Rob is a New Jersey-based senior UX/UI designer and developer with over 10 years of experience designing products for some of the biggest companies in the world, including ESPN, MetLife, Goldman Sachs, Cisco, The Hartford, Discovery Channel, the United States Women's Ski Team, Red Bull, Bain, and many more.
Designed a responsive financial news aggregator using Sketch.
2014 - 2016
Redesigned the WK Health flagship product Ovid from the ground up, including research, prototypes, and testing, bringing the software into the 21st Century.
Worked with software development teams from around the world in an Agile environment to transform the UI.
Created UI designs in Photoshop, prototypes in Bootstrap and Axure, and tested potential design solutions with clients in the usability lab.
Created an award-winning motion graphic video series called "UX in 90 seconds", a key piece of internal branding for the UX team.
Helped redesign the suite of Nursing Center digital deliverables, making them usable, responsive, and more on brand.
Technologies: Photoshop, Illustrator, OmniGraffle, Axure, After Effects
2014 - 2016
Online Freelance Agency
Worked directly with a variety of clients in an Agile environment researching, designing, and prototyping creating various digital deliverables.
Created an award-winning iPad app for Northstar Memorial Services, testing onsite in various locations around the U.S.
Built the first ever Beekeeping web application for Beekeepers around the world.
Designed and prototyped an Android application that helps parents monitor their children's tablet usage.
Created a highly successful eCommerce site for Legarza Industries, including all front and back-end touchpoints for the client and the consumer.
Technologies: Photoshop, Illustrator, Axure
UX/UI Designer & Developer
2012 - 2013
FVM Strategic Communications
Created multiple award-winning campaigns, with digital and video components.
Worked directly with clients on almost every initiative.
Lead a team of 8 designers and writers.
Presented frequently to senior executives in various verticals.
Improved usability and user experience (and therefore the bottom line) for various clients in the technology, education, and financial sectors, among others.
Technologies: Photoshop, Illustrator, Bootstrap, Sublime Text, After Effects, Axure
2012 - 2013
AMP/US Women's Ski Team
Wireframed an application for use of the US Women's Ski Team, interacting with various coaches and senior staff.
Worked on visual design for the portal, both web and mobile, as well as all marketing materials supporting its release.
Helped the trainers, coaching, and athletes increase workout efficiency and feedback, creating better overall results.
Added a social component to the application, allowing athletes and coaches to create a social hub around training.
Created a marketing site to feature the app, allowing start-up AMP to sell the product beyond just the initial owner, the US Ski Team.
Technologies: Balsamiq, Photoshop, Illustrator
2012 - 2012
Worked with various financial clients around the world.
Wireframed a new part of their existing app "Risk Connect", a UI that gathers financial data for various entities including Default Ratings, Viability Ratings, Research Reports, and more.
Created the UI for the product, through various levels of corporate approval.
Recommended and designed charting solutions for the Chart Configuration interface.
Presented final designs to senior executives.
Technologies: Photoshop, Illustrator
2011 - 2012
One of the first hires at a brand-new MetLife UX team.
Worked directly with offshore developers to create interfaces and various digital products.
Redesigned an internal-facing sales tool used to create theoretical mock-ups for potential clients that resulted in a huge lift in engagement, usage, and therefore effectiveness of the sales presentations.