Radmila Zelic Josimov
Verified Expert in Design
Designer
San Francisco, CA, United States
Toptal member since February 26, 2019
Radmila is a creative problem solver with 10+ years of experience. She focuses on developing projects from scratch and creating solutions that combine brand value, experience design, and storytelling to help companies acquire and delight customers. Radmila's clients range from small startups and nonprofits to large-scale companies such as Zillow, Samsung, Williams-Sonoma, and McKinsey & Company.
Experience
- Visual Design - 9 years
- User Interface (UI) - 8 years
- Digital Brand Identity - 6 years
- UX Design - 6 years
- Brand Design - 5 years
- Web Animation - 4 years
- Design Systems - 4 years
- Digital Product Design - 2 years
Portfolio
Animated Social Posts for Zillow
Work Experience
Designer and Creative Director
Self-employed
- Helped the "I Love Kickboxing" studio with a new identity and a complete web refresh to better communicate their story and value, improve their eCommerce experience and provide valuable information for new visitors to drive conversion.
- Worked directly with the CEO of the Club Soda dating app. Helped to build the app from its inception and created an elegant and distinctive lifestyle brand identity that serves Club Soda's mission.
- Worked as a senior brand designer at Zillow, the most-visited real estate website in the US, on animated social posts, annual reports, and web design system.
Lead Designer
TrueLark
- Reinvented TrueLark's brand identity and created seamless digital experiences—for both the website and business platform.
- Worked iteratively and collaboratively with TrueLark's product team and supported the marketing team to ensure all touchpoints align with brand identity and communicate product benefits and features.
- Positioned TrueLark as a trusted leader with a proven success record.
- Created brand identity focused on digital applications and developed a set of style guides for the marketing team, including type, color, web components, photography, and product representation.
- Improved engagement and conversion on new website: over 20% average session duration, more than 15% page views per session, and over 30% new visitors.
- Collaborated closely with the CEO and head of product to capture user stories, needs, and product features, and developed tools for business owners that help them worry less about operational efficiency and focus more on getting things done.
Lead UI/UX Designer
Lion Interactive
- Led visual and UX design for the Academy of Art University website, which won the Davey Gold Award in Education and an Awwwards award.
- Helped the Asian Art Museum apply a new brand strategy and transform the full digital experience—including its robust website, digital signage, and interactive apps in the museum.
- Used user testing and web analytics data to inform design decisions.
- Collaborated directly with stakeholders to gather requirements and understand the brand, audience, and business goals. Led interaction design, UI, and creative vision for the brand, while ensuring good user experience across mobile and web platforms.
- Helped with time estimation and planning of project tasks with the team and mentored junior designers.
- Created and managed a design system and style guide to ensure user interface consistency and streamline design and development.
Senior Designer
Celery Design Collaborative
- Developed the branding, design strategy, and landing page for a next-generation tool for a social enterprise that connects social organizations with investors and allows easier measurement of social impact programs and communication among stakeholders.
- Created visual identities and quality design solutions for both print and digital media while under budget and on time, working mainly with sustainable brands.
- Designed digital ads, trade show booth graphics, and mobile apps.
- Crafted the digital annual report design for a renowned coffee supplier and distributor.
UI/UX Designer | Digital Product Designer
Eton Digital
- Led the product design on various social networks from the ground up (web and mobile).
- Collaborated with clients in defining project goals, features, and user stories.
- Owned the experience design, UI, and visual design from start to finish.
- Worked closely with the engineering team to coordinate handoffs of design assets and oversee design implementation.
- Led product design and art direction on a travel platform/social network for travelers and a dashboard for travel agencies—both for the web and iOS app.
Education
Master's Degree in Graphic Engineering and Design
Faculty of Technical Sciences - Novi Sad, Serbia
Certifications
Illustration for motion
School of Motion
Certificate of Completion — Custom Lettering
Contino Workshop
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, Photoshop CC, Principle, InVision, Trello, Procreate, Adobe InDesign, Illustrator CC, Photoshop CS5, Adobe After Effects
Platforms
Figma, Web, WordPress, Mobile, iOS
Industry Expertise
Travel & Leisure, Education, Events, Marketing, Fine Arts, Exercise & Fitness
Other
Product Design, Brand Design, UI Design, UX Design, Responsive Design, Visual Identity, User Interface (UI), Branding, Web Design, Visual Design, Responsive UI, Wireframing, Typography, Graphic Design, Websites, Brand Identity, Responsive Web Design (RWD), Digital Brand Identity, Web UI Design, Web UX Design, Color Palettes, Brand Guidelines, UX Wireframes, Web UX, Mobile UX, B2C, UI Components, Mobile Design, Microinteractions, Microinteraction Design, Style Guides, Graphics, B2B, Marketing Design, Logo Design, Design Systems, Prototyping, Web Animation, iOS App Design, Digital Product Design, Illustration, Art Direction, WordPress Design, User Experience (UX), eCommerce, User Flows, Museums & Exhibits, Startups, Mobile App Design, Mobile Prototypes, Conversion Rate, Motion Graphics, Creative Direction, App Design, UX Research, Print Design, Interaction Design (IxD), Layout Design, Mobile UI, Mobile App UI, Personas, User Journey Maps, Dashboard Design, Design Leadership, Rapid Prototyping, Web App UI, Brand Strategy, Logotype, WebApp, UI Audits, Mobile Apps, User Journeys, Mobile UI Design, Mobile UX Design, UX Prototyping, Brand Logos, iOS UI Design, Artificial Intelligence (AI), UI Animation, UI Motion, 2D Illustrations, Lottie, Website Redesign, Content Strategy, Kids, Landing Page Design, Social Impact, Community, Visual Storytelling, Online Dating, Interactive Design, Animation, User Profiles, Social Networks, Web Platforms, Art, Award-winning, Storytelling, User Testing, Responsive Layout, Nonprofits, Hand Lettering, Lettering, Business to Business (B2B), Dashboards, Motion Design, eCommerce UI, Digital Strategy, Experience Design, Buyer Personas, Customer Journey, Booking UX, Checkout, Event Ticketing, UX Strategy, Data Visualization, App UI, Style Frames, Storyboarding, App UX, Touch Interactions, Collateral Design, Lead Generation, Social Media, User Interviews, 2D Animation
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