Wonjoo Park
Verified Expert in Design
Designer
Auckland, New Zealand
Toptal member since June 6, 2022
Wonjoo is a multi-talented professional with over 20 years of experience in UX and product design with global brands such as Samsung, LG, and Vodafone. His work ranges from design thinking, user research, design strategy, information architecture, user journey, and wireframing to prototypes and usability testing. Wonjoo is an avid design lover and can help with strategic approaches for new product and service design.
Portfolio
Vodafone App IA Improvement
Broadband eShop UX Research
My Account Design Thinking
UX Identity Roadmap
Work Experience
Senior UX Designer
Fisher & Paykel
- Handled the conceptual UX design development for future eCommerce.
- Did the initial investigation of the design system framework.
- Worked on the the subscription concept (research, design principles, and core user flows).
UX Designer and Researcher
Watercare
- Worked on the customer-facing website, including customer value canvas, service concepts, feature lists, major service features, and UI/UX on improvements for a public website.
- Created wireframe for improving internal system where information of water network is accessed by internal engineers and downloads resources for their building projects.
- Generated VOC analysis for a specific period to discover the causation of NPS change and varified the problems and causes by the website heuristic evaluation.
UX Researcher
Vodafone New Zealand
- Improved the Vodafone app through various user research methods. The app evolved through three different generations and in each generation, major features were validated and evaluated over several years.
- Improved broadband bundle and mobile e-shop through various user research and surveys. The user journey was studied and improved by a mental modeling and participatory design session.
- Improved Vodafone TV box set-up journey by identifying problems in the physical user journey and mental models in adding multiple boxes into the subscription.
Principal UX Designer | Strategist
LG Electronics
- Worked on LG's G brand identity project. The identity project is to create a five-year roadmap to evolve LG's flagship mobile UX brand through consistent yet trend-matching storytelling techniques based on future customer value and brand identity.
- Designed Q-Pair UX, a seamless and straightforward connectivity UX between mobile devices, where users can continue the video, notes, messages, calls, and browser usage between two devices such as smartphone-tablets and smartphone-watches.
- Led the UX strategy for LG's first premium smartphone brand G. I also produced LG mobile UX philosophy, design principles, design guidelines, and opportunity map.
UX Manager | Designer
Vodafone Group
- Led the Vodafone360 shop app UX vertical and designed the entire app structure and specifications for developers.
- Managed the design of all Vodafone360 native apps on the Limo platform that Samsung and Vodafone collaboratively created as a smartphone platform. The platform was built on Samsung devices H1 and M1 with the Vodafone brand.
- Led SonyEricsson mobile UX customization for Vodafone. Defined the Vodafone proposition on SonyEricsson devices and managed overall UX quality and usability.
UX Manager | Designer
Samsung
- Led Samsung Global Mobile UX platform, worked on standardization and design guide, and managed all apps on Samsung GSM mobile devices sold in Europe, America, and Japan. I also acted as a strategic UX counter partner with Vodafone, Verizon, T-mobile, and Sprint.
- Managed UX design of Ultra Video and Music, a dual face Swivel mobile phone awarded as 'Most innovative products in CES 2007'. This product was supplied to Sprint in the US and named 'UPSTAGE.'.
- Led UX design for Samsung's first Japanese mobile phone, 804-ss, that was sold through Vodafone KK in Japan.
Senior Styling Designer
Hyundai Motor Company
- Designed exterior of 'Optimus', a five-seater Sedan, sold through Kia right after Kia and Hyundai merged. I was an assistant designer of the project and worked on ideation, scale modeling, line drawing, and secondary profile.
- Worked on the design of the exterior of 'Libero', a three-seater pickup truck that was Korea's first 1.5-ton commercial truck. I was a co-lead designer of the project and worked on ideation, scale modeling, line drawing, full-size modeling, and primary profile.
- Designed engine room cover and other garnish of 'Santa Fe', Hyundai Motor's original five-seater SUV. I also worked as a junior styling designer responsible for logo and alloy wheel.
Education
Master's Degree in Virtual Environments
University College London - London, UK
Certificate in Mobile Java Expert
Samsung SDA Software Campus - Seoul, South Korea
Bachelor's Degree in Industrial Design
Yeungnam University - Taegu, South Korea
Skills
Tools
Miro, Lookback, Airtable, Microsoft PowerPoint, Figma, UXPin, Adobe Photoshop, Photoshop 7, Microsoft Excel, Treejack, InVision, Visio, SurveyGizmo, Adobe InDesign
Languages
Java, C++, UML
Platforms
iOS
Other
Optimal Workshop, Information Architecture (IA), UX Research, User Experience (UX), Heuristic Analysis, Ideation, Ideation Workshops, Affinity Mapping, Product Design, Mobile UX Design, UX Wireframes, UX Design, User Flows, App UX, Research, Workshops, Heuristics, Heuristic Review, UX Workshops, Discovery Workshops, Design Workshops, Collaboration, User Workshops, Interaction Design (IxD), Generative Design, Industrial Design, Card Sorting, User Interviews, Customer Insights, User Testing, Interviews, Observation, Design Thinking, Value Proposition, Validation, Storyboarding, Problem Statements, Qualitative Research, Personas, UX Roadmaps, Web UX, Prototyping, User Journeys, Rapid Prototyping, Lean UX, Usability Testing, Interactive Prototypes, Mockups, User Personas, OpenGL, Java 3D, Interactive Media Design, Photography, Networks, VRML, Apps, eCommerce, Connectivity, TV, Mental Model, Jobs to be Done (JTBD), Voice of the Customer (VoC), Workshop Facilitation, Storytelling, Identity Design, UX Branding, User Journey Maps, Mobile UX, Cars, Samsung, Platforms, Wireframing, Touch Interactions, Tablet UX, Multimedia, Touchscreens, App Store, 3D Modeling, Internet of Things (IoT), B2B, Mobile UI
Experience
- Product Design - 20 years
- UX Wireframes - 20 years
- Mobile UX Design - 13 years
- UX Research - 6 years
- User Testing - 6 years
- Qualitative Research - 5 years
- Value Proposition - 3 years
- Figma - 3 years
Tools
- Figma
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