Pavel Pekanov

Designer in Moscow, Russia

Member since July 3, 2019

Pavel's been delivering Branding, UI/UX, Visual/Product Design, and Creative Direction since 2004. He served as the head of design at a fintech unicorn, where he ran all of the company’s creative efforts that helped settle a $100-million round. Pavel is interested in gaming, crypto-banking, internet banking, and fintech and designs with complex interfaces that are human-oriented and straightforward. Pavel is the second runner-up Hacker Noon Contributor of the Year - Product Development 2020.

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Portfolio

Digital Design

Video Delivery Software Platform | Toptal Client
- Web App Design
- Dashboard Design
- SaaS Design
- UX Design
- Web App UX
- Web App UI
- Prototyping
- Wireframing
- Mockups
- Product Design
- Routing
- MVP Design
- User Research
- Data Visualization
- App Design
- Data-heavy Design
- Human-centered Design (HCD)
- Responsive Web Design (RWD)
- Stakeholder Interviews
Filespin | Toptal Client
- eCommerce
- SaaS
- Landing Page Design
- UI
- UX
- Animation
- Branding
- Content Delivery Networks (CDN)
- SaaS Design
- User Stories
- Rapid Prototyping
- Figma
- B2B
- Responsive Web Apps
- User Research
- Responsive Web Design (RWD)
Valour and DeFi Holdings | Toptal Client
- Visual Design
- Landing Page Design
- Pitch Decks
- Information Architecture (IA)
- 3D Modeling
- Line Icons
- Personas
- Rapid Prototyping
- Figma
- Key Visuals
- Presentations
- Investor Presentations
- Responsive Web Design (RWD)
Liquid Redesign
- Sketch
- Web UX
- Web UI
- Adobe After Effects
- UX Flows
- User Personas
- Logotype
- Promotional Websites
- UIKit
- Cryptocurrency
- Creative Direction
- Art Direction
- Visual Design
- Web Design
- Fintech
- Design Leadership
- Web App UX
- Mobile App UI
- Mobile UX
- Personas
- User Stories
- Dashboard Design
- Interaction Design (IxD)
- Mobile Apps
- Key Visuals
- Responsive Web Apps
- Web App Design
- Mobile App Design
- Mobile Design
- User Research
- Presentations
- App Design
- Promotional Videos
- Data-heavy Design
- Human-centered Design (HCD)
- Responsive Web Design (RWD)
- Stakeholder Interviews
- Pitch Preparation
- iOS
Cake DeFi
- User Experience (UX)
- Branding
- Wireframing
- Prototyping
- Animation
- Interface Design
- Motion Design
- Layout Design
- Visual Storytelling
- Information Architecture (IA)
- UX Flows
- Cryptocurrency
- Creative Direction
- Visual Design
- Web Design
- Logo Design
- User Stories
- Key Visuals
- Color Theory
- User Research
- Responsive Web Design (RWD)
- Stakeholder Interviews
Meta Chart
- UX Design
- Sketch
- Branding
- Animation
- Icon Design
- Website Redesign
- Logotype
- Storytelling
- Redesign
- Visual Storytelling
- UI Components
- UI Design
- Visual Design
- Web Design
- Logo Design
- Dashboard Design
- Rapid Prototyping
- Interaction Design (IxD)
- Web App Design
- App Design
Amazing Creatures
- User Experience (UX)
- Game Design
- Interface Design
- Ideation
- Logotype
- Creative Concept Development
- Visual Effects (VFX)
- Game Development
- Calligraphy
- Trailer
- Creative Direction
- Art Direction
- Visual Design
- Web Design
- Mobile App UI
- Mobile UX
- User Stories
- Design Leadership
- Interaction Design (IxD)
- Mobile Apps
- Key Visuals
- Color Theory
- MVP Design
- Mobile App Design
- Mobile Design
- App Design
- Promotional Videos
- Data-heavy Design
- Game Production
- Gameplay Development
- iOS
Banking and Scoring Platform
- User Interface (UI)
- User Experience (UX)
- Branding
- User Flows
- Animation
- Mobile UI
- Logotype
- Visual Storytelling
- System Flow
- Visual Design
- Web Design
- Web App UX
- Mobile App UI
- Mobile UX
- Personas
- User Stories
- Dashboard Design
- Rapid Prototyping
- Interaction Design (IxD)
- Mobile Apps
- Marketplace Design
- MVP Design
- Mobile App Design
- Mobile Design
- User Research
- App Design
- Data-heavy Design
- Human-centered Design (HCD)
- Stakeholder Interviews
- Pitch Decks
- Pitch Preparation
- iOS
Kissmydisc
- User Interface (UI)
- User Experience (UX)
- Branding
- Wireframing
- Graphic Design
- Prototyping
- User Flows
- Animation
- eCommerce
- Logotype
- Packaging
- 3D Modeling
- Visual Effects (VFX)
- Mascot Design
- Calligraphy
- Art Direction
- Visual Design
- Web Design
- Logo Design
- Personas
- User Stories
- Design Leadership
- Interaction Design (IxD)
- Marketplace Design
- Color Theory
- Responsive Web Apps
- MVP Design
- Mobile App Design
- Mobile Design
- App Design
- Data-heavy Design
- Responsive Web Design (RWD)
- eCommerce UX
- Stakeholder Interviews

