Yana Moskalenko
Verified Expert in Design
UI/UX Designer
Buenos Aires, Argentina
Toptal member since February 26, 2018
Yana is a UI/UX designer and problem-solver who has won awards from one of the world's largest creative networks. She has 11+ years of experience creating app designs, websites, and applications and providing consulting services for companies like Trivago and LiveonRiviera. Yana has a developer background, a passion for technology, excellent communication skills, and a flair for style.
Experience
- User Interface (UI) - 13 years
- Personas - 10 years
- UX Design - 9 years
- Figma to Webflow - 5 years
- Design Systems - 5 years
- iOS App Design - 5 years
- Figma - 4 years
- Product Design - 3 years
Portfolio
Bruno Wine | Online Seller with Unique Wine Options Offered
Work Experience
UI/UX Designer
Omnidya
- Designed an InsurTech platform that uses AI, data transparency, and safe driving. The project successfully implemented MVP and ran marketing campaigns via social media platforms. Users can access the desktop and iOS and Android apps.
- Built the project from ideation into wireframes and from wireframes into interactive prototypes. Updated the old logo into a new one, designed a new brand book, style guide, and sketch files for developers and the Zeplin system. Created illustrations for the project.
- Created possible personas, user flows, and wireframes at the very beginning. We did testing with prototypes on the mobile and created a database of user behavior. Implemented corrections. It was a very interesting and satisfying journey.
- Worked with a remote team of developers to implement new flow screens, supporting team members with necessary assets and ideas.
- Used InVision, the Sketch app, Miro, Zeplin, Adobe Creative Suite, Anima, and Adobe XD.
Product Designer
Logmind
- Designed an AI-powered web application, Logmind v1 and Logmind v2. This is a software app that analyses big data. Logmind is turning boring data into useful insights that make a difference.
- Created a web app, mobile version, and a responsive home page for the company marketing materials. Also, built the brand book, style guide, and design system for the whole project. Consistency was key.
- Worked with the team members and invited testers to improve the product. I used testing methods, such as the A/B test. I worked with Google Data and applied all the best UX practices to the final product.
- Used Logmind, an AI-powered log data intelligence platform. The company is based in Switzerland.
Co-founder and Creative Director
Rovee.io
- Co-founded a company called Rovee.io, including company name, logo, style guide, and system designs.
- Created low fidelity and high fidelity wireframes and prototyped.
- Developed product marketing for Rovee.io while being in the MVP stage.
- Created a team of developers and curated the process. Currently in the role of facilitator.
Freelance Product UI/UX Designer
Independent
- Worked with a range of clients focusing on mobile and web apps for US and EU markets.
- Worked as a full-stack designer for startups and companies.
- Designed a platform for event managers for both web and mobile, Android and iOS. Developed design system and style guide. Created wireframes and clickable prototypes.
- Worked as UX researcher and consultant for companies. Helped businesses to build structured and effective presentations.
- Won the web design category at one of the world's largest creative networks' 2013 awards.
UX Designer
BGLP, LLC
- Conducted a UX audit of the Shopify platform and identified potential barriers.
- Provided a list of actionable recommendations to enhance user experience. Delivered a comprehensive report outlining findings and suggestions via Miro.
- Tested the web store via online tools such as Crazyfrog, Google, etc.
Landing Page Designer
Punto Rojo Digital Marketing LLC.
- Conducted user research for the company to build brand-new web pages.
- Built brand new pages with better content structure through the Unbounce web tool.
- Created new images (vector/nonvector) using all Adobe products, as well as banners, illustrations, data illustrations, and character illustrations.
- Improved credibility in the industry through Google ranking.
UI/UX Designer
Blind Spot Tech
- Designed an app and website that significantly boosted user engagement and attracted more visitors, informed by insights gathered through user interviews.
- Created A/B test and UX audit for the brand new project that helped recognize problems and successfully solve them.
- Delivered a complete pack of structured deliverables to the developers and worked closely with the team.
UI/UX Designer
Healthy Life Enterprises, Inc.
- Improved designs that were provided by the client via Sketch and Figma.
- Created new designs for the client via Sketch and Figma using the existing design style guide.
- Implemented new ideas for improving user experience on the website admin pages.
Senior UI/UX Designer
Dynojet
- Redesigned a Magento eCommerce website for dynojet.com.
- Created new wireframes in Adobe XD for web and mobile.
- Built interactive prototypes in InVision for mobile and web.
- Created responsive design for web and mobile in Sketch.
- Worked on new features for sales improvement and a new content structure for a landing page.
Product Designer (UI/UX)
Simplified Trade
- Designed and re-structured a platform for companies, including design of both the native iOS and the web platform. This product is built to help companies manage their stores by sending surveys to managers.
- Created a new structure with wireframes for the new product. Added new features and made the application easy to navigate.
- Changed regular wireframes into a clickable prototype in InVision.
- Tested the prototype and came to the final version. Used real user testing and US market research.
- Created another prototype for a mobile app using Adobe XD and implemented it into Invision.
- Designed the web platform and mobile app in Sketch, available to users by requesting a demo or signing up.
- Handled consultation and the transformation of the client's ideas into interactive wireframes.
Product Designer (UI/UX)
Venutopia
- Designed an Airbnb-like application for web and mobile. It allows users to easily organize weddings. Couples can book venues and vendors from one platform.
- Completed market analysis for California. Built the sitemap UX for the web site (desktop) and mobile application.
- Built an interactive/clickable prototype in InVision.
- Created the landing page design in Sketch with responsive versions for mobile and tablet.
- Created new Brandbook with updated icons set and style guide.
