffs of design assets and oversee design implementation.
- Led product design and art direction on a travel platform/social network for travelers and a dashboard for travel agencies—both for the web and iOS app.
Technologies: Visual Design, User Interface (UI), UI Design, Responsive UI, UX Design, Digital Product Design, CSS, HTML, InVision, Adobe Illustrator, Adobe Photoshop, Web UI Design, Web UX Design

Education

Master's Degree in Graphic Engineering and Design
2003 - 2009
Faculty of Technical Sciences - Novi Sad, Serbia

Certifications

Certificate of Completion — Custom Lettering
JUNE 2017 - PRESENT
Contino Workshop

Experience

Visual Design9 years
User Interface (UI)8 years
Brand Design5 years
UX Design5 years
WordPress Design3 years
Digital Product Design2 years
Web Animation1 year
Design Systems1 year

Location

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Designer in San Francisco, CA, United States

Portfolio

Employment

Lead Designer

Lead UI/UX Designer

Senior Designer

UI/UX Designer | Digital Product Designer

Education

Certifications

Experience

Location