Employment

Product Designer
2019 - 2019
Cake DeFi
- Designed the company brand, brand visuals, and brand storytelling, including the logotype, colors, typography, and marketing visuals.
- Identified, addressed, and designed solutions for the company product's issues.
- Conceptualized and created the company and product family websites.
- Translated the company write-up into a compelling visual story.
- Conceived, designed, and delivered the creative concept for the company's main product: DeFi Blockchain and DFI Token.
Technologies: Adobe Creative Suite, Trello, Slack, InVision, Craft CMS, Sketch, Blender, Web App UX, Product Design, Design Systems, Ideation, Interaction Design (IxD), Key Visuals, User Research, Stakeholder Interviews
Creative Director | Head of Design
2014 - 2018
QUOINE/Liquid
- Designed brand identity, logotypes, colors, and typography for the company and product family.
- Delivered the product design for the product's family and company websites.
- Conceptualized and directed an entirely new visionary product and developed marketing materials that aided the company’s record-breaking $100-million fundraiser.
- Recruited and directly managed a senior design team.
- Developed company-wide processes for the design and product departments.
Technologies: Basecamp, Asana, Trello, Jira, Skype, Slack, Abstracts, Craft CMS, Sketch, Adobe Creative Suite, Fintech, Design Leadership, Blockchain, Web App UX, Mobile App UI, Mobile UX, Personas, User Stories, Dashboard Design, Rapid Prototyping, Product Design, Design Systems, Ideation, Interaction Design (IxD), Mobile Apps, Key Visuals, Responsive Web Apps, Web App Design, Mobile App Design, Mobile Design, User Research, Presentations, App Design, Data-heavy Design, Human-centered Design (HCD), Responsive Web Design (RWD), Stakeholder Interviews, Pitch Decks, Pitch Preparation, iOS
Designer | Art Director | Creative Director
2012 - 2017
Online Freelance Agency
- Designed the creative concepts and provided the product design for eCommerce and SaaS platforms for early-stage companies and startups.
- Provided creative solutions for niche and new products targeting ease of customer conversion and onboarding.
- Assembled and directly managed product teams, budgeted, and validated product specifications.
- Delivered redesigns and rebranding projects for multiple clients.
- Placed top-10 by earnings in 2013 at the platform.
Technologies: Skype, Slack, Trello, Asana, Basecamp, Adobe Creative Suite, Sketch, Web App UX, Mobile App UI, Mobile UX, Personas, User Stories, Dashboard Design, Rapid Prototyping, Design Leadership, Product Design, Ideation, Interaction Design (IxD), Mobile Apps, Marketplace Design, Key Visuals, Color Theory, Responsive Web Apps, MVP Design, Web App Design, Mobile Design, App Design, Data-heavy Design, Human-centered Design (HCD), Responsive Web Design (RWD), Stakeholder Interviews, Pitch Decks
Designer | Art-Director | Creative Director
2004 - 2015
Self-employed
- Delivered branding and corporate websites for established businesses.
- Designed experimental platforms and products for early-stage companies.
- Ran an educational and consultancy design practice for students.
- Grew past a local presence and established international contracts.
- Hired, assembled, and managed a ten-people team of front-end and back-end developers and designers.
Technologies: Basecamp, Asana, Trello, Jira, Skype, Slack, Abstracts, Sketch, Adobe Creative Suite, Web App UX, Mobile App UI, Mobile UX, Personas, Dashboard Design, Rapid Prototyping, Design Leadership, Product Design, Ideation, Interaction Design (IxD), Mobile Apps, Marketplace Design, Key Visuals, Color Theory, Responsive Web Apps, MVP Design, Web App Design, Mobile App Design, Mobile Design, User Research, Presentations, App Design, Promotional Videos, Data-heavy Design, Human-centered Design (HCD), Game Production, Gameplay Development, Responsive Web Design (RWD), eCommerce UX, Stakeholder Interviews, Pitch Decks, iOS

Experience

Ideation16 years
Visual Design16 years
Creative Direction14 years
UI Design12 years
Product Design10 years
Design Leadership8 years
UX Design6 years
Design Systems6 years

Location

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Designer in Moscow, Russia

Portfolio

Employment

Product Designer

Creative Director | Head of Design

Designer | Art Director | Creative Director

Designer | Art-Director | Creative Director

Experience

Location