Gabriel Ignacio
Verified Expert in Marketing
Accelerate Your Growth With Toptal Marketing
At the 2024 Cannes Lions International Festival of Creativity, the brightest minds in marketing came together to celebrate the year’s best work from around the globe. It was the perfect setting to launch Toptal Marketing—a cutting-edge offering that delivers world-class marketing talent and services to the world’s top brands and agencies.
Toptal Marketing offers world-class talent and cutting-edge marketing services. We can deliver these solutions with exceptional flexibility and speed to our clients.
Chris Krohn
GM of Marketing Services, Toptal
Toptal at Cannes
Inside Cannes 2024
We’re proud to have been an official sponsor of the 2024 Cannes Lions International Festival of Creativity, the world’s foremost festival celebrating the most creative work in marketing.
Cannes Lions 2024 Highlights
The Toptal team spent the week connecting with leaders from the world’s top agencies and brands to share insights. We hosted Toptal's Official Happy Hour, where we announced the launch of Toptal Marketing to the world. Later, our masterclass in AI design with award-winning designer Hugo Barbera sparked ideas while our Open House at the Toptal Cabana provided the perfect opportunity for discussions about the latest trends in marketing.
The Launch of Toptal Marketing
Our CEO, Taso Du Val, announced the launch of Toptal Marketing at the Official Cannes Happy Hour, hosted by Toptal.
Toptal Marketing Hosts Cannes Happy Hour
On The Terrace, we hosted the Official Cannes Happy Hour, which marketing leaders from around the world attended.
Masterclass in AI Design
Toptal AI designer Hugo Barbera conducted a well-attended masterclass and exchanged ideas with leading creative minds.
Top Marketing Minds Come Together
We connected with leaders in the world of marketing and exchanged ideas about creativity, brand strategy, design, and more.
The Toptal Winners Circle, in Collaboration With The Drum
We partnered with leading international marketing publisher The Drum to launch the Toptal Winners Circle—a unique platform where some of the world’s best marketers shared the inside scoop on their award-winning campaigns. Through a series of insightful interviews, we captured real-time reactions to their wins at Cannes and delved into the stories behind their clutter-breaking ideas.
A Brilliant Hack From Samsung
The Executive Creative Director of Cheil Worldwide, Alejandro Di Trolio, told us about his agency’s partnership with Samsung on their award-winning “Art of Hack” campaign.
Heineken’s Birthday Celebration
We spoke with Dana Cohen Katz, Head of Strategy at Heineken, and Vera Sidlova, Global Creative Thought Leadership Director at Kantar, about the campaign celebrating the iconic beer brand’s 150th anniversary.
A Splash From DoorDash at the Super Bowl
Michael Bennett, Managing Partner of creative production studio Lord Danger, discussed his company’s collaboration with DoorDash on the “DoorDash All the Ads” Super Bowl campaign.
Toptal Marketing
Cutting-edge Marketing Services for Top Agencies and Brands
Toptal’s Marketing Services empowers businesses with world-class marketing talent to solve their most challenging problems. From building brands to launching new products and services to growing the company’s customer base, Toptal delivers exceptional marketing programs across the customer life cycle.
Marketing Strategy and Operations
Growth Marketing
Digital Marketing
Brand Marketing
Social and Influencer Marketing
Product Marketing
Creative and Content Marketing
Events and Experiential Marketing
Customer and Market Research
PR and CommunicationsMarketing Strategy and Operations
Build a powerful brand with Toptal’s Marketing and Operations Services. Our experts have held positions like, fractional chief marketing officer, vice president, and advisory partner, at top global brands and have deep experience in channel strategy, CRM integrations, go-to-market strategy, martech, and more.
Scale up with vetted marketing strategy and operations teams from the Toptal network.
