Claran Van Zijl, Designer in Rotterdam, Netherlands
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Claran Van Zijl

Verified Expert  in Design

Designer

Location
Rotterdam, Netherlands
Toptal Member Since
February 27, 2020

Claran has 15+ years of experience in creative design and eCommerce. She specialized in consulting, user experience strategy, content strategy, and brand experience. She's self-driven and motivated to use her collaborative and problem-solving skills to design products and customer experiences that match the business and users' needs. She's worked for Coca-Cola and has done end-to-end design, from concept and UX strategy to usability testing, visual design, and prototyping.

Portfolio

Work Experience

Manager

2021 - PRESENT
Coca-Cola Europacific Partners
  • Was responsible for the content strategy, lead generation, and customer experience.
  • Served as the lead of the MyCCEP content team. Worked closely within the omnichannel team with campaigns and voice to deliver the optimal customer experience. Collaborated with the field sales and marketing team and the central MyCCEP team.
  • Worked on the content strategy and was responsible for the entire MyCCEP yearly engagement calendar and campaigns, including promotions, insights, articles, downloads, etc.
Technologies: A/B Testing, Salesforce, Content, UX Strategy, CX Strategy, User Engagement, Google Analytics 4

UX/UI Experience Designer

2011 - 2021
Coca-Cola European Partners
  • Developed creative concepts, UX, and UI, working closely with the production teams and all stakeholders, using a design-thinking and user-centered approach to develop and improve brand experiences, customer experiences, and user flows and interactions.
  • Served as the lead designer partnering with customers.
  • Led the design for the new Dutch headquarters in Rotterdam.
  • Art-directed and collaborated with different stakeholders, internally and externally.
  • Gained special expertise in branding, marketing, FMCG, and the Horeca channel.
  • Led the UX research, content audit, and technical specifications for a website that provides different user groups with tailor-made content.
  • Devised the overall UX/UI and copywriting for a website that allows members to read articles, receive special promotions, and order products.
  • Worked on the strategy and development of style guides and a design system.
  • Led usability testing, working with small groups to test, evaluate, and lead the development/backlog.
Technologies: Zeplin, Axure, Adobe Photoshop, Adobe InDesign

UX Design and Strategy Consultant

2005 - 2015
Freelance
  • Collaborated with clients to build and grow their digital presence in the form of brand and experience strategy, website and graphic/digital design.
  • Conceptualized the development of an online European art magazine. Contributed to research, content audit, and branding.
  • Led the concept development, digital design, experience design, and brand experience for Globalicious, an on- and offline platform partnering with MTV to create awareness around the millennium goals.
  • Headed production and curation of a unique popup art tour, introducing the NOTS watch in the six major cities in the Netherlands.
  • Led concept and experience design for festivals such as the TMF and MTV awards.
  • Worked comfortably in different team structures—no matter if it is a small team or a large organization.
Technologies: Adobe InDesign, Adobe Photoshop, CSS, HTML, Magento, WordPress

Digital Media Designer

2007 - 2011
More Television
  • Led the creative direction of the content for the Digital OOH channel in the Netherlands.
  • Contributed to web design, email marketing, concept development, presenting concepts to customers, and motion graphics.
Technologies: Adobe Premiere Pro, Adobe After Effects, Mailchimp, Adobe InDesign, Adobe Photoshop, WordPress

Visual and Web Design

2007 - 2008
Blauw Media Publishing
  • Designed editorial pieces and marketing emails.
  • Led the visual design of ten monthly B2B and B2C magazines.
  • Contributed to web design and advertising design in collaboration with customers.
Technologies: HTML, Adobe Photoshop, Adobe InDesign
2005 - 2005

Master of Arts and EMMA (European Media Master of Arts) Degrees in Digital Media Design

Open University of London - London, UK

2001 - 2004

Bachelor of Arts and Technology Degree in Digital Media Design

Hoge School voor de Kunsten - Hilversum, Netherlands

DECEMBER 2020 - PRESENT

Measuring UX and ROI

Nielsen Norman Group

SEPTEMBER 2019 - PRESENT

Senior UX strategy

UX Academy

JULY 2019 - PRESENT

Digital Marketing

Beeckestijn Business School

JUNE 2019 - PRESENT

Google Analytics Certification

Google

MAY 2015 - PRESENT

Buyersmind academy

Online persuasion design

Tools

Adobe Creative Suite, Adobe InDesign, Illustrator CC, Adobe Photoshop, Google Analytics, Cinema 4D, Hotjar, Mailchimp, Adobe After Effects, Adobe Premiere Pro, Microsoft Power BI, Figma, Zeplin, Salesforce Marketing Cloud, Jira, Confluence

Industry Expertise

Food & Beverage, Events, Restaurants & Dining, Education, Marketing, Health & Wellness

Platforms

Axure, WordPress, Magento, Salesforce

Languages

HTML, CSS

Other

Marketing Design, User Flows, Color Schemes, Visual Hierarchy, Persuasive Design, Creative Direction, User Research, User Experience (UX), Visual Design, Customer Experience, Art Direction, Educational Platform Design, eCommerce Design, Consulting, B2B, Shopper Journeys, Online Clubs, Digital Signage, Brand Identity, Customer Journeys, POSM Design, UX Design, Low-fidelity Mockups, Design Thinking, Presentations, Style Guides, User-centered Design (UCD), User Journeys, User Stories, Prototyping, UI Design, Branding, User Interviews, UX Strategy, Stakeholder Management, Sitemaps, Wireframing, Usability Testing, Workshop Facilitation, eCommerce, ROI, User Interface (UI), eCommerce UX, Digital Marketing, Mobile Design, B2C Marketing, Google Data Studio, Google Tag Manager, High-fidelity Prototypes, Interactive Prototypes, Product Design, Design Systems, Email Templates, Web Design, Logo Design, UX Audits, UX Research, Conversion Rate Optimization (CRO), SEO Content, Onboarding, A/B Testing, Google AdWords, Product Roadmaps, Cross-platform UX, Conversion Marketing, Salesforce Knowledge, Heuristic Evaluation, Motion Graphics, Storyblok, Google Analytics 4, Content, CX Strategy, User Engagement

Collaboration That Works

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