Verified Expert in Design
Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 15 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, The Vatican, and Dunkin.
ACN Pope Francis Mercy Global Site
Creative and Product Design Lead
- Built a web brand presence including company websites and advised on Shopify integrations.
- Built the brand and brand guidelines for Vestaboard Plus, the core company SaaS product, including IOS and Android mobile apps and web apps.
- Created creative and content frameworks based on different disciplines including CGI, Post, FX, AE, PS, AI, and some others, to allow any creative partner to generate quality content for the brand.
Creative Director | Product Design Director
BrandSpa Las Vegas - Bogota
- Worked for local and international brands and startups, mainly in digital-oriented developments, involving project management and leading teams of front-end and back-end developers, designers, and copywriters.
- Led the product design for projects like websites, software, and other platforms.
- Led the design for wide responsive websites projects, involving planning and UX process, UI design, and testing.
- Acted as the lead designer for iOS and Android app projects, involving planning and UX process, UI design, and testing.
- Handled designs for companies and startups based in the USA, China, and LATAM.
- Led designers, developers, and copywriters through regional campaigns for clients like Nickelodeon, Viacom, Telefónica, and others.
- Contributed to the digital environment for Nickelodeon show premiers involving website development and social media strategies.
- Created digital communities for Henkel brands.
- Represented the country as the first digital Young Lion in Cannes Lions Festival of Creativity.
- Led digital projects for local brands.
- Worked for brands like Philips, Loctite, Superbonder, Igora, and many others, specifically leading them into digital. Started as art director then decided to move to copywriting. Had great teamwork with brilliant planners.
- Handled art direction for Phillips regional campaigns, Henkel campaigns, and additional local brand campaigns.
- Collaborated with a wide variety of campaigns for brands like Pepsi, Lipton, Visa, Avianca, and many other global and local brands in projects involving print, OOH, film, and digital.
- Led the design for a wide number of Pepsi, Visa, and massive consumer local projects.
Postgraduate Degree in Advertising and Marketing
Jorge Tadeo Lozano University - Bogotá, Colombia
Master's Degree in Graphic Design
National University of Colombia - Bogotá, Colombia