A World-class Media Planning Agency

Media Planning Services – Maximize Impact With Strategic Ad Placements

Reach the right audience at the right time with Toptal’s Media Planning Services. Our skilled teams guide you in selecting channels and optimizing timing for powerful campaigns that deliver maximum ROI.
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Clients Served
35,000+
Total Vetted Professionals
30,000+
Toptal Total Projects Delivered
85,000+
Years in Business
15+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Media Planning Services

Achieve exceptional advertising results with Toptal’s Media Planning Services. Our teams create strategic plans, fine-tune ad placements, and use data-driven insights to connect with your target audience across platforms, securing the highest ROI and delivering measurable outcomes.

Media Strategy and Planning

Build comprehensive strategies to align campaigns with marketing objectives.

Target Audience Analysis

Pinpoint ideal audiences with data-driven insights to increase qualified leads and conversions.

Ad Placement Optimization

Heighten visibility and engagement with precise ad placements across key advertising channels.

Media Buying

Secure competitive rates and strategic placements to stretch marketing budgets further.

ROI Maximization

Achieve high returns by aligning marketing budgets with impactful campaign strategies.

Channel Planning

Select the best channels to reach target markets effectively across digital and traditional media.

Programmatic Advertising Planning

Benefit from automated, data-driven solutions for precision ad targeting.

Campaign Enhancement

Refine campaigns in real-time to advance performance and achieve sales goals faster.

Reporting and Analytics

Analyze performance metrics to improve future campaigns and inform decisions.

Digital Media Planning

Streamline media planning across digital platforms for a seamless and efficient campaign.

Marketing Needs Assessment

Uncover gaps, refine strategies, and boost campaign success for impactful results.

Content and Creative Support

Strengthen campaigns with engaging content and creative tailored to target audiences.

Looking for guidance about the perfect media planning services for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Media Planning Services

Our media planning experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

1

Discover

A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.
2

Define

Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.
3

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process and first drafts, whether you’re mapping multichannel strategies or crafting targeted ad placements to reach your ideal audience.
4

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.
Jeff Gangemi
Jeff Gangemi
Growth and Digital Marketing Practice Lead

Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-Channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a Senior Growth Strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.

Previously At

Accenture
CUSTOMIZED SOLUTIONS

End-to-End Media Planning Services That Deliver Value

Toptal delivers leading media planning services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
End-to-End Delivery by Toptal
Comprehensive project delivery, tailored to your specific requirements.
Growth and Digital Marketing Practice Lead's avatar
Growth and Digital Marketing Practice Lead
Delivery Manager's avatar
Delivery Manager
Media Planning Strategist's avatar
Media Planning Strategist
Performance Marketer's avatar
Performance Marketer
Media Planning Expert's avatar
Media Planning Expert
Campaign Management Expert's avatar
Campaign Management Expert
Digital Marketing Expert's avatar
Digital Marketing Expert
Paid Media Expert's avatar
Paid Media Expert
Jeff Gangemi
Jeff Gangemi
Toptal Logo

Growth and Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously at

Experience

15+ Years

Rachael Karaffa
Rachael Karaffa
Toptal Logo

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Brion Roberto
Brion Roberto
Verified Expert in Marketing
Experience Icon

24+ Years

of Experience

Media Planning Strategist

A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.

Previously at

Fernando D'Annunzio
Fernando D'Annunzio
Verified Expert in Marketing
Experience Icon

9+ Years

of Experience

Performance Marketer

Fernando has experience in search engine marketing, PPC, e-commerce, cybersecurity firms, regional banks, and B2B and B2C companies. He has worked with the Ledgen Group, Caterpillar, Lending Tree, and NBA and NHL teams, and has managed budgets of up to $1 million per month. Additionally, Fernando is a quick learner who has deep knowledge of SEO, expertise with AI for digital media, and has worked in audits, content planning, and on-page optimization.

Previously at

Rachel Brazelton
Rachel Brazelton
Verified Expert in Marketing
Experience Icon

10+ Years

of Experience

Media Planning Expert

Rachel is a seasoned brand marketing professional with over a decade of experience navigating the tech, eCommerce, retail, and consumer packaged goods sectors. She has led insights, strategy, development, and execution of marketing campaigns for brands and products within B2B and B2C national and global organizations, focusing on delivering exceptional results that drive growth and long-term success by addressing the dynamic needs of consumers.

Previously at

Starbucks
Andre N. Walker
Andre N. Walker
Verified Expert in Marketing
Experience Icon

8+ Years

of Experience

Campaign Management Expert

Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.

Previously at

Uber
Kevin Park
Kevin Park
Verified Expert in Marketing
Experience Icon

11+ Years

of Experience

Digital Marketing Expert

Kevin is a senior digital marketing professional with a background in the tier 1 consumer electronics category and agency experience in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.

Previously at

Jake Madoff
Jake Madoff
Verified Expert in Marketing
Experience Icon

9+ Years

of Experience

Paid Media Expert

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Previously at

Looking for guidance about the perfect media planning services for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

Toptal Ranked #1 Most Reliable Professional Services Company in America

Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.

Newsweek's Most Reliable Companies in America 2026 ranking. Toptal is ranked #11, the highest-ranked professional services firm.
1Microsoft
2IBM
3Amazon
11Toptal
12Adobe
33Accenture
39Deloitte
66Cognizant
80McKinsey & Company
101KPMG

Highest ranked across all industries

Other Professional Services

Methodology for the Rankings

How likely the respondent is to recommend the selected company to others.

Measures the convenience of interaction with the company and efficiency of processes.

Measures the company’s cost-effectiveness and quality relative to price.

Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.

Measures the company’s ability to consistently fulfill commitments and maintain customer trust.

OUR THOUGHT LEADERSHIP

Explore Insights From the Media Planning Field

Read the latest articles and resources to keep you current on emerging trends in marketing and media strategies.

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Jake Madoff

Jake Madoff

9 Years of Experience
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

Previously at

Bespoke Post
Jeff Gangemi

Jeff is the Growth & Digital Marketing Practice Lead at Toptal. He holds a bachelor's degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Looking for guidance about the perfect media planning services for your needs?

Get a Free Consultation Now