Franklin Chima Kanu
Verified Expert in Marketing
Marketing Expert
Niagara Falls, ON, Canada
Toptal member since August 23, 2022
Franklin is a marketing professional with marketing, communications, and Agile project management certificates. He has led the creation and implementation of multiple digital marketing campaigns in eCommerce, SaaS, health, consumer goods, finance, real estate, government, and advocacy organizations. Franklin excels in developing inspired and innovative marketing communications messaging to acquire qualified leads with a firm intent to generate income and improve brand awareness.
Project Highlights
Expertise
- A/B Testing
- B2B Lead Generation
- B2C Marketing
- Consulting
- Facebook Marketing
- Instagram Marketing
- Media Buying
- Social Media Marketing (SMM)
Work Experience
Digital Marketing Consultant
Accenture
- Collaborated with senior executives from various companies across North America to improve their go-to-market strategy.
- Led and coached a cross-departmental digital marketing strategy committee comprising sales, finance, product, and digital marketing teams.
- Generated over $700,000 of income in over a year by increasing our clients' ROI in a consultancy capacity.
Digital and Brand Marketing Manager
Stockgap fuels limited
- Increased new employee satisfaction and output by 35% in the first five months after creating a new onboarding program for my team.
- Advised the team on marketing best practices and recommendations to support the development and execution of business plans.
- Led market research and remarketing efforts to uncover the viability of current and existing products and services and capitalize on market opportunities.
Project History
Lead Generation for Cosmetic Surgery
Generated over $1 million in revenue after leading the design and development of three highly successful campaigns for a plastic surgeon.
After performing thousands of facelifts and countless cosmetic procedures, Dr. Samuel has seen how facial plastic surgery can increase people’s confidence and pride. Every aspect of his practice, including his emphasis on cutting-edge technology and techniques, his focus on producing results that look natural, and the warm, welcoming environment of his medical center, was created to provide patients with the best possible experience.
Digital Marketing Campaigns for an Advertising Agency
Procured about 400 qualified leads in two months after creating direct response campaigns for an advertising agency focused on lead generation for their car dealership clients.
Lighthouse Digital is a marketing agency that works with businesses of all sizes to improve their digital presence through social media campaigns, performance-targeted search engine marketing (SEM), building mobile responsive websites, and SEO campaigns.
Sales of Various SaaS Client Bundles
Generated over 2,000 purchases with an eight times return on advertising spend within three months after planning and executing multiple campaigns for a SaaS company.
Mylodge Tax provides lodging tax rates and updates on tax rate changes for cities, counties, and states. By seamlessly reporting revenue for properties with each transaction, users can create effective in-app experiences for their partners.
Education
Certificate in Agile Project Management
University of Toronto - Toronto, Canada
Bachelor's Degree in Mechanical Engineering
Madonna University - Okija, Nigeria
Certifications
Discovery Commerce Specialist
Meta
Marketing and Communications
International Business Management Institute
Meta Certified Media Buying Professional
Meta
Skills
Core
Facebook Marketing, Instagram Marketing, B2C Marketing, Media Buying, Social Media Marketing (SMM), Marketing, Marketing Communications (MarCom), Digital Marketing, Digital Advertising, Campaign Management, A/B Testing, Performance Marketing, Marketing Leadership, Marketing Strategy, Go-to-market (GTM) Strategy, Product Marketing, Agile, Digital Campaigns, Ad Campaigns, Conversion Rate Optimization (CRO)
Platforms & Tools
Instagram Ads, Google Ad Manager
Business Models
SaaS, B2B
Other
B2B Lead Generation, Market Entry, Consulting, Direct Response, Facebook Pixel, Advertising, Marketing Attribution, Data Privacy, Demand Generation, Key Performance Indicators (KPIs), Conversion, APIs, Online Auctions, Facebook, Team Management, Growth Strategy, Project Management, Engineering, Communication Strategy, Project Planning, Project Scoping, Management, Advanced Measurement Approach (AMA), eCommerce, Digital Creative Direction, Machine Learning, SDKs, Website Optimization, Trade Shows, Remarketing
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