Rehan Saiyed, Designer in Melbourne, Victoria, Australia
Rehan Saiyed

Designer in Melbourne, Victoria, Australia

Member since May 24, 2019
An independent designer for over 25 years, Rehan has developed skills to self-manage projects and stakeholders across cultural, financial, and corporates spaces. His design solutions put humans at the center with a strategic, pragmatic approach, and Agile methodology is nested into his day-to-day design process. Rehan likes to design experiences, and his work has been recognized internationally with several awards and publications in design books.
Rehan is now available for hire


Digital Design


  • Customer and Brand Experience Designer

    2008 - PRESENT
    Storm Worldwide
    • Designed the developed the end-to-end UX, UI, IxD, and branding for an iOS and Android app iDO, a digital service for booking local and domestic services such as plumbers, electricians, and other skilled trades.
    • Designed the end-to-end customer experience and service design for the boutique hotel El Dorado, addressing all brand touch-points from physical space to digital products across the entire customer journey.
    • Addressed the pain-points of the customer experience from booking to leaving a hotel room, incorporating digital and analog booking platforms, architecture, the room interiors, experiences during their stay, food served, and many other elements.
    • Designed an augmented reality-based digital Wayfinding and information app for Mathaf (The Arab Museum of Modern Arts) permanent gallery for visitors and scholars. The augmented feature incorporated videos, text, and audio.
    • Designed the branding and UI of a financial dashboard for a bank on a Windows and MacOS platform.
    • Designed the digital product and ecosystem of a healthcare device linked with mobile devices on iOS and Android. This was developed for people with accessibility and old age concerns needing immediate medical attention during an emergency.
    Technologies: Adobe Captivate, Sketch 4, UX Research, UX Strategy, Dashboard Design, Prototyping, Digital Product Design, Product Design, User Journey Maps, User Flows, Information Architecture (IA), User Interface (UI), User Experience (UX), Data Visualization, Branding, Overflow, Processing, Tableau, Zeplin, OmniGraffle, InVision, Sketch, Adobe Experience Design (XD), Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
  • User Experience Designer

    2019 - 2020
    Target Australia
    • Facilitated discovery workshops, research, UX, and UI design for the order status and checkout redesign.
    • Crafted design system, icons, typography, and forms for web and mobile from the ground up.
    • Mapped out holistic CX, UX journey aligning with the process map for OFC.
    • Designed IA, prototypes, user testing to validate ideas, and high-fidelity screens for hand-offs.
    Technologies: Sketch 4, UX Strategy, Prototyping, Digital Product Design, Product Design, User Journey Maps, Information Architecture (IA), User Interface (UI), User Experience (UX), UX Research, Salesforce, User Flows,, Figma, Miro

Other Experience


  • Bachelor of Fine Arts Degree in Applied Arts with Typography
    1990 - 1993
    Maharaja Sayajirao University of Baroda - Baroda, India


  • Human Computer Interface Design
    Indian Institute of Technology



Melbourne, Victoria, Australia

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