Pavel Pekanov, Designer in Moscow, Russia
Pavel Pekanov

Designer in Moscow, Russia

Member since July 3, 2019
Pavel built and launched several products while working with product teams of up to ten people. He also served as the head of design at fintech unicorn where he ran all of the company’s creative efforts that helped settle a $100-million round. He has a particular interest in gaming, crypto-banking, internet banking, and fintech and designs complex interfaces that are human-oriented and straightforward. Pavel is the second runner-up Hacker Noon Contributor of the Year - Product Development 2020.
Pavel is now available for hire


  • Product Designer

    2019 - 2019
    Cake DeFi
    • Designed the company brand, brand visuals, and brand storytelling including the logotype, colors, typography, and marketing visuals.
    • Identified, addressed, and designed solutions for the company product's issues.
    • Designed and created the company and product family websites.
    • Translated the company write-up into a compelling visual story.
    • Conceptualized, designed, and delivered the creative concept for the company's main product: DeFi Blockchain and DFI Token.
    Technologies: Adobe Creative Suite, Trello, Slack, InVision, Craft, Sketch
  • Creative Director | Head of Design

    2014 - 2018
    • Designed a brand identity, logotypes, colors, and typography for the company and product family.
    • Delivered the product design for the products family and company websites.
    • Designed and directed an entirely new visionary product, developed marketing materials that aided the company’s record-breaking $100-million fundraiser.
    • Recruited and directly managed a senior design team.
    • Developed company-wide processes for the design and product departments.
    Technologies: Basecamp, Asana, Trello, Jira, Skype, Slack, Abstracts, Craft, Sketch, Adobe Creative Suite, Fintech, Design Leadership, Blockchain



Moscow, Russia

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