Pavel Pekanov

Designer in Moscow, Russia

Member since July 14, 2020

Pavel's been delivering Branding, UI/UX, Visual/Product Design, and Creative Direction since 2004. He served as the head of design at a fintech unicorn, where he ran all of the company’s creative efforts that helped settle a $100-million round. Pavel is interested in gaming, crypto-banking, internet banking, and fintech and designs with complex interfaces that are human-oriented and straightforward. Pavel is the second runner-up Hacker Noon Contributor of the Year - Product Development 2020.

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Portfolio

Digital Design

Tatsumeeko
- Creative Concept Development
- Art Direction
- Visual Design
- UI Design
- UX Design
- Mobile UX
- Mobile UI
- Responsive UI
- Sketching
- Concept Sketching
- Prototyping
- Graphic Design
- Best Practices in Design
- Design Guidelines
- User Validation
Streams Monitoring Solution | Toptal Client
- Web App Design
- UX Design
- Web App UX
- Web App UI
- SaaS Design
- Dashboard Design
- Wireframing
- Mockups
- Prototyping
- Website Redesign
- UI Components
- UI Design
- Icon Design
- User Interface (UI)
- User Flows
- Dashboards
- UX Analysis
- User Journeys
- Annotated Wireframes
- Design Strategy
Jonah Direct Foreclosure Management
- Material Design
- MUI (Material UI)
- Landing Page Design
- Interaction Design (IxD)
- UX Wireframes
- Design Systems
- Branding
- Visual Design
- 3D
- Rendering
- Creative Concept Development
- Website Redesign
- UI Components
- UI Design
- Storytelling
- Graphic Design
- User Interface (UI)
- User Flows
- Dashboards
- Design Strategy
- Design Guidelines
- User Validation
Video Delivery Software Platform | Toptal Client
- Web App Design
- Dashboard Design
- SaaS Design
- UX Design
- Web App UX
- Web App UI
- Prototyping
- Wireframing
- Mockups
- Product Design
- Routing
- MVP Design
- User Research
- Data Visualization
- App Design
- Data-heavy Design
- Human-centered Design (HCD)
- Responsive Web Design (RWD)
- Stakeholder Interviews
- User Personas
- High-fidelity Mockups
- Low-fidelity Mockups
- UI Components
- UI Design
- Icon Design
- User Interface (UI)
- User Flows
- Dashboards
- Annotated Wireframes
- User Journeys
- UX Analysis
- Design Strategy
Filespin | Toptal Client
- eCommerce
- SaaS
- Landing Page Design
- User Interface (UI)
- User Experience (UX)
- Animation
- Branding
- Content Delivery Networks (CDN)
- SaaS Design
- User Stories
- Rapid Prototyping
- Figma
- B2B
- Responsive Web Apps
- User Research
- Responsive Web Design (RWD)
- High-fidelity Mockups
- UI Components
- Icon Design
- Design Guidelines
Valour and DeFi Holdings | Toptal Client
- Visual Design
- Landing Page Design
- Pitch Decks
- Information Architecture (IA)
- 3D Modeling
- Line Icons
- Personas
- Rapid Prototyping
- Figma
- Key Visuals
- Presentations
- Investor Presentations
- Responsive Web Design (RWD)
- Blockchain & Cryptocurrency
- High-fidelity Mockups
Liquid Redesign
- Sketch
- Web UX
- Web UI
- Adobe After Effects
- UX Flows
- User Personas
- Logotype
- Promotional Websites
- UIKit
- Cryptocurrency
- Creative Direction
- Art Direction
- Visual Design
- Web Design
- Fintech
- Design Leadership
- Web App UX
- Mobile App UI
- Mobile UX
- Personas
- User Stories
- Dashboard Design
- Interaction Design (IxD)
- Mobile Apps
- Key Visuals
- Responsive Web Apps
- Web App Design
- Mobile App Design
- Mobile Design
- User Research
- Presentations
- App Design
- Promotional Videos
- Data-heavy Design
- Human-centered Design (HCD)
- Responsive Web Design (RWD)
- Stakeholder Interviews
- Pitch Preparation
- iOS
- Blockchain & Cryptocurrency
- Cryptocurrency Exchanges
- Trading
- Crypto
- High-fidelity Mockups
- Website Redesign
- UI Components
- UI Design
- Storytelling
- Mobile UI
- Graphic Design
- User Interface (UI)
- Dashboards
- Best Practices in Design
- Design Strategy
- Design Guidelines
- User Validation
Cake DeFi
- User Experience (UX)
- Branding
- Wireframing
- Prototyping
- Animation
- Interface Design
- Motion Design
- Layout Design
- Visual Storytelling
- Information Architecture (IA)
- UX Flows
- Cryptocurrency
- Creative Direction
- Visual Design
- Web Design
- Logo Design
- User Stories
- Key Visuals
- Color Theory
- User Research
- Responsive Web Design (RWD)
- Stakeholder Interviews
- Blockchain & Cryptocurrency
- Crypto
- High-fidelity Mockups
- Storytelling
- Icon Design
- Adobe Illustrator
- Design Strategy
Amazing Creatures
- User Experience (UX)
- Game Design
- Interface Design
- Ideation
- Logotype
- Creative Concept Development
- Visual Effects (VFX)
- Game Development
- Calligraphy
- Trailer
- Creative Direction
- Art Direction
- Visual Design
- Web Design
- Mobile App UI
- Mobile UX
- User Stories
- Design Leadership
- Interaction Design (IxD)
- Mobile Apps
- Key Visuals
- Color Theory
- MVP Design
- Mobile App Design
- Mobile Design
- App Design
- Promotional Videos
- Data-heavy Design
- Game Production
- Gameplay Development
- iOS
- High-fidelity Mockups
- Mobile UI
- Graphic Design
- User Flows
- User Validation

