Pavel Pekanov

Designer in Moscow, Russia

Member since July 3, 2019

Pavel built and launched several products while working with product teams of up to ten people. He also served as the head of design at fintech unicorn where he ran all of the company’s creative efforts that helped settle a $100-million round. He has a particular interest in gaming, crypto-banking, internet banking, and fintech and designs complex interfaces that are human-oriented and straightforward. Pavel is the second runner-up Hacker Noon Contributor of the Year - Product Development 2020.

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Portfolio

Digital Design

Filespin | Toptal Client
- eCommerce
- SaaS
- Landing Page Design
- UI
- UX
- Animation
- Branding
- Content Delivery Networks (CDN)
Liquid Redesign
- Sketch
- Web UX
- Web UI
- Adobe After Effects
- UX Flows
- User Personas
- Logotype
- Promotional Websites
- UIKit
- Cryptocurrency
- Creative Direction
- Art Direction
- Visual Design
- Web Design
- Fintech
- Design Leadership
Cake DeFi
- User Experience (UX)
- Branding
- Wireframing
- Prototyping
- Animation
- Interface Design
- Motion Design
- Layout Design
- Visual Storytelling
- Information Architecture (IA)
- UX Flows
- Cryptocurrency
- Creative Direction
- Visual Design
- Web Design
- Logo Design
Meta Chart
- UX Design
- Sketch
- Branding
- Animation
- Icon Design
- Website Redesigns
- Logotype
- Storytelling
- Redesign
- Visual Storytelling
- UI Components
- UI Design
- Visual Design
- Web Design
- Logo Design
Amazing Creatures
- User Experience (UX)
- Game Design
- Interface Design
- Ideation
- Logotype
- Creative Concept Development
- Visual Effects (VFX)
- Game Development
- Calligraphy
- Trailer
- Creative Direction
- Art Direction
- Visual Design
- Web Design
Banking and Scoring Platform
- User Interface (UI)
- User Experience (UX)
- Branding
- User Flows
- Animation
- Mobile UI
- Logotype
- Visual Storytelling
- System Flow
- Visual Design
- Web Design
Kissmydisc
- User Interface (UI)
- User Experience (UX)
- Branding
- Wireframing
- Graphic Design
- Prototyping
- User Flows
- Animation
- eCommerce
- Logotype
- Packaging
- 3D Modeling
- Visual Effects (VFX)
- Mascot Design
- Calligraphy
- Art Direction
- Visual Design
- Web Design
- Logo Design

Employment

Product Designer
2019 - 2019
Cake DeFi
- Designed the company brand, brand visuals, and brand storytelling including the logotype, colors, typography, and marketing visuals.
- Identified, addressed, and designed solutions for the company product's issues.
- Designed and created the company and product family websites.
- Translated the company write-up into a compelling visual story.
- Conceptualized, designed, and delivered the creative concept for the company's main product: DeFi Blockchain and DFI Token.
Technologies: Adobe Creative Suite, Trello, Slack, InVision, Craft, Sketch
Creative Director | Head of Design
2014 - 2018
QUOINE/Liquid
- Designed a brand identity, logotypes, colors, and typography for the company and product family.
- Delivered the product design for the products family and company websites.
- Designed and directed an entirely new visionary product, developed marketing materials that aided the company’s record-breaking $100-million fundraiser.
- Recruited and directly managed a senior design team.
- Developed company-wide processes for the design and product departments.
Technologies: Basecamp, Asana, Trello, Jira, Skype, Slack, Abstracts, Craft, Sketch, Adobe Creative Suite, Fintech, Design Leadership
Designer | Art Director | Creative Director
2012 - 2017
An Online Freelance Agency
- Designed the creative concepts and provided the product design for eCommerce and SaaS platforms for early-stage companies/startups.
- Provided creative solutions for niche/unexplored products targeting ease of customer conversion and onboarding.
- Assembled and directly managed product teams, budgeted, and validated product specifications.
- Delivered redesigns and rebranding projects for multiple clients.
- Obtained a top-10 ranking of all the freelancers on the platform (globally, by earnings) in 2013.
Technologies: Skype, Slack, Trello, Asana, Basecamp, Adobe Creative Suite, Sketch
Designer | Art-Director | Creative Director
2004 - 2015
Self-employed
- Delivered branding and corporate websites for established businesses.
- Designed experimental platforms and products for early-stage companies.
- Ran an educational and consultancy design practice for students.
- Grew past a local presence and established international contracts.
- Hired, assembled, and managed a team of ten people (front-end/back-end developers and designers).
Technologies: Basecamp, Asana, Trello, Jira, Skype, Slack, Abstracts, Sketch, Adobe Creative Suite

Experience

Ideation16 years
Visual Design16 years
Creative Direction14 years
UI Design12 years
Product Design10 years
Design Leadership8 years
UX Design6 years
Design Systems6 years

Location

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Designer in Moscow, Russia

Portfolio

Employment

Product Designer

Creative Director | Head of Design

Designer | Art Director | Creative Director

Designer | Art-Director | Creative Director

Experience

Location