Jake Madoff

Built an effective B2C lead generation strategy for Keith’s business by targeting specific audiences on Facebook, pointing qualified and interested leads to his eBook, and converting them with an optimized landing page.

For this project, I planned to strategize and create new, relevant, and conversion-optimized ad copy, build segmented audiences based on specific keyword themes and match types, and run a series of A/B tests at the bid, keyword, and ad copy levels. By month two, the media plan was generating a ROAS above $4 at a strong volume.

Shana is a professional business coach who came to me with the idea of creating a LinkedIn campaign. After looking at her goals and available options, I determined that a Facebook campaign would give her a higher chance of success with a lower cost per lead and a broader reach.

I started this project by getting on a call with Brad, an entrepreneur, author, speaker, attorney, and coach specializing in the transfer of closely held businesses, to better understand his goals and what he was ultimately looking for. After talking to Brad, it became clear that an SEO audit would be the most effective first step with a few simple SEO changes based on our findings. He also needed a custom analytics dashboard to easily understand the B2C traffic coming to his website and glean valuable insights.