Digital Marketing Practice Lead

15 Years of Experience

With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

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Digital Marketing/

Performance Marketing Services

Performance Marketing Services – Maximize Your ROI

Drive conversions with Toptal’s Performance Marketing Services. Our performance marketing team utilizes cutting-edge techniques and deep industry knowledge to deliver impactful campaigns. By focusing on measurable outcomes and continuous optimization, we ensure your marketing efforts are efficient and effective.

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Clients Served

25,000+

Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Performance Marketing Services

Boost your ROI with Toptal's Performance Marketing Services. Our performance marketing team specializes in strategy development, channel optimization, and campaign performance analysis to drive your business growth.

Performance Marketing Strategy

Develop a robust performance marketing strategy to align with your business goals, driving measurable ROI and growth.

Channel Optimization

Optimize performance marketing channels to maximize reach, engagement, and conversions across digital platforms.

Target Audience Analysis

Conduct thorough audience analysis so you can tailor campaigns to your key demographic's interests for better engagement.

Campaign Performance Analysis

Analyze campaign performance using key metrics to refine strategies and ensure continuous improvement.

Social Media Advertising

Leverage social media platforms to create impactful ads that boost engagement and drive conversions.

Search Engine Marketing

Implement targeted search engine marketing to enhance visibility, attract high-intent customers, and increase click-through rates.

Digital Advertising Campaigns

Design and execute digital advertising campaigns across multiple channels to maximize your marketing dollar's impact.

Influencer Marketing

Collaborate with influencers to amplify your brand message and engage with relevant audiences effectively.

Email Marketing

Craft and execute email marketing campaigns that drive customer engagement and boost conversion rates.

Affiliate Marketing

Leverage affiliate partnerships to expand your reach and drive conversions. We manage affiliates to optimize campaigns for maximum ROI.

Conversion Rate Optimization

Enhance user experience and conversion rates through data-driven optimization of your digital platforms.

Native Advertising

Integrate native advertising into your strategy to seamlessly engage users and achieve higher conversion goals.

Looking for guidance about the perfect performance marketing solution for your needs?

Get a Free Consultation Now

PARTNERSHIP THAT WORKS

How We Deliver Performance Marketing Services

Our performance marketing experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.

Define

A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.

Develop

We will create your unique project timeline, process, and first drafts, whether it's optimizing digital ad campaigns or analyzing performance metrics to improve ROI.

Deploy

Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a senior growth strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.

Previously At

CUSTOMIZED SOLUTIONS

End-to-End Performance Marketing Services That Deliver Value

Toptal delivers leading performance marketing services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

Growth Marketing Practice Lead

Delivery Manager

Digital Marketing Expert

Digital Performance Marketer

SEM Expert

CRO Expert

Paid Media Expert

Growth Hacker

Jeff Gangemi

Growth Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously at

Technology Experience

15+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Kevin Park

Verified Expert in Marketing

11+ Years

of Experience

Digital Marketing Expert

Kevin is a senior digital marketing professional with a background in the tier 1 consumer electronics category and agency experience in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.

Previously at

Andre N. Walker

Verified Expert in Marketing

8+ Years

of Experience

Digital Performance Marketer

Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.

Previously at

Fernando D'Annunzio

Verified Expert in Marketing

9+ Years

of Experience

SEM Expert

Fernando is experienced in performance marketing, search engine marketing, and paid media. He has worked in e-commerce and for B2B and B2C companies like Ledgen Group, the NBA and NHL, Caterpillar, Lending Tree, regional banks, and cybersecurity firms, managing monthly budgets of up to $1 million. Fernando is also a quick learner and leverages AI for digital media. He has deep knowledge of SEO and local SEO, effectively conducting audits, content planning, and on-page optimization.

Previously at

Jared Waxman

Verified Expert in Marketing

14+ Years

of Experience

CRO Expert

Jared enjoys helping companies grow by taking a data-driven approach to uncovering customer insights for a successful go-to-market strategy. Most recently, he worked in growth, campaigns, and acquisition inside a demand generation organization and helped his startup grow from $37 million to over $200 million and then toward a $6.5 billion acquisition.

