Pavel Pekanov, Designer in Moscow, Russia
Pavel Pekanov

Designer in Moscow, Russia

Member since July 14, 2020
Pavel's been delivering branding, UI/UX, visual/product design, and creative direction since 2004. He served as the head of design at a fintech unicorn, where he ran all of the company's creative efforts that helped settle a $100-million round. Pavel is interested in gaming, crypto-banking, internet banking, and fintech and designs with complex interfaces that are human-oriented and straightforward. Pavel is the second runner-up in Hacker Noon Contributor of the Year - Product Development 2020.
Pavel is now available for hire


Digital Design


  • Product Designer

    2019 - 2019
    Cake DeFi
    • Designed the company brand, brand visuals, and brand storytelling, including the logotype, colors, typography, and marketing visuals.
    • Identified, addressed, and designed solutions for the company product's issues.
    • Conceptualized and created the company and product family websites.
    • Translated the company write-up into a compelling visual story.
    • Conceived, designed, and delivered the creative concept for the company's main product: DeFi Blockchain and DFI Token.
    Technologies: Adobe Creative Suite, Trello, Slack, InVision, Craft CMS, Sketch, Blender, Web App UX, Product Design, Design Systems, Ideation, Interaction Design (IxD), Key Visuals, User Research, Stakeholder Interviews, Blockchain & Cryptocurrency, Crypto, High-fidelity Mockups, Low-fidelity Mockups, B2C
  • Creative Director | Head of Design

    2014 - 2018
    • Designed brand identity, logotypes, colors, and typography for the company and product family.
    • Delivered the product design for the product's family and company websites.
    • Conceptualized and directed an entirely new visionary product and developed marketing materials that aided the company’s record-breaking $100-million fundraiser.
    • Recruited and directly managed a senior design team.
    • Developed company-wide processes for the design and product departments.
    Technologies: Basecamp, Asana, Trello, Jira, Skype, Slack, Abstracts, Craft CMS, Sketch, Adobe Creative Suite, Fintech, Design Leadership, Blockchain, Web App UX, Mobile App UI, Mobile UX, Personas, User Stories, Dashboard Design, Rapid Prototyping, Product Design, Design Systems, Ideation, Interaction Design (IxD), Mobile Apps, Key Visuals, Responsive Web Apps, Web App Design, Mobile App Design, Mobile Design, User Research, Presentations, App Design, Data-heavy Design, Human-centered Design (HCD), Responsive Web Design (RWD), Stakeholder Interviews, Pitch Decks, Pitch Preparation, iOS, Blockchain & Cryptocurrency, Cryptocurrency Exchanges, Trading, Crypto, High-fidelity Mockups, Low-fidelity Mockups, Website Redesign, Design Strategy, Design Guidelines, User Validation, B2C, Business to Business (B2B), Style Guides, Gaming, Storyboarding, Usability



Moscow, Russia

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