Veronica Wolf

Healthcare Success was an agency sponsor of the 2019 Healthcare Internet Conference (HCIC) in Orlando, FL. They needed a thought leadership piece to showcase their unique and deep experience with search marketing for healthcare digital marketing clients. I was the co-writer of the white paper Enterprise SEO Roadmap for Healthcare: Your Prescription for Successful Search Marketing Frameworks and the cornerstone for their booth and promotions.

The CEO of Healthcare Success has marketed and consulted for over a thousand practices, hospitals, and multibillion-dollar corporations. As part of the Healthcare Success writing team, I’ve created content for blogs, white papers, TV, radio, and websites for several of the agency’s clients. I also helped translate some of the founder’s premium pieces, like podcasts and interviews, into other marketing assets.

Sometimes, businesses decide on major initiatives based on a single white paper. One of the most effective ways to fortify any brand promise is through primary client and market research for evidence-based white papers. We conducted a global, double-blind survey to give validation to trends and other empirical evidence highlighted within this business transformation white paper and subsequent byline articles.

The GDPR countdown waits for no one, and neither could our campaign. This infographic provided the demand generation team with the imagery and data to quickly capture the urgency and solution in an easily digestible medium for its targeted international audience.

As part of Harvard University’s Master of Liberal Arts in Journalism program, I wrote a thesis about poverty and its impact on the American waistline. Despite all the information about nutrients, diet, and exercise, our Western diet has sickened us and other cultures that have adopted it. With nearly 16 million households struggling with food insecurity, it seems counterintuitive that we would also have an inordinate number of child obesity cases in lower-income populations. My thesis attempts to unpack this growing epidemic.

The sales deck is aimed at high-network individuals, real estate developers, and certain funds. It contains a brief presentation of the team (real estate agents/salesperson profiles), accomplishments, sales records, properties, etc.

The first part of the job is creating the real estate salespeople’s profiles. The team members’ profiles created will also go on their website, and the second part of the job involves developing the sales deck content, crafting a more compelling message, and appealing to the targeted audience.