Brion Roberto
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since May 11, 2020
A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion's innovative strategy has garnered awards for exceptional marketing that delivers.
Project Highlights
Expertise
- Brand Marketing
- Business to Consumer (B2C)
- Consumer Packaged Goods (CPG)
- Digital Marketing Strategy
- Go-to-market Plans
- Marketing Strategy
- Marketing Technology (MarTech)
- Omnichannel Marketing
Work Experience
Digital & Social Media Consultant
True Citrus
- Partnered with the SVP to collaborate on marketing strategy across media and channels, positioning, advertising strategy, creative, and brand identity.
- Defined a new product portfolio strategy with the Marketing team, including preparing for GTM for new products, including market research, sizing, pricing, competitive analysis, personas, and projections.
- Identified new ideas and innovations in marketing, including influencer approach, clean room, AI, and more.
- Audited and assessed current marketing work, tools, and team to provide a full 15-page report with actionable recommendations, including budgets and KPI benchmarks.
- Advised and provided content for executive and board presentations.
Principal
Sage Impact
- Developed marketing and product strategy for more than 12 clients, including Workday, travel, CPG, and major pharmaceutical companies.
- Performed fractional CMO roles for clients, improving brand perceptions, engagement, and marketing ROI.
- Audited existing marketing and product strategies and analyzed and provided actionable recommendations.
- Created frameworks for measurement, product feature prioritization, and 9 box employee evaluation.
Marketing Strategy | Pitch Deck and Storytelling Expert
Golf IQ LLC
- Developed a new positioning, marketing, and pitch for a company focused on building a SaaS and AI platform for the gold industry.
- Collaborated with the CEO to ensure alignment with the company's goals and future growth.
- Created a visually impactful professional website, LinkedIn profile, and presentation deck showcasing the company vision, product pipeline, and potential financial benefits.
- Completed all tasks under tight deadlines (under two weeks) with a focus on professionalism and impact.
- Ensured all materials effectively communicate the company's story and objectives.
- Highlighted software comparison to demonstrate the superiority of the new solution.
Strategic Consultant for Super Bowl for Squares Contests Platform
SBPS Entertainment LLC
- Developed strategy to grow revenues via multi-tiered approach.
- Built and executed a Go To Market plan working with CEO.
- Developed sponsorship packages using on omnichannel approach with Email, Web, Branding, and PR.
- Created sales deck and client communications; Performed outreach.
Google Ads Expert
Glass House Digital Agency, LLC
- Audited Google Ads and reviewed the current approach and strategy for a major multi-market healthcare enterprise.
- Identified key areas of gaps between industry benchmarks and inefficiency.
- Recommended new strategies and tactics, including keyword extensions, new bidding strategies, negative keywords, copy changes, and experiments.
Business Strategy Expert
B-Shine Cosmetics LLC
- Evaluated and provided strategic advice on brand strategy, dimensions, and territories for DTC scalability for a new skincare line.
- Conducted competitor benchmarking and SWOT analysis, focusing on key competitors' positioning, pricing, and market reach.
- Performed market research and analysis to inform strategic recommendations, including macro trends, beauty care, and analyst industry guidance.
- Reviewed and challenged existing brand strategy and positioning, provided insights into market positioning.
- Determined a new target audience focus and delivered strategic recommendations, including pros and cons of alternatives for the ideal customer profile (ICP).
Product Marketing Strategist
AB-InBev - St Louis
- Led the development of strategic themes and feature ideation for the "E-commerce of the future" retail app for a range of AB-InBev products, including Budweiser, Bud Light, and Cutwater.
- Evaluated the competitive landscape and retail partners to identify marketing strategies and points of differentiation.
- Collaborated with executive client stakeholders to prioritize product key features and evaluate their business potential.
- Identified the target market (personas) and the strategies to engage them.
- Identified the key success factors, KPIs, and goals.
- Mapped the user journey from ads and the landing page to checkout.
- Collaborated with product management, design, and tech team members to complete app build and launch.
Lifecycle Marketing Strategist
ID.me - Marketing
- Built a comprehensive, strategic lifecycle plan to improve ROI, build loyalty, and drive higher CLTV via improving content, process, branding, technology, and compliance.
- Developed a framework for scoring features and success factors.
- Performed an extensive audit of existing capabilities, including people, tools, legal/compliance, and processes for lifecycle marketing.
- Created an industry-leading Martech roadmap to support an advanced lifecycle marketing program.
- Worked with the executive team to develop an approach and final deliverable and presented them to the CEO.
Marketing Strategist for Loyalty Programs
bekaert - Main
- Developed a comprehensive affiliate and training program to build adoption for cement and reinforced steel construction products introduced in the US market.
