Claran Van Zijl
Verified Expert in Design
Designer
Rotterdam, Netherlands
Toptal member since February 27, 2020
Claran has 15+ years of experience in creative design and eCommerce. She specialized in consulting, user experience strategy, content strategy, and brand experience. She's self-driven and motivated to use her collaborative and problem-solving skills to design products and customer experiences that match the business and users' needs. She's worked for Coca-Cola and has done end-to-end design, from concept and UX strategy to usability testing, visual design, and prototyping.
Work Experience
Manager
Coca-Cola Europacific Partners
- Was responsible for the content strategy, lead generation, and customer experience.
- Served as the lead of the MyCCEP content team. Worked closely within the omnichannel team with campaigns and voice to deliver the optimal customer experience. Collaborated with the field sales and marketing team and the central MyCCEP team.
- Worked on the content strategy and was responsible for the entire MyCCEP yearly engagement calendar and campaigns, including promotions, insights, articles, downloads, etc.
UX/UI Experience Designer
Coca-Cola European Partners
- Developed creative concepts, UX, and UI, working closely with the production teams and all stakeholders, using a design-thinking and user-centered approach to develop and improve brand experiences, customer experiences, and user flows and interactions.
- Served as the lead designer partnering with customers.
- Led the design for the new Dutch headquarters in Rotterdam.
- Art-directed and collaborated with different stakeholders, internally and externally.
- Gained special expertise in branding, marketing, FMCG, and the Horeca channel.
- Led the UX research, content audit, and technical specifications for a website that provides different user groups with tailor-made content.
- Devised the overall UX/UI and copywriting for a website that allows members to read articles, receive special promotions, and order products.
- Worked on the strategy and development of style guides and a design system.
- Led usability testing, working with small groups to test, evaluate, and lead the development/backlog.
UX Design and Strategy Consultant
Freelance
- Collaborated with clients to build and grow their digital presence in the form of brand and experience strategy, website and graphic/digital design.
- Conceptualized the development of an online European art magazine. Contributed to research, content audit, and branding.
- Led the concept development, digital design, experience design, and brand experience for Globalicious, an on- and offline platform partnering with MTV to create awareness around the millennium goals.
- Headed production and curation of a unique popup art tour, introducing the NOTS watch in the six major cities in the Netherlands.
- Led concept and experience design for festivals such as the TMF and MTV awards.
- Worked comfortably in different team structures—no matter if it is a small team or a large organization.
Digital Media Designer
More Television
- Led the creative direction of the content for the Digital OOH channel in the Netherlands.
- Contributed to web design, email marketing, concept development, presenting concepts to customers, and motion graphics.
Visual and Web Design
Blauw Media Publishing
- Designed editorial pieces and marketing emails.
- Led the visual design of ten monthly B2B and B2C magazines.
- Contributed to web design and advertising design in collaboration with customers.
Education
Master of Arts and EMMA (European Media Master of Arts) Degrees in Digital Media Design
Open University of London - London, UK
Bachelor of Arts and Technology Degree in Digital Media Design
Hoge School voor de Kunsten - Hilversum, Netherlands
Certifications
Measuring UX and ROI
Nielsen Norman Group
Senior UX strategy
UX Academy
Digital Marketing
Beeckestijn Business School
Google Analytics Certification
Buyersmind academy
Online persuasion design
Skills
Tools
Adobe Creative Suite, Adobe InDesign, Illustrator CC, Adobe Photoshop, Google Analytics, Cinema 4D, Hotjar, Mailchimp, Adobe After Effects, Adobe Premiere Pro, Microsoft Power BI, Figma, Zeplin, Salesforce Marketing Cloud, Jira, Confluence
Industry Expertise
Food & Beverage, Events, Restaurants & Dining, Education, Marketing, Health & Wellness
Languages
HTML, CSS
Platforms
Axure, Google Ads, WordPress, Magento, Salesforce, Storyblok
Other
Marketing Design, User Flows, Color Schemes, Visual Hierarchy, Persuasive Design, Creative Direction, User Research, User Experience (UX), Visual Design, Customer Experience, Art Direction, Educational Platform Design, eCommerce Design, Consulting, B2B, Shopper Journeys, Online Clubs, Digital Signage, Brand Identity, Customer Journeys, POSM Design, UX Design, Low-fidelity Mockups, Design Thinking, Presentations, Style Guides, User-centered Design (UCD), User Journeys, User Stories, Prototyping, UI Design, Branding, User Interviews, UX Strategy, Stakeholder Management, Sitemaps, Wireframing, Usability Testing, Workshop Facilitation, eCommerce, ROI, User Interface (UI), eCommerce UX, Digital Marketing, Mobile Design, B2C Marketing, Google Data Studio, Google Tag Manager, High-fidelity Prototypes, Interactive Prototypes, Product Design, Design Systems, Email Templates, Web Design, Logo Design, UX Audits, UX Research, Conversion Rate Optimization (CRO), SEO Content, Onboarding, A/B Testing, Product Roadmaps, Cross-platform UX, Conversion Marketing, Salesforce Knowledge, Heuristic Evaluation, Motion Graphics, Google Analytics 4, Content, CX Strategy, User Engagement
Experience
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