David Bailey
Chief Marketing Officer
Previously at
Mario Hoek
Marketing Director
Previously at
Asa Andersson
Customer Experience (CX) Executive
Previously at
David Bailey
Chief Marketing Officer
Previously at
Featured Marketing Strategy and Operations Articles
How Top Brands Are Using AR Marketing Techniques
5 Considerations for a Strong E-commerce Product Strategy
Jonathan Lau
Verified Expert in Product Management
The Challenges of Initial Market Entry
Allan Milne Lees
Verified Expert in Product Management
Growth Marketing
Accelerate your business’s growth with comprehensive, strategic, and actionable solutions across all marketing channels. Toptal’s Growth Marketing experts will build a strategy and help execute campaigns in A/B testing, funnel optimization, customer retention, email marketing automation, growth hacking, SEO, SEM, and more.
Scale up with vetted growth marketing teams from the Toptal network.
Gustavo Loureiro dos Reis
Growth Marketing Director
Previously at
Daniel Restrepo
Lifecycle Marketing Manager
Previously at
Fernando D'Annunzio
SEO Expert
Previously at
Gustavo Loureiro dos Reis
Growth Marketing Director
Previously at
Featured Growth Marketing Articles
The Importance of Customer Retention: An Empirical Study
Toptal Talent Network Experts
An exclusive network of the world’s top freelancers
3 Product-led Growth Frameworks to Build Your Business
Arkapravo Chakraborty
Verified Expert in Product Management
Landing Page Best Practices for Boosting Conversions (With Infographic)
Micah Bowers
Verified Expert in Design
Digital Marketing
Propel your brand forward with Toptal’s Digital Marketing Services. Receive expertise in affiliate marketing, conversion rate optimization (CRO), display and retargeting, email marketing, paid social strategies, performance marketing, programmatic campaigns, SEM, and SEO.
Scale up with vetted digital marketing teams from the Toptal network.
Alena Danko
Head of Marketing
Previously at
Blake Stockton
Digital Marketing Strategist
Previously at
Alex Kennett
Digital Ads Strategist
Previously at
Alena Danko
Head of Marketing
Previously at
Featured Digital Marketing Articles
How to Design Landing Pages That Convert
Bree Chapin
Verified Expert in Design
Subject Line: How to Approach Email Design
Cameron Chapman
LTV and CAC: What Are They and Why Do They Matter?
Ryan Downie
Verified Expert in Finance
Brand Marketing
Resonate with your audience through Toptal’s Brand Marketing Services. Craft a distinct brand identity with our brand experts, who specialize in brand awareness and experience, positioning and management, traditional advertising (out of home, print, radio/TV), rebranding, and more.
Scale up with vetted brand marketing teams from the Toptal network.
Brion Roberto
Brand Marketing Strategist
Previously at
Rachel Brazelton
Brand Marketing Manager
Previously at
Anna Yelkina-Damman
Brand Manager
Previously at
Brion Roberto
Brand Marketing Strategist
Previously at
Featured Brand Marketing Articles
Emotional Branding for Sustainable Product Design
Danielle Thompson
Verified Expert in Design
The Dos and Don’ts of a Rebranding Strategy
Jordan DeVos
Verified Expert in Design
Brands Still Matter: Brandless Boom to Bust
Micah Bowers
Verified Expert in Design
Social and Influencer Marketing
Expand your audience and engage them authentically with Toptal’s Social and Influencer Marketing Services. Engage tailored services in community management, content strategy and amplification, influencer marketing, and social media strategy.
Scale up with vetted social and influencer marketing teams from the Toptal network.
Farhan Javeed
Social Media Manager
Previously at
Orly Sigal
Marketing and Creative Strategist
Previously at
Lynda Reinarz
Social Media Strategist
Previously at
Farhan Javeed
Social Media Manager
Previously at
Featured Social and Influencer Marketing Articles
Social Network APIs: The Internet’s Portal to the Real World
Behsaad Ramez
Verified Expert in Engineering
You Be You: Creating Content for the Gen Z Design Aesthetic
Jorge Gonzalez Miksi
Verified Expert in Design
Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting
Jake Madoff
Verified Expert in Marketing
Product Marketing
Precisely target the right audience for meaningful growth with Toptal’s Product Marketing Services. Elevate your market position and ensure a successful product launch with competitive analysis, go-to-market content and execution, positioning, pricing, and more.