- Worked on the final deliverable, including a defined strategy, goals, multi-year projections, KPIs, roadmap, 15-point implementation plan, and suggested tactics.
- Performed competitive market research and industry affiliate programs and interviewed SMEs to analyze the market and perform a SWOT.
- Worked with European executives to define project objectives and needs.
Marketing Director
M&H USA, Inc
- Worked with the president to develop a market strategy for a product launch in the USA.
- Performed primary and secondary research to ascertain market sizing and opportunity.
- Developed the overall approach and recommendations, including measurement, and suggested a distribution strategy.
Marketing Strategist
Ocean Qureshi
- Consulted with the CEO on business strategy and GTM planning.
- Recommended research options to understand the market.
- Created a complete primary research plan, including segment selection, moderator guide, venue suggestions, and budget estimating.
Fractional CMO
Quimbee.com
- Created an overall marketing strategy to improve brand trust and conversions.
- Evaluated marketing team members and the organizational structure.
- Audited the current state and made actionable recommendations across email, Google Ads, Meta/display ads, TikTok, SEO, SEM, AdMob, and other channels.
- Guided new initiatives such as market research and brand perception improvement, management, and building.
- Supervised the search for a new VP of Marketing. Advised on the type of candidate needed, wrote interview questions, participated in interviews, and evaluated candidates.
- Conceptualized, executed, and optimized the lifecycle marketing activities based on the customer journey stage.
- Created plans for improvement and increasing the conversion rate and ROI.
SVP, Marketing
PSL Group
- Worked as a senior leadership team (SLT) member and led a marketing team for 1,000 employees in a $350 million global health conglomerate.
- Acquired and engaged HCPs for online fieldwork, media, news, and CME.
- Developed new brand architecture and launched the first active SEO, SEM, PR, and social media channels.
- Improved ROAS by 22% via campaign optimization and data analysis.
- Coached internal teams and cross-functional execs to establish world-class GTM plans, ROI/KPI frameworks, 1P data management, and innovation.
- Increased acquisition by 30%+ via social media and programmatic advertising.
- Launched the new Dougall GPT brand and developed messaging.
- Conceptualized and led the team in revamping positioning and creative, with executions across all channels, including web, ads, social, and more.
Marketing Strategist
KBX (Koch Industries)
- Led GTM evaluation, strategy, and planning for one of the world's largest transportation companies (supporting Georgia-Pacific and the $115 billion Koch companies) for three logistics software B2B products.
- Developed a plan for the product launch, set up a commercial function to scale the products, and created a detailed strategy with a heavy focus on sales and marketing, including the overall route to market.
- Performed primary research, strategy, and planning and identified product gaps to be filled. Conducted research into market structure and performed competitor analysis.
- Assessed product and company strengths and weaknesses; performed gap analysis vs. competition and recommended priority product enhancements to address gaps.
- Evaluated internal capabilities, capacity, and strategy development for delivering the strategy (their "commercial readiness").
- Built the high-level marketing mix implementation plan to guide the product roadmap, pricing plan, channel and sales strategy, and promotional and advertising plans.
- Analyzed customer needs using analytics tools like KISSmetrics, developed a market segmentation, identified priority target customer segments, and carried out strategy development.
- Developed the competitive value proposition and product/brand positioning. Ensured the marketing strategy and pricing strategy for the launch aligned with business goals and financial objectives, with clear KPIs for success.
Fractional Chief Marketing Officer (CMO)
Zlick Ltd
- Acted as the chief marketing officer (CMO) and developed a marketing strategy and mobile advertising processes with the CEO to launch a new product.
- Handled online reputation management and created a go-to-market plan for user acquisition, brand activation, and long-term brand positioning.
- Advised on internet marketing tactics, drove marketing collateral development, and provided hands-on editing and creative oversight.
- Launched campaign in two new markets, including the UK; developed an optimization and targeting plan.
Marketing Strategist
Fifth Dimension LLC (via Toptal)
- Worked with the CEO to develop a strategic marketing strategy for a new blockchain storage company.
- Developed personas, audience targets, and industry focus groups via a meta-analysis of studies, primary research, audience development, and business intelligence (BI).
- Created a six-month marketing plan to increase brand awareness, generate leads, and establish industry credibility.
Marketing Expert
Demand Signal Inc. (via Toptal)
- Developed a comprehensive end-to-end marketing plan, including a five-point unique strategic approach.
- Identified unique customer segments and market opportunities.
- Created gamification solutions and content game plans centered around podcasts.
Brand and Name Development Consultant
Buonaliving Inc (via Toptal)
- Developed naming strategy via competitive analysis and client vision of goals and company's growth.
- Created more than 12 options for names within the constructs of clarity, memorability, and uniqueness, availability for trademarks and .com domains.
- Created an eight-page deck that described the approach, rationale, and recommendations.
