Claran has over 14 years of design industry experience. She specialized in consulting, UX strategy, UX/ UI design, and brand experience. She's self-driven and motivated to use her collaborative and problem-solving skills to design products and customer experiences that match both the business and users' needs. She's worked for Coca-Cola and done end-to-end design from concept and UX strategy to usability testing, visual design, and prototyping.
Developed creative concepts, UX and UI, working closely with the production teams and the different stakeholders, using a design-thinking and user-centered approach to develop and improve brand experiences, customer experiences and user-flows and interactions.
Served as the lead designer for partnering with customers.
Led the design for the new Dutch headquarters in Rotterdam.
Art-directed and collaborated with different stakeholders, internally and externally.
Gained special expertise in branding, marketing, FMCG and the Horeca channel.
Led the UX research, content audit, and technical specifications for a website that provides different user groups tailor-made content.
Devised the overall UX/UI and copywriting for a website that allows members to read articles, receive special promotions and order products.