Scale up with vetted product marketing teams from the Toptal network.
Ren Tang
Product Marketing Executive
Previously at
Kate Macknight
Product Marketing Expert
Previously at
Gabriel Ignacio
Product Marketing Expert
Previously at
Ren Tang
Product Marketing Executive
Previously at
Featured Product Marketing Articles
Voice of the Customer: How to Leverage User Insights for Better UX
Atishay Goyal
Verified Expert in Design
Customer Journey Maps: What They Are and How to Build One
Bree Chapin
Verified Expert in Design
Drive Commercial Success With a Product-led Growth Culture
Philippe Araujo
Verified Expert in Product Management
Creative and Content Marketing
Enhance your brand’s presence across all media channels with Toptal’s Creative and Content Marketing Services. Stand out in the marketplace with breakthrough cross-channel campaigns and tailor-made content crafted by seasoned professionals. Our comprehensive services extend to media and creative strategy, asset management, production, and beyond.
Scale up with vetted creative and content marketing teams from the Toptal network.
Frédéric Demers
Creative Director
Previously at
Daniel Hernandez
Creative Director
Previously at
Heather Mandel
Copywriter
Previously at
Frédéric Demers
Creative Director
Previously at
Featured Creative and Content Marketing Articles
The Ultimate Guide to E-commerce Website Design
Yej Lee
Verified Expert in Design
30 Days of Design: A Branding Case Study
Ivona Petrovic
Verified Expert in Design
Rebrand Case Study: More Than Just a New Logo
Rehan Saiyed
Verified Expert in Design
Events and Experiential Marketing
Plan and build memorable experiences with Toptal’s Events and Experiential Marketing Services. Seamlessly navigate trade shows and exhibitions with our expertise in brand activations, event marketing and promotion, experiential campaigns, sponsorship activations, and more.
Scale up with vetted events and experiential marketing teams from the Toptal network.
Joanna Chiarello
Event Marketing Expert
Previously at
Lucía Merlo
Visual Designer
Previously at
Felipe Monsalve
Event Marketing Expert
Previously at
Joanna Chiarello
Event Marketing Expert
Previously at
Featured Events and Experiential Marketing Articles
How to Choose the Best Colors for Industry Events
Charlotte Miller
Verified Expert in Design
The Ultimate Experience: A Guide to the Principles of Sensory Design
Micah Bowers
Verified Expert in Design
A Practical Approach to Gamification Design
Toptal Talent Network Experts
An exclusive network of the world’s top freelancers
Customer and Market Research
Effectively identify and engage your target audience through Toptal’s Customer and Market Research Services. Enhance your product introduction with competitive analysis, in-depth customer insights, segmentation strategies, trend analysis, and comprehensive UX research.
Scale up with vetted customer and market research teams from the Toptal network.
Alexandros Siormpas
Market Research Expert
Previously at
Christine Esoldo
UX Researcher
Previously at
Paul Thomson
UX Researcher
Previously at
Alexandros Siormpas
Market Research Expert
Previously at
Featured Customer and Market Research Articles
How to Conduct Effective UX Research: A Guide
Ivan Annikov
Verified Expert in Design
How to Conduct Remote User Interviews
Tom Uhlhorn
Verified Expert in Product Management
UX Research Techniques and Their Applications
Michael Craig
Verified Expert in Design
PR and Communications
Reach your audience effectively with Toptal’s PR and Communications Services. Our specialists power your PR and communication strategy by enhancing community relations, content creation and storytelling, media relations, public affairs, and managing sponsorships and partnerships.
Scale up with vetted PR and communications teams from the Toptal network.