Strategy | Marketing | Digital Expert
Thirsty Fox
- Managed the agency and developed a new creative platform and media buying strategy.
- Created an annual marketing plan and shifted the budget to focus on high-growth activities to expand the footprint and reach new customer segments.
- Set up key partnership and co-branding opportunities to build reputation and affinity marketing.
- Recommended new marketing stack to improve performance marketing.
- Created strategic recommendations for the CEO on GTM, market research/personas, and brand development.
- Led strategic email marketing and programmatic advertising using automation tools like GetResponse and SendGrid, leveraging email autoresponders to enhance customer engagement and retention.
- Built and ran surveys with SurveyMonkey and handled pricing, marketing strategy, and concept testing.
Brand Marketing and Communications Expert | Consultant
BCG - Gamma
- Created a new brand working with the executive committee, including defining the mission, values, positioning, personality, tone, and archetype.
- Designed a new brand campaign by creating a strategy and selecting and managing an advertising agency for success.
- Developed an exhaustive competitive analysis of more than 20 companies to determine differentiation in a crowded space.
- Invented a new product category, SaaS naming, and pricing tiers.
- Conducted interviews with more than 25 team members to define sentiment, marketing, user stories, and branding baseline to inform an overall strategy.
- Managed creative and media agencies for primary research, strategy, creative platform development, campaign planning, and execution. Utilized AI writing and marketing.
- Initiated new interim campaigns, driving demand using paid search such as Apple Search Ads and LinkedIn.
CEO
Louder AI
- Led the conceptualizing, developing, and execution of the world's first crowdfunded advertising platform.
- Raised capital with investors to advance the platform's development, increase operational capabilities, and support business development efforts.
- Invented a new product category, SaaS naming, and pricing tiers. Created the brand name and positioning under the name Ad Your Voice.
- Hired and negotiated contracts with the tech development team. Orchestrated product strategy and go-to-market (GTM).
- Developed the GTM strategy and secured new customers.
Marketing and Product Consultant
Repoze LLC
- Developed a new platform to stake a new market niche in recruitment and HR services.
- Performed competitive analysis and mapped a unique position in the market.
- Created and defined a new brand, working with the CEO.
- Strategized on the product roadmap, business model, and GTM to deliver a best-in-class plan.
- Initiated and performed primary research using Google Analytics 4 to drive potential customer insights and product feature lists.
Head of Digital Products and Marketing | Senior Director
Scarlet Health
- Led 10 products for innovative, mobile, on-demand diagnostics and provider hub and launched three new products in six months.
- Drove 50% year-over-year growth via improved UX, partnerships, and targeted product marketing.
- Improved velocity of product development and releases by more than 15%.
- Increased NPS by more than 20% and doubled patient retention.
- Launched a new API Marketplace for providers and payers.
- Developed industry-leading product roadmap and developed a best-in-class customer data and CRM program.
Marketing and Product Head
RV For Fun
- Drove the product roadmap and marketing strategy to launch a competitive RV renting marketplace and improve the end-to-end experience for both hosts and guests.
- Developed the business and pricing model with the CEO to create a differentiated offering in the market.
- Developed new features and functionalities to provide innovation in the market.
- Created a new, unique brand, working with the CEO and designer.
- Initiated and conducted primary qualitative research, using 1–1 interviews and a discussion guide.
- Built a marketing plan and strategy to introduce the brand and garner market share with an economical, high ROI model.
COO
Building Design Experts
- Developed and implemented strategies, including the unique value proposition.
- Created a financial model and business plan, including a walking pitch deck.
- Performed GTM market planning, including launch plans, KPIs, and goals.
Chief Marketing Officer (CMO)
Stealth Web3 Start-up
- Raised funds via a comprehensive business plan, the first one for the company.
- Performed primary research and analysis to develop a pricing strategy across three continents.
- Developed a unique positioning strategy for a ground-breaking new category.
- Delivered recommended strategy to achieve desired market penetration and profit margin.
- Conducted competitive and primary research and developed competitive pricing models.
COO | Head of Product and Marketing
Urban IQ
- Co-founded an international adtech startup focused on building a marketplace for the digital out-of-home (DOOH) industry, including outdoor advertising.
- Created a trademark and two US patent-pending technologies, offering programmatic DOOH buying, data intelligence, and proof-of-play.
- Built an innovative SaaS platform from scratch with clean code.
- Established a partner network of over 20 publishers with over 100,000 screens.
- Led a team of nine with headquarters in New York and an office in India.
- Tested and created a powerful and streamlined user journey for purchasing advertising and campaign management using tools like Hootsuite.
- Conceived, wrote, copy-edited, and pitched press releases, driving coverage from over 100 media outlets and a potential audience reach of over 10,000,000.
