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Claran van zijl, Designer in Rotterdam, Netherlands
Claran van zijl

Designer in Rotterdam, Netherlands

Member since July 2, 2019
Claran has over 14 years of design industry experience. She specialized in consulting, UX strategy, UX/ UI design, and brand experience. She's self-driven and motivated to use her collaborative and problem-solving skills to design products and customer experiences that match both the business and users' needs. She's worked for Coca-Cola and done end-to-end design from concept and UX strategy to usability testing, visual design, and prototyping.
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Portfolio

Digital Design
Digital Design

Employment

  • UX/UI Experience Designer

    2011 - PRESENT
    Coca-Cola European Partners
    • Developed creative concepts, UX and UI, working closely with the production teams and the different stakeholders, using a design-thinking and user-centered approach to develop and improve brand experiences, customer experiences and user-flows and interactions.
    • Served as the lead designer for partnering with customers.
    • Led the design for the new Dutch headquarters in Rotterdam.
    • Art-directed and collaborated with different stakeholders, internally and externally.
    • Gained special expertise in branding, marketing, FMCG and the Horeca channel.
    • Led the UX research, content audit, and technical specifications for a website that provides different user groups tailor-made content.
    • Devised the overall UX/UI and copywriting for a website that allows members to read articles, receive special promotions and order products.
    • Developed style guides and design systems.
    • Led usability testing.
    Technologies: Adobe Illustrator, Zeplin, Axure, Adobe Experience Design (XD), Adobe Photoshop, Adobe InDesign

  • UX Design and Strategy Consultant

    2005 - 2015
    Freelance
    • Collaborated with clients to build and grow their digital presence in the form of brand and experience strategy, website and graphic/digital design.
    • Conceptualized the development of an online European art magazine. Contributed to research, content audit, and branding.
    • Led the concept development, digital design, experience design, and brand experience for Globalicious, an on- and offline platform partnering with MTV to create awareness around the millennium goals.
    • Headed production and curation of a unique popup art tour, introducing the NOTS watch in the six major cities in the Netherlands.
    • Led concept and experience design for festivals such as the TMF and MTV awards.
    • Worked comfortably in different team structures—no matter if it is a small team or a large organization.
    Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, CSS, HTML, Magento, WordPress
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Education

  • Master of Arts and EMMA (European Media Master of Arts) degrees in Digital Media Design
    2005 - 2005
    Open University of London - London, UK
  • Bachelor of Arts and Technology degree in Digital Media Design
    2001 - 2004
    Hoge School voor de Kunsten - Hilversum, Netherlands

Certifications

  • Senior UX strategy
    SEPTEMBER 2019 - PRESENT
    UX Academy
  • Digital Marketing
    JULY 2019 - PRESENT
    Beeckestijn Business School
  • Google Analytics Certification
    JUNE 2019 - PRESENT
    Google
  • Buyersmind academy
    MAY 2015 - PRESENT
    Online persuasion design

Experience

Location

Rotterdam, Netherlands

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