Chris Krohn
Chris Krohn

GM, Marketing Agency

30 Years of Experience
MessageSend a Message

Media Planning Services – Maximize Impact With Strategic Ad Placements

Reach the right audience at the right time with Toptal’s Media Planning Services. Our skilled teams guide you in selecting channels and optimizing timing for powerful campaigns that deliver maximum ROI.
Get a Free Consultation Now
Clients Served
25,000+
Total Vetted Professionals
20,000+
Toptal Total Projects Delivered
64,000+
Industries Served
300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Media Planning Services

Achieve exceptional advertising results with Toptal’s Media Planning Services. Our teams create strategic plans, fine-tune ad placements, and use data-driven insights to connect with your target audience across platforms, securing the highest ROI and delivering measurable outcomes.

Media Strategy and Planning

Build comprehensive strategies to align campaigns with marketing objectives.

Target Audience Analysis

Pinpoint ideal audiences with data-driven insights to increase qualified leads and conversions.

Ad Placement Optimization

Heighten visibility and engagement with precise ad placements across key advertising channels.

Media Buying

Secure competitive rates and strategic placements to stretch marketing budgets further.

ROI Maximization

Achieve high returns by aligning marketing budgets with impactful campaign strategies.

Channel Planning

Select the best channels to reach target markets effectively across digital and traditional media.

Programmatic Advertising Planning

Benefit from automated, data-driven solutions for precision ad targeting.

Campaign Enhancement

Refine campaigns in real-time to advance performance and achieve sales goals faster.

Reporting and Analytics

Analyze performance metrics to improve future campaigns and inform decisions.

Digital Media Planning

Streamline media planning across digital platforms for a seamless and efficient campaign.

Marketing Needs Assessment

Uncover gaps, refine strategies, and boost campaign success for impactful results.

Content and Creative Support

Strengthen campaigns with engaging content and creative tailored to target audiences.

Looking for guidance about the perfect media planning services for your needs?

Get a Free Consultation Now
PARTNERSHIP THAT WORKS

How We Deliver Media Planning Services

Our media planning experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

1

Discover

A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.
2

Define

A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.
3

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process and first drafts, whether you’re mapping multichannel strategies or crafting targeted ad placements to reach your ideal audience.
4

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.
Chris Krohn
Chris Krohn
GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

Bain & Company
CUSTOMIZED SOLUTIONS
End-to-End Media Planning Services That Deliver Value
Toptal delivers leading media planning services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements
GM, Marketing Agency's avatar
GM, Marketing Agency
Delivery Manager's avatar
Delivery Manager
Media Planning Strategist's avatar
Media Planning Strategist
Performance Marketer's avatar
Performance Marketer
Media Planning Expert's avatar
Media Planning Expert
Campaign Management Expert's avatar
Campaign Management Expert
Digital Marketing Expert's avatar
Digital Marketing Expert
Paid Media Expert's avatar
Paid Media Expert
Chris Krohn
Chris Krohn
Toptal Logo

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Rachael Karaffa
Rachael Karaffa
Toptal Logo

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Brion Roberto
Brion Roberto
Verified Expert in Marketing
Experience Icon

24+ Years

of Experience

Media Planning Strategist

A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.

Previously at

Fernando D'Annunzio
Fernando D'Annunzio
Verified Expert in Marketing
Experience Icon

9+ Years

of Experience

Performance Marketer

Fernando has experience in search engine marketing, PPC, e-commerce, cybersecurity firms, regional banks, and B2B and B2C companies. He has worked with the Ledgen Group, Caterpillar, Lending Tree, and NBA and NHL teams, and has managed budgets of up to $1 million per month. Additionally, Fernando is a quick learner who has deep knowledge of SEO, expertise with AI for digital media, and has worked in audits, content planning, and on-page optimization.

Previously at

Rachel Brazelton
Rachel Brazelton
Verified Expert in Marketing
Experience Icon

10+ Years

of Experience

Media Planning Expert

Rachel is a seasoned brand marketing professional with over a decade of experience navigating the tech, eCommerce, retail, and consumer packaged goods sectors. She has led insights, strategy, development, and execution of marketing campaigns for brands and products within B2B and B2C national and global organizations, focusing on delivering exceptional results that drive growth and long-term success by addressing the dynamic needs of consumers.

Previously at

Starbucks
Andre N. Walker
Andre N. Walker
Verified Expert in Marketing
Experience Icon

8+ Years

of Experience

Campaign Management Expert

Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.

Previously at

Uber
Kevin Park
Kevin Park
Verified Expert in Marketing
Experience Icon

11+ Years

of Experience

Digital Marketing Expert

Kevin is a senior digital marketing professional with a background in the tier 1 consumer electronics category and agency experience in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.

Previously at

Jake Madoff
Jake Madoff
Verified Expert in Marketing
Experience Icon

9+ Years

of Experience

Paid Media Expert

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Previously at

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

OUR THOUGHT LEADERSHIP

Explore Insights From the Media Planning Field

Read the latest articles and resources to keep you current on emerging trends in marketing and media strategies.

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

Read More
Jake Madoff

Jake Madoff

Verified Expert in Marketing
9 Years of Experience
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

Previously at

Bespoke Post
Jeff Gangemi

Jeff is the Growth & Digital Marketing Practice Lead at Toptal. He holds a bachelor's degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Looking for guidance about the perfect media planning services for your needs?

Get a Free Consultation Now