Advisory Board
Boardpackager
- Advised the board on product strategy, evaluating current offerings and roadmaps.
- Provided a strategic marketing plan using a mix of digital events and more.
- Provided direction to executives for strategy, market growth, and extrinsic changes such as privacy law evolution.
Global Head of Digital Products and Multi-channel Marketing Strategy
Sanofi
- Raised the digital and multi-channel capability for one of the world's premier life science companies in the pharmaceutical industry with $40 billion in revenue and 120,000 employees.
- Devised, gained board approval, and implemented a three-year, over $75 million digital transformation and an omni-marketing strategy program: strategy, communications, a staffing plan, a stakeholder management approach, and vendor selection criteria.
- Oversaw a team of more than ten product managers in content marketing; data management; campaign management; mobile, social, and webinar messaging through email; analytics; organic search with SEO; and paid search.
- Set up Adobe Analytics and Adobe Campaign Manager with industry-first capabilities to connect with WeChat, Line (Japan's leading messaging app with 1+ billion users), and Veeva (a Salesforce 3rd-party app for the pharma industry) in under a year.
- Led the roll-out of the first enterprise-wide omni-campaign management system and digital product management. Developed the communication strategy, training material, and adoption.
- Recognized as a 2017 Talent Champion: Coached and provided growth opportunities for employee development.
- Proved that an omnichannel marketing strategy versus the traditional sales and marketing approach lifted revenue by around 10%.
- Managed the mobile development team and digital product teams, which delivered more than 20 products. Utilized direct mail for patient marketing campaigns.
- Handled global digital asset management (DAM) and created a process to reuse images, photos, and content, resulting in over 15% cost savings and enhanced compliance.
- Performed audience targeting with Amazon advertising for consumer health products. Crafted a data strategy and architecture and implemented new tools, including a data management platform (DMP) using Adobe Audience Manager.
Global Digital Marketing and Innovation Director
Diageo
- Built a global center of excellence in multimedia digital marketing for the world’s largest spirits and beverages company, with over $15 billion in revenue and more than 40,000 workers.
- Developed a comprehensive enterprise, global digital transformation program including the roadmap, brand architecture, data management, measurement and evaluation, market intelligence, best practice collaboration, and execution framework.
- Supervised a team of over 20 based in five continents to deliver more than 1,000 innovative web, social, mobile, SEO, and CRM campaigns.
- Delivered an ROI of more than 300% on digital marketing investments.
- Accomplished a double-digit increase in engagement and sales via loyalty programs for Johnnie Walker, Single Malt Scotches, and Luxury Rums. Owned content-driven emails and event planning with Eventbrite.
- Drove thought leadership and more than ten industry social and digital innovations. Developed mobile vouchering, Twitter age verification, Facebook listening studies, personalized QR codes, crowdsourced outlet mapping, and an ROI-based marketing mix.
- Launched and expanded eCommerce sites to balance the scale with local market relevancy and commercial goals.
- Expanded the digital footprint in emerging markets such as Turkey and East Africa through an intensive four-month in-country program.
- Improved analyst digital brand intelligence rankings of Smirnoff, Johnnie Walker, and Crown Royal to the top of their respective categories.
Marketing Consultant | Program Lead
3rd Street Music School
- Developed new branding strategy for a leading music school in Manhattan.
- Worked with the executive director, board members, and executive team to develop a strategy and embed adoption.
- Led a team of six to develop and evaluate current branding and marketing, and recommend a new strategy.
- Performed primary research, drawing from five different constituencies.
- Audited existing marketing materials and communications plans.
Digital Marketing Lead, Americas
Diageo
- Promoted as a team manager of eight, based in New York, Miami, Sao Paulo, and Bogota.
- Coached the team to deliver more than 200 digital campaigns with a value of over $20 million.
- Led marketing communications and stakeholder management for digital marketing initiatives across more than ten countries, securing the highest global internal satisfaction rating of 4.2 out of 5 compared to peers.
- Upskilled the team to create specialties across content marketing, mobile, analytics, social, search, paid advertising, innovation, and architecture.
- Led an enterprise-wide project to migrate a legacy provider based in South Africa from a limited capability to a distributed global model using best-in-class technology, MDM, and REST APIs standards.
- Launched new digital marketing channels and improved the quality of the existing ones, including web, mobile, social, paid advertising (e.g., Spotify Ads), messaging, and video.
- Oversaw creative strategy, development, and campaign planning for radio advertising.
Global Program Lead for Johnnie Walker and Smirnoff
Diageo
- Delivered an award-winning website featured in Adweek to more than 80 countries. Improved vodka SEO ranking to number one on Google.
- Ran successful viral marketing campaigns, reaching consumers for Smirnoff Vodka.
