Felipe Monsalve

The client is a premier men’s hair salon in NYC. I led a local SEO strategy focused on increasing visibility for high-converting keywords like “men’s salon NYC,” “best men’s haircut NYC,” and “hair salons near me for men.”

My approach included optimizing the salon’s Google Business Profile, conducting a full website SEO audit, improving on-page content, building location-targeted internal linking structures, and refining metadata to match searcher intent.

Within two months, the site saw major improvements:
• 100% of targeted keywords ranked on the first page of Google.
• 15+ keywords entered the top 10 positions, with several breaking into the top 5.
• Organic visibility increased by over 0.5% across high-competition NYC terms.
• Estimated traffic more than doubled across core commercial keywords.

This success not only boosted online visibility but also translated into increased appointment bookings for the salon.

In response to the client’s goal of reducing reliance on third-party lead providers and focusing on local leads within Colorado, I spearheaded the redesign of their website in WordPress.

My primary focus was on creating a local SEO-friendly navigation structure that strategically targeted multiple cities across Colorado, ensuring enhanced visibility in local search results. This involved careful keyword research and the implementation of location-specific landing pages and content. Additionally, I recommended a one-time optimization of the Google Business Profile (Google My Business) to further boost the client’s local search rankings. By optimizing key elements such as business information, photos, and reviews, we aimed to improve the visibility and engagement of the client’s listing in the local geographic area.

Through these efforts, we successfully positioned the client to attract and capture more local leads, reducing dependence on costly third-party lead providers while increasing their presence and competitiveness within the Colorado market.

Hi Brazil Market is a Brazilian retailer and eCommerce store in the United States with approximately 10,000 active website visitors. I created a strategy for SEO blog content that appealed to clients, resulting in a 35% increase in online sales within one year.

This included building a new WordPress site optimized for local search, creating service pages targeting key city-specific keywords, and implementing a blog content strategy to establish topical authority around core services. Ongoing efforts include gradual improvements in local keyword rankings, driving organic traffic, and increasing visibility for the business in its key markets.

The platform drives higher search engine rankings and lead generation by implementing advanced GMB optimization techniques, creating consistent local citations, and executing data-driven SEO strategies. The project involved creating service packages for different industries, developing educational resources, and ensuring seamless integration with client workflows.