Dawn Burngasser

Designer in Cleveland, OH, United States

Member since February 10, 2020

Dawn has more than ten years of experience in user-centered design and UX research. She has worked on mobile applications and responsive web design across a variety of industries, including B2B and B2C eCommerce, telecommunications, home automation, retail, insurance, environmental services, and hospitality. Her client roster is comprised of Fortune 500 companies, including AT&T, Whirlpool, and Lenovo. Dawn has volunteered and spoken at international user experience conferences and events.

User Experience (UX)Usability Testing User Flows Sitemaps Information Architecture (IA)UX Design iOS Sketch Figma Responsive UI Mobile UI Personas Responsive Web Design (RWD)User Interviews Web UX Design Show more

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Portfolio

Digital Design

AT&T Digital Life
- Home Automation
- Responsive Design
- Mobile UX
- Telecommunications
- iOS
- Android
- User Flows
- Task Flows
- Dashboards
J.Jill Website Redesign
- Information Architecture (IA)
- Navigation
- User Flows
- User Validation Testing
- Responsive UX Design
- Apparel & Accessories
- Retail & Wholesale
- eCommerce UX
- Online Shopping
Trane Supply
- HVAC
- OEMs
- B2B
- User Journeys
- Sitemaps
- Web UX Design
- User Experience (UX)
- Responsive
- Product Detail Pages
- Product Category Pages
Whirlpool Appliance Advisor
- Appliances
- Home
- Quiz Generation
- User Flows
- UX Design
- Axure
- Consumer Electronics
- Ideation
- UX Flows
Entegris
- Semiconductors
- eCommerce UX
- Responsive UX Design
- UX Branding
- Content Strategy
- Mobile UX Design
- User Interviews
- Website Redesign
- Information Architecture (IA)
Parker-Hannifin
- B2B
- Manufacturing
- Responsive UX Design
- Responsive UI
- Mobile UI
- Sitemaps
- Personas
- Responsive Web Design (RWD)
- User Interviews

Employment

Marketing Copywriter | UX Designer
2020 - 2022
Endeavor
- Wrote and edited the UX copy for an event-based app for Super Bowl attendees.
- Defined, outlined, and wrote the marketing copy for an informational website about ticket packages for the Olympic Games.
- Created complex user flows and screens for web and mobile applications, working with a UI/UX design team.
Technologies: Writing & Editing, Editorials, Learning, IT
Copywriter
2021 - 2021
Teach for America
- Wrote and edited the content for multiple email campaigns.
- Collaborated with designers and other team members to ensure appropriate and on-brand messaging.
- Applied the messaging within design templates to fit the parameters of the design spacing, email length, and other constraints as required for the messages.
Technologies: Information Architecture (IA), Strategy, Market Research
Content Writer and Strategist
2020 - 2020
Cloverly, Inc.
- Wrote all copy and organized content for the newly redesigned carbon-offset marketing website.
- Created wireframes and guided the direction of the design team.
- Conducted a content audit and analysis to ensure all information was accounted for when creating new page content.
Technologies: Information Architecture (IA), Energy Utilities, Utilities, Content Strategy, Content, Editorials, Google Sheets, Figma
User Experience Designer II
2018 - 2020
Westfield Insurance
- Designed and oversaw the creation of an internal customer support tool.
- Worked in an agile environment to design and launch a new customer portal.
- Created and advocated for user-centered design solutions across a variety of products, such as the internal customer support tool, customer portal, and agent tools.
- Planned, executed, and analyzed user research to make and implement web and product recommendations.
- Completed competitive and heuristic reviews to determine areas of improvement.
- Presented user experience capabilities and recommendations to internal teams and agency partners.
- Provided input into various UX needs and goals throughout the organization while supporting other teams as needed.
Technologies: Remote Usability Testing, InVision, Adobe Experience Design (XD), Axure, Sketch
User Experience Lead
2013 - 2018
Publicis Sapient (Rosetta, Razorfish, SapientRazorfish)
- Led user experience and product design initiatives from start to finish, collaborating with clients and overseeing designers on the team.
- Scoped projects to determine UX needs and goals, timing, resourcing, and how user experience fits into the project as a whole.
- Collaborated with developers, business analysts, visual designers, and others to create and deliver digital products.
- Redesigned home security and automation application with daily activity tracking and caregiver capabilities for iOS and Android devices.
- Redesigned and rearchitected a retail clothing website across multiple breakpoints (responsive) to ease consumer navigation and purchasing.
- Redesigned B2B websites for major manufacturers to include eCommerce capabilities such as parts specification, customization, online purchasing, and procurement.
- Designed new concepts and prototypes to convey ideas to clients and determine new functionality for websites and mobile applications.
- Oversaw UX designers and worked with product management teams to ensure quality delivery and strong client relationships.
Technologies: Optimal Workshop, Microsoft PowerPoint, Microsoft Excel, Sketch, InVision, Axure
UX Analyst and Research Coordinator
2012 - 2012
American Greetings
- Analyzed data from online surveys, Google Analytics, Tealeaf, and user testing to determine if business needs and goals aligned with user expectations.
- Developed research plans, recruited participants, and conducted usability sessions for a variety of digital experiences, such as creating personalized photo greeting cards online.
- Uncovered user insights to validate business decisions and uncover user frustrations.
- Recommended changes and enhancements to digital products based on user insights and feedback.
- Designed email templates and created wireframes and user flows based on qualitative data collected.
- Created and analyzed surveys to develop benchmarks, determine customer satisfaction metrics, and collect ongoing feedback.
Technologies: Tealeaf, Axure, SurveyMonkey, Google Analytics, Optimal Workshop
Research Assistant
2010 - 2012
ScanPath Usability Lab
- Prepared findings and recommendations for clients based on usability sessions and eye-tracking data.
- Researched product packaging and branding for a Fortune 500 paint company through eye-tracking and user feedback.
- Wrote a white paper to share industry trends in banking and uncovered insights through one-on-one interviews with bankers and bank managers.
- Tested the experience of creating online personalized greeting cards and recommended updates to the user flow and interactions throughout the screens.
- Analyzed eye-tracking data and compiled qualitative findings from individual usability sessions.
- Developed research plans and facilitated usability sessions and focus groups.
Technologies: Tobii Eye Tracker, Optimal Workshop, Microsoft Office, Qualtrics, Morae

Education

Bachelor of Science Degree in Advertising and Marketing
2007 - 2011
Kent State University - Kent, OH, United States

Experience

Writing & Editing10 years
Usability Testing10 years
User Experience (UX)10 years
Responsive UX Design6 years
Interaction Design (IxD)6 years
UX Design6 years
Sketch4 years
Figma3 years

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Designer in Cleveland, OH, United States

Portfolio

Employment

Marketing Copywriter | UX Designer

Copywriter

Content Writer and Strategist

User Experience Designer II

User Experience Lead

UX Analyst and Research Coordinator

Research Assistant

Education

Experience

Tools

Location