- Created a global clone model and playbook and managed teams to deploy.
- Pioneered an industry-first mobile website, launched on budget and on time.
Managing Director
Sage Impact
- Founded a New York startup marketing and communications consultancy focused on helping organizations maximize opportunities through technology.
- Attracted clients, managed communications, and navigated complex, matrixed internal organizations of stakeholders.
- Delivered more than ten digital projects that improved websites, user journeys, and enterprise transformation, resulting in more than $2 million in client estimated value.
- Analyzed opportunities for increased page visibility and rankings. Employed techniques, both content, tags, and technical, to get Smirnoff ranked number one for vodka on Google.
- Optimized a website and performed heuristic analysis for the American Express travel site to increase customer satisfaction by over 10% and purchase conversions.
- Reduced the website bounce rate, evaluated alcohol industry standards for age gates, set benchmarks, and deployed solutions to reduce bounce by more than 20%.
- Developed an 80-page training guide for Diageo's new hires.
- Set up an innovation project to engage American Express customers using emerging technologies, including RSS.
- Recruited a team to deliver progressive digital solutions to American Express, Diageo, and other travel and financial services clients.
Associate Director, Marketing
Digitas
- Led an American Express interactive account for leading direct, digital marketing. Managed senior client executive communications and account planning and devised stakeholder map and strategy.
- Coached a team of professionals across capabilities to drive a 110% increase in year-over-year revenue.
- Designed and implemented a groundbreaking credit card dashboard experience for customers. Features included consumer and business accounts statements, travel plans, upgrade offers, and payment management. Received industry accolades and awards.
- Created a new americanexpress.com consumer experience, resulting in higher site traffic, revenue, and customer acquisition.
- Innovated new ways for consumers to spend their membership rewards points, including seasonal promotions, RSS feed updates, and new partnerships.
Product Manager
Gartner
- Directed the global product management for the world's largest IT research and advisory company, with over 10,000 clients in 60 countries.
- Managed and devised the strategy for the highest-grossing product, representing 1/3 of the company's total revenue—$300 million.
- Launched new segmented products and grew to a $2.7 million business.
Marketing Manager
Washingtonpost.Newsweek Interactive
- Improved marketing and product management for a world-leading media site. Unique visitors increased by 220% during my tenure, and the revenue doubled.
- Promoted to people management responsibilities, including spearheading a marketing manager, a coordinator, and a graphics and infographics team.
- Developed and launched new franchise products, including WashingtonJobs.com, increasing traffic by 100% and revenue by 150% in 12 months versus the previous site.
- Managed advertising agencies and consultants to deliver rebranding and three new media products.
- Designed, wrote the business case, and launched a new evergreen product—Washington's Best Bets—that became the highest-trafficked local part of washingtonpost.com. Garnered the highest consumer engagement in the 100 cities in the CitySearch network.
- Piloted industry-first usability testing using a statistically significant sample size to improve site experience. Increased page views and time on site by over 15%.
- Developed TV ads and wrote and released press releases to gain visibility and share of voice. Ran successful viral marketing campaigns targeting small merchants and utilized direct mail for B2B marketing.
Project History
Program Portfolio SEO Brand Improvement
Led the global strategy and renovation of websites to achieve industry-beating SEO rankings, including number one for Vodka.
Improved SEO for the world’s largest liquor company, lifting visibility, site traffic, and brand reputation. Researched the marketing, competitive bench-marking, led a team of content agencies, technical consultants, and internal teams to deliver the project in less than six months. This increased the Brandwatch digital brand IQ rating for the top three product categories, gained executive buy-in for budget, team, and endorsements, and achieved a 15%+ traffic increase.
Re-branding Bulleit Bourbon
https://www.bulleit.com/Increased Bulleit Bourbon's sales by more than 200% and grew sales faster than established brands like Jim Beam, Maker's Mark, and Four Roses. Bulliet became the fastest-growing bourbon brand.
We took advantage of the growing bourbon market and rebranded an existing legacy product with a new image, logo, bottle design, and a digital and social media presence. We landed on a “frontier whiskey” approach to differentiate from competitors and take the bourbon in a new direction.
Social Media Breakthrough
Achieved the number one spirit brand on social media, the reach of 3.2 million people in 120 countries, and 1.8 billion media impressions.
Smirnoff needed a breakthrough to gain status in the highly competitive Vodka category and, in particular, had to win the war “on trade” (bars and restaurants). The big idea was to host the hottest parties in 14 major cities worldwide on the same night. To support this, a website, Facebook page, and mobile apps were created, including an “idea exchange,” where consumers could nominate and vote on the best of their city–music, drinks, fashion, and trends. Cities then swapped their cultural ideas, transported items to companion cities in crates, and opened each party. Social media and digital marketing were integral to the promotion and credited with its success. Smirnoff gained ten million Facebook fans.