Rebecca Berkowitz
PR Expert
Previously at
Nicole Elizabeth Smith
Communications Manager
Previously at
Tala Hammouri
Communications Strategist
Previously at
Rebecca Berkowitz
PR Expert
Previously at
Featured PR and Communications Articles
Common Mistakes in Client Communication: How to Not Frustrate Your Client
Andreza Cristina da Silva
Verified Expert in Engineering
4 Keys to Remarkable Brand Storytelling
Dayo Tinkerman
Verified Expert in Design
Brand Voice Guidelines: How to Develop Your Company’s Signature Communication Style
Nicola Fleming
Verified Expert in Design
Marketing Strategy and Operations
Build a powerful brand with Toptal’s Marketing and Operations Services. Our experts have held positions like, fractional chief marketing officer, vice president, and advisory partner, at top global brands and have deep experience in channel strategy, CRM integrations, go-to-market strategy, martech, and more.
Scale up with vetted marketing strategy and operations teams from the Toptal network.
David Bailey
Chief Marketing Officer
Previously at
Mario Hoek
Marketing Director
Previously at
Asa Andersson
Customer Experience (CX) Executive
Previously at
David Bailey
Chief Marketing Officer
Previously at
Featured Marketing Strategy and Operations Articles
How Top Brands Are Using AR Marketing Techniques
Gabriel Ignacio
Verified Expert in Marketing
5 Considerations for a Strong E-commerce Product Strategy
Jonathan Lau
Verified Expert in Product Management
The Challenges of Initial Market Entry
Allan Milne Lees
Verified Expert in Product Management
Growth Marketing
Accelerate your business’s growth with comprehensive, strategic, and actionable solutions across all marketing channels. Toptal’s Growth Marketing experts will build a strategy and help execute campaigns in A/B testing, funnel optimization, customer retention, email marketing automation, growth hacking, SEO, SEM, and more.
Scale up with vetted growth marketing teams from the Toptal network.
Gustavo Loureiro dos Reis
Growth Marketing Director
Previously at
Daniel Restrepo
Lifecycle Marketing Manager
Previously at
Fernando D'Annunzio
SEO Expert
Previously at
Gustavo Loureiro dos Reis
Growth Marketing Director
Previously at
Featured Growth Marketing Articles
The Importance of Customer Retention: An Empirical Study
Toptal Talent Network Experts
An exclusive network of the world’s top freelancers
3 Product-led Growth Frameworks to Build Your Business
Arkapravo Chakraborty
Verified Expert in Product Management
Landing Page Best Practices for Boosting Conversions (With Infographic)
Micah Bowers
Verified Expert in Design
Digital Marketing
Propel your brand forward with Toptal’s Digital Marketing Services. Receive expertise in affiliate marketing, conversion rate optimization (CRO), display and retargeting, email marketing, paid social strategies, performance marketing, programmatic campaigns, SEM, and SEO.
Scale up with vetted digital marketing teams from the Toptal network.
Alena Danko
Head of Marketing
Previously at
Blake Stockton
Digital Marketing Strategist
Previously at
Alex Kennett
Digital Ads Strategist
Previously at
Alena Danko
Head of Marketing
Previously at
Featured Digital Marketing Articles
How to Design Landing Pages That Convert
Bree Chapin
Verified Expert in Design
Subject Line: How to Approach Email Design
Cameron Chapman
LTV and CAC: What Are They and Why Do They Matter?
Ryan Downie
Verified Expert in Finance
Brand Marketing
Resonate with your audience through Toptal’s Brand Marketing Services. Craft a distinct brand identity with our brand experts, who specialize in brand awareness and experience, positioning and management, traditional advertising (out of home, print, radio/TV), rebranding, and more.
Scale up with vetted brand marketing teams from the Toptal network.
Brion Roberto
Brand Marketing Strategist
Previously at
Rachel Brazelton
Brand Marketing Manager
Previously at
Anna Yelkina-Damman
Brand Manager
Previously at
Brion Roberto
Brand Marketing Strategist
Previously at
Featured Brand Marketing Articles
Emotional Branding for Sustainable Product Design
Danielle Thompson
Verified Expert in Design
The Dos and Don’ts of a Rebranding Strategy
Jordan DeVos
Verified Expert in Design
Brands Still Matter: Brandless Boom to Bust
Micah Bowers
Verified Expert in Design
Social and Influencer Marketing
Expand your audience and engage them authentically with Toptal’s Social and Influencer Marketing Services. Engage tailored services in community management, content strategy and amplification, influencer marketing, and social media strategy.