Employment

Product Designer
2019 - 2019
Cake DeFi
- Designed the company brand, brand visuals, and brand storytelling, including the logotype, colors, typography, and marketing visuals.
- Identified, addressed, and designed solutions for the company product's issues.
- Conceptualized and created the company and product family websites.
- Translated the company write-up into a compelling visual story.
- Conceived, designed, and delivered the creative concept for the company's main product: DeFi Blockchain and DFI Token.
Technologies: Adobe Creative Suite, Trello, Slack, InVision, Craft CMS, Sketch, Blender, Web App UX, Product Design, Design Systems, Ideation, Interaction Design (IxD), Key Visuals, User Research, Stakeholder Interviews, Blockchain & Cryptocurrency, Crypto, High-fidelity Mockups, Low-fidelity Mockups
Creative Director | Head of Design
2014 - 2018
QUOINE/Liquid
- Designed brand identity, logotypes, colors, and typography for the company and product family.
- Delivered the product design for the product's family and company websites.
- Conceptualized and directed an entirely new visionary product and developed marketing materials that aided the company’s record-breaking $100-million fundraiser.
- Recruited and directly managed a senior design team.
- Developed company-wide processes for the design and product departments.
Technologies: Basecamp, Asana, Trello, Jira, Skype, Slack, Abstracts, Craft CMS, Sketch, Adobe Creative Suite, Fintech, Design Leadership, Blockchain, Web App UX, Mobile App UI, Mobile UX, Personas, User Stories, Dashboard Design, Rapid Prototyping, Product Design, Design Systems, Ideation, Interaction Design (IxD), Mobile Apps, Key Visuals, Responsive Web Apps, Web App Design, Mobile App Design, Mobile Design, User Research, Presentations, App Design, Data-heavy Design, Human-centered Design (HCD), Responsive Web Design (RWD), Stakeholder Interviews, Pitch Decks, Pitch Preparation, iOS, Blockchain & Cryptocurrency, Cryptocurrency Exchanges, Trading, Crypto, High-fidelity Mockups, Low-fidelity Mockups, Website Redesign, Design Strategy, Design Guidelines, User Validation
Designer | Art Director | Creative Director
2012 - 2017
Online Freelance Agency
- Designed the creative concepts and provided the product design for eCommerce and SaaS platforms for early-stage companies and startups.
- Provided creative solutions for niche and new products targeting ease of customer conversion and onboarding.
- Assembled and directly managed product teams, budgeted, and validated product specifications.
- Delivered redesigns and rebranding projects for multiple clients.
- Placed top-10 by earnings in 2013 at the platform.
Technologies: Skype, Slack, Trello, Asana, Basecamp, Adobe Creative Suite, Sketch, Web App UX, Mobile App UI, Mobile UX, Personas, User Stories, Dashboard Design, Rapid Prototyping, Design Leadership, Product Design, Ideation, Interaction Design (IxD), Mobile Apps, Marketplace Design, Key Visuals, Color Theory, Responsive Web Apps, MVP Design, Web App Design, Mobile Design, App Design, Data-heavy Design, Human-centered Design (HCD), Responsive Web Design (RWD), Stakeholder Interviews, Pitch Decks, High-fidelity Mockups, Low-fidelity Mockups, Design Guidelines, User Validation
Designer | Art Director | Creative Director
2004 - 2015
Self-employed
- Delivered branding and corporate websites for established businesses.
- Designed experimental platforms and products for early-stage companies.
- Ran an educational and consultancy design practice for students.
- Grew past a local presence and established international contracts.
- Hired, assembled, and managed a ten-people team of front-end and back-end developers and designers.
Technologies: Basecamp, Asana, Trello, Jira, Skype, Slack, Abstracts, Sketch, Adobe Creative Suite, Web App UX, Mobile App UI, Mobile UX, Personas, Dashboard Design, Rapid Prototyping, Design Leadership, Product Design, Ideation, Interaction Design (IxD), Mobile Apps, Marketplace Design, Key Visuals, Color Theory, Responsive Web Apps, MVP Design, Web App Design, Mobile App Design, Mobile Design, User Research, Presentations, App Design, Promotional Videos, Data-heavy Design, Human-centered Design (HCD), Game Production, Gameplay Development, Responsive Web Design (RWD), eCommerce UX, Stakeholder Interviews, Pitch Decks, iOS, High-fidelity Mockups, Low-fidelity Mockups, Website Redesign, Design Strategy, Design Guidelines, User Validation

Experience

Ideation16 years
Visual Design16 years
Creative Direction14 years
UI Design12 years
Product Design10 years
Design Leadership8 years
UX Design6 years
Design Systems6 years

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Designer in Moscow, Russia

Portfolio

Employment

Product Designer

Creative Director | Head of Design

Designer | Art Director | Creative Director

Designer | Art Director | Creative Director

Experience

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