Captain's Conquest: Mobile Gaming App
https://www.youtube.com/watch?v=giDR0DKV4TABuilt one of the most downloaded and used apps in the beverage industry that broke ground for the gamification industry; saw over 500,000 downloads and won a Silver Cannes Ad award.
A mobile app built for the Captain Morgan brand that utilized App Store Optimization (ASO) techniques. This game featured an interactive brand experience for consumers. The player was a fleet captain (the initial size determined by their influence on social platforms such as Facebook, Foursquare, and Twitter) who could battle with other players. The size of a player’s ship and gear acquired during play influenced their success in battle and, ultimately, their rank. It used GPS and location-based technologies to make it hyperlocal.
Rebrand for a Leading Sustainability SaaS Company
https://co2ai.comLet rebranding efforts increase demand generation, client perception, and industry recognition.
Developed a complete rebrand utilizing internal, external, and competitive research from start to finish. Included primary research and thorough development of a long-term, sustainable, competitive advantage that was deployed via full-scale digital, social, and live event campaigns.
Toptal Marketing Vertical
https://toptal.comDesigned system and content for use by Toptal to screen potential digital marketing experts
Researched, identified, and created a three-tier screening system to ensure high-quality, top 3% consultants for Toptal. Developed all screening content and successfully piloted model and implementation.
GoMeals | Diabetes App
Drove usage for the number one diabetes meal planning app in the world, growing to 600,000 downloads
GoMeals was developed to help patients make healthy lifestyle choices at home or on the go. The app includes tools for eating healthy, staying active, and tracking blood glucose levels.
FEATURES
• Food Trackers: Patients can search thousands of food and dishes from popular restaurants and grocery stores and the items they have in their own kitchens to determine the nutritional value (i.e., calories, carbohydrates, fats, protein, etc.) of the food they eat.
• Activity Tracker: Patients can calculate the calories they burn, selecting a physical activity and intensity level.
• Glucose Tracker: Record and view glucose numbers. Patients can track highs and lows, and with meal and exercise tags, they’ll have a log of readings to share with you and their diabetes support team.
• Restaurant Locator: Which restaurants are closest and maps the location. With a database of over 20,000 restaurant items, they can make healthy eating choices before even stepping in the door.
• Cloud Sync: When patients log in, history and favorites are backed up to the GoMeals cloud network.
Pricing and Positioning of a New Product Category
Raised funds, gained product/market fit, and achieved adoption.
Acted as a chief marketing officer (CMO) for a new product concept to blend live-streaming concerts with active gamification and social experience. Worked with the CEO and product development team to develop a clear pricing and positioning strategy. Led, developed, and executed research. Delivered recommended ranges for pricing to achieve desired market penetration and profit margin. Created a go-to-market plan and developed an investor deck
US/European Luxury eCommerce Site
Set up and launched the 1st direct-to-consumer site in the liquor (beverage) space, driving brand growth. Awarded the web award from The Web Marketing Association. and recognized by Luxury Daily as one of the top 10 digital projects.
Designed an eCommerce site, balancing scale with local market relevancy and commercial goals. I determined the tech stack, product positioning, selection, and line extensions. I created staffing and support models and set up a distribution system with a supply team.
Education
Bachelor's Degree in Business Administration
George Washington University - Washington DC, USA
Certifications
LinkedIn Marketing Fundamentals Certification
Google Analytics Individual Qualification
Google Campaign Manager
Display and Video 360
Search Ads
Google Shopping
Adobe Certified Expert - Adobe Campaign Business Practitioner
Adobe
Sitecore Certified Marketer
SiteCore
Skills
Core