- Designed assets for social networks and presentations.
UI/UX Designer
Adjarabet
- Created wireframes for mobile and desktop via Miro.
- Provided high quality graphics for web and mobile.
- Designed user friendly interfaces for mobile and web.
- Created user experiences prototypes and did user research.
Lead UI/UX Designer
ITDC
- Met with clients, learn about the product, and researched to come up to the best ideas and solutions.
- Developed web sites, apps, for SaaS companies, startups, informational portals, banks, insurance companies, etc.
- Communicated between developers and clients to move projects forward.
- My design process was: research, paper sketching, prototyping, designing in Sketch, Figma, Invision, Adobe Creative Suite, etc.
- Consulted developers and did design review of their work.
Lead Designer
StartMart (Moscow)
- Designed a new brand website for an eCommerce platform.
- Worked with Google Analytics to collect data and use it to make a design audit.
- Created A/B testing and tested products with different platforms.
- Created the design system, improving design elements.
- Designed wireframes for landing pages for web and mobile.
- Worked with marketing materials and created visuals for social networks.
- Collaborated with front-end developers on the improvement of the visual side of applications.
Designer and Developer
Alliance Group Holding
- Developed a content management system using PHP and MySQL.
- Created design and improved the structure of the website.
- Contributed to brand development and corporate style guide for subsidiary companies.
- Worked with the marketing team to create high-quality print materials.
- Consulted with developers and did a design review of their work.
Education
Online Certificate in Web Design
Aalto University - Finland
Master's Degree in English Language and Literature/Letters
Ilia State University - Tbilisi, Georgia
Bachelor's Degree in English and Greek Philosophy
Ivane Javakhishvili Tbilisi State University - Tbilisi, Georgia
Certificate ( Period- 3 Years) in Design
Toidze Art Professional Learning Center - Tbilisi, Georgia
Skills
Tools
InVision Studio, Zeplin, Adobe, InVision, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), Adobe Creative Suite, Microsoft PowerPoint, Shopify Plus, Flinto, Principle, Adobe After Effects, Proto.io, Avocode, UX Tools, Flinto Prototyping, Miro, Adobe CC
Platforms
Adobe Suite, Figma, Android, iOS, Web, Shopify, Mobile, Webflow, SharePoint, Magento 2
Industry Expertise
Healthcare, Creative Tech, Professional Services, Banking & Finance, Transportation & Shipping, Life Insurance
Languages
PHP
Other
App UI, App UX, Mobile UX, Dashboard Design, Wireframing, User Personas, User Flows, Mobile App Design, Visual Identity, Web Applications, Landing Page Design, Graphic Design, Dashboards, User Profiles, Profile Design, User Experience (UX), UI Style Guides, eCommerce UI, Web UI Design, Responsive Design, User Testing, Rapid Prototyping, Redesign, Mobile UI, Prototyping, UX Flows, Usability, WebApp, User Stories, UI Toolkits, Responsive Web Apps, Ideation, B2C, Complex Application User Interfaces (UI), Branding, User Interface (UI), Sketching, UX Sketching, Web Platforms, Art Direction, Web App Design, Web UI, iOS App Design, Web Design, UI Design, UX Design, Web UX Design, Responsive UX Design, Product Design, Product Research, Design Systems, Rapid Interactive Prototyping, Data Visualization, Responsive Web Design (RWD), Mobile Design, Illustration, Sitemaps, Mockups, UX Wireframes, Component Libraries, Audits, SaaS Design, eCommerce, Landing Pages, Digital Brand Identity, Performance, Marketing Design, AI Design, Android UI Design, Brand Guidelines, Intuitive UX Design, Agile, Visual Design, SaaS, Healthcare Services, Social Media Design, Iconography, Shopify Design, Presentation Design, Pitch Deck Design, Investment Presentations, Color Palettes, Visual Storytelling, Typography, Clothing, Interaction Design (IxD), UX Analysis, Purchasing, Checkout, Public Transportation, User Journeys, A/B Testing, Online Shops, Product Strategy, eCommerce UX, Shopping, Smart Devices, Task Management, Logo Design, Logotype, Social Media Platforms, Marketing Tools, Product Branding, eCommerce Design, Web UX, Information Architecture (IA), User Research, B2B2C, Digital Product Design, B2B, User Journey Maps, Pitch Decks, Creative Direction, Business to Business to Consumer (B2B2C), User Experience Design, Brand Design, Website Design, User Conversion, Product Growth, IoT, Shopify Customizations, 3D, MySQL, Online Banking, Card UI, Flat Design, Data Analysis, Data Analytics, Information Visualization, Style Guides, Testing, Private Banking, Personal Finance, Financial UX, Financial Data, Web App UX, Apps, Online Searching, Responsive, Personas, Journey Mapping, User Scenarios, Mobile App UI, Icon Design, App Design, UX Testing, UI Testing, UI Branding, UX Branding, Responsive UI, Product Descriptions, Brand Development, UX Wireflows, Website Redesign, Web App UI, Bitcoin, Cryptocurrency Wallets, Cryptocurrency, Mobile Wallet, Design Management, UI Audits, Consulting, Language Learning, English, Languages, IT Strategy, Creativity, Design, SVG Animation, Software, Artificial Intelligence (AI), Big Data, UX Audits, User Interviews, Conversion Rate Optimization (CRO), Unbounce, Mobile Apps, Interactive Prototypes, High-fidelity Mockups, UX Research, UX Principles, Low-fidelity Prototypes, High-fidelity Prototypes, PowerPoint Design, Headless CMS, Figma to Webflow, Claude Code
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