Daniel Hernandez, Designer in Bogotá - Bogota, Colombia
Daniel Hernandez

Designer in Bogotá - Bogota, Colombia

Member since April 15, 2020
Daniel is an experienced designer who will always focus on the balance between strategy and pristine execution in every project. He understands client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 15 years, he has worked for a variety of brands including Visa, Viacom, Coca-Cola, The Vatican, and Dunkin.
Daniel is now available for hire


  • Product Design Director

    2013 - PRESENT
    BrandSpa Las Vegas - Bogota
    • Worked for local and international brands and startups, mainly in digital oriented developments, involving project management, and leading teams of front-end and back-end developers, designers, and copywriters.
    • Led the product design for projects like websites, software and other platforms.
    • Led the design for wide responsive websites projects, involving planning and UX process, UI design, and testing.
    • Acted as the lead designer for IOS and Android app projects, involving planning and UX process, UI design, and testing.
    • Handled designs for companies and startups based in the USA, China, and LatAm.
    Technologies: Git, InVision, Adobe Photoshop, Adobe Illustrator, Android
  • Creative Director

    2011 - 2012
    • Led designers, developers, and copywriters through regional campaigns for clients like Nickelodeon, Viacom, Telefónica, and others.
    • Contributed to the digital environment for Nickelodeon show premiers involving website development and social media strategies.
    • Created digital communities for Henkel brands.
    • Represented the country as the first digital Young Lion in Cannes Lions Festival of Creativity.
    • Led digital projects for local brands.
    Technologies: Adobe Photoshop, Adobe Illustrator


  • Postgraduate Degree in Advertising and Marketing
    2006 - 2007
    Jorge Tadeo Lozano University - Bogotá, Colombia
  • Master's Degree in Graphic Design
    2000 - 2005
    National University of Colombia - Bogotá, Colombia



Bogotá - Bogota, Colombia

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