Search Engine Optimization (SEO), Social Media Marketing (SMM), Marketing Communications (MarCom), Advertising Campaigns, Paid Advertising, Content, Content Marketing, Creative Advertising, Digital Marketing, Online Marketing, Google SEO, SEO Tools, On-page SEO, SEO Content, Branding, Display Advertising, Marketing Analytics, Brand Marketing, Google Ads, Marketing Strategy, Web Marketing, Digital Advertising, Market Research & Analysis, Product Marketing, Email Marketing, Digital Marketing Strategy, Email Marketing Automation, A/B Testing, Mobile Marketing, Media Buying, Marketing Automation, Omnichannel Marketing, Video Ads, Mobile Advertising, Facebook Ads, Facebook Marketing, Facebook Video Ads, Social Media Management, Social Media Strategy, Funnel Marketing, Out-of-home (OOH) Advertising, Digital Out-of-home (DOOH) Advertising, Keyword Research, Digital Marketing Best Practices, Marketing Technology (MarTech), Lead Generation, Inbound Marketing, Affiliate Marketing, Marketing, Writing & Editing, Content Strategy, Social Media Content, Performance Marketing, Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), Funnel Optimization, Audience Targeting, Go-to-market (GTM) Strategy, Social Media, LinkedIn Marketing, Customer Segmentation, Landing Pages, Marketing Mix, Brand Strategy, SEO Keyword Research, SEO Audits, Funnel Analysis, Campaign Management, Google Tag Manager, App Store Marketing, App Store Optimization (ASO), Marketing Leadership, Influencer Marketing, Campaign Strategy, SEO Backlinking, Off-page SEO, Pay-per-Click (PPC), Growth Hacking, LinkedIn Ads, Copywriting, Chief Marketing Officer (CMO), Content Creation, Email Campaigns, B2C Marketing, Marketing Collateral Development, Google Paid Ads, YouTube Ads, Marketing Budgeting, Content Marketing Strategy, Public Relations (PR), Instagram Marketing, Pinterest Marketing, Account-based Marketing (ABM), Marketing Campaigns, Organic Social Media, Community Management, Growth Model, Ad Campaigns, Strategic Marketing, Generative Artificial Intelligence (GenAI), Product Positioning, Competitive Intelligence, Marketing Budget Management, Google Advertising, Experiential Marketing, Social Media Advertising, Retail Marketing Campaigns, Narrative Writing, Social Media Platforms, Metadata, TikTok Marketing, TikTok Ads, Agile, Brand Activation, Apple Search Ads, Marketing Research & Analysis, Infographics, AI Marketing, AdMob, Mobile Strategy, Financial Marketing, Reddit Ads, Interactive Advertising, Craigslist Ads Posting, Agile Transformation
Platforms & Tools
Marketing Platforms, Google Analytics, HubSpot, X (formerly Twitter) Marketing, CRM Systems, HubSpot Marketing Hub, Google Analytics 4 (GA4), Bing Ads, Linkedln, LinkedIn Profiles, Google Ad Manager, Instagram Ads, Amazon Marketing Services (AMS), The Trade Desk, Adobe Campaign, Mailchimp, Adobe Marketing Cloud, Salesforce Marketing Cloud, Digital Advertising Platforms, GetResponse, TikTok, Asana, Canva, Claude, Android, Amazon Advertising, Meta Platform, Mixpanel, Yelp, Monday.com
Business Models
Business to Consumer (B2C), B2B, B2C, Business to Business (B2B), SaaS Product Marketing, SaaS, Business to Business to Consumer (B2B2C), Software as a Service (SaaS), Business Models, B2B2C, Business to Government (B2G)
Technical
Google Search Console, Direct Response Marketing, SQL
Other
Advertising Design, Brand Building, Web Content, Branded Content, Growth Marketing, Outbound Marketing, Loyalty Programs, Email Delivery, Paid Search, Consumer Packaged Goods (CPG), Programmatic Marketing, Semrush, Food & Beverage, B2B Lead Generation, Pharmaceuticals, Retail & Wholesale, Digital Media, Go-to-market Plans, User Experience (UX), Marketing Plans, Project Management, EMEA, Strategy, Distributed Team Management, Microsoft Excel, Content Management, Data Analysis, Consulting, User Research, Market Research, Interviewing, User Journeys, Key Performance Indicators (KPIs), Revenue Strategy, Paid Media, Product Growth, eCommerce, Startups, Landing Page Optimization, Conversion Rate, Digital Marketing Product Manager, Google Display Network, Website Traffic, Subscriptions, Brand Positioning, Keyword Analysis, Conversion, Artificial Intelligence (AI), Real Estate, Customer Relationship Management (CRM), Competitor Analysis & Profiling, Product Management, Digital Product Management, Tracking, Pricing Strategy, Pricing, Mobile User Acquisition, Advertising Technology (Adtech), Demand-side Platforms (DSPs), Customer Journey, Metrics, Customer Research, Analytics, Healthcare, Advertising, Growth Strategy, Brand Development, Healthcare Services, Digital Strategy, Professional Services, Coaching, Content Writing, Product Launch, Product Branding, Sales Strategy, SWOT Analysis, Market Intelligence, Strategic Planning, Email, Drip Email, Rebranding, Brand Guidelines, Market Segmentation, Channel Management, Sales Growth, Retail Strategy, Go-to-market Optimization, Direct to Consumer (D2C), Business Intelligence (BI), Multichannel Marketing, Launch Strategy, SurveyMonkey, Brand Identity, Market Entry, Competition Research, Market Opportunity Analysis, Marketing Attribution, B2B