Scale up with vetted social and influencer marketing teams from the Toptal network.
Farhan Javeed
Social Media Manager
Previously at
Orly Sigal
Marketing and Creative Strategist
Previously at
Lynda Reinarz
Social Media Strategist
Previously at
Farhan Javeed
Social Media Manager
Previously at
Featured Social and Influencer Marketing Articles
Social Network APIs: The Internet’s Portal to the Real World
Behsaad Ramez
Verified Expert in Engineering
You Be You: Creating Content for the Gen Z Design Aesthetic
Jorge Gonzalez Miksi
Verified Expert in Design
Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting
Jake Madoff
Verified Expert in Marketing
Product Marketing
Precisely target the right audience for meaningful growth with Toptal’s Product Marketing Services. Elevate your market position and ensure a successful product launch with competitive analysis, go-to-market content and execution, positioning, pricing, and more.
Scale up with vetted product marketing teams from the Toptal network.
Ren Tang
Product Marketing Executive
Previously at
Kate Macknight
Product Marketing Expert
Previously at
Gabriel Ignacio
Product Marketing Expert
Previously at
Ren Tang
Product Marketing Executive
Previously at
Featured Product Marketing Articles
Voice of the Customer: How to Leverage User Insights for Better UX
Atishay Goyal
Verified Expert in Design
Customer Journey Maps: What They Are and How to Build One
Bree Chapin
Verified Expert in Design
Drive Commercial Success With a Product-led Growth Culture
Philippe Araujo
Verified Expert in Product Management
Creative and Content Marketing
Enhance your brand’s presence across all media channels with Toptal’s Creative and Content Marketing Services. Stand out in the marketplace with breakthrough cross-channel campaigns and tailor-made content crafted by seasoned professionals. Our comprehensive services extend to media and creative strategy, asset management, production, and beyond.
Scale up with vetted creative and content marketing teams from the Toptal network.
Frédéric Demers
Creative Director
Previously at
Daniel Hernandez
Creative Director
Previously at
Heather Mandel
Copywriter
Previously at
Frédéric Demers
Creative Director
Previously at
Featured Creative and Content Marketing Articles
The Ultimate Guide to E-commerce Website Design
Yej Lee
Verified Expert in Design
30 Days of Design: A Branding Case Study
Ivona Petrovic
Verified Expert in Design
Rebrand Case Study: More Than Just a New Logo
Rehan Saiyed
Verified Expert in Design
Events and Experiential Marketing
Plan and build memorable experiences with Toptal’s Events and Experiential Marketing Services. Seamlessly navigate trade shows and exhibitions with our expertise in brand activations, event marketing and promotion, experiential campaigns, sponsorship activations, and more.
Scale up with vetted events and experiential marketing teams from the Toptal network.
Joanna Chiarello
Event Marketing Expert
Previously at
Lucía Merlo
Visual Designer
Previously at
Felipe Monsalve
Event Marketing Expert
Previously at
Joanna Chiarello
Event Marketing Expert
Previously at
Featured Events and Experiential Marketing Articles
How to Choose the Best Colors for Industry Events
Charlotte Miller
Verified Expert in Design
The Ultimate Experience: A Guide to the Principles of Sensory Design
Micah Bowers
Verified Expert in Design
A Practical Approach to Gamification Design
Toptal Talent Network Experts
An exclusive network of the world’s top freelancers
Customer and Market Research
Effectively identify and engage your target audience through Toptal’s Customer and Market Research Services. Enhance your product introduction with competitive analysis, in-depth customer insights, segmentation strategies, trend analysis, and comprehensive UX research.
Scale up with vetted customer and market research teams from the Toptal network.
Alexandros Siormpas
Market Research Expert
Previously at
Christine Esoldo
UX Researcher
Previously at
Paul Thomson
UX Researcher
Previously at
Alexandros Siormpas
Market Research Expert
Previously at
Featured Customer and Market Research Articles