Previously at

Lynda Reinarz

Verified Expert in Marketing

23+ Years

of Experience

Paid Media Expert

Lynda is an enthusiastic, skilled marketer with more than 23 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts quickly to changing priorities, and leads with a results-first mindset. Lynda’s passion is in demand generation, content and social strategy, paid media, and partner marketing.

Previously at

Blake Stockton

Verified Expert in Marketing

14+ Years

of Experience

Growth Hacker

Blake is a dynamic strategist with more than 14 years of digital marketing experience that includes roles at Google, an Inc. 5000 Fastest-growing Startup, and the Small Business Administration. With a creative and entrepreneurial approach, he crafts impactful content and strategies, drawing on his experience founding successful online ventures. In 2018, Blake won the Rising Star of the Year award in Florida for pioneering Facebook Live training and delivering updates on social media algorithms and content.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Ad Campaign Expert

Affiliate Marketing Expert

Performance Marketing Expert

Content Marketing Expert

Paid Media Marketing Expert

Growth Marketing Expert

Digital Marketing Expert

Integrated Marketing Strategist

Performance Marketing Expert

Verified Expert in Marketing

17+ Years

of Experience

Ad Campaign Expert

Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within CPG, retail, and hospitality, and he's an expert at developing bold and innovative solutions supported by data-driven analytics.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Affiliate Marketing Expert

Fernando is a meticulous and versatile digital marketing professional with more than eight years of experience in marketing, digital marketing, e-commerce, and marketplaces. He has held leadership roles in two of the world's biggest electronics companies and has managed several projects, such as creating marketing campaigns at the EU level for flagship devices such as smartwatches and electronic devices. Fernando has also developed and managed marketing campaigns for promo periods.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

Performance Marketing Expert

Franklin is a marketing professional with marketing, communications, and Agile project management certificates. He has led the creation and implementation of multiple digital marketing campaigns in e-commerce, SaaS, health, consumer goods, finance, real estate, government, and advocacy organizations. Franklin excels in developing inspired and innovative marketing communications messaging to acquire qualified leads with a firm intent to generate income and improve brand awareness.

Previously at

Verified Expert in Marketing

24+ Years

of Experience

Content Marketing Expert

Cari is a content marketing and editorial expert. Her work has appeared in magazines and newspapers like Cosmopolitan, Weight Watchers, Health, Real Simple, Better Homes & Gardens, The Knot, The New York Post, and Shape. A former senior editor at Redbook and Woman’s Day, she loves creating content and marketing strategies in the lifestyle space, focusing on health, wellness, beauty, travel, and home. Cari is adept at weaving narrative and strategy to bring a unique depth to brands and engage audiences.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Paid Media Marketing Expert

Hernán is a marketing expert with 12+ years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Growth Marketing Expert

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy with a constant focus on enhancing conversion. Gustavo's expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.

Previously at

Verified Expert in Marketing

22+ Years

of Experience

Digital Marketing Expert

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing more than $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna's ability to be a hands-on team member in a cross-functional environment have prepared her to be a valuable addition to any organization.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Integrated Marketing Strategist

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Performance Marketing Expert

Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on- and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.

Previously at

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Looking for guidance about the perfect performance marketing solution for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Top marketing agency hires 10 Toptal developers to automate paid media buying, grows revenue 3x.

Challenge: Adcrush Media needed to automate its media buying process and scale the company faster without relying on external capital.

Solution: Using Toptal’s flexible, on-demand hiring model, Adcrush worked with 10 developers to automate its ad-buying process and rapidly release critical features. To optimize product functionality, Toptal provided experts in machine learning, blockchain, web scraping, and more.

Impact: Without raising external capital or hiring a full-time engineering team, Adcrush expanded its client base by 500% and tripled revenue year over year. Its streamlined ad-buying process and ongoing Toptal partnership delivered a 50x return on investment, solidifying its position as a leading independent agency.

When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.

David Sanghera

Co-founder and CTO, Adcrush Media

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Performance Marketing Field

Read the latest articles and resources to keep you current on emerging trends in performance marketing.

Choosing an AI Tool Set for Content Personalization

Today’s marketing teams are expected to provide personalized experiences. Discover how to meet customer demand with the latest developments in AI content personalization from Toptal’s Growth Marketing Practice Lead Jeff Gangemi.

Jeff Gangemi

Growth Marketing Practice Lead

15 Years of Experience

Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Previously at