Marketing, Revenue & Expense Projections, Forecasting, Marketing Forecasting, Financial Modeling, Fundraising, Team Development, Consumer Services, Attribution Modeling, Sales Funnel, ClickFunnels, Business Development, Growth Strategy Consultants, Apps, eCommerce SEO, Marketing ROI Optimization, Microsoft Advertising, Reputation Management, D2C Branding Strategy, Customer Acquisition, Lifecycle Marketing, Naming, Digital Brand Identity, Brand Management, Demand Generation, Slack, Trello, Digital Newsletters, Communication Planning, Newsletters, Event Marketing, Fractional CMO, Human Resources (HR), Web Design, Scaling, Startup Marketing, Business Strategy, Pitch Decks, Reporting, Data Collection, Market Fit, Minimum Viable Product (MVP), Event Management, Team Management, Email Marketing Strategy, Nutrition & Supplements, Meta Ads, Consumer Products, Outreach, Monetization, Market Sizing, Monetization Models, Stakeholder Management, Salesforce, Market Assessment, Presales, Solution Design, Business Proposals, Buyer Personas, Brand Books, Community Outreach, Product Lifecycle Management (PLM), Process Development, Process Optimization, Product Ideation, Value Proposition, Ideation, Luxury Industry, Brand Awareness, Vendor Management, Media Planning, Presentations, Reports, Campaigns, Marketing Channel Strategy, YouTube, APIs, Technology, Machine Learning, Logo Design, Team Building, Ad Optimization, Podcast Marketing, Business Modeling, SaaS Sales, Target Market Strategy, Brand Partnership, Storytelling, Negotiation, Creative Problem Solving, Sales Training, Team Leadership, Instagram, Sales Pipeline Management, Profiling, Customer Acquisition Cost (CAC), Lead Marketing, eCommerce Strategy, Brick-and-Mortar, CTV Ads, Messaging, Affiliate Programs, X (formerly Twitter), Tone of Voice, Go-to-market Execution, Sales Enablement, Budget Management, Mentorship & Coaching, Brand Strategy, Business Strategy, Competitor Analysis & Profiling, Growth Strategy, Market Research & Analysis, Mobile Apps, Business Analysis, eCommerce Growth, Data Analytics, AI Tools, Data-driven Marketing, Direct Marketing, Technical SEO, Positioning, Market Sizing, Market Research, Data Analysis, Startup Consulting, Strategic Communication & Messaging, Product-market Fit, Revenue Sharing, Data Analytics (Marketing), Audience Analysis, Marketing Agencies, Product Development, Surveys, Media, Program Management, Portfolio Management, Executive Presentations, Trade Marketing, CPG, AI Product Strategy, FMCG, Revenue Operations (RevOps), HubSpot CRM, Revenue Growth, Sales & Channel Enablement, Early-stage Startups, Health & Wellness, Lifetime Value (LTV), Partnership Marketing, Pitch Presentations, AI Adoption, AI Automation, Marketing.Social Media.Pinterest, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Sprinklr, Adobe Audience Manager, Adobe Analytics, Adobe CQ, B2B Partnerships, Community Development, Management Consulting, Partnerships, Viral Marketing, AI Social Media Content Creation, WordPress, Personal Branding, Press Releases, Fintech, Music, Transportation & Logistics, Supply Chain, Supply Chain Management (SCM), Microsoft Excel, Dunn & Bradstreet, Data Cleansing, Sales Leadership, AIOps, Paid Advertising.Google Ads.Google Ads API, Leadership, Figma, Finance, App Design, iOS, Subscription Pricing, Podcasting, Economics, Event Planning, Customer Insights, User Stories, Email Autoresponders, Campaign Planning, Outdoor Advertising, Copy Editing, Eventbrite, Internet Marketing, Asset Management, Digital Asset Management, Online Reputation Management, Programmatic Advertising, Focus Groups, Hootsuite, Product Strategy, Executive Coaching, SendGrid, Affinity Marketing, Gamification, Multimedia, Radio Advertising, Strategy Development, Thought Leadership, Logistics, Direct Mail, Audience Development, Kissmetrics, Competitive Pricing, Crowdfunding, Music Promotion, MarTech Solutions, CX Strategy, Product Packaging, Business Planning, Marketplaces, Taglines, Resellers, Sales Presentations, Slogan Writing, Consumer Insights, Loyalty Marketing, Bulk Marketing, Content Personalization, Post Sales Consulting, Customer Data Platform (CDP), Fractional CGO, Community Marketing, Marketing Program Management, Sales Optimization, Interim CMO, Brand Licensing, Product-led Growth (PLG), Strategic Planning & Execution, Profit & Loss (P&L), Advanced Measurement Approach (AMA), Enterprise Resource Planning (ERP), Cross-channel Marketing, Competitive Analysis, Mobile UI, Board of Directors, Primary Research, Secondary Research, Telemarketing, New Products, Strategic Partnerships, Sponsorship, Media Sales, Gambling
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